Beer-articles 922

Madison Beer is gearing up for her Locket tour, which kicks off tonight in Kraków, Poland. Following the release of her deluxe edition of her third studio album, this marks her most ambitious world tour yet, featuring an impressive 32 shows that will conclude in New York City this July.

Beer’s journey to stardom began in a familiar way for many artists today—she gained attention by posting covers on YouTube. A pivotal moment occurred in 2012 when she sang Etta James’s “At Last.” The video caught the eye of Justin Bieber, who reposted it, leading to her signing with a record label and a rapid rise in fame. She chronicles these experiences and challenges in her memoir, The Half of It.

Her latest musical chapter began with her hit song “Make You Mine,” which found viral success on TikTok and earned her a Grammy nomination in 2025. The song serves as a centerpiece for Locket, an album that elegantly traverses genres such as dance, dream pop, and R&B. In an interview with ELLE, Beer expressed her passion for diverse and upbeat dance music, aiming to incorporate unique sounds into her work.

Accompanying her news, exclusive behind-the-scenes glimpses of her tour preparations have been shared, providing fans an intimate look into the working life of the pop star as she embarks on this exciting new venture.

Ginger beer is a flavorful drink that’s fantastic on its own, but it becomes even more delightful when mixed with a variety of spirits. Here are eight of the best liquors to pair with ginger beer, perfect for your next cocktail creation.

1. Vodka
   Vodka is incredibly versatile and a bartender’s friend. Its subtle flavor allows ginger beer to shine, making it the perfect choice for a Moscow mule. This classic recipe combines vodka, ginger beer, and fresh lime, and has been a favorite since the early 1900s. Vodka’s neutral profile ensures that the ginger beer remains the main attraction.

2. Tequila
   Tequila can be a great alternative to vodka in a Moscow mule, leading to a refreshing Mexican mule cocktail. The zesty flavors of tequila complement the spiciness of ginger beer beautifully. It’s also budget-friendly, with brands like Espolòn and El Jimador offering quality options.

3. Dark or Spiced Rum
   The dark and stormy cocktail, made with ginger beer and dark rum, is a classic combination worth trying. Dark and spiced rum both enhance the flavors of ginger beer, and adding a splash of lime juice can elevate their distinct tastes.

4. Gin
   Gin, with its array of flavors, pairs excellently with ginger beer. A favorite mix is the foghorn cocktail, which simply combines London dry gin, ginger beer, and lime juice. This refreshing drink offers a fun twist on the typical ginger beer highball.

5. Bourbon and Whiskey
   Bourbons and whiskeys add depth and character to ginger beer cocktails. The sweetness and complexity of these spirits work well together. You can create a Kentucky mule with bourbon or an Irish mule with whiskey, both delicious options that emphasize the spiciness of ginger beer.

6. Mezcal
   If you prefer a smoky flavor, mezcal is a distinct option that blends beautifully with ginger beer. This combination allows the mezcal’s unique flavors to shine through, making a classic Mexican mule even more interesting.

7. Cognac
   For a sophisticated option, cognac can transform a simple ginger beer drink into something elegant. The French mule combines ginger beer, lime, and cognac for a refreshing cocktail that’s both approachable and unique.

8. Amaro
   If you’re in the mood for something different, amaro offers a bittersweet profile that can enhance ginger beer’s spice. Whether you choose Ramazzotti or Cynar, you can create a delightful Italian buck cocktail featuring ginger beer, lime juice, and amaro for a refreshing and complex drink.

Each of these spirits adds a unique twist to ginger beer, making it a fantastic base for a variety of cocktails. Whether you’re a fan of classic recipes or looking to try something new, there’s a perfect pairing for everyone.

Barstool Sports founder Dave Portnoy criticized Los Angeles Chargers quarterback Justin Herbert for his appearance in the music video for his girlfriend Madison Beer’s new single, "Lovergirl." Portnoy expressed his disapproval on social media, suggesting that athletes should focus on their training instead of participating in music videos. He stated, “Call me crazy but I like my coaches and QB’s concentrating on the weight room and studying game tape rather than making steamy music videos.”

Portnoy, a vocal New England Patriots fan, highlighted the contrast between Herbert’s lack of postseason success and the achievements of his own team, which has won six Super Bowl rings. To date, the 28-year-old Herbert has yet to secure a playoff victory despite having played six seasons in the NFL.

The music video features Herbert and Beer, who began dating in August 2025, in romantic scenes such as kissing on the beach and playful interactions. In her recently released song, Beer sings lyrics that celebrate love and intimacy.

Herbert made their relationship Instagram official with a heartfelt post that showcased the couple enjoying time together. Beer also shared affectionate birthday wishes for Herbert, cementing their relationship in the public’s eye.

While Portnoy appears frustrated with Herbert’s extracurricular activities during the offseason, he displayed less concern regarding the controversy surrounding Patriots head coach Mike Vrabel, who is involved in an ongoing scandal with an NFL reporter.

For further details, you can check out the music video for "Lovergirl" here.

