Mixing an engaging song from a local artist with a unique cocktail, alongside a strong sense of community spirit, leads to the creation of “Whiskey Revival.”

“Whiskey Revival” encompasses both a melody and a spirit, crafted from a partnership between Ramona musician Thea Tochihara from Thea The Band and the Ramona-based San Diego Sunshine Craft Spirits Co.

The foundations for this project were laid a few years prior when Tochihara started composing a song focused on whiskey.

During her creative process, she envisioned how exciting it would be to collaborate with a whiskey producer to create a signature whiskey that could accompany the song on her summer tour, she explained.

Her conditions for the drink were specific: it must be inspired by a song’s name, be a single malt whiskey, and feature her personal branding.

Upon conveying her vision to Eric and Cassie Goforth from Ramona Radio, they promptly arranged a discussion with Paul and Amanda Markham from San Diego Sunshine, who founded their distillery nine years prior.

It turned out that the Markhams were already in the process of adding a single malt whiskey to their product range.

“We were on track already; all that was missing was her branding,” Amanda Markham commented.

Markham describes Whiskey Revival’s taste as “a great oak-y vanilla.”

“‘Whiskey Revival’ delivers the perfect musical blend that goes down smooth; with its raw blues, outlaw country grit and simple, yet polished soul-folk lyrics,” said Tochihara, in her promotion of the song and beverage combo.

The song is delivered in Tochihara’s “Cosmic American” style, which she describes as “a blend of country/folk honest lyrics, emotive shades of soul/blues and textures of Indie rock.”

“Ramona locals are familiar with it, since I play it around town,” she said. “I find people are pulled toward the song, and a lot of people think it is a cover.”

With the lines, “Here I go again seeking answers in the bottle/I can smell ’em on my breath with the whiskey and regret/Ain’t it sweet, oh so sweet/Well pull up your bar stools and gather round/I’m bringing a new kind of church to town,” the song is steadily building its audience with every show.

Several special activities are anticipated in conjunction with the release of “Whiskey Revival.”

The “Whiskey Revival” single is set to debut on Ramona Radio on July 1. By July 5, the track will be available on streaming platforms globally.

The drink, Whiskey Revival, will be released on June 21 at San Diego Sunshine and a number of local liquor outlets.

A pre-listening VIP barbecue and whiskey pairing, planned for the same day, is already sold out.

“But people will still be able to come by the distillery, buy bottles and sample it in the tasting room,” Markham said.

A QR code on bottles of Whiskey Revival will also allow access to the song.

“We are very excited about the release of Whiskey Revival,” Markham said. “We haven’t really put on an event since COVID. It will be fun to get back out into the community, especially with this collaboration.”

For specific details on either release, see Thea The Band’s social media sites.

A promo for the drink and video, shot on location at San Diego Sunshine distillery, will be released the second week in June; a full video will be released this fall.

In the promo, Tochihara has a hawk on her arm.

“Posing with Ruby, the red-tailed hawk, was a dream come true,” she said. “Hawks have been my spirit animal for many years.”

Ruby is one of three red-tailed hawks residing at Critter Encounters, a wildlife sanctuary and educational company based in Ramona that specializes in live animal experiences.

Tochihara mentioned that Andrea Burgan, who leads Critter Encounters, provided her a brief training on managing hawks inside a distillery’s bathroom before she started working with Ruby.

Whiskey Revival bottles feature a hawk illustration.

Thea The Band is scheduled to perform at the Kickoff Party on July 6, with the venue yet to be determined, and again on July 26 at the Ramona Country Fair. They will also tour Oregon, Washington, and California in the same month.

Tochihara expressed her desire to make the whiskey available at her venues during her summer tour.

San Diego Sunshine is located at 432 Maple St., #6. For inquiries, call 619-820-3379 or visit: https://www.sandiegosunshine.com/.

With its roots in the Caribbean, rum for many people has become synonymous with tropical locales and delicious dark liquor cocktails. Unsurprisingly, at this year’s International Wine & Spirits Competition, the region boasted most of the highest-rated rums among the several hundred tasted by experts. One country in particular holds the crown.

