By Andrew Paul

Posted on Jun 15, 2024 10:00 AM EDT

3 minute read

Earth is bombarded by an estimated 48.5 tons of meteors and meteorites every day—and while (most) of that material luckily burns away as it hurtles through the atmosphere, smaller chunks of ancient space rock still occasionally end their multi-billion-year journeys by slamming into the planet. Of the roughly 82,000 meteorites found on Earth so far, there’s a very solid chance that only one has ever made it into liquor bottles.

Earlier this year, Pegasus Distillerie announced Shooting Star Vodka, a limited run of vodka infused with an “ordinary chondrite” meteorite. Recovered in 1977 in Nebraska, experts believe the 22.5-pound “Huntsman (b)” space rock actually arrived on Earth back in 1910, when a meteorite of the same composition was found about three miles away from its sibling—leading astronomers to theorize the two originally belonged to a larger piece that broke up upon entering the atmosphere around that time.

But regardless of its arrival time, Huntsman (b) eventually found its way into the hands of Pegasus founder, Maxime Girardin, through an Arizona intermediary. While an heir to a multigenerational family of winemakers from the Burgundy region of France, Girardin wanted to pursue a different direction for his new company by experimenting not just with terrestrial ingredients, but ingredients originating in the depths of outer space.

But creativity only goes so far if your drink ends up tasting like moon dust. Luckily for Pegasus, that’s far from the case: the official Popular Science verdict is that Shooting Star Vodka is very good, actually.

[Related: Watch a meteor’s incredible light show above Spain and Portugal.]

The boutique alcohol has been rigorously assessed (multiple times) by the author of this piece, who confidently concludes the spirit is a unique variation on classic wheat vodka. There’s certainly a note of spring water in the nose for Shooting Star, and although there is still a bit of bite to it compared with similar vodkas, the surprisingly sweet flavor profile cuts through any burn to deliver a satisfying, refreshing overall taste—but as Girardin explained earlier this month, given that vodka contains no sugar, it’s unclear how the meteorite infusion accomplished this. There even might be the slightest of effervescence to the liquor.

Before you can infuse vodka, however, you need some actual alcohol. Pegasus’ distillation process relies on organic, locally sourced French wheat and barley, as well as spring water collected from an underground river that passes through limestone layers roughly 150-meters (about 492-feet) below the company’s Burgundy distillery. Once the vodka is made, then it’s time to mix in the meteorites.

Infusing drinks dates back thousands of years and follows a relatively straightforward process of osmotic diffusion, in which alcohol permeates an added substance’s cell walls and takes on some of the chemical properties responsible for flavor. Rarely do alcohol infusions involve mineral material like stones and space rock—but there’s surprisingly a lot of organic matter in them to influence the flavor properties of a liquor like the Shooting Star vodka.

In the case of Shooting Star’s up-to-18-month infusion process, its reliance on amphoras further help enhance the unique flavor. Thanks to their porosity, the terracotta pots allow oxygen to pass through the exterior and act as a binder between the vodka and dissolving meteorite minerals.

[Related: Mars might have an asteroid problem.]

Of course, it’s easy for imaginations to run wild about potential unintended consequences of consuming liquor made from space rock exposed to billions of years’ worth of interstellar radiation. But if it makes any hesitant taste testers feel better—everything around us, including ourselves, is at least slightly radioactive.

All matter is composed of star stuff, after all, and you’re likely to register more radiation on your kitchen countertop than a hunk of meteorite here on Earth. Similarly, any radioactive elements in space rocks decay pretty fast after landing on Earth—if anything, the “vodka” part of Shooting Star Vodka is arguably the most unhealthy ingredient.

As for whether or not Shooting Star is worth paying $200 to try, that really comes down to just how badly a drinker wants to taste the cosmos—but that just may be the meteorite talking.

Finding a business with substantial growth potential isn’t easy, but it’s achievable by examining a few key financial metrics. Firstly, it’s essential to see an increasing return on capital employed (ROCE) and, secondly, an expanding capital employed base. This indicates a company that continually reinvests its earnings back into the business to generate higher returns. With that in mind, we’ve noticed promising trends at Rocky Mountain Liquor (CVE:RUM), so let’s delve deeper.

For those unfamiliar, ROCE measures a company’s yearly pre-tax profit (its return) relative to the capital employed in the business. Here’s the formula to calculate this metric for Rocky Mountain Liquor:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets – Current Liabilities)

0.057 = CA$1.1m ÷ (CA$24m – CA$4.8m) (Based on the trailing twelve months to March 2024).

