Beer-articles 930

In just over a decade, beer’s popularity has grown and stretched the demographic, spanning the cultural arch from fancy New York restaurants to minor league ballparks in the middle of nowhere and everywhere in between. And that type of brew-on-demand can be seen in Americans’ overall consumption averages, where the national per-year tally breaks down to almost a 6-pack a week.

Which states average the most cold ones in a year? According to beerinfo.com, here’s how all 50 and Washington D.C. rank per capita…

Utah comes in at the bottom of the barrel, with 20.2 gallons per capita consumed last year.

Connecticut residents managed to tip back .1% more brews than Utah last year, tipping the scales at 22.1 gallons on average per person.

It’s unexpected to find these two states so low in the beer consumption ranking, considering their populations. New Jersey, often bustling, only consumed 22.4 gallons of beer per person in 2023, lacking in “Beer Gardens” despite the name “The Garden State”.

Similarly, New Yorkers matched their neighbors by also consuming 22.4 gallons per capita. It seems the Hudson River does little to separate their drinking habits.

The first state to surpass the 24-gallon mark was Maryland, with an average consumption of 24.2 gallons per person in 2023.

Despite its fame for bourbon, Kentucky ranks 46th in beer consumption, with an average of 24.4 gallons per person each year.

Heading Northwest, individuals in Washington consume an average of 24.8 gallons per capita.

In California, a considerable number of breweries and a significant population results in an average consumption of 25.5 gallons per capita.

Georgia slightly surpasses California with a consumption of 25.7 gallons per capita.

In Indiana, residents enjoy their beer, averaging 25.9 gallons per capita in 2023.

Tennessee led as one of two states to surpass drinking 26 gallons per person, reaching 26.2 gallons in 2023.

Despite expectations for higher consumption, Massachusetts matched the 26.2 gallons per capita in 2023, adding a twist to the statistics.

Despite its small size, Rhode Island exhibited substantial beer enthusiasm, averaging 26.3 gallons per person in 2023.

In Virginia, the average per person beer consumption climbed to 26.7 gallons.

The Natural State consumed an average of 26.7 gallons per person in 2023.

With just a slight increase, Michigan surpasses Arkansas and Virginia with an average consumption of 26.8 gallons per person.

In North Carolina, the average per person was 27.1 gallons in 2023 — it’s unclear if this includes any canine consumption…

In the sunny state of Florida, the per capita beer consumption reached 27.4 gallons in 2023.

Residents of Idaho enjoyed their beer in 2023, consuming an average of 27.8 gallons per person.

In D.C., where politics often reigns, residents consumed 28.3 gallons of beer per capita in the previous year.

Kansas also reported the same beer consumption rate as D.C. in 2023, at 28.3 gallons per person.

Oklahoma joined the group with similar beer consumption figures, equaling both Kansas and D.C. at 28.3 gallons per capita.

Minnesota averaged 28.5 gallons per capita in 2023.

Whether it’s Rolling Rock, Yuengling, or Iron City, Pennsylvanians consumed 28.6 gallons per capita last year.

With the emergence of numerous fine breweries in Alaska, it’s no surprise that Alaskans enjoyed 28.7 gallons per person on average in 2023.

Illinois was the first state to surpass the 29-gallon mark, with an average of 29.1 gallons per capita in 2023.

Arizona makes it into the top 25, registering an average of 29.5 gallons of beer per person.

Surprisingly, Colorado isn’t as high as expected, with an average beer consumption of 30.0 gallons per person last year.

Following closely, Ohio claims a spot with its residents consuming 30.1 gallons of beer per capita last year.

In Alabama, the average beer consumption reached 30.2 gallons per person in 2023.

West Virginia ranks at number 20, with an average consumption of 30.3 gallons per person last year.

Oregon also records a per capita beer consumption of 30.3 gallons, matching West Virginia.

Greeting from Hawaii! The state makes it into the top 20 by consuming 30.4 gallons of beer per person last year.

In Missouri, the average beer consumption per person was 31.0 gallons in 2023.

Next up is New Mexico, which averaged 32.4 gallons per capita.

Gallons of beer per capita in the Palmetto State hit 32.7 in 2023.

Wyoming landed at No. 15 in 2023, drinking 33.0 gallons per capita.

Delaware cracked the top 15 by cracking open and drinking 33.6 gallons of beer per capita.

