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Hemingway Whiskey Company has officially launched its highly anticipated flagship rye whiskey, Hemingway Rye Whiskey Signature Edition. The release marks a significant moment for the company, as it represents the coming together of three families, eight generations, and one mission: to tell a new story, rich in history, through the creation of high-quality Kentucky rye whiskey.

Drawing inspiration from the legendary American author, journalist, and storyteller, Ernest Hemingway, the new whiskey aims to capture the essence of his legacy. The Hemingway family has been actively involved in the development of the brand, sharing behind-the-scenes stories of the writer and providing inspiration for the team.

Steve Groth, founder of Hemingway Whiskey Company, and the Groth family have played a pivotal role in bringing the brand to life. With Steve’s background as a whiskey pioneer and co-founder of Angel’s Envy Bourbon, the Groth family brings rich storytelling and authentic promotion to the table.

The Call family, led by Seventh-Generation Master Distiller Ron Call and his sons Clayton Call and Jacob Call, contribute their expertise in sourcing, blending, and finishing the rye whiskey. With roots dating back to the late 1700s, the Call family has a deep passion for distilling, tradition, and crafting high-quality spirits.

The Signature Edition is a blend of straight rye whiskeys, with 90% 6-year-old Indiana Straight Rye and 10% 4-year-old Kentucky Straight Rye. Master Distiller Jacob Call then finishes both whiskeys in his own rum-seasoned Oloroso Sherry casks, resulting in a balanced combination of sweet and spicy flavors. The whiskey boasts a robust 102 proof and a dark amber color, with notes of dried fruits, raisins, toasted nuts, nutmeg, cocoa, and a hint of citrus zest.

Judges at the ASCOT Awards praised the Signature Edition, describing it as a “lovely, lovely whiskey” with a “beautiful balance” between warm, spicy flavors and the influence of the wine barrel. Master Distiller Jacob Call highlights the smoothness and complexity of the whiskey, noting that the sweetness from the rum-seasoned Oloroso Sherry casks softens the spice.

Hemingway Rye Whiskey will find its home at the Western Kentucky Distilling Co. in Beaver Dam, Kentucky, co-founded by Jacob Call. The distillery takes pride in supporting the local economy by purchasing equipment in the state and using locally grown Kentucky corn.

The presentation of the whiskey is equally impressive, with a custom bottle featuring a typewriter key design and Ernest Hemingway’s signature. The label also proudly displays the signatures of the esteemed Call Family, symbolizing their dedication and commitment to the craft.

As the Hemingway Whiskey Company continues its journey, fans of Hemingway Rye Whiskey can look forward to future visits to the distillery in Beaver Dam. Here, they will have the opportunity to witness firsthand the passion and craftsmanship that goes into each bottle of this exceptional whiskey.

In conclusion, the launch of Hemingway Rye Whiskey Signature Edition is an exciting milestone for Hemingway Whiskey Company and the culmination of the combined efforts of the Hemingway, Groth, and Call families. With each bottle, the company tells a new story, preserving the rich history and legacy of Kentucky whiskey while offering a truly exceptional drinking experience.

Introducing Hemingway Rye Whiskey Signature Edition

When it comes to enjoying a good whiskey, there is a certain satisfaction that comes from savoring a well-crafted drink. And Hemingway Rye Whiskey Signature Edition has taken that satisfaction to a whole new level.

Designed for the true aficionados, this Signature Edition bottle stands out not only for its exceptional taste but also for its unique storytelling attributes. The bottle itself is a work of art, with an accompanying neck piece that showcases the expression’s special attributes. A rye grain receipt signed by Jacob Call adds an air of authenticity to the experience.

But the surprises don’t stop there. As the bottle empties, a commissioned portrait of Hemingway, created by UK Typewriter Artist James Cook, unveils itself. Using only a 1950s typewriter, Cook has captured the essence of Hemingway in this one-of-a-kind artwork. And what makes it even more special are the hidden words that are part of the brand story.

The Hemingway Whiskey Company has always been about more than just whiskey. It’s about celebrating the art of storytelling, much like Ernest Hemingway himself. With this Signature Edition, they invite aficionados to delve deeper into the story of Hemingway Rye and get to know the accomplished families behind it.

In addition to the bottle and portrait, there are also delightful surprise items to be discovered. It’s these little touches that set Hemingway Whiskey Co. apart, and it’s something that imbibers will come to expect from them.

To honor Hemingway’s legacy as a master storyteller, the Hemingway Whiskey Company has also announced the Hemingway Six-Word Story Challenge. Inspired by Hemingway’s famous six-word short story, participants are invited to create their own six-word tales. It’s a chance to showcase your creativity and have your story voted on by others.

The accolades for Hemingway Rye Whiskey Company speak for themselves. With 97 Points from Tasting Panel, 5 Double Platinum, 4 Platinum, 2 Double Gold, 4 Gold, and ‘Best of Year’ packaging awards, this brand has already garnered significant acclaim. It was also one of the most decorated brands at the 2023 ASCOT Awards spirits competition.

The Signature Edition is now available for purchase online and in-store in various states, including California, Connecticut, Georgia, and more. With a suggested retail price of $79.99 for a 750ml bottle, it’s an investment worth making for any whiskey enthusiast.

If you want to learn more about Hemingway Rye Whiskey and stay updated on upcoming releases, you can visit their website and join the Hemingway Social Club. As part of this vibrant community, you’ll have exclusive access to new releases and exciting merchandise drops.

Hemingway Rye Whiskey is not just another whiskey brand. It’s a premium rye whiskey brand that pays tribute to the legacy of Ernest Hemingway. Led by Steve Groth, a whiskey pioneer, and the Call family, a distilling dynasty with over 230 years of expertise, the Hemingway Whiskey Company brings together their passion for whiskey and storytelling.

