BACARDÍ Joins Forces with MTV and Paramount Brand Studio for a Second Time,
Celebrating the Year in Music with an Experiential Event ‘Last Drops of Summer,’
Limited-Edition Bottle, and More

HAMILTON, Bermuda, Aug. 26, 2024 /PRNewswire/ — BACARDÍ Rum continues its partnership with MTV and Paramount Brand Studio as the Spirits Partner of the 2024 “VMAs” for the second year. BACARDÍ will be featured in the “VMAs” ceremony on September 11, celebrating pop icon and global face of the brand, four-time “VMAs” winner Camila Cabello, who is nominated in the “Best Pop” category. Cabello will return LIVE to the iconic MTV stage for the third time to deliver a can’t-miss performance from her fourth studio album, C, XOXO. In celebration of her return, BACARDÍ Rum will bring “Camilizer” super-fans along for a once-in-a-lifetime experience that includes a special awards-night fan tribute produced by Paramount Brand Studio.

In addition to this marquee partnership, BACARDÍ will give fans a chance to celebrate leading up to the awards, via an interactive “Last Drops of Summer” event celebrating the best songs of the season, as well as the release of a special “VMAs”-edition BACARDÍ bottle, available exclusively here. On “VMAs” night, nominees and guests alike will enjoy a selection of BACARDÍ cocktails, including the Moonwalk Mojito, BACARDÍ That Mango Fuego, BACARDÍ 808, and an exclusive cocktail for guests on site.

“We are excited to continue our partnership with Paramount Brand Studio and MTV,” shares Lisa Pfenning, BACARDÍ’s Vice President of North America. “The ‘VMAs’ gives us a chance to celebrate the music that moved us throughout the year, the artists that defined the sound of 2024, and the fans themselves that forge a deep-rooted connection between music and culture. With a bit of help from Camila Cabello, the new global face of BACARDÍ, we plan to raise a glass to this year in music, while putting the fans first and creating unforgettable experiences throughout the weekend.”

“Creating fan-centric music experiences is our top priority for the ‘VMAs’, and we’re excited to partner with BACARDÍ Rum again this year to bring this vision to life,” Matthew Newcomb, Paramount Brand Studio’s SVP of Integrated Marketing, Activation. “This partnership gives fans the opportunity to engage with MTV and BACARDÍ Rum through fun, authentic and shareable marketing activations that honor the best of music and create meaningful connections.”

To commemorate the partnership with the 2024 “Video Music Awards,” BACARDÍ will bring the joy of music to consumers in New York and nationwide through:

Last Drops of Summer Event in New York City: The week leading up to the 2024 MTV Video Music Awards, BACARDÍ will take over New York City with one last epic party of the summer ahead of the awards. During the event, guests will have the opportunity to dance to the biggest hits of the season, enjoy specially curated BACARDÍ Rum cocktails inspired by the featured songs, and raise a glass to the artists and fans that had us moving in 2024.

Limited-Edition BACARDÍ x “VMAs” Bottle: Celebrating music and the 2024 MTV Video Music Awards, this bottle of BACARDÍ Superior brings a whole new meaning to “Limited Edition.” Utilizing AI, each label is different, so it’s just as unique as you. The bottle showcases MTV’s Moon Person alongside the iconic New York landmarks that serve as backdrop to the 2024 awards, including the Brooklyn bridge, yellow taxi, the Statue of Liberty, alongside the brand’s signature BACARDÍ bat. The limited-edition bottle is available for purchase exclusively here.

BACARDÍ Performance Partnership and Exclusive Custom Content: In the 2024 “VMAs” broadcast, BACARDÍ will collaborate with “VMAs” to highlight Camila Cabello’s performance together with “Camilizers”, and will also premiere special custom content spotlighting superfans. This content, developed by Paramount Brand Studio, will emphasize the celebration of music, the enjoyment of rum, and BACARDÍ’s dedication to bringing communities together through dance and self-expression.

Moonwalk Mojito, Official Cocktail of the 2024 “VMAs”: The award ceremony at UBS Arena in New York will feature BACARDÍ being enjoyed by audience members and celebrities alike. The Moonwalk Mojito, a delicious minty-lime cocktail, will be the official beverage. It will be showcased along with other cocktails like BACARDÍ That Mango Fuego and BACARDÍ 808. A special cocktail enhanced with BACARDÍ Superior Rum and coconut water will be offered to the nominees during the event for a refreshing experience.

For more information follow @bacardi and @MTV on all social channels to stay updated.

1 1/2 oz BACARDÍ Superior Rum

3/4 oz lime juice

3/4 oz Monin Mojito Mint syrup

2 oz club soda

5-6 fresh mint leaves

Method: Combine BACARDÍ Superior Rum, lime juice, syrups and mint leaves in a shaker tin with ice and shake vigorously. Strain into a cup over fresh ice and top with a splash of club soda, stir incorporated. Garnish with a mint sprig.

BACARDÍ That Mango Fuego
Ingredients

1 1/2 oz BACARDÍ Mango Chile Rum

3 oz grapefruit soda

Tajin & lime wedge

Method: Fill a cup with ice. Combine BACARDÍ Mango Chile Rum, lime juice, and grapefruit soda in glass and stir to incorporate. Garnish with a lime wedge and a sprinkle of Tajin over top.

BACARDÍ 808
Ingredients

1 1/2 oz BACARDÍ Reserva Ocho Rum

1/5 oz Giffard Banna du Brasil liqueur

2 dashes Angostura bitters

Orange half wheel

Method: Mix BACARDÍ Reserva Ocho Rum, banana liqueur, and bitters in a cup. Stir with ice until chilled. Top with more ice and garnish with a slice of orange.

About BACARDÍ^® Rum – The World’s Most Awarded Rum
Founded in 1862 in Santiago de Cuba by Don Facundo Bacardi Massó, BACARDÍ revolutionized the spirits industry with its light-bodied, smooth rum. This distinctive rum led to the creation of classic cocktails like the BACARDÍ Mojito, BACARDÍ Daiquiri, BACARDÍ Cuba Libre, BACARDÍ Piña Colada, and BACARDÍ El Presidente. With over 1,000 awards for quality, taste, and innovation, BACARDÍ rum is the world’s most awarded spirit. Currently produced mainly in Puerto Rico, BACARDÍ ensures its rum maintains the consistent flavor that originated in 1862. http://www.BACARDÍ.com/

The BACARDÍ brand is under Bacardi Limited, based in Hamilton, Bermuda. Bacardi Limited encompasses the Bacardi group of companies, including Bacardi International Limited.
LIVE PASSIONATELY. DRINK RESPONSIBLY.

About SHOWTIME/MTV Entertainment Studios & Paramount Media Networks
SHOWTIME/MTV Entertainment Studios & Paramount Media Networks operates a global network of media properties accessible to over one billion people across more than 180 countries. It includes popular brands like SHOWTIME, MTV, Comedy Central, and Paramount Network. Its Studios division produces over 120 series each year, including hits like Yellowstone, Yellowjackets, Emily in Paris, 1883, 1923, George & Tammy, South Park, Tulsa King, RuPaul’s Drag Race, The Challenge, and Jersey Shore.

Media contact: BACARDÍ® Team, bacardi@nikecomm.com

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