Iowa matched Delaware’s beer consumption in 2023, each recording an average of 33.6 gallons per capita.

Last year, Mississippi’s average beer consumption was 33.9 gallons per capita.

Following closely along I-55 South, Louisiana tied with Mississippi for eleventh place, each with a consumption of 33.9 gallons per capita.

In Maine, famous for its lobster, the average beer consumption was 34 gallons per capita.

Texas ranks ninth, averaging 34.4 gallons of beer per capita in 2023.

Nebraska residents consumed an average of 35.2 gallons of beer per capita.

In 2023, Vermont’s consumption of 35.3 gallons per capita did not lead the Northeast.

In Nevada, the average per capita beer consumption was 35.8 gallons in 2023.

You can’t have a professional sports team named the Brewers and not be in the top 5 on this list — well done, Wisconsin. The state drank an average of 36.2 gallons.

South Dakota lands just outside the final three, averaging 38.9 gallons per capita.

Montana’s great expanse must be perfect to enjoy while having a beer or two, as the locals tipped back 41.0 gallons per capita.

Raise your hand if you had New Hampshire as the top spot out the Northeast. The state’s residents drank 43.9 gallons per capita.

And finally, we arrive at North Dakota — most likely with a beer in our hand. North Dakota’s residents are the beer-drinking champs, consuming 45.8 gallons per capita.

Cheers!

This article originally appeared on List Wire: Which states drink the most beer? Here’s how all 50 states (plus D.C.) rank

Heineken L0VE.L0VE at the U.S. Open

Liquor brands frequently appear at sports events, and the most renowned and valuable among them are often prominent at significant competitions, including this week’s U.S. Open in New York City.

Non-alcoholic options such as beer, wine, and spirits are gaining popularity among mainstream consumers, and their presence at these events is increasingly seen as acceptable and normal.

Heineken recently launched its special “L0VE.L0VE” cans, a new look for its non-alcoholic beverage, Heineken 0.0, coinciding with the tournament. This effort is clearly a marketing strategy, yet it reflects the larger shift towards moderation and the presence of non-alcoholic choices at prominent sporting events.

In 2023, the sales of non-alcoholic beer, wine, and spirits exceeded $565 million, marking a 35% increase from the previous year—according to Nielsen. Non-alcoholic beer notably commands 86.1% of this market segment. Heineken, the renowned Dutch brewery, recorded an 11.2% increase in non-alcoholic beer sales year-over-year, totaling nearly $80 million in 2023. In contrast, dollar sales by 11.2% year-over-year, regular beer sales dipped for Heineken, although the company still amassed approximately $2.4 billion in net profits for the year.

“For us, it’s crucial to show that moderation is cool,” stated Jonnie Cahill, Heineken USA’s chief marketing officer, in remarks to Forbes. “We want to make sure that we’re meeting our customers where they are in their lives and supporting whatever journey they choose.”

The L0VE.L0VE cans symbolize this philosophy, merging Heineken’s longstanding association with sports (including tennis) with its commitment to promoting responsible drinking.

“We chose this metaphor for the appeal of non-alcoholic beer because, like a 0-0 score, it leaves everything open and full of possibilities,” Cahill explained, noting that the product launch aims to appeal broadly, from fervent tennis fans to those just beginning to show interest in the sport.

Heineken’s initiative to introduce L0VE.L0VE at the U.S. Open cleverly plays on the tennis term for a 0-0 score, “love,” while strategically engaging with the increasing trend of zero-proof beverages.

“We’re always looking to bring unique and premium experiences to our consumers,” Cahill explained. “Tennis continues to influence pop culture—whether through blockbuster movies, streaming reality shows, or the emerging ‘tenniscore‘ fashion trend.”

In addition to the L0VE.L0VE cans, Heineken Silver, which is a low-calorie and low-carb light beer, will also be made available for the first time on tap at the tennis event.

The inclusion of non-alcoholic and low-alcohol options at more sporting events, such as the U.S. Open, signifies a significant trend in the industry. The rising popularity and acceptance of these beverages demonstrate a shift towards moderation, while still allowing for enjoyment.

“Events like Coachella, the U.S. Open and the Formula 1 Miami Grand Prix are ideal platforms to showcase Heineken Silver, our low-carb, low-calorie and sessionable beer,” Cahill says. “Drinkers always have a choice in how they are part of the social occasion.”