Based at Jacob Call’s Western Kentucky Distilling Co. in Beaver Dam, Kentucky, the Hemingway Whiskey Company is part of Old Man and the Sea Brands®, an innovative spirits company known for their high-quality spirits and captivating stories.

So, if you’re ready to embark on a whiskey journey unlike any other, pour yourself a glass of Hemingway Rye Whiskey Signature Edition and let the storytelling begin.

To learn more about Hemingway Rye Whiskey and to secure your bottle online, find a local retailer, or join the Hemingway Social Club, visit www.hemingwaywhiskeys.com. And don’t forget to follow @hemingwaywhiskeys for the latest updates.

Source: Hemingway Whiskey Company

A Journey of Self-Discovery: Overcoming Addiction and Finding Peace

Abi Feltham’s story is one of resilience, self-discovery, and the power of realizing one’s own worth. Her battle with alcohol addiction began as a teenager, when she struggled to cope with the overwhelming grief of losing her father at the tender age of three. Drinking provided her with a temporary solace, a way to numb her pain and escape from the harsh reality of her emotions.

As the years passed, Abi’s relationship with alcohol only grew more toxic. From downing ciders in the park with friends as a teenager to consuming two bottles of whiskey and beer a day in her worst moments, alcohol became her crutch, the only way she knew how to cope with her deep-rooted trauma and mental health issues.

For a decade, Abi backpacked across the world, working in bars to sustain her lifestyle while also enabling her addiction. Alcohol was omnipresent in her life, from the moment she woke up to the point of passing out at night. It seemed as though there was no escape from this self-destructive cycle.

But then, fate intervened in the form of a global pandemic. As Covid struck, Abi’s drinking buddies lost their jobs, prompting her to return to her childhood home in Berkshire, hoping to find solace and support within the familiar walls of her family home. Little did she know that this decision would become the turning point in her battle against addiction.

Back in her childhood room, Abi continued her self-destructive habits until she stumbled upon a revelation. While clearing out her room, she discovered six empty bottles of wine and beer hidden down the side of her bed, a poignant reminder of her 16-year-old self hiding her drinking from her mother. It was in that moment, as she dropped those empty bottles into a bin bag, that everything clicked into place.

She made a life-altering decision that day in April 2020 – she vowed to give up alcohol. Abi went “cold turkey” for an astonishing 18 months, relying solely on her own strength and determination to overcome her addiction. It was only later, when she felt ready, that she sought professional assistance to continue her journey of recovery.

Today, Abi stands tall with a renewed sense of purpose and a life she never thought possible. She has found stability in her career as a social media manager, established meaningful relationships, and created a peaceful home environment. The journey has not been easy, but Abi’s resilience and unwavering commitment to her own well-being have brought her to a place of contentment she never dreamed existed.

Reflecting on her past, Abi acknowledges the role alcohol played in her family dynamics and the way she used it as a coping mechanism. She now understands that drinking was her attempt to find belonging and feel “normal” amidst her feelings of anger and resentment as a child. Moving to London as an adult only exacerbated these issues, as she discovered the freedom to drink whenever and wherever she pleased.

At the age of 23, Abi embarked on a backpacking adventure, hoping to find solace and escape in far-flung corners of the world. However, her addiction followed her wherever she went, eventually leading her to New York City where she sought refuge after a difficult breakup. It was during her time in Canada, surrounded by the wrong crowd, that Abi realized the destructive path she was heading down.

Abi’s story is a testament to the power of self-reflection, resilience, and the importance of seeking help when needed. Through her journey, she has come to understand her past, forgive herself, and embrace a future filled with hope and peace. Her story serves as a beacon of inspiration to others battling addiction, reminding them that recovery is possible and that a better, fulfilling life awaits on the other side.

Abi Feltham’s journey may have had its ups and downs, but her unwavering determination to overcome her addiction and build a life she loves is a testament to the strength we all possess within us. Let her story be a reminder that it is never too late to change the course of our lives and find the peace, contentment, and love we deserve.

Title: From Rock Bottom to Peaceful Serenity: Abi’s Inspiring Journey

Introduction:

Life can throw unexpected curveballs at us, and sometimes it takes hitting rock bottom to realize the true value of our well-being. Abi’s story is a testament to the remarkable ability of individuals to overcome adversity and transform their lives for the better. Brace yourself for an extraordinary narrative of resilience, determination, and the power of seeking help.

Chapter 1: The Darkest Days

As we delve into Abi’s tale, it becomes evident that her life took a sharp turn down a treacherous path. Excessive drinking and the subsequent descent into drug addiction not only robbed her of her waitressing job but also left her in a vortex of despair. With her world crumbling around her, Abi’s journey through 2020 began with the devastating blows of unemployment and the onset of a global pandemic.

Chapter 2: Seeking Solace

In times of crisis, we often seek solace in the embrace of our loved ones. Abi, too, decided to return home to the United Kingdom in pursuit of support from her family. Little did she know that her decision would lead her to a serendipitous encounter with the UK Addiction Treatment Centres. The sudden absence of alcohol in Abi’s system initiated a challenging detoxification process, both physically and emotionally.

Chapter 3: Triumph over Adversity

Despite the immense physical and emotional toll, Abi refused to succumb to despair. Through sheer determination, she found herself gradually regaining her strength, day after day. The continued support of her loved ones, coupled with her unyielding willpower, became the driving force behind her immense progress.

Chapter 4: A New Lease on Life

Today, Abi’s life stands as a testament to the incredible transformations that can occur when one begins to prioritize their well-being. A year after embarking on her journey to recovery, she now boasts a stable and peaceful existence. A loving partner by her side, a healthy and nurturing relationship, and an ardent focus on her mental health through regular therapy sessions have become the cornerstones of her newfound joy.

Conclusion: The Power of Perseverance

In a world where chaos often seems inevitable, Abi’s story serves as a radiant beacon of hope. It reminds us that even in our darkest moments, we possess the power to choose a path of healing and redemption. By seeking help, surrounding ourselves with love, and investing in our mental and physical well-being, we can embark on a transformative journey, just like Abi did.

