Beer-articles 930

The discussion that the terms “craft beer” and “craft brewer” are no longer beneficial or clear has been around for some time now. Nearly ten years ago, those who once advocated for these terms began to notice their dilution due to external influences, making it difficult to classify breweries or companies as small, noble businesses opposing giant corporations. We saw major corporations like AB InBev exploit their vast networks to cloud consumer choices, a tactic that proved very effective. What we did not anticipate was the decline of the broader “better beer” movement, prompting these corporations to step back from their craft beer ventures. Now, with companies like AB InBev and Molson Coors divesting from these ventures, one has to wonder about the relevance of these terms in 2024. Are they outdated, or do they still hold value?

This question often lingers in my mind as I sit in a local brewery taproom, contemplating the significance of such labels to the patrons. Do these consumers care about their brewer being “independent”? While they might like the notion of supporting a small, independent entity, it’s uncertain if they would verify such credentials. Are these ideals significant enough to warrant effort from consumers?

Moreover, when the Canadian cannabis giant Tilray recently acquired four U.S. breweries from Molson Coors, does it alter how consumers perceive those brands? Fans of these breweries – Terrapin Beer Co., Hop Valley Brewing Co., Revolver Brewing, and Atwater Brewery – does it matter to you that these brands might now be labeled “craft” by the Brewers Association, though they weren’t under Molson Coors? Is it believable that a large cannabis company would better manage these brands than a large brewing company? I am skeptical of that notion.

I question if consumers who care deeply about these distinctions still exist, considering the complexity involved in understanding corporate ownership and ethics today. This issue has evolved so much it mirrors a plot from The Good Place, complicating decisions for well-informed consumers. It’s become so challenging that many might simply choose not to worry about it. In reaction, I’ve shifted to purchasing only local beers from my own city, leaving the other concerns aside.

Consider the recent trend of breweries consolidating under large corporations that hardly fit the traditional mold of “small” or “independent.” Tilray Brands Inc., a multinational cannabis and pharmaceutical company, entered the beer market by acquiring Atlanta-based SweetWater Brewing Co. in 2020. Initially, this seemed like a unique venture, aligning with the cannabis culture often associated with SweetWater. However, Tilray subsequently embarked on a spree of acquisitions, taking over various brands from the AB InBev lineup and others, including Shock Top and several former independent craft breweries such as Breckenridge Brewery and Blue Point Brewing Company. The company further expanded by acquiring West Coast favorites like Green Flash Brewing and Alpine Beer Co., and later adding notable names from Molson Coors like Terrapin Beer Co. and Hop Valley Brewing Co. All these brands, including competitors like SweetWater and Terrapin, are now unified under Tilray’s extensive corporate umbrella. Last year, Tilray reported revenues of $627 million, reflecting a shift away from what many would consider genuine “craft beer.”

According to the official Craft Brewer definition by the Brewers Association, the inclusion of breweries like Terrapin and Atwater in Tilray’s portfolio paradoxically reels them back into the craft beer category. Tilray’s acquisitions allow these breweries to reclaim the “craft” designation, as Tilray, not primarily a beer producer, falls outside the threshold of the large brewery (producing over 6 million barrels per year). This classification might seem somewhat absurd. Despite changing ownership, these breweries continue their operations, shifting back into the craft beer statistics after being excluded the previous year. While Molson Coors struggled with these brands’ direction, it’s uncertain if Tilray will manage any better in revitalizing these shrinking legacy brands during a challenging time for the industry. Moreover, it remains to be seen whether consumers will return to brands like Terrapin, now labeled as craft under the Brewers Association’s criteria.

The definition of “craft brewer” has historically evolved, often aligning with the interests of the largest members within the industry. Previously, terms like “small” and “traditional” have been redefined, allowing larger producers like Yuengling to qualify under this category. At one point, a “craft brewer” had to focus primarily on beer, a criterion that lapsed around the same time Boston Beer Co.’s non-beer products outpaced their beer output. Today, with less than 20% of Boston Beer Co.’s production being actual beer, one wonders if definitions like these still hold any significance for the average consumer, who may find these distinctions too intricate to relate to. It’s ironic that AB InBev, once a major player in craft beer, now plays a minimal role, having possibly outmaneuvered itself by creating a market too complex for many consumers, pushing them towards locally-made, simpler options. Whether these local breweries qualify as “craft” or whether what they brew qualifies as “craft beer” seems increasingly irrelevant when survival is the primary concern for many in the industry.