Barbados is the undisputed champion when it comes to rum at this year’s IWSC. Of the 20 best-rated rums tasted by experts, the country produces more than half of the choices, with eight of them being from R.L. Seale’s Foursquare distillery on the island.

The competition’s No. 1 rum in the world with 99 points is R.L. Seale’s Foursquare 14-Year-Old Equipoise Rum. At 61 percent ABV, it isn’t your typical rum and can likely be sipped in small amounts rather than combined with mixers. It also has a unique flavor profile, according to the more than 100 distillers, blenders, and other industry professionals gathered for the competition.

“Enticing aromas of leather and olive oil greet the senses, leading to a tantalizing blend of citrus peel, cinnamon, oak, dark chocolate, and nutmeg. Plummy, spiced fruit dances on the palate upon a soft, sweet mouthfeel. A dry, tangy finish lingers, revealing layers of caramel, banana bread, and tobacco. Luxurious and long-lasting,” they gushed.

Coincidentally, the first-ever record of rum in history was on the island of Barbados. Other countries in the top 20 responsible for great rum include fellow Caribbean nation Martinique and the Southeast Asian countries of Thailand and Cambodia.

Related: The World’s Best Gin Has an Interesting Flavor Profile

Read up on the 20 best-rated rums from this year’s IWSC and find something you like.

R. L. Seale Foursquare 14-Year-Old Equipoise Rum (Barbados, 99 points)

Taiwan Tabacco & Liquor Corp. Nantou Winery Craft Cask-Strength Single Batch Rum (Taiwan, 98 points)

Mt. Uncle Distillery FNQ Iridium x Agave Cask 10-Year-Old Rum (Australia, 98 points)

R. L. Seale Foursquare 2011 Rum (Barbados, 98 points)

R. L. Seale Foursquare Covenant Rum (Barbados, 98 points)

Equiano Ominira 11-Year-Old Rum (Barbados, 98 points)

Sangsom Distillery Phraya Deep-Matured Gold Rum (Thailand, 98 points)

St. Nicholas Abbey 12-Year-Old Cask-Strength Rum (Barbados 98 points)

St. Nicholas Abbey 8-Year-Old Cask-Strength Rum (Barbados, 98 points)

R. L. Seale Doorly’s 14-Year-Old Rum (Barbados, 98 points)

R. L .Seale Foursquare 14-Year-Old Mystique Rum (Barbados, 98 points)

R. L. Seale Foursquare Absolutio Rum (Barbados, 98 points)

Desert Diamond Distillery Gold Miner 12-Year-Old Barrel Reserve (Platinum Wax) (Arizona, USA, 98 points)

Rones del Caribe Roble Viejo 12-Year-Old Ultra Añejo Rum (Venezuela, 98 points)

R. L. Seale Foursquare 15-Year-Old Nicholls & Perks Rum (Barbados, 97 points)

Samai Distillery Kampot Pepper Rum (Cambodia, 97 points)

Distillerie Neisson Le Rhum Argicole Blanc (Martinique, 97 points)

Héritiers Madkaud Renaissance Rum (Martinique, 97 points)

Destilerias Aldea Ron Aldea Familia 2006 Rum (Canary Islands, Spain, 97 points)

R. L. Seale Foursquare Triple Entente Rum (Barbados, 96 points)

The global craft vodka market is anticipated to grow from USD 4 billion to USD 9.46 billion in 10 years. The market will experience rapid growth due to the increasing awareness about craft vodka, given the rapid rise of social media during the forecast period.

Newark, June 11, 2024 (GLOBE NEWSWIRE) — The Brainy Insights estimates that the USD 4 billion in 2023 global craft vodka market will reach USD 9.46 billion in 2033. Small-scale, independently owned distilleries produce craft vodka. Vodka originated in Eastern Europe, specifically Russia and Poland, where it was made from grains or potatoes. Craft vodka evolved in the late twentieth and early twenty-first centuries, captivating consumers who prefer artisanal, locally manufactured spirits. The production of craft vodka involves a meticulous process that includes high-quality ingredients, fermentation, distillation, filtration, diluting, and bottling. Distillers often emphasize locally sourced, organic ingredients alongside small-batch production techniques. This results in a spirit with a diverse flavor profile. Craft vodka companies also focus on distinctive packaging and branding strategies to stand out. Some notable craft vodka brands include Tito’s Handmade Vodka, Hangar 1 Vodka, Reyka Vodka, Chase Vodka, and Belvedere Vodka.