So, as we bid farewell to this captivating story, let us remember that the essence of personal growth lies in our ability to embrace adversity, learn from our past, and ultimately create a future filled with peace and happiness. Abi’s triumphant journey reminds us that it is never too late to reclaim our lives and embark on a remarkable transformation towards serenity and fulfillment.

Singer Jax recently released a new version of Rupert Hines’ 1979 single ‘Escape (the Pina Colada Song)’ for a new Malibu campaign. As August is National Rum Month, it’s the perfect time for Malibu, a popular flavored rum brand, to make a splash. But what about the rest of the year? That’s the challenge VP of Marketing Matt Foley is facing. In a recent episode of the Marketer’s Brief podcast, Foley discussed how Malibu’s new campaign, “Do Whatever Tastes Good,” aims to shift the idea of summer from just a season to a mindset, ensuring that Malibu remains relevant year-round.

Foley explained, “‘Do Whatever Tastes Good’ was about understanding and defining what it meant for Malibu to be associated with summer. We wanted to go beyond just being a summer brand and become a brand that embodies the summer mindset, that feeling of taking a vacation, forgetting your worries, and embracing fun and playfulness. That’s where Malibu comes in.”

The “Do Whatever Tastes Good” campaign was part of a global brand reset in 2022, in collaboration with Wieden+Kennedy London. The strategy behind the campaign is to leverage Malibu’s association with sunshine and beaches to remind consumers that they can have those carefree moments at any time, not just during the summer.

Malibu’s rum sales saw a decline of 7.8% in the US in 2022, according to Impact Databank figures reported by Shanken News Daily. However, Malibu’s ready-to-drink cocktails experienced a significant increase of 260% after being introduced in 2021. Foley acknowledged the importance of summer associations for the brand but also emphasized the need to expand beyond being a brand solely associated with that season. He said, “We realized that summer associations are fantastic and important for us. But they can limit us to being a brand that only gets selected for a moment. So, we wanted to play to our strengths and not move away from being associated with summer but further define it and become a brand that can transport people into that moment at any time.”

Another crucial aspect of the Malibu brand is music. This year, they collaborated with singer Jax to record a new version of Rupert Holmes’ 1979 hit, “Escape (the Pina Colada Song).” The song and its accompanying video aim to keep Malibu in the cultural conversation, which is essential for an established brand like Malibu. Additionally, Malibu was involved in a video for another “Escape” remix this summer, by DJ Cassidy and Shaggy featuring Rayvon.

Foley emphasized the importance of staying fresh and buzzworthy as a brand. He stated, “We have a great product, and we’re relevant throughout the year. However, it’s always important to come up with activations like we did this summer to keep the brand fresh and something that people are talking about.”

In conclusion, Malibu’s “Do Whatever Tastes Good” campaign aims to redefine the brand’s association with summer and extend its relevance beyond a single season. By leveraging their equity in sunshine, beaches, and music, Malibu is reminding consumers that they can experience carefree moments at any time. With their new campaign and exciting collaborations with artists like Jax, Malibu continues to stay in the cultural conversation and ensure their brand remains fresh and relevant.

Chicago-based Molson Coors made a surprising announcement yesterday, revealing its first-ever spirits acquisition. The beer giant has acquired Blue Run Spirits, a bourbon and rye whiskey-maker based in Kentucky. The move is part of Molson Coors’ efforts to expand its product offerings beyond beer and tap into the growing spirits market.

By acquiring Blue Run Spirits, Molson Coors will more than double its spirits team, according to a news release. Mike Montgomery, co-founder and CEO of Blue Run, will become vice president of Molson Coors’ Coors Spirits Co., which will house Blue Run as well as the company’s previous ventures into whiskey, Five Trail Blended American Whiskey, and Barmen 1873 Bourbon.

In an interview with the Tribune, Michelle St. Jacques, Chief Commercial Officer of Molson Coors, described Blue Run as one of the hottest new entrants in the whiskey industry. She explained that Molson Coors shifted its focus to become a total beverage company three years ago, aiming to strengthen its core beer brands while also premiumizing and expanding beyond beer.

Blue Run will continue with its plans to build a distillery in Kentucky by 2025. The brand, which launched last year and has already garnered numerous bourbon awards, has announced its intention to release three new whiskeys later this year. Blue Run’s whiskey is often produced in small batches, creating an air of exclusivity that attracts avid bourbon enthusiasts.

The acquisition comes as Molson Coors looks to relocate its Chicago office from Wacker Drive to BMO Tower in the West Loop next summer. The company had previously announced plans to move its North American headquarters from Denver to Chicago in 2019, as it sought to expand beyond beer and tap into emerging beverage trends.

In recent years, Molson Coors has faced competition from craft and imported beer, as well as the rising popularity of hard seltzers. To keep up with evolving consumer preferences, the company expanded its product offerings, launching a hard coffee and a canned wine in 2019. Last year, Molson Coors partnered with Coca-Cola to create Topo Chico Hard Seltzer.

The beer giant’s efforts to diversify its portfolio have paid off, with net sales reaching nearly $3.3 billion in the second quarter of this year, up 11.8% from the same period last year. This marks the company’s strongest quarter since the merger of Molson and Coors in 2005, according to an earnings release.

When asked about the decision to venture into spirits, David Coors, executive chair of Coors Spirits Co., revealed that the company had recognized the growth of the whiskey category. He noted that the initial stages of whiskey production are similar to the beer-making process. The move into spirits marks a departure from the company’s beer-centric identity.

David Coors also shared an interesting anecdote from his college days. He had once told his father, former Molson Coors Chairman Peter Coors, that the company should make a whiskey. However, his father responded by saying, “We’re good at one thing, and that’s beer.” Despite this initial sentiment, the company has now made its foray into the spirits market with Blue Run Spirits.