Madison Beer has ignited excitement among her fans with the release of her new music video for "lovergirl" on May 8. In this visually captivating presentation, the singer-songwriter dons an adorable denim romper, which is paired with a striking black bikini underneath.

The bikini, characterized by its chic halter neckline, adds a playful flare to the outfit. Throughout the video, Madison opts for a minimalistic makeup approach, featuring a soft nude pink lip that complements her overall look.

The "lovergirl" music video, featuring Justin Herbert, showcases Madison Beer’s ability to create mesmerizing visuals that captivate her audience.

Americans are drinking alcohol less than they have in decades, and the beer industry is feeling the impact, especially with the upcoming FIFA World Cup 2026 on the horizon, which presents a major opportunity for brands. Molson Coors North America’s CMO, Sofia Colucci, announced that their company is making its largest media investment for a live sporting event in the last decade, despite not being an official World Cup sponsor.

The beer category is increasing its advertising spending significantly for this year’s tournament, reportedly twenty times more than during the Qatar 2022 World Cup. This summer’s tournament is set to be particularly advantageous since it takes place on home soil across the US, Canada, and Mexico, with a favorable time zone for enjoying the games with friends.

Rabobank’s beverages analyst, Bourcard Nesin, projected that a failure to see a recovery in beer sales during the World Cup would raise significant concerns for the industry. Molson Coors is planning 90 national advertisements across its brands, marking a creative approach similar to Budweiser’s iconic ads.

In a competitive market, the push for creativity and surprise is crucial, according to Colucci. A recent report indicated signs of recovery for the beer sector, with AB InBev experiencing its first quarterly growth in three years. Interestingly, total industry supply was reported to have increased by 2.5% in March, creating an optimistic atmosphere heading into summer.

However, competition will be fierce, with the World Cup expected to spur a $10.5 billion increase in global advertising expenditures. Local engagements will be essential for success, especially as Molson Coors has devised strategies such as collaborating with Uber to provide branded transportation in major cities and hosting events in partnership with clubs like Chelsea Football Club, aiming to appeal to both established drinkers and new consumers like Gen Z.

Research indicates that soccer fans are more likely to buy beer than fans of other sports, yielding opportunities for increased sales during the World Cup. Many fans tend to socialize before and after matches, spending time in bars and venues, which amplifies beer consumption.

The rise of non-alcoholic beverages also poses a challenge for beer marketers. With Gen Z expressing mixed drinking habits—49% drinking more while 44% want to drink less—brands must emphasize beer’s role as a social connector while showcasing non-alcoholic options to attract a broader audience.

Molson Coors CEO, Rahul Goyal, mentioned that the beverage industry faces an "occasion problem," as people are socializing less overall, which has negative implications for beer sales. The World Cup represents a critical moment for marketers to leverage social interactions during a summer characterized by increased gatherings.

This event, likened to a month-long Super Bowl, creates high expectations for sales increases. Ultimately, brands that adapt to changing consumer behaviors, focusing on the social aspects of beer rather than mere consumption, will likely emerge victorious in the World Cup marketing battle.

Belgian brewer Anheuser-Busch InBev has reported its first increase in drink sales since 2023, driven by strong performances from major brands like Corona and Michelob Ultra. This resurgence has led to nearly a 7% rise in the company’s shares as it posted revenues and profits that exceeded forecasts. Overall volumes increased by 0.8%, contrasting previous expectations of a decline.

CEO Michel Doukeris highlighted the resilience of the beer market, despite facing weaker demand in key markets. The company’s top brands, including higher-end labels such as Corona and Stella Artois, contributed significantly to revenue increases. Additionally, AB InBev’s foray into non-beer beverages paid off, with a remarkable 37% revenue growth from products like the canned cocktail brand Cutwater.

The company has also seen success in Mexico, a crucial market where it surpassed competitors, including Heineken, aided by favorable timing around the Easter holiday. Analysts note that while some of this growth may be attributed to calendar effects, AB InBev’s strategic focus on key brands has proven effective.

Looking ahead, investors are optimistic about 2026, anticipating a rebound for the brewing industry after a challenging year in 2025. Despite ongoing challenges, including inflationary pressures and competition from beer alternatives, AB InBev maintains its full-year guidance and anticipates exceeding competitors like Heineken and Carlsberg in growth. The company reported a 5.3% organic increase in operating profit for the first quarter, surpassing the expected 2.6% growth.

The Carolina Hurricanes have introduced a new fan item, the “beer skate,” during the Stanley Cup Playoffs, which has quickly gained popularity. These unique drinking vessels, shaped like hockey skates, have drawn the attention of thousands of fans since their debut at the Lenovo Center.

During a playoff game against the Flyers, customers were eager to purchase the beer skates for $19 each. However, those buying both the skate and a 28-ounce serving of beer could get the total cost down to approximately $30, depending on the beer choice. The Hurricanes reported selling 4,687 skates in front of an audience of 18,620 people.

As with many collectible items, the resale market for these beer skates has exploded. Many have already surfaced on platforms like eBay, with prices soaring as high as $230 and averaging in the triple-digit range for most transactions.