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Jason and Travis Kelce are in the beer business. The Cleveland Heights-raised brothers are investors in Garage Beer.

GRAND RAPIDS, MI – Jason and Travis Kelce are looking at some local breweries in Michigan to potentially be a leading contract brewer for the star football players’ beer brand, Garage Beer.

The Kelce brothers announced in a June 12 press release that they are significant owners and operators of the Ohio-based business, their home state.

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GREEN BAY, Wis. (WFRV) – Zambaldi Beer in Green Bay continues its Pints with a Purpose program to support the local community in collaboration with Rise Up Athletics.

For every pint, flight, to-go growler, or to-go six-pack purchased, the program contributes $1.

Local 5 News spoke with Billy Yang, the boys’ basketball coordinator at Rise Up Athletics, about the organization and the benefits of their partnership with Zambaldi Beer.

“We supply athletic gear, training, transportation, and other necessities to kids in our area who are in need,” Yang explained. “We help to cover the gaps they face.”

If you can’t attend the event at Zambaldi Beer to support Rise Up Athletics through Pints with a Purpose, you still have the option to contribute by visiting Rise Up Athletics’s website here.

Copyright 2024 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

For comprehensive updates on the latest news, weather, sports, and streaming video, visit WFRV Local 5 – Green Bay, Appleton.

An Indiana man was reportedly poisoned by his wife and stepdaughter over a period of two months before succumbing on their fifth attempt, according to police statements.

Harold “Peanut” Allen, aged 52, met his demise on 22 December 2022 after consuming a root beer that contained ethylene glycol, an odorless, transparent, and sweet liquid commonly used in antifreeze.

While his obituary mentioned that he “passed away suddenly,” investigations have unveiled that his death had been anticipated by his wife, Marsha Allen, 52, and her daughter, Ashley Jones, 30, as claimed by authorities.

The prosecutors have indicated that on 14 September 2022, Jones purportedly purchased pong pong seeds via eBay. A single seed from this plant can deliver a lethal dose of cerberin, which is toxic enough to deem the plant as the “suicide tree.”

The duo is said to have crushed the seeds with a coffee grinder and incorporated them into brownies they made on November 26, 2022.

According to court filings, on the same day, Allen’s wife sent her daughter an image of Allen with a partially eaten brownie on a paper plate resting on his midriff.

The filings state, “Harold fell ill after consuming the brownie and was rushed to the emergency room the following day.”

His recuperation involved multiple hospital visits, which purportedly irritated the individuals accused of trying to kill him.

Police allege that the duo exchanged messages on 28 November, with Marsha reportedly stating: “I am irritated and can’t sleep peacefully.

“I need this to be over,” said the distraught mother and wife. “I hope it reaches its climax soon and ends lol,” to which Jones supposedly responded, acknowledging her agreement.

Two days subsequent to the conversation, Allen found himself in the emergency room again, though his symptoms were attributed to intestinal inflammation by the physicians.

Choosing a different deadly plant, the mother and daughter, as per authorities, opted for hemlock, procuring it through Etsy this time.

Despite multiple alleged attempts by using it in a bowl of chili, a glass of soda, and a margarita during December, all of which seemed ineffective, Jones reportedly decided to procure ethylene glycol on the 13th of December, aiming to mix it into a root beer.

A week later, Allen passed away.

Almost a year following this incident, Marsha Allen’s home in Freetown, which is situated approximately 40 miles from Bloomington, was targeted in a burglary. The local police apprehended Steven Andrew White, 29, and Nathaniel Kane Napier, 28, linking them to the crime.

Nevertheless, the authorities suggested that White and Napier did not act independently. According to statements made by Jackson County Sheriff Rick Meyer last year, the burglary was executed under the command and with the help of Marsha’s daughter, Ashley Jones.

Marsha Allen reported to the authorities her suspicions about her daughter being involved from the beginning, as the culprits had access to the gun safe’s combination. She believed her daughter, Jones, was the only other individual who knew the combination.

White disclosed to an investigator that not only did Jones instigate the burglary involving him and Napier, but he also claimed that she had accused her mother of having fatally poisoned Allen previously.

Allen refuted these claims and handed over her phone to the police, which led to the discovery of crucial evidence that supported the alleged plan to murder Allen.