While Molson Coors hasn’t ruled out introducing other spirits to its portfolio, its current focus remains on whiskey. The acquisition of Blue Run Spirits is a strategic move that reflects the company’s commitment to expanding its product offerings and remaining competitive in an ever-changing beverage market.

Title: An Exotic Twist on the Classic Old-Fashioned: Banana-Infused Rum Recipe

Introduction:

When you think of an old-fashioned cocktail, whiskey is likely the first spirit that comes to mind. But have you ever considered using rum instead? In this blog post, we’ll explore the world of rum old-fashioneds and how you can infuse your own banana-flavored rum for a tropical twist on this timeless drink.

Unleashing the Creative Possibilities:

Bartending books, both classic and contemporary, reveal that there are no strict rules when it comes to an old-fashioned cocktail. The key lies in the method of preparation, where a base spirit is complemented by the addition of sweetener, bitters, and citrus. This allows for the creation of unique variations using different spirits such as bourbon, mezcal, tequila, and yes, even gin!

My Personal Favorite: Rum:

Out of all the options, rum is undoubtedly my personal favorite. It possesses the depth and complexity of a traditional rye old-fashioned, but with subtle floral and fruity notes. It’s the perfect spirit to experiment and put a fresh spin on the classic recipe.

Introducing Banana-Infused Rum:

To add a touch of tropical flair to my rum old-fashioned, I replace the traditional simple syrup or sugar cube with a dash of banana-infused rum. This infusion imparts a delightful banana flavor that pairs exceptionally well with the depth of aged rum. To create this infusion, soak dried banana chips in your favorite dark rum for at least a week. But for those who can’t wait, high-quality banana liqueurs are an excellent substitute.

The Versatility of Banana-Infused Rum:

Often associated with tiki cocktails and frozen drinks, banana-infused rum shines in spirit-forward recipes, like the old-fashioned. However, its applications aren’t limited to this classic cocktail alone. You can also use it as a replacement for sugar syrup in a daiquiri, adding a whole new dimension of flavor to a beloved Caribbean favorite. If you prefer a different sweetener, demerara syrup works wonders too.

The Perfect Harmony of Bitters and Orange Twist:

To elevate the flavor profile of our banana-infused rum old-fashioned, a combination of bitters is essential. Angostura aromatic bitters and orange bitters team up harmoniously, introducing subtle notes of allspice and cardamom. For the finishing touch, a twist of orange zest imparts its oils, enhancing the drink without adding any additional bitterness.

Infusion Process:

Combine 8 oz. unsweetened banana chips and 2 cups of aged dark rum in a jar. Seal the jar and let it sit at room temperature for at least a week, allowing the flavors to meld. Strain the mixture through a fine-mesh sieve or use cheesecloth for a clear infusion. Discard the solids and transfer the infused rum into a clean jar for long-term storage. This recipe yields approximately 2 cups of delicious banana-infused rum.

Conclusion:

In just a few simple steps, you can create a delightful and unique old-fashioned cocktail using banana-infused rum. Whether you choose to make your own infusion or opt for high-quality banana liqueur, this tropical twist will undoubtedly breathe new life into your home bar. So go ahead, experiment, and enjoy the flavors of paradise in the comfort of your own glass. Cheers!

Title: Embracing Gratitude and New Opportunities: Jeremy Renner’s Inspiring Journey

Introduction:

Life has a funny way of both knocking us down and propelling us forward. This sentiment rings true for the talented actor Jeremy Renner, best known for his role as Hawkeye in the Marvel Cinematic Universe. In a recent Instagram post, Renner expressed his deep gratitude for the progress he has made since the start of this year. The journey that led him to this point is nothing short of remarkable and inspiring.

A Near-Tragic Snowplow Accident:

Eight months ago, Renner’s life took an unexpected turn when his snowplow ran him over, resulting in the breaking of more than 30 bones. It was a near-tragic incident that left him facing a long and challenging road to recovery. However, Renner’s resilience and determination have been nothing short of awe-inspiring.

Perseverance and Progress:

Despite the immense physical and emotional pain, Renner refused to let this setback define him. He acknowledged the progress he has made since the beginning of the year, which allowed him to embrace new opportunities. One such endeavor is his recent involvement with Sweet Grass Vodka.

A Shared Mission:

Renner’s decision to join forces with Sweet Grass Vodka stems from the brand’s commitment to community and shared experiences. The actor was drawn to their mission, and upon trying the vodka, he knew he wanted to be a part of it. This partnership represents a new chapter in Renner’s life, filled with exciting ventures and boundless possibilities.

The Road to Recovery:

Renner’s recovery has been a testament to his unwavering spirit. Through countless surgeries and rehabilitation sessions, he has shown immense strength and determination. The actor broke over 30 bones in the accident but has refused to let pain deter him from his goals. His story serves as a reminder that progress often comes hand in hand with pain.

Celebrating Life and New Friendships:

In recent weeks, Renner has been taking the time to savor life’s little joys. He made an appearance at his friend Katie Cazorla’s comedy show, radiating happiness and surrounded by a supportive group of friends. According to witnesses, Renner looks healthy, happy, and incredible—a reflection of his remarkable recovery journey.

Looking Ahead:

Renner’s positive attitude and readiness to embrace new opportunities is truly inspiring. As he continues to heal and grow stronger, he plans to make cross-country appearances during a bottle signing tour for Sweet Grass Vodka. His engagement with this project is a testament to his desire to connect with the audience he cherishes.

Conclusion:

Jeremy Renner’s incredible journey from a near-fatal accident to embracing new opportunities is a reminder that life’s challenges can lead to remarkable personal growth. His resilience, gratitude, and perseverance inspire us all to embrace the obstacles we face and turn them into opportunities for progress. Renner’s story is a testament to the power of the human spirit and serves as a reminder to never give up, no matter how tough the road may seem.