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Key Insight of the Global Craft Vodka Market

North America will dominate the market during the forecast period.

The regulatory environment in North America is favorably set up for small-scale distilleries. Legislative modifications and regulatory reforms have cleared the path for craft producers to step into the market and compete with bigger, well-established companies. Craft distillers in North America are also renowned for their innovation and creativity, which has fueled the growth and diversification of the region’s artisan vodka sector. Moreover, the vast and varied North American market offers many opportunities for artisan vodka brands to reach a broader audience. A robust infrastructure to support the artisan spirits industry, including distribution networks, further aids the success of craft distillers.

In 2023, the flavoured craft vodka segment dominated the market, with a share of 76% and revenues reaching 3.04 billion.

The product type is categorized into flavoured craft vodka and unflavoured craft vodka. In 2023, flavoured craft vodka led the market with the highest share of 76% and generated revenues amounting to 3.04 billion.

In 2023, the offline channels segment dominated the market with the largest market share of 67% and revenue of 2.68 billion.

The distribution channel segment is divided into offline and online channels. In 2023, the offline channels segment dominated the market, holding a market share of 67% and generating revenue of 2.68 billion.

Report Scope and Segmentation –

Report Coverage

Overview

Projected Duration

2024-2033

Expected Compound Annual Growth Rate

9%

2033 Value Projection

USD 9.46 Billion

Market Size in 2023

USD 4 Billion

Historical Data

2020-2022

No. of Pages

Report Coverage

Revenue Forecast, Company Profiles, Competitive Landscape, Growth Factors and Latest Trends

Segments Covered

by Type, Distribution Channel, End-users, Regions

Regions Covered

The market is analyzed by regions including Asia Pacific, Europe, South America, North America, and Middle East & Africa. Additionally, these regions are scrutinized at the country level.

Craft Vodka Market Growth Drivers

The increasing awareness and visibility of craft vodka brands and products due to the rise of social media

Advancement in market

The Nearest & Jack Advancement Initiative announced that Blackleaf Organic Vodka and Mission Craft Cocktails have been accepted for its Business Incubation Programme. This programme provides mentorship and business support to BIPOC and underrepresented spirits entrepreneurs. The Nearest & Jack Advancement Initiative, which includes the Leadership Acceleration Programme, the Business Incubation Programme, and the Nearest Green School of Distilling, aims to increase diversity in the American spirits business.

Market Dynamics</();

Driver: the demand for premium products is increasing with rising disposable income.

Support for local artisans boosts the popularity of small-scale manufacturers that prioritize craftsmanship and superior quality. Craft vodka represents a front-runner in the alcohol and spirits industry. Its varied flavor profiles capture the attention of consumers exploring distinctive tasting experiences. Craft distilleries innovate with different ingredients and methods, creating a range of flavors that cater to growing consumer expectations. Support for small businesses significantly influences the craft vodka market. The focus on personalization and customization attracts customers, driving up demand for handcrafted vodka. Engagements with local artisans, exclusive launches, and inventive packaging all enhance the uniqueness and luxury appeal of the product. These factors collectively amplify the popularity of artisanal vodka.

Restraints: Cost challenges.

The expenditure for production includes major upfront investments in equipment, ingredients, and facilities. Craft distilleries require specialized apparatus for mashing, fermentation, and bottling, which are costly. Additionally, high-quality, locally sourced ingredients add to the production expenses, with price fluctuations having a significant impact. Craft vodka typically costs more than conventional brands due to premium ingredients, small-scale production, and handcrafted quality, rendering it unaffordable for numerous consumers. Consequently, the elevated costs associated with craft vodka could hinder market growth.

Opportunities: The rise of social media has increased the exposure and visibility of craft vodka businesses and products.

