Rum is flavorful and versatile, so a simple soda mixer can make a refreshing drink without the effort of a complicated cocktail. Beyond the familiar rum and cola, plenty of sodas pair well with the spirit. The best choice depends on whether you want a bright, tart highball or a sweeter, richer drink.

1. Pineapple soda

Pineapple soda brings sweet, slightly tart tropical flavor and plenty of fizz. Its fruitiness works with white, dark, spiced, and aged rums, whose vanilla, caramel, and warming spice notes complement the pineapple. For a creamier twist, add a splash of coconut cream or use coconut rum.

2. Guava soda

Guava’s sweet-tart taste and subtle floral notes make it a natural match for rum. The spirit balances the fruit’s acidity while bringing out its sweeter, aromatic qualities. Guava soda can be harder to find, but brands such as Jarritos offer an option worth seeking out.

3. Ginger beer or ginger ale

Ginger beer’s bold ginger, spice, and sweetness make a lively rum highball. Dark rum, ginger beer, and lime form the classic Dark ’n’ Stormy, but rum and ginger beer work well even without lime. If ginger beer is too intense, ginger ale offers a milder combination of ginger and sweetness that suits different rum styles.

4. Cream soda

Cream soda’s sweet vanilla flavor echoes the vanilla notes often found in rum. It works with most varieties, though spiced rum is especially appealing, adding cinnamon, clove, and nutmeg. The result is quite sweet, making it a good choice for those who prefer a softer, less spirit-forward drink.

5. Citrus soda

Grapefruit, lemon-lime, and orange or mandarin sodas each bring something different. Grapefruit soda’s tartness offsets rum’s sweetness while allowing the spirit’s flavor to come through; a squeeze of lime adds extra brightness. Lemon-lime soda is a crisp option, particularly with white rum, while orange and mandarin sodas create a sweeter, fruitier mix.

6. Dr Pepper

With its mix of cherry, vanilla, sweetness, and warm spice, Dr Pepper shares many of rum’s flavor notes. It pairs with white, dark, aged, and spiced rum, though an unflavored rum is generally the best place to start. Spiced rum makes a particularly bold, warming combination.

7. Strawberry soda

Strawberry soda tends to taste more like candy than fresh fruit, but its sweetness pairs well with white rum and can soften the harsher edges of an inexpensive bottle. Spiced rum can add warmth, too. A squeeze of lime helps balance the sweetness and brighten the drink.

8. Mango soda

Mango’s juicy, tropical sweetness makes a natural partner for rum. Mango soda lifts the sweeter notes in white and spiced rum, creating a bright, fizzy drink that feels refreshing rather than overly candy-like. It can be less common than other soda flavors, but brands such as Jarritos and Jumex make versions to look for.

9. Passion fruit soda

Passion fruit soda is sweet, tangy, aromatic, and bubbly. It pairs especially well with white rum, highlighting its vanilla notes while leaving a tart finish. Dark rum can work, too, although the drink’s appearance may be less appealing. Passion fruit soda can be difficult to find, so check specialty brands and shops.

10. Watermelon soda

Watermelon soda’s juicy sweetness complements rum’s vanilla and caramel notes. White rum is a particularly good fit, though a lighter spiced rum can also work. The combination makes an easy, summery drink; Jarritos and Crush are among the brands that offer watermelon soda.

11. Tamarind soda

Tamarind has a sweet-and-sour flavor that gives a rum highball extra complexity. Its sweetness complements the spirit, while the tangy edge keeps the drink balanced. White, dark, aged, and spiced rums can all work, with the latter styles adding further warmth. Goya and Jarritos are two brands to look for.

12. Grape soda

Grape soda is intensely sweet and nostalgic, making it a good match for rum’s caramel and vanilla notes. It can also mask the harsher taste of less refined rum. Because its sweetness and flavor are prominent, it suits people who prefer their drinks less booze-forward. Spiced rum is best avoided, as its warming notes may clash with the soda.

13. Root beer

Root beer’s vanilla, caramel, and earthy spice notes overlap with flavors found in many rums. It pairs with white, dark, aged, and spiced varieties, producing a smooth, sweet drink. The mix can go down easily, so keep its alcohol content in mind.

These soda pairings make it easy to put together a straightforward rum drink. Choose a mixer that suits your preferred balance of sweetness, acidity, and spice—and enjoy responsibly.

Headframe Spirits is pausing contracted production of American single malt whiskey at its Kelly Mineyard facility in Butte for the foreseeable future. The decision affects one contract client and does not impact the company’s own brands, including Orphan Girl Bourbon Cream Liqueur, or its Butte tasting room.

The facility holds about 15,000 barrels of whiskey made from Montana grain. Headframe owner John McKee said the client asked to pause production because current manufacturing costs exceed what it believes the whiskey can sell for. The client still hopes to release the product if market conditions improve.

McKee cited a broader downturn in the spirits industry, recessionary pressures and rising local compliance costs as factors behind the decision. The contract supports about 40% of Headframe’s full-time workforce. Affected employees will continue working through the end of the year and will be offered severance packages.

Headframe is also looking ahead to an expansion into upstate New York, new whiskey flavors planned for 2027 and an employee-owned trust intended to keep the company locally rooted.

Empress 1908 has introduced a vodka in British Columbia and Alberta, marking the brand’s move beyond gin. The new spirit was developed by Victoria Distillers, a long-established artisan distillery based in Victoria, B.C.

Bottled at 42.5% alcohol by volume, Empress 1908 Vodka is distilled four times using Canadian-grown corn and Canadian water. The company describes it as smooth, crisp and clean, with a light sweetness. It is intended for cocktails such as Vodka Martinis, Espresso Martinis and Dirty Vodka Martinis.

Victoria Distillers’ master distiller said the launch reflects the distillery’s history of making a range of spirits, including vodka. The company’s president and CEO said the new release extends the Empress 1908 portfolio, which includes several gins and a non-alcoholic spirit.

The 750 ml bottles are now available in British Columbia and Alberta, with a suggested retail price of C$48.99.

More details are available on the Empress 1908 Vodka product page.

Analysts have raised Rumble Group’s fair value estimate from US$22 to US$23.50, citing the company’s growing focus on AI infrastructure and services. Their updated outlook also reflects a major AI services agreement that provides a potential foundation for future revenue.

Lake Street and Texas Capital have both initiated coverage with Buy ratings. Lake Street set a price target of US$25, while Texas Capital’s target is US$15.

Why analysts are optimistic

Both firms point to Rumble’s evolution beyond its video platform as an important factor in their assessments. Lake Street highlighted Rumble’s acquisition of 250 megawatts of power from Northern Data and a six-year, US$13.7 billion AI contract, reportedly with Anthropic. It views these developments as evidence of the company’s emergence as a contracted AI data-center operator and “neocloud.”

Texas Capital also cited the six-year agreement, saying it supports Quake AI’s services and could make future revenue more predictable.

Risks and valuation changes

The analyst outlook remains limited, with the available research based on early coverage from just the two firms. Investors therefore have relatively few independent assessments of the execution challenges involved in Rumble’s AI expansion and its ability to meet contract commitments.

Alongside the fair value increase, the updated assumptions include:

• Revenue growth rising from about 100% to about 150%
• Net profit margin increasing from roughly 1.3% to around 9.1%
• Future price-to-earnings multiple falling from 896.4x to about 89.0x
• Discount rate rising from 8.60% to approximately 9.13%

Investors will also be watching how Rumble’s partnerships, international payments and creator-monetization efforts develop, as well as the costs and risks associated with its AI and cloud investments.

Read more about Rumble Group’s analyst narrative.