**Breaking Tradition: Major Beer Company Acquires Kentucky Distillery**

In an unexpected turn of events, Molson Coors, the renowned beer maker, has made a surprising move by purchasing Blue Run Spirits, a Kentucky-based distillery. The announcement, made on Tuesday, took the industry by storm, signaling a significant shift for both the beer and spirits markets.

Blue Run Spirits had previously unveiled plans to construct a groundbreaking $51 million distillery in Georgetown’s Lanes Run Business Park. The design of this innovative facility was to be led by the same firm responsible for Google’s headquarters. Despite the acquisition, these plans will remain intact, and the distillery is still expected to open its doors in 2025.

Jim Rutledge, a Bourbon Hall of Famer and the brand’s distillery consultant, will continue his association with Blue Run. This retention of key personnel reinforces Molson Coors’ commitment to maintaining the brand’s values and heritage.

The exact purchase price for Blue Run Spirits has not been disclosed. Nevertheless, the acquisition represents a significant move by Chicago-based Molson Coors, the second-largest brewer in the U.S. with over $10 billion in annual sales. Known for Coors Light, Miller Lite, and many other popular alcohol brands, Molson Coors has been actively expanding beyond its beer roots.

Michelle St. Jacques, Molson Coors’ Chief Commercial Officer, stated, “Molson Coors has been on a journey to broaden beyond our beer roots and build powerful brands in growing categories, and Blue Run joining us is an exciting next step as we establish Coors Spirits Co.”

Launched in October 2020, Blue Run Spirits quickly gained traction as a hot whiskey brand. Each individual release achieved remarkable sales, with bottles selling out within minutes. Notably, their releases have consistently garnered awards in spirits competitions, solidifying their reputation as a quality whiskey producer.

Blue Run Spirits is famous for its butterfly medallion-adorned bottles, which have become a symbol of their brand. Currently available in 31 states and online, Blue Run Spirits plans to expand its reach and augment its whiskey portfolio with three new releases scheduled for the late summer/fall season.

This acquisition positions Blue Run Spirits as an integral component of the newly established Coors Spirits Co., an expansion of Molson Coors’ existing spirits business. Shaylyn Gammon, an up-and-coming talent in the spirits industry, will serve as whiskey curator for Coors Spirits Co., while Blue Run’s co-founder and CEO, Mike Montgomery, assumes the role of Vice President.

David Coors, executive chair of Coors Spirits Co., will continue to lead Molson Coors’ full-strength spirits strategy and business development. Notably, Molson Coors ventured into the spirits market just last year with the introduction of Five Trail Blended American Whiskey, followed by the launch of Barmen 1873 Bourbon in 2022.

Mike Montgomery, expressing his gratitude, stated, “Since launching Blue Run, we have always strived to do things a little differently to truly embrace today’s younger, more diverse generation of whiskey drinkers. We are humbled by how the whiskey community has embraced our vision and that Molson Coors wants to join and support us in this journey.”

The acquisition of Blue Run Spirits marks the fourth major sale within the distillery industry in recent years. In March 2022, Bardstown Bourbon Co. was sold to Pritzker Private Capital, followed by their acquisition of Green River distilling in Owensboro just three months later. In October 2022, Wilderness Trail Distillery in Danville, the 14th largest in the world, was sold to Campari Group for a staggering $600 million.

Molson Coors’ bold move to acquire Blue Run Spirits underscores the rapidly evolving landscape of the alcoholic beverage industry. This unexpected partnership between a major beer company and a distinguished distillery symbolizes the drive to adapt and diversify in an ever-changing market. As Blue Run Spirits prepares to take its place within Coors Spirits Co., we can anticipate further innovation and growth from this groundbreaking collaboration.

A Tale of Resilience: The Revival of Whiskey Row in Downtown Louisville

Picture this: twenty years ago, Whiskey Row in downtown Louisville seemed like a forgotten relic of the past. The once bustling stretch of historic buildings, dating back to the 1800s, stood empty and desolate. Boarded windows covered the vacant buildings that were once a proud testament to bourbon heritage. Main Street, once a gateway for Kentucky’s distilleries to ship their barrels of bourbon worldwide, now seemed like a ghost town.

Fast forward to the present, and the scene couldn’t be more different. Today, Whiskey Row is one of the busiest areas in downtown Louisville. Restaurants, shops, and a hotel have brought new life to the once empty historic buildings with their beautiful cast-iron façades on the north side of the 100 block of West Main Street. The recent opening of the entertainment venue, social hall Number 15, was the final piece in a puzzle that took almost two decades to complete. Throughout the journey, Whiskey Row endured multiple challenges, from the Great Recession to a devastating fire and even the recent global pandemic. But through it all, it not only endured but flourished.

Bourbon tourism has played a significant role in driving investment downtown, and Whiskey Row is once again poised to become a cornerstone of the city’s storied history with this beloved spirit. Valle Jones, a developer whose father purchased a building on Whiskey Row in 1984, understands the significance of this revitalization. She believes that the revival of Whiskey Row offers valuable lessons for future downtown development. It was not a stroke of luck or coincidence that brought about this transformation. Instead, it was a combination of public sector investment, private sector vision, tenacity, and most importantly, time.

If you were to take a walk down the north side of the 100 block of West Main Street in 2023, you would notice striking similarities to a stroll over a century ago. Whiskey Row, as Louisvillians know it today, used to span multiple blocks of Main Street. Around 50 whiskey merchants operated warehouses and offices in this area, strategically located close to the Ohio River and later the downtown railroads. By 1905, the 100 block of West Main Street boasted nearly 20 distillers, wholesalers, and other whiskey-related businesses, making it the beating heart of downtown’s bourbon industry.

However, the advent of the automobile and the era of Prohibition brought significant changes to Whiskey Row. The block dried up, and its commercial usage shifted over the following decades. By the 1980s, the area was mainly active at night, filled with restaurants, nightclubs, and music venues. Although hopes were high for revitalization after the Presbyterian Church (U.S.A.) moved its headquarters to a nearby block in 1988, the anticipated rebirth never materialized.