Text messages exchanged between the duo in December 2022 were found on her phone, which officials uncovered.

According to the sheriff’s office, Jones has admitted to ordering the ethylene glycol that would be used to kill her stepfather but insisted it was her mother who committed the act by lacing his drink with it.

Allen’s wife died of suspected suicide the same day that a search warrant for her home was put into effect in October 2023, following the arrest of Jones for allegedly instigating the burglary of her mother’s house.

Jones now faces an abundance of charges, namely two counts of murder, one count of conspiracy to commit murder, one count of consumer product tampering, and two counts of attempted murder.

A trial for Jones is scheduled to begin on 7 January 2025.

The world’s best lager for 2024 has been designated in various subcategories by the U.S. Open Beer Championship.

Lager enthusiasts are currently enjoying a golden era. This type of beer, known for its crisp and smooth profile due to cold fermentation, is seeing a rise in popularity among craft brewers. As previously covered, lagers are one of the most popular styles found at major beer festivals and local taprooms alike. Although they haven’t reached the sales levels of IPAs, their presence is increasingly felt.

At this year’s U.S. Open Beer Championship, various lager subcategories stood out, with judges awarding gold medals to the best light and medium-body lagers after a rigorous blind taste testing. It’s worth noting that this overview excludes pilsners, which have been discussed in a previous article.

The U.S. Open Beer Championship, known for announcing its results earlier this season, accepts entries from worldwide breweries. However, the highlighted winners here are all from the U.S., which reflects not only higher participation rates from American breweries but also the exceptional quality of lagers produced in the country.

It’s great to see craft breweries embrace this style that was once the dominion of big beer. It’s also clear that Missing Falls Brewery understands what this style is all about. The beer’s tasting notes proudly proclaim it is a “fuss” free beer designed to be light and drinkable.

John and Amanda Hutchings started Fall River Brewing Co. out of a garage in the early 2010s. They’ve since grown into a celebrated brewery with beer distributed throughout California and Nevada. Their American-style lager, Hooked, draws on American and German influences with the goal of creating a beer with a crisp and clean finish inspired by the outdoors.

Made in collaboration with the band Old Heavy Hands, this light lager was brewed with max crushability in mind. Per the brewery, it’s “a very light-bodied, crisp lager designed to be consumed very cold. Very refreshing and thirst-quenching.”

This casino-based brewery clearly hit the jackpot with this beer. According to the brewery Oroveza is “brewed with a light grain bill and a generous amount of flaked maize to give it the clean and bright color of gold.” The result is a crisp and refreshing brew.

Würld Class is highly esteemed as per the commendation it received from the U.S. Open Beer Championship, brewed by a family-operated brewery in La Grange Park. This establishment is known not only for premium brews crafted by Jim Koblish, the owner and head brewer, but also for its strong communal atmosphere.

The gold lager is expertly made using Riwaka hops sourced from New Zealand. Described in its tasting notes, the beer exhibits “extreme citrus notes and Nectaron hops – intense pineapple, passion fruit, and stone fruit characters” along with “aromas of lemongrass and stone fruit.” Brunswick Beer and Cider finds its muse in the understated allure of North Carolina’s wetlands, highlighted by a logo that reflects the ancient cypress trees prevalent in that region.

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About this rating

For years, a claim has circulated on social media that the word “bar” originated as an acronym for “beer and alcohol room.” For example on July 10, 2024, an Instagram user posted a meme reading:

How old were you when you learned that BAR stands for “Beer & Alcohol Room”

The caption of the post read, “Be honest?”

(Instagram user @westwest739)

The first instance of the statement that Snopes found was posted on X on December 14, 2018. The message was nearly the same as the meme mentioned, stating: “How old were you when you learned that BAR stood for Beer & Alcohol Room?”

How old were you when you learned that BAR stood for Beer & Alcohol Room?

— Today Years Old (@todayyearsoldig) December 15, 2018

Since then, the claim has been posted numerous times in text, meme, and video form on Facebook, Instagram, X, TikTok, and other social media sites.

In addition to English-language posts, the claim about the etymology of the word “bar” also spread widely in other languages. In fact, the post with the highest engagement numbers Snopes has been able to identify was written in French.