I’ll let you know the next time I meet one, but you probably wouldn’t want to hold your breath waiting for it to happen.

Jim Vorel is a Paste staff writer and resident beer and liquor geek. You can follow him on Twitter for more drink writing.

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For at least the second consecutive year, Oregon farmers are harvesting fewer hops to match the decline in beer sales. Read online: https://www.koin.com/news/business/oregon-farmers-harvest-fewer-hops-for-another-year-due-to-declining-beer-sales/

Matt Tarlecki is the owner of the Abandoned Building Brewery in Easthampton.

You might think that Matt Tarlecki of Abandoned Building Brewing in Easthampton chose the name of his business because it’s housed in an old mill building.

But you’d be wrong.

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In this article, we explore the topic of beer losing its fizz as spirits rise in popularity: Top 10 stocks to invest in.

As we approach the end of 2024, the landscape of the alcoholic beverage industry is witnessing a shift. According to data from the Distilled Spirits Council (DSC), spirits have now overtaken beer as the preferred alcoholic drink. In 2023, spirits accounted for over 42% of the market share, showcasing a significant increase of 13 percentage points since 2000. This change coincides with a notable transformation in American attitudes towards alcohol. For example, a comprehensive survey by Gallup posed numerous questions to respondents about their drinking behaviors and how they perceive the role of alcohol in society.

Compared to a 2001 survey where 22% of respondents believed alcohol was beneficial for health, this number fell sharply to 10% in 2023, reaching a two-decade low. Similarly, aligning with DSC’s findings, the proportion of survey participants who predominantly drank beer dropped from 47% in 1992 to 37% in 2023. Meanwhile, the consumption rates for wine and liquor rose to 29% and 31% from previous percentages of 27% and 21%, respectively.

Additionally, 29% of individuals reported not consuming any alcohol in the previous week back in 1987, with this figure slightly increasing to 33% in 2023. Further studies highlight that although 72% of young adults aged 18 to 34 reported consuming alcohol within the last year between 2001 and 2023, this percentage decreased to 62% by 2024. This suggests that the trend towards reduced alcohol consumption is predominantly driven by younger demographics, while consumption rates for the age groups 35 to 54 and over 55 saw an increase.

While decreased alcohol consumption might seem concerning for the liquor industry due to potential declines in sales, the opposite effect might be true. Lower alcohol consumption can lead to improved health outcomes, which could sustain long-term business for these companies. Moreover, there is increasing popularity of spirits such as tequila or Mezcal among younger drinkers. Even though vodka sales remained flat in 2023 at $7.2 billion, tequila and mezcal experienced a 7.9% annual growth, reaching sales of $6.5 billion.

Another significant trend in the U.S. is the rising preference for convenience, evident from the growth in the premixed cocktails or ready-to-drink (RTD) alcohol sector. Although this category is smaller, with sales amounting to $2.8 billion, it saw a remarkable 26.8% growth in a year, signaling the only spirit category with a double-digit share gain.

The reduction in alcohol consumption may be attributed to increased health awareness, with 39% of the population in 2023 believing alcohol adversely affects health, up from 27% in 2001. Additionally, the rise of alternative recreational substances like cannabis and psychedelics could be contributing factors. As per findings from the Substance Abuse and Mental Health Services Administration (SAMHSA), revealed in their 2019 National Survey on Drug Use and Health, about 50.8% of people reported drinking alcohol in 2019, which slightly decreased to 48.7% by 2022. Remarkably, marijuana usage is on the rise, with 35.4% of the same demographic using it in 2019, up significantly from 29.8% in 2002. By 2022, the number of marijuana users escalated to 61.9 million. The Addiction Journal further emphasized this trend by reporting a 15-fold increase per capita in cannabis use from 1992 to 2022, based on SAMHSA’s data.

These insights make it evident that alcohol consumption has witnessed a slight decline from 2019 to 2022, while marijuana usage has seen significant growth in the same period.

Numerically, 17.7 million people reported using cannabis on a daily or near daily basis in 2022, which was three million higher than the 14.7 million for alcohol use. Similarly, the intensity of cannabis use was higher as the median cannabis user reported using 15 to 16 days in the past month while the median drinker drank for 5 to 6 days.

To sum it up, right now, alcohol use is dropping, younger drinkers prefer sweeter drinks and spirits over vodka and beer, and the rate and scale of cannabis use are increasing. With these details in mind, let’s look at the top ten alcoholic beverage stocks to buy.