A headline from March 1988 captured the decline: “Once-thriving block of Main Street is anything but lively these days.” Bars and nightclubs closed, and “for lease” signs appeared on many buildings. The turn of the century found Whiskey Row mostly vacant, with doubts cast upon the structural integrity of the aging structures after the collapse of an 1852 building on the east end of the block in 2001. It seemed like Whiskey Row had been left behind. However, this was only the beginning of its incredible story of resilience.

The path to Whiskey Row’s revival was not led by a single person or defined by a solitary event. Instead, it was a series of turning points that created a ripple effect, ultimately rebuilding one of downtown Louisville’s greatest blocks. In the early 2000s, the development of Waterfront Park played a pivotal role in the revitalization of the area.

Today, Whiskey Row stands as a testament to the power of preservation and the spirit of resilience. It serves as a bridge connecting the city’s distilling past to its future as a hub for bourbon tourism. Stacey Yates, the chief marketing officer with Louisville Tourism, captured the essence of Whiskey Row’s significance when she said, “Louisville has a legacy, a history that we didn’t have to make up.”

As we look towards the future, Whiskey Row serves as both an inspiration and a reminder that transformative change is possible. With a combination of public and private investment, visionary thinking, and unwavering dedication, any downtown area has the potential to rise from the ashes. Whiskey Row’s tale is a testament to the indomitable human spirit and the limitless possibilities that lie within our urban landscapes.

Uncovering the Past: The Restoration of Louisville’s Whiskey Row

In the heart of downtown Louisville, a vibrant and bustling city, lies an area rich in history and culture. Known as Whiskey Row, this block has seen its fair share of ups and downs throughout the years. From the opening of the Louisville Slugger Field to the proposed KFC Yum Center, the development of this area has been a rollercoaster ride. But thanks to the efforts of dedicated individuals and a stroke of luck, Whiskey Row has returned to its former glory.

The story begins in the early 2000s when developer Jones noticed a hole in the development donut of downtown Louisville – Whiskey Row. This area, located to the west of downtown, was in dire need of revitalization. With the announcement of the KFC Yum Center in 2005, plans were set into motion to redevelop the two westernmost buildings of Whiskey Row. In 2007, the project was announced, and by 2011, it was completed.

While the western buildings were undergoing renovations, the owners of O’Shea’s Irish Pub purchased 123 W. Main St. and opened Patrick O’Shea’s in 2010 after two years of extensive renovations. The success of this project, along with the addition of the Whiskey Row Lofts, which included offices and apartments, showcased the potential of mixed-use development in the area.

As the redevelopment of Whiskey Row gained momentum, the remaining buildings on the block were owned by local developer Todd Blue. In 2007, Blue announced plans for the “Iron Quarter” mixed-use project. However, when the city refused to allow the demolition of the buildings in 2010, Blue filed a lawsuit. This sparked concern among history and architecture enthusiasts, as the potential destruction of Whiskey Row loomed.

But luckily, a group of dedicated individuals stepped up to save the historic buildings. Local developer Steve Wilson, philanthropist-businesswoman Laura Lee Brown, the Brown-Forman Corporation, and a few anonymous funding partners joined forces to acquire and preserve five of the seven buildings that were at risk of demolition. With the city and the Downtown Development Corp.’s support, Blue was allowed to demolish the two easternmost buildings while preserving their facades.

This preservation victory paved the way for the future of Whiskey Row. Plans were quickly made to turn the properties into an Old Forester distillery and visitor’s center at 117 and 119 W. Main St., as well as a mixed-use development at 111, 113, and 115 W. Main St., which came to be known as 111 Whiskey Row.

However, just as the future was looking bright, disaster struck. In July 2015, a three-alarm blaze engulfed 113 W. Main St., threatening to destroy the progress made on Whiskey Row. Investigators later determined that the fire was caused by renovation work in the basement, ignited by a cutting torch that set fire to nearby materials. Thankfully, over 80 firefighters were able to save the buildings owned by Brown-Forman and prevent the total collapse of the 111 Whiskey Row structures.

After extensive stabilization and rebuilding efforts, the revival of Whiskey Row continued. Duluth Trading was announced as the development’s first tenant in 2017, becoming the largest downtown retailer since the closure of the Louisville Galleria. Upper-floor office tenants and apartment units soon followed suit.

The restoration of Whiskey Row was not only a triumph for preservation but also a catalyst for economic growth and job creation. The return on investment for those involved was not measured in financial terms but rather in the preservation of historic buildings and the revitalization of a critical block in downtown Louisville.

Today, as you walk down the streets of Whiskey Row, you can feel the echoes of the past and the promise of a vibrant future. With the Old Forester Distilling Co. back in its original building and new businesses making their mark, Whiskey Row stands as a testament to the power of preservation and the resilience of a community.

Title: The Transformation of Whiskey Row: A Vision Realized Through Persistence and Collaboration

Introduction:

In the heart of Louisville, Kentucky, lies a historic street known as Whiskey Row. Over the years, this area has undergone a remarkable transformation, revitalizing the essence of its past while embracing new and exciting developments. From the preservation of cast-iron facades to the opening of hotels, restaurants, and entertainment venues, Whiskey Row has become a vibrant destination that showcases the city’s rich heritage and attracts tourists from far and wide.

Preserving History:

Whiskey Row’s journey began in 2015 when White Lodging opened its doors at 102 W. Main St. Their commitment to preserving historical elements was evident as they incorporated cast-iron facades that had been painstakingly preserved for years. This fusion of old and new architecture set the tone for future developments on Whiskey Row, creating a dynamic mix that captured the true essence of the area.

Expanding Horizons:

Building on the success of the first hotel, development group White Lodging ventured across the street to open not one, but two new hotels in 2019. Hotel Distil, located at 101 W. Main St., and Moxy Louisville Downtown, at 100 W. Washington St., brought a fresh wave of excitement to Whiskey Row. This expansion added to the area’s allure and transformed it into a bustling hub of hospitality and entertainment.