Social media platforms have revolutionized the way craft vodka brands connect with their audience, enabling them to reach wider audiences and foster direct relationships with customers. Utilizing platforms such as Instagram, Facebook, Twitter, and TikTok, craft vodka creators engage with their audience through creative marketing strategies and compelling narratives. A major advantage of using social media for craft vodka brands is the ability to create genuine and engaging content that resonates with consumers. Moreover, these platforms offer craft vodka producers a medium to showcase their unique brand personalities and identities. Using eye-catching imagery, video content, and graphics, craft vodka brands can differentiate themselves in a competitive arena. Consequently, the advent of social media has transformed the marketing approaches of craft vodka businesses, allowing for more direct, personal, and impactful communication with consumers, ultimately aiding in market growth over the forecast period.

Challenges: Regulatory hurdles.

The regulatory landscape for alcohol production, labeling, and distribution is fraught with challenges that require meticulous compliance. Craft vodka distillers must secure the necessary permits and licenses from relevant authorities to ensure their operations are legal. These permits often come with stringent guidelines on production practices, record-keeping, and labeling. Furthermore, each state has its own specific regulations that govern the production and distribution of alcohol. Craft vodka producers must adeptly navigate these varying state laws, which differ extensively in terms of permits, taxes, and sales regulations. The regulatory environment is not only complex and overlapping but also diverse, making it a challenging, time-consuming, and expensive ordeal for craft distillers. Thus, the intricate maze of regulations poses significant challenges to the market’s growth due to the high costs and efforts involved in compliance.

Browse Detailed Summary of Research Report with TOC: https://www.thebrainyinsights.com/report/craft-vodka-market-14380

Some of the major players operating in the global craft vodka market are:

• Beam Suntory Inc.
• Blisswater Industries Private Limited
• Diageo plc-The Smirnoff Co.
• Fifth Generation, Inc.- Tito’s Handmade Vodka
• Heaven Hill Brands
• Khortytsa
• Pyat Ozer
• Sazerac Company
• St. George Spirits
• William Grant & Sons Limited

Key Segments covered in the market:

By Type

• Flavoured Craft Vodka
• Unflavoured Craft Vodka

By Distribution Channel

• Offline Channels
• Online Channels

By Region

• North America (U.S., Canada, Mexico)
• Europe (Germany, France, the UK, Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America)
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

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About the report:

The analysis is performed on several levels including value (USD Billion). This comprehensive analysis covers global, regional, and national segments, examining over 30 countries for each segment. The research includes an evaluation of key drivers, opportunities, barriers, and challenges to provide a deep understanding of the market. Analytical models such as Porter’s five forces, attractiveness assessments, product reviews, supply and demand scrutiny, distribution, marketing channels, and a competitor positioning grid are part of the study.

About The Brainy Insights:

The Brainy Insights is a conducting market research firm dedicated to delivering actionable insights via data analytics to enhance business strategies. Our advanced forecasting and estimation model guarantees top-quality results in a compact timeframe. Offering both customized reports specific to client needs and syndicated reports, our portfolio spans across various categories and sub-categories in different domains.

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Comedian Brad Williams

In his latest comedy special ‘Starfish’ — now streaming free on Youtube — comedian Brad Williams explores new themes, sharing insights on his personal life including marriage and fatherhood, and offers his unique take on topics like craft beer controversies and the humorous potential of politically charged product ads. I had the pleasure of speaking with Williams at the Comedy Cellar in New York, where topics ranged from whiskey to spending time with Robin Williams, and how he appreciates the quiet moments in his shows as much as the laughter.

You’re a whiskey fan?

I have a fondness for whiskey, especially scotch. Previously, I was more of a ‘frat house’ drinker — let’s do shots of tequila! — until my wife introduced me to the world of quality scotch, which is smoky and peaty. I previously thought I disliked scotch, but I soon realized that I only disliked poorly made scotch. Additionally, I am part owner of a brewery in San Diego known as Thorn Street Brewery. (Laughs) The location is as straightforward as the name suggests.

What was your first drink?

The initial beverage that made me ill was titled ’99 Bananas.’ The sweetness is deceptive, akin to ingesting candy, which led to an unfortunate college experience where I ended my night in a bathtub, thankfully devoid of water. Additionally, being of shorter stature, a bathtub provides ample space for stretching out (laughs).