Photo by John Fornander on Unsplash

Our Methodology

To compile our top ten list of alcohol-related stocks to invest in, we analyzed the 40 most valuable alcoholic beverage companies listed on the NYSE and NASDAQ. We ranked them based on the quantity of hedge funds that acquired their stocks in Q1 2024. The companies with the highest participation from hedge fund investors were selected.

We focus on stocks popular among hedge funds because our research indicates that mimicking the investment choices of leading hedge funds can outperform the market. By selecting 14 small-cap and large-cap stocks each quarter, our strategy, outlined in our quarterly newsletter, has realized a return of 275% since May 2014, which is 150 percentage points above our benchmark (see more details here).

Number of Hedge Fund Investors in Q1 2024: 7

SNDL Inc. (NASDAQ:SNDL), a Canadian company that operates branded liquor stores and a cannabis business, tailors its offerings to current consumer preferences, such as a growing penchant for spirits over beer. The company’s involvement in the cannabis industry, offering products like vapes and flowers, positions it to benefit from potential shifts in consumer habits towards cannabis. However, SNDL Inc.’s financial vulnerability, underscored by a lack of profitability over the previous four years and a relatively modest asset base (total assets of C$1.4 billion and cash of $201 million), could pose challenges, especially if new health regulations impact its cannabis-related products.

SNDL Inc. (NASDAQ:SNDL) discussed the performance of its liquor retail sector during the Q2 2024 earnings call, as detailed in the transcript found here. The report highlighted:

“For Q2 2024, net revenue for the liquor segment was $114.6 million, marking a decrease of $11 million or 7% from the previous year. A significant portion of this decline occurred during March to April and is largely attributed to broader market slowdown reported across North America. Management believes these issues are temporary, tied to fluctuating consumption patterns rather than long-term industry troubles. Despite these challenges, our gross margin has grown to 25.4%, up by 210 basis points from last year, contributed by a 10% increase in our private label’s profitability, enhanced procurement processes, and leveraged data sales. This improvement has facilitated a slight increase in both gross profit and operating income from the liquor segment compared to Q2 2023.”

Number of Hedge Fund Investors in Q1 2024: 14

Ambev S.A. (NYSE:ABEV), a major global brewer, holds significant market share and brand recognition with products like Corona and Budweiser. Being well-established, the company faces less growth pressure compared to newer companies. However, with the increasing popularity of spirits over beer, there is a possibility that Ambev may experience a decline in beer volumes. The brands best known within the company are beers, and there could be advantages in markets like Argentina and Brazil where Corona is very popular. Like its peers in the alcohol industry, Ambev’s stock performance is influenced by inflation rates, with lower inflation typically boosting volume sales.

During its Q2 2024 earnings call, Ambev’s management shared their optimism about the strength of their brands. They highlighted:

“Corona in the super premium category continues to exhibit the highest brand health to market share ratio in the market, aligning with values of balance, enjoyment of life, travel, and relaxation. It features unique packaging and a refreshing beverage crafted from 100% natural ingredients. Spaten holds a strong position in the premium segment, recognized by beer specialists as Brazil’s best pure malt beer, which reinforces its status as a beer authority in Brazil. As for Budweiser, known as a more aspirational core-plus brand, it gains international visibility through prominent events like the World Cup and global music festivals such as Lollapalooza and Tomorrowland, showcasing its appeal to the youth.”

NYSE:TAPNYSE:STZNYSE:SAMNYSE:DEONYSE:BUDNYSE:ABEVNYSE:BF.ANYSE:NAPANASDAQ:MGPINASDAQ:SNDLDaily NewsletterDiageo Plc (NYSE:DEO)Ambev S.A. (NYSE:ABEV)SNDL Inc. (NASDAQ:SNDL)Mgp Ingredients Inc (NASDAQ:MGPI)Constellation Brands Inc. (NYSE:STZ)Brown-Forman Corporation (NYSE:BF-A)Anheuser-Busch InBev SA/NV (NYSE:BUD)The Boston Beer Company Inc. (NYSE:SAM)The Duckhorn Portfolio Inc. (NYSE:NAPA)Molson Coors Beverage Company (NYSE:TAP)Beer Loses Fizz as Spirits Gain Popularity: Top 10 Stocks to Buy

Returns since its inception in May 2014 (through May 20, 2024)