The Missing Piece:

The completion of Whiskey Row came in the summer of this year with the unveiling of social hall Number 15 at 121 W. Main St. This concept breathed new life into the five floors of the building, offering a range of amenities such as food, drinks, live entertainment, event spaces, and rentable accommodations. This final piece of the puzzle solidified Whiskey Row’s status as a fully activated block, providing a unique experience for locals and visitors alike.

A Return to Roots:

Drew Shryock, owner of the Whiskey Row Walking Tour, marvels at the transformation that has taken place over the last 15 years. As a Louisville native, he recognizes the genuine return to whiskey and bourbon heritage that has shaped Whiskey Row. The renewed focus on whiskey-related establishments has added to the authenticity of the area and further established it as a mecca for whiskey enthusiasts.

A Model for Success:

Whiskey Row’s evolution is a shining example of what can be achieved through sustained development efforts. Visitors today seek destinations that exude authenticity and a strong sense of place, and Whiskey Row delivers on both fronts. The revival of the term “Whiskey Row” for branding purposes has successfully propelled the growth of bourbon tourism in Louisville, setting the city apart in a competitive landscape.

Building a 24-hour City:

The multi-purpose nature of Whiskey Row sets a blueprint for future transformations within the city. With its diverse mix of living spaces, restaurants, tourist attractions, and commercial venues, Whiskey Row is an embodiment of a thriving and vibrant neighborhood. As the block contributes to the dynamic nature of downtown Louisville, it stands as an unparalleled model for urban development.

The Power of Collaboration:

Rebecca Fleischaker, executive director of the nonprofit Louisville Downtown Partnership, emphasizes the vital role played by collaboration and a shared vision in Whiskey Row’s success. The preservation of the area’s unique historic nature, coupled with the efforts of dedicated individuals working towards a common goal, has paved the way for economic growth and development in the surrounding areas. This domino effect of success is a testament to the impact that public sector investment, tax credits, and strong civic leadership can have on revitalization projects.

Conclusion:

Whiskey Row’s transformation from a neglected historic area to a thriving tourist destination highlights the power of persistence and collaboration. With a blend of old and new, Whiskey Row captures the essence of Louisville’s heritage while providing a platform for economic growth. As Whiskey Row continues to flourish, it serves as a shining example of what can be achieved through visionary development and unwavering commitment.

Welcome to Whiskey Row: A Century-Long Journey Through Time

If you’ve ever found yourself strolling down the streets of downtown Louisville, chances are you’ve come across an iconic landmark that holds more history than meets the eye. We’re talking about none other than Whiskey Row – a place that has withstood the test of time, preserving a legacy that spans over a hundred years.

Now, imagine taking a step back in time, a portal opening up right in front of you, inviting you to explore the captivating tales from the past. Join us on this extraordinary journey as we unlock the secrets of Whiskey Row’s rich history in downtown Louisville.

Our story begins at the turn of the 20th century when Louisville was bustling with life and commerce. Back then, the buildings that line Whiskey Row were the beating heart of the bourbon industry. This stretch of Main Street housed distilleries, wholesalers, bottlers, and everything in between – truly a whiskey lover’s paradise.

However, with the passage of time, Whiskey Row underwent its fair share of trials and tribulations. Fires ravaged the historic buildings in 1855, 1905, and again in 2015, leaving behind a trail of destruction and heartache. Each time, though, the resilient community united to rebuild, ensuring that the spirit of Whiskey Row never faltered.

One particular building that stands out amidst the architectural marvels is the Stitzel-Weller Distillery. Founded in 1935, it not only produced some of the finest bourbon in the region but also served as a symbol of timeless craftsmanship. Just imagine the skill and dedication required to create a spirit cherished by enthusiasts all over the world.

Beyond the distilleries themselves, this bustling street provided employment to countless individuals who worked hard to produce, package, and distribute the beloved bourbon. From the cooperage workers crafting intricate barrels to the hardy men transporting the barrels with horses and carts, each job played a vital role in the bourbon-making process.

Through the decades, the whiskey industry flourished, but as we all know, nothing lasts forever. By the mid-20th century, economic factors and changing consumer preferences took their toll on Whiskey Row. As the bourbon industry moved elsewhere, these historic buildings lay dormant, waiting for a rebirth.

But destiny had a different plan in mind. The resurgence of bourbon in the modern era sparked interest in revitalizing the lost glory of Whiskey Row. Developers, architects, and whiskey enthusiasts alike saw the potential in restoring these once vibrant buildings, breathing new life into a forgotten chapter.

Today, Whiskey Row stands tall as an architectural marvel, with a mix of history and modernity coexisting harmoniously. Vibrant distilleries, trendy restaurants, and stylish hotels have found their place amidst the historic facades, creating a vibrant tapestry where the past and present seamlessly blend.

As you walk along Whiskey Row today, you’ll witness firsthand the legacy of its past occupants. Though they may be long gone, their spirit lingers in the air, as if to remind us of the hard work and dedication that went into making this street what it is today.

So, the next time you find yourself in downtown Louisville, take a moment to embrace the stories hidden within Whiskey Row. Listen closely, and you’ll hear the echoes of laughter, the clinking of glasses, and the whispers of a time that will forever remain engraved in the city’s collective memory.

As we bid farewell to this journey through time, let’s raise a glass to Whiskey Row – a testament to the enduring qualities of community, resilience, and the timeless allure of America’s favorite brown spirit. Cheers!

Breaking Tradition: Vodka Made from Sheep’s Milk

The spirits industry has long been plagued by sustainability concerns surrounding the use of grain in production. In response, some producers have sought out alternative resources, such as potatoes, apples, and grapes. However, one spirits company in the Cotswolds is going against the grain—pun intended—by distilling vodka from sheep’s milk. Blacklion Vodka is not only innovative in its choice of ingredient but also aims to make a name for itself in the U.K.’s gin-dominated market.