Therefore, Rocky Mountain Liquor has an ROCE of 5.7%. In absolute terms, that’s a low return and it also under-performs the Consumer Retailing industry average of 12%.

View our latest analysis for Rocky Mountain Liquor

While the past is not representative of the future, it can be helpful to know how a company has performed historically, which is why we have this chart above. If you’d like to look at how Rocky Mountain Liquor has performed in the past in other metrics, you can view this free graph of Rocky Mountain Liquor’s past earnings, revenue and cash flow.

Rocky Mountain Liquor’s ROCE growth is quite impressive. The figures show that over the last five years, ROCE has grown 114% whilst employing roughly the same amount of capital. Basically the business is generating higher returns from the same amount of capital and that is proof that there are improvements in the company’s efficiencies. On that front, things are looking good so it’s worth exploring what management has said about growth plans going forward.

On a related note, the company’s ratio of current liabilities to total assets has decreased to 20%, which basically reduces its funding from the likes of short-term creditors or suppliers. Therefore, we can rest assured that the growth in ROCE is a result of the business’ fundamental improvements, rather than a cooking class featuring this company’s books.

In summary, we’re delighted to see that Rocky Mountain Liquor has been able to increase efficiencies and earn higher rates of return on the same amount of capital. And since the stock has fallen 31% over the last five years, there might be an opportunity here. So researching this company further and determining whether or not these trends will continue seems justified.

If you’d like to know about the risks facing Rocky Mountain Liquor, we’ve discovered 2 warning signs that you should be aware of.

While Rocky Mountain Liquor isn’t earning the highest return, check out this free list of companies that are earning high returns on equity with solid balance sheets.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

MOSCOW — Palouse Habitat for Humanity set a monthly sales record in May by earning $20,000 through its Moscow retail store.

University of Idaho football coach Jason Eck knew for a while that he was sticking around, but on Wednesday it became official.

June 7 passed largely without notice. And yet, on that day in 1965, a very different Supreme Court from that which overturned Roe v. Wade two years ago struck down a Connecticut law enacted in 1879. Drafted by state legislator P.T. Barnum, the law forbade married couples access to contraception.

A worker looks back to check the line of fire he is starting for a controlled burn Friday in a field south of Lewiston.

Thinly sliced beef, shrimp, lotus root, and noodles are among more than 30 ingredients on the menu at Everhot Mongolian Hot Pot, a restaurant where diners cook their meals at their tables.

Steve McGehee

June 7 passed largely without notice. And yet, on that day in 1965, a very different Supreme Court from that which overturned Roe v. Wade two years ago struck down a Connecticut law enacted in 1879. Drafted by state legislator P.T. Barnum, the law forbade married couples access to contraception.

As readers may remember from a previous column (and the Old Testament leaves no doubt), sexual congress between consenting couples have one sanctioned purpose and that is childbirth. To do otherwise is to violate God’s commandments and practices such as coitus interruptus is punished by death administered by no less a personage than the Big Guy himself.

After 1965, the law of the land finally allowed married couples to have physical knowledge of each other for mutually affirming reasons having little or nothing to do with populating the earth. The rights guaranteed under the Griswold v. Connecticut ruling were, in 1972, extended to unmarried couples as well in Eisenstadt v. Baird.

The Connecticut statute in question was enacted in the aftermath of the federal law passed by Congress in 1873, the Comstock Act. This law had made provision of contraception into a federal crime. As expected, real-world consequences soon followed, with 24 states passing their own laws restricting access to contraception.

In 1916, Margaret Sanger, believing that reproductive free choice was foundational for the liberation of women from poverty and subservience, defied New York law, opened the nation’s first birth control clinic in Brooklyn and served 30 days in prison for her crime. She went on to found Planned Parenthood.

Around the same time, activist firebrand Emma Goldman was arrested twice for violating the same New York prohibition. She, too, was imprisoned in 1916 for the crime of disseminating information about birth control.

Time moves on and with it, attitudes toward a lot of once controversial things. The dam broke with Griswold and, by 1973, the High Court defended in Roe v. Wade the principle that the Constitution protected a woman’s right to control her own reproductive freedom. Even barriers to homosexuality soon came crashing down. In 2003, in a pivotal case, Lawrence v. Texas, the Supreme Court ruled that the 14th Amendment protected even gay women and men. They could henceforth have sex without fear of government watchdogs peering through their bedroom curtains. Then, in 2015, in the landmark Obergefell v. Hodges decision, same-sex couples were finally allowed to marry.