Warren Buffett

Berkshire Hathaway

$293,447,417,000

David Einhorn

Greenlight Capital

$1,491,303,000

George Soros

Soros Fund Management

$5,416,602,000

Jim Simons

Renaissance Technologies

$77,426,184,000

Leon Cooperman

Omega Advisors

$1,886,381,000

Carl Icahn

Icahn Capital LP

$22,521,664,000

Steve Cohen

Point72 Asset Management

$22,767,998,000

John Paulson

Paulson & Co

$3,510,256,000

David Tepper

Appaloosa Management LP

$4,198,712,000

Paul Tudor Jones

Tudor Investment Corp

$6,160,740,000

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(Budweiser Whassup / Courtesy Anheuser-Busch)

Beer commercials have been a significant presence in television advertising for decades, skillfully mixing humor, iconic characters, and memorable slogans that have ingrained themselves in our pop-cultural landscape.

Here are ten timeless beer commercials that have left a lasting impression.

Budweiser – “Whassup?” (1999)

One of the most iconic beer commercials, Budweiser’s “Whassup?” campaign became a cultural phenomenon. The simple greeting between friends quickly caught on, becoming a popular catchphrase.

Budweiser – “Wassup 8 Bit” (2020)

Budweiser revisited their classic “Whassup?” ad with a twist, creating an 8-bit version for the quarantine era. It was a nostalgic nod to the original, appealing to both old and new audiences.

Budweiser – Clydesdales “Respect” (2002)

Following the events of September 11th, Budweiser delivered a poignant salute that was broadcast only once during Super Bowl XXXVI. This homage, displaying their iconic Clydesdales bowing in front of the NYC skyline, still resonates deeply with audiences due to its significant emotional weight.

Bud Light – “Real Men of Genius” (1998-2007)

A revered ad series that humorously spotlighted ordinary folks as unsung heroes, this campaign is well-known for its overdramatic narrations. Each spot celebrated quirky traits or activities, exemplified by titles like “Mr. Really Really Bad Dancer.”

Miller Lite – “Great Taste, Less Filling” (1970s-1980s)

Miller Lite’s slogan became one of the most recognizable in beer advertising history. The commercials often featured celebrities and athletes debating whether the beer’s best attribute was its great taste or its lower calorie content. In 2024, Miller Lite revived this iconic campaign with a modern twist, showcasing an all-star ensemble.

Coors Light – “Love Train” (2003)

This commercial utilized the iconic track “Love Train” by The O’Jays to unify individuals in celebration, all while enjoying frosty Coors Light beers. The advertisement showcased the communal enjoyment of beer, presenting a pleasant and convivial atmosphere. A modern take on this classic can be seen in 2024 featuring LL Cool J, accessible here.

Guinness – “Surfer” (1999)

The acclaimed Guinness “Surfer” advertisement is frequently regarded as one of the top commercials ever produced. It employed a majestic black-and-white aesthetic to depict surfers on waves that morph into galloping horses, representing the strength and anticipation encapsulated in a flawless pint of Guinness.

Heineken – “The Entrance” (2011)

Heineken’s “The Entrance” featured a suave individual captivating attention as he made an extravagant entry at a social gathering, charming various attendees in an elegant and unforgettable manner. The advertisement became popular due to its chic aura and engaging soundtrack.

Dos Equis – “The Most Interesting Man in the World” (2006-2018)

Dos Equis introduced the suave and adventurous “Most Interesting Man in the World,” whose legendary exploits and witty sayings made the commercials instantly memorable. His catchphrase, “Stay thirsty, my friends,” became widely known.

Old Milwaukee – Will Ferrell Super Bowl Ad (2012)

In an unexpected twist, Will Ferrell starred in this deliberately low-budget Super Bowl commercial for Old Milwaukee that aired only in select local markets. The bizarre and humorous ad featured Ferrell enjoying an Old Milwaukee in slow motion, adding to its quirky charm.

Posted by: AmericanCraftBeer.com August 9, 20240

(Budweiser Whassup / Courtesy Anheuser-Busch)

Beer commercials have been a staple of television advertising for decades, blending humor, memorable characters, and catchy slogans that have, over the years, become part of our pop-cultural DNA.

And here are ten classic beer commercials that have stood the test of time.

Budweiser – “Whassup?” (1999)

One of the most iconic beer commercials, Budweiser’s “Whassup?” campaign became a cultural phenomenon. The simple greeting between friends quickly caught on, becoming a popular catchphrase.