What was your first ‘favorite’ cocktail?

Originally, my preferred mix was Jack and Coke. However, I’ve since developed a fondness for a drink known as ‘Gold Rush.’ It is a delightful concoction of whiskey, lemon, honey syrup, and ginger. Highly recommended.

Comedian Brad Williams

Tell me about the new special ‘Starfish.’

Look, there will always be dwarf jokes. I’m a little person. I don’t know how to write jokes from the perspective of a six foot guy. But on this special I dive into a lot of different topics and I’m really happy to leave my comfort zone. I’m at the stage of life where I’m a father and I’ve been married a few years now. I want to give something new. As a comic I love the laughs. I live off of those. But the moments that really get me excited are the silences.

What’s great about the silences?

Because if the audience is quiet and that’s what I planned — I’ve got ’em. There’s a moment where I reveal something about my daughter and the audience goes quiet. I can tug at your heartstrings a little bit knowing that I have a joke to bring you back.

I want you to feel everything when you come to my show. I want you to feel joy and laughter. But I also want you to think a little bit. And I want you to be sad. Then I want to bring it back and always have you leave happy. There was a famous speech by Jim Valvano at the ESPY Awards where he said something like ‘if you can laugh, cry and think on the same day — that’s a hell of a day.’ And I want to make people do that — but in just an hour.

Do you find it hard to work out the material for your specials in clubs while people are taping with their phones?

I call people out. Hey dude, I’m working on stuff. Let’s put the phone down. There’s a joke in my special that I’m the most proud of — about the Bud Light transgender spokesperson controversy. When I first told the joke it was horrible. And then I got it to a point where it was getting laughs, but those weren’t the kind of laughs I wanted. They were aggressive. So I keep tooling with it. And I finally got the joke to a point where it’s the right laughter. The message reflects my personal beliefs. Nailed it. And you need to be allowed that process.

Comedians more than most artists must embrace the possibility of failure to truly succeed. To finely tune what is both funny and stirring, one must occasionally cross boundaries only to realize they’ve gone too far, then dial back. Comedy cannot be rehearsed alone with just a mirror; it does not provide feedback. Instead, it demands the presence of a live audience to gauge the reaction.

LAS VEGAS, NEVADA – MAY 26: Comedian Brad Williams of Mad Apple by Cirque du Soleil performed during the premiere at New York-New York Hotel & Casino on May 26, 2022, in Las Vegas, Nevada.

What surprised you about doing standup that you didn’t know beforehand?

Comedy holds pleasant surprises, among which is its equalizing effect, regardless of a comedian’s fame or fortune. Even someone as renowned as Jerry Seinfeld follows the same backstage routines as any other comic, walking through the kitchen to reach the stage and using the same modest greenroom. This aspect of comedy is a powerful equalizer and inherent humbler.

Ever shared a drink with one of your idols?

As a dedicated fan of the Denver Broncos, I once had a memorable opportunity. The John Elway car dealerships were hosting a Christmas event and invited me to perform. I immediately accepted. Following my performance, Elway led a standing ovation. He always treated me kindly, but his appreciation deepened after seeing me perform. Post-show, we grabbed drinks together; Dewars and soda were his choice. He later invited me to a Broncos game. Despite my wife being nearly due with our child, she encouraged me to go, understanding what it meant to me to see the game with Elway.

How about with one of your comedy idols?

It was an incredible evening. Though I couldn’t share a drink with him since he was abstaining, I received possibly the greatest compliment of my career. After performing at a small club in northern California, I encountered Robin Williams backstage. He rushed up to me, exclaiming with enthusiasm about my performance. He compared me to “Prozac with a head,” a remark I cherish enough to consider for my epitaph.

AUSTIN, TEXAS – APRIL 19: Comedian Brad Williams performs on stage during Moontower Comedy Festival at The Paramount Theatre on April 19, 2024 in Austin, Texas. (Photo by Rick Kern/Getty Images)

Did you get to spend some time with him?

The next night. He’s doing a show at the same theater because he lives up there and that’s where he would go to work stuff out. After the show I go back to the greenroom and there is Robin Williams, Dana Carvey, myself and Mort Sahl all talking comedy. It was the greatest night ever.