The idea for Blacklion Vodka was conceived by cofounders Tim and Tanya Spittle six years ago while on vacation in Spain. As sheep farmers interested in creating their own spirit, they faced two obstacles: sustainability and market differentiation. Tim Spittle explains, “The U.K. isn’t a vodka nation, it’s a gin nation. There was no point in joining that party.” So, they set out to create something unique.

Inspired by the rare success of cow’s milk vodka, the Spittles wondered if anyone had ever experimented with sheep’s milk vodka. Although they initially dismissed the idea as a holiday pipe dream, upon returning to their Cotswolds farm and their Black Lion hybrid sheep breed, they decided to give it a shot. They recognized that the cheese-making process resulted in a significant amount of waste, with around 75 to 85 percent of whey being surplus. By fermenting the whey curds, the Spittles envisioned a way to turn waste into a premium vodka.

However, their journey was more challenging than imagined. The biggest hurdle was filtering the tiny fat globules of sheep’s milk, which proved much more difficult than filtering the larger globules of cow’s milk. Tim Spittle humorously recounts the many failed attempts, from ricotta-tasting vodka to sour milk. However, after two years of experimentation, they finally achieved a smooth flavor profile with slightly sweet caramel toffee notes.

The process of creating Blacklion Vodka is extensive, taking two years from lambing and grazing to milking, cheese-making, and finally fermenting and distilling. The vodka is triple-distilled and triple-filtered using leftover whey and Cotswold spring water. The remaining details of the process, however, remain the Spittles’ secret.

The success of Blacklion Vodka has not only reduced waste but has also garnered recognition. Since its official launch in 2021, the vodka has been awarded the Launch Design Bronze and Presentation Gold at the 2022 World Vodka Awards, as well as the 2022 Diversification Farmer of the Year. Buoyed by this momentum, the Spittles have set their sights on the U.S. market.

Last week, Tim and Tanya were in Kentucky to implant Valais Blacknose sheep embryos into 40 selected Dorset Sheep, which will give birth to the hybrid Cotswold Black Lion lambs in the spring. By Christmas, these lambs will be able to produce milk, further expanding the operation. In the meantime, the Spittles are busy planning their entry into the U.S.

Blacklion Vodka’s unique approach to vodka production not only showcases the Spittles’ commitment to sustainability but also demonstrates their determination to challenge the status quo. As they continue to make waves in the spirits industry, it will be interesting to see how this innovative brand captures the hearts and palates of vodka enthusiasts both in the U.K. and beyond.

Blacklion Vodka is changing the game in the world of vodka. Unlike other brands that prioritize mixing cocktails, Blacklion aims to provide a sipping experience that will rival that of a whiskey or bourbon. And they’re succeeding.

With a focus on flavor profiles, Blacklion Vodka is breaking the mold and offering a new way to enjoy this classic spirit. Their continuous distillation process, which takes place in the U.S., ensures that the vodka maintains its creamy and rounded mouthfeel. This attention to detail sets Blacklion apart from the rest.

“We are excited to showcase the unique flavors of Blacklion,” says the brand’s spokesperson. “Our ultimate goal is to have people asking for a Blacklion straight from the freezer, over ice, instead of the usual vodka soda or vodka tonic.”

Blacklion Vodka is making waves not just for its innovative approach, but also for its unconventional regional activations and soft launch in the South. This brand isn’t afraid to step outside the box and challenge the norms of the vodka industry.

So, if you’re looking for a new vodka experience, look no further than Blacklion Vodka. Get ready to taste the difference and revolutionize your sipping game. The future of vodka is here, and it’s Blacklion.

Step aside, rum and Coke. There’s a new contender in town, and its name is Pepsi. The soft drink giant is on a mission to revolutionize the world of cocktails by showcasing their superior taste when paired with the popular spirit.

As we all know, there seems to be a designated day or month for just about everything these days. And guess what? August is Rum Month, and companies far and wide are pulling out all the stops to revel in the celebration. Pepsi, being ever the innovator, has decided to throw their hat into the ring and initiate a debate as old as the drink itself: Coke or Pepsi?

Under the hashtag #BetterwithPepsi, this campaign aims to challenge the preconceived notion that rum and Coke are an unbeatable duo. Pepsi wants us to rethink our drink choices and consider the delicious possibilities that arise when rum meets the refreshing taste of Pepsi. And they’re not stopping there.

In a brilliant stroke of marketing genius, Pepsi has even worked their way into renowned rum company Captain Morgan’s own bottle. With a subtle yet undeniable secret Pepsi logo hidden within its design, it’s almost as if Captain Morgan has been covertly hinting at this impeccable pairing all along.

But this campaign isn’t all about gimmicky branding. Pepsi has the numbers to back up their claims. In a recent consumer preference survey, a staggering 56 percent of participants expressed a strong preference for mixing Pepsi with their spiced rum over Coke. And the research delved even deeper by consulting flavor experts.

According to Chef Kyle Shadix, PepsiCo’s corporate executive research chef for global beverages, rum has warm, sweet flavors reminiscent of caramel and vanilla, thanks to the aging process in oak barrels. Pepsi, on the other hand, brings crisp, sweet, and citrusy notes to the table, perfectly complementing the warm spice notes of rum, such as cinnamon, nutmeg, and cloves. This harmonious blend creates a smooth and well-rounded taste profile, perfect for savoring during those hot summer months.

But let’s face it, the ultimate verdict lies in the hands of the consumers themselves. To settle the debate once and for all, Pepsi proposes a blind taste test. Because, really, what better way to determine the true champion than through the unbiased judgment of our taste buds?

So, whether you’re a long-time rum and Coke devotee or a curious newcomer to the world of mixed drinks, why not step out of your comfort zone this Rum Month and give rum and Pepsi a try? You might just discover your new favorite summer cocktail. Cheers!