Winds shifted again on the Court and, for the first time in Constitutional history, a right of citizenship once guaranteed was taken away. The Dobbs decision, just like the Comstock Act before it, opened the floodgates and, what was once sanctioned nationwide, was left up to the state legislatures.

The assault by evangelicals on sexual freedom hasn’t stopped with Dobbs. Anyone believing that making abortion nearly impossible to obtain would satisfy the lust for vengeance of those for whom sex is a dirty word hasn’t read the Old Testament.

Or read Justice Clarence Thomas’ concurring opinion on Dobbs where he wrote that the Supreme Court should “reconsider all of the courts sustainable due process precedents including Griswold, Lawrence and Obergefell.”

For heterosexual adults of reproductive age and anyone gay or lesbian should sit up and take notice. In the ruling which guaranteed marital rights to same-sex couples, there were four dissenters. Thomas, Roberts, Alito and Scalia. Three still sit on the High Court and Scalia’s replacement and two others were nominated by Donald Trump to cement his hold on the religious extremists which make up his most loyal base of support.

Assume you’re a hetero adult and view sexuality as a healthy component of human existence with no necessary connection to adding more children to an already overcrowded world. Griswold hangs by a thread. Or perhaps you’re part of a gay married couple and thought your rights were guaranteed. Just this week, Senate Democrats introduced a bill in Congress codifying citizens’ rights to contraception. With but two dissenters, both women, Republican senators in lockstep voted the bill down.

Think your rights under the Constitution are inviolable? Better think again before voting Republican for any officeholder at the state or federal levels.

McGehee, a lifelong activist, settled here in 1973 and lives in Palouse with his wife, Katherine. His work life has varied from bartender to university instructor to wrecking yard owner.

Steve McGehee

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In a press release today, Newport Craft Distilling announced the acquisition of Newport, Rhode Island-based KEEL Vodka.

KEEL Vodka, founded in 2011 by Bill Dessel, Tom McGowan, and Matt Light in Newport, Rhode Island, is considered by the company as the first premium light spirit. “It is a product of unparalleled smoothness and drinkability so you can stay balanced and be present to enjoy the now and the later.”

“This strategic move will see Keel Vodka join Newport Craft’s award-winning portfolio, which includes White Squall Vodka & Gin, Sea Fog Whiskeys, and Thomas Tew Rums,” Newport Craft Distilling shared.

Newport Craft Distilling shared some of the following key highlights about the acquisition;

“The KEEL team has found the perfect partner in Newport Craft to help take KEEL to the next level. It has always been a dream of ours to produce our product, that was conceived in Rhode Island, in our home state. With this transaction we can finally accomplish that dream. I am excited to get to work alongside the team at Newport Craft, in continuing to spread the KEEL story to new consumers looking to have a more balanced social life,” says Bill Dessel Founder of KEEL Vodka in a statement.

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“We’re thrilled to welcome KEEL Vodka into the Newport Craft family,” says Newport Craft CEO Brendan O’Donnell in a statement, “This acquisition represents a powerful synergy of passion, expertise, and a shared love for exceptional spirits. The combination of these brands will meaningfully enhance the efforts of both companies and we can’t wait to see what Bill and KEEL can do in partnership with Newport Craft.”

For more information, visit www.newportcraft.com.

The market for whisky has been sliding since 2022, but is this cause for alarm or just an impact of the wider economic climate?

For whisky investors, it can feel like the current market is all gloom. Multiple indexes and reports suggest the downturn in auction prices is continuing. Whisky retailers are also finding sales slowing as well. Does this all signal the end of the secondary whisky market? Was it all just a bubble that has finally burst?

“We have seen a noticeable downturn in the sales of what you could call the premium end of the whisky market in the early months of this year,” explained Richard Hawley, director of online whisky shop The Whisky Vault, over an email with me to discuss the market. But it is not all gloom and negativity.

Market cycles are all part of a maturing market and can offer opportunities as well. “There have been some green shoots of recovery in the past weeks, and it could be seen as an optimum time for savvy buyers to snap up some vintage legends that are at a lower price than they have been for a few years.”

As a broker and consultant dealing with multiple parts of the whisky and antiques markets, I have seen significant changes over the last decade. My opinion is that the falls we are seeing are all part of the normal cycle of investing. These cycles can even be seen as a sign that the whisky market is maturing. It is a rollercoaster that we had all better get used to riding in the years and decades to come.

You might wonder why the market is faltering right now, and while there are some very specific reasons that are not helping. Bid fatigue when bidding against unrealistic reserves caused by a shift in market but not expectation is one obvious reason. As is the sheer number of online auctions that have appeared. However, the core issue is much bigger than the secondary whisky market—it’s the global economy.

