(Budweiser Whassup / Courtesy Anheuser-Busch)

Beer commercials have been a staple of television advertising for decades, blending humor, memorable characters, and catchy slogans that have, over the years, become part of our pop-cultural DNA.

And here are ten classic beer commercials that have stood the test of time.

Budweiser – “Whassup?” (1999)

One of the most iconic beer commercials, Budweiser’s “Whassup?” campaign became a cultural phenomenon. The simple greeting between friends quickly caught on, becoming a popular catchphrase.

Budweiser – “Wassup 8 Bit” (2020)

Budweiser revisited their classic “Whassup?” ad with a twist, creating an 8-bit version for the quarantine era. It was a nostalgic nod to the original, appealing to both old and new audiences.

Budweiser – Clydesdales “Respect” (2002)

Following the tragic events of 9/11, Budweiser broadcasted a poignant homage that showcased their renowned Clydesdales kneeling before the skyline of New York City. This powerful commercial was shown just once during Super Bowl XXXVI and continues to be memorable for its profound emotional resonance.

Bud Light – “Real Men of Genius” (1998-2007)

The “Real Men of Genius” series humorously honored unsung heroes with each ad spotlighting peculiar or comical traits such as “Mr. Really Really Bad Dancer” through a melodramatic voice-over, creating a memorable and entertaining campaign.

Miller Lite – “Great Taste, Less Filling” (1970s-1980s)

Miller Lite’s slogan became one of the most recognizable in beer advertising history. The commercials often featured celebrities and athletes arguing whether the beer’s best quality was its great taste or its lower calorie count. And in 2024 Miller Lite updated the classic campaign with an all-star cast.

Coors Light – “Love Train” (2003)

This commercial, set to the tune of “Love Train” by The O’Jays, showcases a community coming together to enjoy chilled Coors Light, emphasizing the beer’s role in social gatherings and celebration. In 2024, the ad received a fresh twist with an appearance by LL Cool J, see the updated version here.

Guinness – “Surfer” (1999)

Often regarded as one of the top advertisements ever, the Guinness “Surfer” commercial presents a dramatic and artistic narrative with surfers battling monumental waves that morph into powerful horses, evoking the strength and thrill associated with waiting for the ideal pint of Guinness.

Heineken – “The Entrance” (2011)

Heineken’s advertisement titled “The Entrance” features a suave gentleman attending a party, engaging with several attendees in a charming and unforgettable manner. The commercial’s appealing vibe and engaging soundtrack contributed to its popularity.

Dos Equis – “The Most Interesting Man in the World” (2006-2018)

Dos Equis introduced the suave and adventurous “Most Interesting Man in the World,” whose legendary exploits and witty sayings made the commercials instantly memorable. His catchphrase, “Stay thirsty, my friends,” became widely known.

Old Milwaukee – Will Ferrell Super Bowl Ad (2012)

In an unexpected twist, Will Ferrell starred in this deliberately low-budget Super Bowl commercial for Old Milwaukee that aired only in select local markets. The bizarre and humorous ad featured Ferrell enjoying an Old Milwaukee in slow motion, adding to its quirky charm.

Posted by: AmericanCraftBeer.com

August 9, 2024

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