The growing popularity has raised questions about the potential return of the beer skates for subsequent games, as the demand shows no signs of waning.

Bass Bay Brewhouse, a beloved family-owned restaurant in Muskego, is planning a comeback following a devastating fire that occurred on December 12, 2025. The fire resulted in the complete loss of both the restaurant and the Aud Mar Banquet Hall, displacing the family and necessitating a significant multi-department firefighting response. The cause of the fire remains under investigation. Despite the tragedy, the local community quickly rallied to support the affected employees and the family.

As demolition begins on the remnants of the building, owner Ryan Oschmann has announced plans to open a beer garden on the remaining outdoor grounds. Notably, many outdoor elements, including the gazebo and the bar area, survived the fire. The Muskego city council has already approved a liquor license for the beer garden, which could accommodate up to 500 patrons. The goal is to create a welcoming space for locals while reconstruction of the main building commences, with an anticipated opening in early June 2026.

Bass Bay Brewhouse has a history of hosting outdoor events, having previously secured permits for pop-up beer gardens and outside dancing. This experience lays a solid foundation for the upcoming beer garden initiatiative, allowing the owners to maintain a connection with the community during the rebuilding phase.

Oschmann mentioned that demolition work is already underway and that they expect to submit formal rebuilding plans in the coming weeks, with construction set to start later that summer. The opening of the beer garden is seen as a way to retain employees, generate some income, and keep the property visible while awaiting the necessary insurance and building permits.

In light of the closure, local restaurants and neighbors have stepped up to help the Bass Bay staff, raising over $70,000 through fundraisers. The operational beer garden will serve as a mainstay of lakeside dining, offering outdoor seating and a temporary menu as the family works through the rebuilding process. For updates and more information, interested patrons can visit Bass Bay’s website.

The Kelce brothers have returned with a follow-up to their original beer-themed mini-movie, titled “The Last True Cold One”. Brothers Jason and Travis Kelce, beloved figures of the NFL, collaborated again to promote their beer brand, Garage Beer. The new installment showcases Jason’s wife Kylie in her acting debut, while Travis’s fiancée, Taylor Swift, does not make an appearance.

The short film serves as a satirical take on spaghetti westerns and runs for 16 minutes. In it, Jason plays a cowboy role reminiscent of a "Pale Rider" figure, while Kylie assumes the character of "Miss Kylie." The story begins with Jason Kelce entering a saloon in search of a cold beer, only to learn that the establishment serves their drinks at room temperature.

As he grapples with this unacceptable beer temperature, he encounters the villain Beau Allen, who humorously declares, “We don’t do cold.” What follows is a raucous barroom brawl that leads Jason on an adventure to rescue Kylie, who reveals that Beau is hoarding all the cold beer in a locked vault. The film culminates in a comedic showdown, featuring wild antics and a bizarre scene involving ice cubes.

Overall, “The Last True Cold One” offers a humorous glimpse into the Kelce brothers’ creativity, providing a lighthearted take on western tropes. It’s a delightful watch for fans of the duo and those interested in their beer brand.

Wiseacre Brewing Co. has transformed its original Broad Avenue taproom into a vibrant community hub, introducing a sandwich counter known as Panuzzo King. This new addition comes after a remarkable year for the brewery, which has garnered multiple awards in the national beer circuit. Co-founders Davin and Kellan Bartosch recently discussed their achievements on The Daily Memphian’s Sound Bites podcast.

Award-Winning Brews

Wiseacre Brewing’s Sky Dog Amber claimed top honors at the 2025 Great American Beer Festival, while its Tiny Bomb won silver in the German-style pilsener category. Additionally, their Oktoberfest, named Gemütlichkeit, received bronze at the 2025 World Beer Cup. These accolades have significantly enhanced Wiseacre’s reputation beyond Memphis.

Introduction of Panuzzo King

Opened in September 2025, Panuzzo King focuses on the folded-pizza panuzzo and operates Thursday through Sunday. It replaces previous food truck vendors, creating a stable kitchen environment that echoes the brewery’s setup at their downtown location where beer is complemented by a dedicated snack counter. More details can be found on the Wiseacre website.

Menu Highlights

The Panuzzo King menu features bold, shareable sandwiches, including options like Philly’s Phinest, stacked with roasted pork, and a Vegan Dream Bánh Mì. Sides such as cheesy bread and spinach-artichoke dip are also available, designed to pair well with the brewery’s beer offerings and accommodate the busy weekend crowds.

Impact on the Community

By adding a permanent kitchen, Wiseacre not only enriches the Broad Avenue experience but also draws patrons for both sandwiches and brews. This model mirrors their downtown strategy, maximizing revenue and foot traffic under their roof, and providing consistent food service for guests.

Winning prestigious awards attests to the dedication of Wiseacre’s production team, and the Bartosch brothers highlighted that the industry recognition reinforces their commitment to quality. With an expanded taproom menu and award-winning beverages, Wiseacre Brewing is set to welcome even more fans eager for a casual dining experience.