While the market may be slow, there is still value to be found, especially in bottles that were released prior to the boom in 2015.

Cast your mind back to 2021 and 2022—the glory years of whisky investing when it felt like no matter what bottle you bought you would make money within days. At every auction, the prices achieved were better than the one before, and everyone was trying to get their hands on the next new release.

Your average person felt pretty flush thanks to Covid lockdowns. People had saved thousands thanks to no holidays and social events being limited to a walk with a take away coffee. We emerged with money in the bank into a hiring crisis that meant people felt confident enough to ask for pay rises and shop around for a higher salary. Savings rates were low while the high potential returns of alternative investments were pushed through targeted adverts. Whisky investment was introduced to the masses, which only increased competition for bottles at auction.

At the same time the very wealthy were frustrated with their more traditional investments. The uptick in share values after the vaccine breakthrough was a distant memory. Now there was the prospect of interest rates rising—never good for share values—massive supply chain issues and a war in Ukraine causing an energy crisis. Share values plunged and when traditional investments falter, alternative investments start to look more appealing. Cryptocurrency stole the headlines, but there was also an unmistakable buzz around whisky amongst the wealthy.

In contrast, we are all uncomfortably aware of where the economy stands in 2024:

In short, the economic climate could not be more different to when bottle prices were booming. The average person is feeling much less secure in their job and has far less disposable income. Many people are keeping savings for emergencies and sadly, in some cases, even using them for day to day living. This has resulted in a systematic drop in volume and value of whisky bottles at auction by 30% and 36% respectively for January to April 2024 compared to the same period in 2023 (Noble & Co Whisky Intelligence Report 2024 Q2).

The Noble & Co report found that the £100 to £1,000 price bracket accounted for 90.4% of volumes… [+] traded, with significant declines observed in higher price brackets, particularly the £1,000 to £10,000 range.

The impacts on the market are compounded by the fact that it is both the purchasers of lower and higher value bottles that are feeling the effects of current global economic changes.

Your whisky investor on an average income has found themselves in a cost of living crisis. Easy access savings have rallied and suddenly the security of a 5% bank savings account is more appealing than volatile alternative assets, which also take time to release the money when you need it.

Nobel and Co report that £100 to £1,000 bottles account for 90.4% of the volumes traded but 45% of value. The squeeze on the disposable income of the patrons driving 90% of the market is going to have a significant impact on the market as a whole. A lot of the bottles in this sector have been flipping bottles, ‘lower value’ mass market NAS bottles like the Folio and Concept series, and the drops in value for these bottles are, in my opinion, proof that the lower end consumer is feeling the squeeze.

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“Flipping has been a profitable market for many buyers, but the days of making a quick buck turnaround, whilst not numbered, are becoming less frequent and straightforward to predict.” Commented Hawley on the prevalence of NAS bottles at auction.

At the same time the wealthiest patrons, who make up over 50% of the value of the secondary whisky market in 2024 are returning to their well tested, traditional and regulated investments. Interest rates on cash savings are high and shares are rallying in the expectation that rates will soon start to fall in the UK (and indeed are already doing so in Europe and the USA).

A fall in appetite among the wealthy for high value bottles was recently demonstrated by the failure of the Macallan 1928 50-year-old to meet its £50,000 reserve at Bonhams. Then the Dalmore Luminary No.2 barely made its reserve at Sothebys when it sold for $117,400 (£93,750). The Luminary was the second in a three part series from Dalmore. The stunningly designed collaboration between Dalmore and Melodie Leung to raise money for the V&A Dundee followed on from the first edition which collaborated with Kengo Kuma, and sold for $151,000 (£118,750) in November 2022. The record setting 2023 Distiller’s One Of One charity auction also saw 17 new records set. To me these changes in achieved values indicate a shift in the appetite amongst buyers in this sector of the market.

It is important to note that whisky is not the only alternative investment suffering in this climate. There has been such a downturn in the art market that Sotheby’s are making redundancies and those who previously raved about NFTs have gone rather quiet.

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If you are wondering what to do, unfortunately there is no one size fits all approach. If you want to keep investing in whisky then now is the time to buy. There are certainly good deals to be had at the moment and my sentiment is shared by Richard Hawley, “Look out for vintage rarities and indie bottlings, whilst using respected review sites to understand quality and prestige.”

If you have had enough and want to get out then my advice would be to hold tight if you can. Selling at the bottom of the cycle is not ideal and indicators for the global economy do suggest more positive times ahead. No matter how turbulent the ride, a rollercoaster is usually safe enough if you get on and off at the right time!

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