That post, which was made on June 13, 2020, and as of this writing had received around 1,200 reposts and 5,500 likes, read: “C’est quand que vous avez su que le mot ‘BAR’ signifie Beer and Alcohol Room?”

C’est quand que vous avez su que le mot “BAR” signifie Beer and Alcohol Room ?

— Bati 🔅 (@bati_acl) June 13, 2020

Translated into English, that means, “When did you learn that the word ‘BAR’ means Beer and Alcohol Room?” Essentially, this post translates directly from similar statements in English-speaking contexts.

Comparable posts have appeared in Italian, Portuguese, and Swahili (Snopes verified the translations of the Portuguese and Swahili posts using Google Translate).

Despite its widespread propagation, the assertion that the English word “bar” is an acronym for “beer and alcohol room” is inaccurate.

Instead, multiple etymological dictionaries have confirmed that the word “bar,” in the sense Merriam-Webster defines as “a room or establishment where alcoholic drinks and sometimes food are served,” has the same etymological origin as the primary meaning of the English word “bar,” namely “a solid piece or block of material that is longer than it is wide.”

Namely, as noted by the Online Etymological Dictionary as well as the Oxford English Dictionary and An Etymological Dictionary of Modern English, the word “bar” came into English in the 12th century by way of the Old French word “barre,” meaning “beam, bar, gate, barrier.”

All three dictionaries noted that the first known English use of the word “bar” to mean a tavern or drinking establishment occurred in the 1590s and specifically referred to the “barrier or counter over which drinks or food were served to customers.”

In sum, multiple etymological dictionaries have explained that English word “bar,” meaning tavern or drinking establishment, developed as a particular usage of the broader term “bar,” meaning a long, solid block of material. The ultimate origin of both terms was the Old French word “barre.” For this reason, Snopes has rated the claim that the word “bar” originated as an acronym for “beer and alcohol room” as “False.”

Famed wrestler and actor Hulk Hogan will be visiting Northeast Ohio this week to promote his beer brand, “Real American Beer.”

Hogan’s tour includes multiple local appearances:

Giant Eagle, Monday, 2-3:30 p.m., 15919 Pearl Road in Strongsville.

The Thirsty Cowboy, Monday, 5-6 p.m., 2743 Medina Road in Medina.

Giant Eagle, Tuesday, 2-3:30 p.m., 6493 Strip Ave., North Canton.

Water Street Tavern, Tuesday, 6-7:30 p.m., 132 Water St., Kent.

This article originally appeared on Akron Beacon Journal: Hulk Hogan will stop in Kent, Medina to promote his beer brand

Xenomorph in 20th Century Studios’ ALIEN: ROMULUS. Photo courtesy of 20th Century Studios. © 2024 20th Century Studios. All Rights Reserved.

Ridley Scott’s seminal sci-fi/horror film Alien (1979) is known for many things: the infamous Chestburster scene, the debut of Sigourney Weaver playing badass Ellen Ripley, and a new breed of cosmic terror known as the Xenomorph.

A can of fermented hops isn’t exactly synonymous with the classic movie…unless, of course, you’re a super-fan who pays attention to the smallest production details.

For close to half a century, eagle-eyed viewers have discussed the topic of Aspen Beer, the Nostromo crew’s alcoholic beverage of choice. Most notably imbibed by Captain Dallas (Tom Skerritt) during Kane’s final meal, the drink represents one of the franchise’s first-ever references to Weyland-Yutani, the greed-obsessed “Company” that will do anything to get its hands on a Xenomorph specimen. While the corporation would play a much larger and more visible role in the sequels that followed, it’s very cool to learn the callous conglomerate that spans innumerable industries was always there from the very beginning — albeit spelled without the “d” at the end of “Weyland.”

Captain Dallas (right) holds a can of Aspen Beer in 1979’s “Alien.”

Initially just a minor prop in the background, Aspen Beer has become a recurrent element in the Alien series, intriguing fans who can now even taste it themselves through Alien: Romulus. In conjunction with the movie’s grand release in theaters this weekend, 20th Century Studios has collaborated with Angel City Brewing to bring this fictional beverage to life.

“We reflected on the beer’s appearances throughout the series and contemplated what a crew on a spaceship would likely prefer as a regular drink,” says marketing manager Kelsey Damassa. “Our conclusion was a drink not too strong in alcohol content or too exotic in flavor. We aimed for a beer type that would be universally enjoyable.”