Budweiser – “Wassup 8 Bit” (2020)

Budweiser revisited their classic “Whassup?” ad with a twist, creating an 8-bit version for the quarantine era. It was a nostalgic nod to the original, appealing to both old and new audiences.

Budweiser – Clydesdales “Respect” (2002)

Following the tragic events of 9/11, Budweiser broadcasted a poignant homage that showcased their renowned Clydesdales kneeling before the skyline of New York City. This powerful commercial was shown just once during Super Bowl XXXVI and continues to be memorable for its profound emotional resonance.

Bud Light – “Real Men of Genius” (1998-2007)

The “Real Men of Genius” series humorously honored unsung heroes with each ad spotlighting peculiar or comical traits such as “Mr. Really Really Bad Dancer” through a melodramatic voice-over, creating a memorable and entertaining campaign.

Miller Lite – “Great Taste, Less Filling” (1970s-1980s)

Miller Lite’s slogan became one of the most recognizable in beer advertising history. The commercials often featured celebrities and athletes arguing whether the beer’s best quality was its great taste or its lower calorie count. And in 2024 Miller Lite updated the classic campaign with an all-star cast.

Coors Light – “Love Train” (2003)

This commercial, set to the tune of “Love Train” by The O’Jays, showcases a community coming together to enjoy chilled Coors Light, emphasizing the beer’s role in social gatherings and celebration. In 2024, the ad received a fresh twist with an appearance by LL Cool J, see the updated version here.

Guinness – “Surfer” (1999)

Often regarded as one of the top advertisements ever, the Guinness “Surfer” commercial presents a dramatic and artistic narrative with surfers battling monumental waves that morph into powerful horses, evoking the strength and thrill associated with waiting for the ideal pint of Guinness.

Heineken – “The Entrance” (2011)

Heineken’s advertisement titled “The Entrance” features a suave gentleman attending a party, engaging with several attendees in a charming and unforgettable manner. The commercial’s appealing vibe and engaging soundtrack contributed to its popularity.

Dos Equis – “The Most Interesting Man in the World” (2006-2018)

Dos Equis introduced the suave and adventurous “Most Interesting Man in the World,” whose legendary exploits and witty sayings made the commercials instantly memorable. His catchphrase, “Stay thirsty, my friends,” became widely known.

Old Milwaukee – Will Ferrell Super Bowl Ad (2012)

In an unexpected twist, Will Ferrell starred in this deliberately low-budget Super Bowl commercial for Old Milwaukee that aired only in select local markets. The bizarre and humorous ad featured Ferrell enjoying an Old Milwaukee in slow motion, adding to its quirky charm.

Posted by: AmericanCraftBeer.com

August 9, 2024

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The post Deftones Unveil “Bored” Blueberry Beer appeared first on Consequence.

Sitting around with nothing to do? Deftones have just the beer for the occasion: Bored Blueberry Wheat Ale, the latest collaboration between the alt-metal heroes and the Belching Beaver brewing company.

Bored beer — named after the leadoff track on the band’s 1995 debut album Adrenaline — is flavored with blueberries and a touch of vanilla, and it’s not too strong at 4.5% ABV. It will be available at all Belching Beaver taprooms beginning this Friday (August 9th), and can be ordered online via CraftShack.

Get Deftones Tickets Here

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Deftones have collaborated with Belching Beaver on a number of beers over the years, including Phantom Bride IPA, Swerve City IPA, and Good Morning Beautiful brown ale, among others.

The band’s new beer arrives following their Lollapalooza performance, and preceding their upcoming one-off show with System of a Down at Golden Gate Park in San Francisco on August 17th.

Deftones are also set to headline the 2024 edition of their annual Dia De Los Deftones festival on November 2nd in San Diego, where they’ll be joined on the bill by IDLES, Sunny Day Real Estate, Health, and more.

Both the San Francisco gig and the Dia De Los Deftones festival are sold out, but fans can check for tickets on StubHub, where your purchase is 100% guaranteed through StubHub’s Fan Protect program.

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Deftones are just one of many rock bands who have their own line of craft beer and liquor products. Pick up spirits from Metallica, Slipknot, Def Leppard, 311, KISS, and more at this location.

Deftones Unveil “Bored” Blueberry Beer

Spencer Kaufman

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Creditors to the collapsed beverages company, Mighty Craft, are owed about $22.3 million led by convertible bondholder Pure Asset Management.

The craft beer and spirit group, which went into administration on July 22, owns 25 percent of the fast-growing zero-carb brewer Better Beer along with the gin business Kangaroo Island Spirits.