People think of backstage at a music concert but not a comedy the show.

You have so much adrenaline going after the show — no matter how many times you do this you still want to hang out. So there are the late night diniers and the late night bars where all the comics go after work. That’s where we say all the things we can’t say on stage because we’ll get canceled or booed or attacked or whatever. And we’re all trying to make each other laugh. And when comics are trying to make each other laugh that’s the good stuff!.

One of the most intimidating places in the world of comedy is right behind me. (Pointing) That’s the comic’s table at the Comedy Cellar. I’ve been doing this 20 years. And whenever I sit at that table, I’m terrified (laughs).

Brad Williams will be on tour all summer throughout the United States. Click here for dates.

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BEDFORD – On the afternoon of Saturday, June 8, just after 4:00 PM, officers from the Bedford Police were dispatched to a residence on the 1000 block of 14th Street following reports of a drunk 16-year-old girl acting belligerently towards her parents.

Upon arrival, the police encountered her parents in the parking lot, who described the teenager as “highly intoxicated” and were seeking her arrest.

Police Officers Landon Jones and Capt. Kody Emmons located the young girl inside her parents’ car, where she appeared extremely upset, crying uncontrollably and speaking unclearly due to her slurred speech.

The police asked her to exit the car, however, she would not comply.

Captain Emmons had to remove her from the vehicle.

After being removed, the teen turned and struck Capt. Emmons in the chest. Officers placed the teen on the ground. She continued to be combative and began kicking Officer Jones in the leg above his knee.

She continued to struggle and attempted to pull away from officers.

The teen was handcuffed and put in leg restraints.

The teenager was put in the rear seat of Officer Sarah Haluda’s police vehicle and driven to the Bedford Police Department.

While at the station, the teenager was defiant and verbally confrontational with the police officers. She also expressed suicidal thoughts and at one stage, threw herself to the ground, repeatedly striking her head against the floor.

The teenager underwent a preliminary breath test, which showed her blood-alcohol level was 0.221 percent.

Given her severe intoxication and suicidal declarations, she was taken to IU Health Bedford Hospital for medical evaluation.

The parents discovered a bottle of Vodka in their teenager’s room.

Following medical treatment, the teenager was handed back to her parents and pledged to show up in court facing charges of unlawful consumption, two instances of battery on a public safety officer, and resisting arrest forcefully.

Wadi Rum, also known as the Valley of the Moon, is a breathtaking desert landscape located in Jordan.

This area, designated as a UNESCO World Heritage site, is renowned for its towering sandstone mountains, narrow canyons, and ancient rock carvings.

Its distinctive terrain has not only attracted filmmakers but has also become a haven for adventurers seeking unique experiences.

Jeep tours in Wadi Rum offer an exciting way to see the desert’s vastness, including spots you can’t reach by walking.

You’ll see amazing natural arches, ancient inscriptions, and landscapes that shift colors through the day.

Lasting two to four hours, these tours are led by local Bedouins who share stories of their culture and the land’s history.

For those who prefer exploring on foot, Wadi Rum’s hidden canyons provide an unforgettable journey.

Trails like Burdah Rock Bridge and Khazali Canyon guide you through narrow gorges barely touched by sunlight.

These hikes vary in difficulty and require no special climbing abilities.

As you navigate, encounter ancient petroglyphs on the canyon walls, enriching your adventure with a sense of mystery.

To fully immerse yourself in Wadi Rum’s beauty, spend a night under its starlit sky at one of the many Bedouin campsites throughout the desert.

These camps provide traditional tents equipped with basic amenities for a comfortable stay.

As night falls, you’ll be treated to an awe-inspiring view of stars, unobstructed by city lights—a perfect way to end your day in this enchanting landscape.

Jebel Umm Ad Dami, Wadi Rum’s highest peak, offers panoramic desert views to Saudi Arabia on clear days. An early morning climb to watch the sunrise is a rewarding challenge.

The round-trip hike takes about three hours and requires good physical condition. Witnessing dawn break over Wadi Rum from this vantage point is an unforgettable sight.