Guided by this concept, head brewer Layton Cutler crafted the real-world version of Aspen Beer as a blonde ale, as these “lightly flavored, classic beer styles … never become outdated or unpopular,” according to Damassa. “This blonde ale exemplifies such qualities — bright, traditional, and immensely satisfying. It’s the ideal beverage for space exploration.”

To be as faithful as possible to the product design featured in the ‘79 feature that set the whole mythos in motion, the Angel City team worked off high-res images of the Aspen Beer logo provided by 20th Century Studios.

“We tried to stay as true as possible to the original label design, but also wanted to add a little Angel City and Los Angeles flair,” Damassa says. “You’ll notice our iconic Angel is featured on the front of the can under the ‘Aspen Beer’ logo. You’ll also notice that we changed the location on the ribbon from Aspen, Colorado to Los Angeles, California to give a subtle nod to where the beer was brewed.”

Aspen Beer as produced by Angel City Brewing

Aspen Beer as produced by Angel City Brewing

Those looking to get taste of an ice-cold Aspen can head over to Angel City Brewery in Los Angeles (216 S Alameda Street), where the beer is available on tap and in a limited number of to-go cans. Facehugger eggs sold separately…

Alien: Romulus is now playing exclusively in theaters.

Directed and co-written by Fede Álvarez (Evil Dead, Don’t Breathe), the film takes place between the events of Alien and Aliens. Its story centers around a group of young scavengers who get way more than they bargained for while trying to steal cryo-pods from an abandoned Weyland-Yutani research station. Ridley Scott served as a producer on the project via his Scott Free banner.

ANN ARBOR — As the Michigan Wolverines defend their national championship title at the season opener this month, fans at Michigan Stadium will, for the first time, be able to purchase alcohol during the games.

An individual involved in the new arrangement discussed the details with MLive on Tuesday.

Attendees can look forward to a selection that includes beer, wine, and several canned cocktails available at various concession stands throughout the stadium. A more extensive bar service will be provided at the club and suite levels, featuring offerings from five different Michigan breweries such as Founders, with two based in Ann Arbor, and at least one imported beer option.

According to Michael Jordan, the general manager of Sodexo, which manages food services for Michigan athletics, a 16-ounce beer will be priced at $12.25. He is not affiliated with the famous Michael Jordan known for the logo on the Wolverines’ uniforms.

A glass of wine served from a box will cost around $10. The price of a canned cocktail, similar to a High Noon, is still to be determined but might be approximately $15.

At Michigan Stadium, while gates and many concessions open two hours before kickoff, alcohol sales will not begin until one hour prior to kickoff and will cease early in the fourth quarter.

During the eight home games this fall, alcohol will be available at various locations around the Big House, excluding the main concession stands which were traditionally manned by volunteers from nonprofits for fundraising purposes, such as church groups or Boy Scouts. According to Jordan, these groups have raised about $2,000 per game; last season, Michigan distributed over $1 million to these groups, and there is currently a waiting list for game day volunteering opportunities.

As per NCAA regulations, nonprofit organizations are prohibited from selling alcohol at events, resulting in 400 dedicated staff members who will handle alcohol sales at the Michigan Stadium. These concessions might also offer certain snacks, like peanuts.

Managing beer sales in an almost century-old stadium that accommodates around 110,000 fans per game presents unique challenges, such as the absence of a walk-in refrigerator. To address this, Sodexo will need to hire extra equipment to facilitate the new service.

Research indicates that making alcohol available at sports events can diminish the incidence of alcohol-related problems. This is thought to be because fans may not feel compelled to excessively pre-drink before attending. However, concerns remain. At Michigan Stadium, proof of age will allow a patron to purchase no more than two alcoholic beverages at a time and they will be given a wristband to help staff monitor alcohol consumption in the seating areas. Additionally, vendors will be trained to recognize when they should refuse to serve more drinks to a fan.

This year marks the first occasion that Michigan has sold alcoholic beverages at Crisler Center and Yost Ice Arena events starting in February. According to Jordan, the introduction was successful with few issues arising and he observed an increase in the lively atmosphere during hockey matches due to the availability of beer.

With the introduction of alcohol at Michigan Stadium, an escalation in excitement is inevitable.

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