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Whiskey fans have been waiting for the American single malt category to finally get its own legal definition for about two years, and a coalition of distilleries just sent a letter to the TTB urging action on the matter. In the meantime, both legacy and craft distilleries continue to release this still under-the-radar style of American whiskey. One of the best is Seattle’s Westland Whiskey, which just announced the release of two new single malts finished in beer and wine casks.

These new entries in the Cask Exploration Series were conceived of as a tribute to Westland’s home in the Pacific Northwest, so the distillery team worked with local breweries and wineries—and there indeed many in the region—to source used casks. “We’re delving into the vast possibilities of cask finishing with these new releases,” said master blender Shane Armstrong in a statement. “The Pacific Northwest is known for its exceptional beer, wine, and whiskey. These expressions bring those delicacies together.”

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The first expression in the pair is the Beer Cask Finish American Single Malt Whiskey (this is not the first time Westland has used this type of finish, as the distillery worked with various local breweries for its Cask Exchange series). This whiskey was made from a mashbill of specific varietals of malted barley, some of which is commonly used to make beer, including Washington Select Pale Malt, Munich Malt, Extra Special Malt, Brown Malt, Pale Chocolate Malt, Pilsen Malt, and Maris Otter Malt. It was aged for a minimum of eight years—originally in new American oak and ex-bourbon and rye whiskey barrels, and then in casks that were previously used to age Scotch ale, stout, brown ale, doppelbock, saison, and stock ale. According to the official tasting notes, the result is a bright whiskey with a malt-forward flavor that has notes of vanilla pastry cream, caramel sauce, and lavender green tea on the palate.

The second of the pair is the Wine Cask Finish American Single Malt Whiskey. The barley used for this mashbill consisted of Washington Select Ale Malt, Munich Malt, Extra Special Malt, Brown Malt, and Pale Chocolate Malt. This whiskey was also aged in new and used oak barrels, this time for a minimum of five years, and then finished in five different types of wine cask: Tempranillo, WA Red Blend, Cabernet Sauvignon, Syrah, and Petit Verdot. Official tasting notes describe a fruity whiskey with notes of chocolate raspberry turnover, Earl Grey tea, and dried strawberry on the palate. Both of these whiskeys were bottled at 46 percent ABV.

The Cask Exploration Series is being released in limited numbers, with about 11,000 bottles of the Beer Finish and 14,600 of the Wine Finish. The initial launch will be at the distillery and from its website (SRP $75 for each expression), while a national rollout will begin in September with the potential of future batches on the way in the coming years. You can find the rest of the Westland lineup available to purchase from websites like ReserveBar.

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There’s nothing like a piping hot chug of foamy beer on a summer’s day. Right? Oh, wait. Strike that. If you plan to enjoy a few brews, you might think tossing them in the freezer would be the quickest way to chill your beer, but it’s a bad idea (and actually freezing your beer is even worse). You’ll be sacrificing the quality of your beer by putting it in the freezer.

If a beer spends too much time in the freezer, it could easily explode or, at the very least, break its seal. A broken seal will release the carbonation and lead to a flat drink. A lot of things can go wrong if you choose to freeze and then thaw out a beer to drink, but the worst consequence for a beer lover is how this affects taste. Losing carbonation isn’t the only, nor the most egregious, reason why cooling your beer down in a freezer is a bad idea.

Read more: 3 Smarter Ways To Hack A Bag Of Ice Apart

It might sound like a cool, refreshing idea if your beer actually freezes solid, but the thawing process can come with some challenges. For example, if you don’t let the beer thaw completely, you’ll end up with sips of mostly straight-up alcohol while the water content of the beer stays frozen.

Another issue with freezing and thawing beer is that it can change its color and aroma. The Beer Syndicate conducted a taste test in which participants drank frozen to thawed beer and an “unadulterated” beer. Participants were not told which beer had been thawed and were told to identify the beer they thought was different.

Of the participants, 75% were able to identify the thawed beer, and those who described the beer said it had a duller flavor, less carbonation, and less aroma. It was also noted that the thawed beer had a lighter, hazier color compared to the non-frozen beer. The haziness is caused by proteins in the beer separating and binding together after being thawed. So, though you may want an ice-cold beer, it may be best to aim for a well-chilled can instead. (Surprisingly, though, you shouldn’t be afraid to let a chilled beer get warm and be re-chilled).

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