Skrewball Whiskey x Joey Fatone

Skrewball Whiskey, the original peanut butter whiskey, has announced a partnership with Joey Fatone, the multitalented entertainer and member of NSYNC, to “Skrew the Usual” when it comes to celebrating the upcoming horse racing season and the sport’s big race in Kentucky this May.

As someone who consistently stands out when it comes to his race day fashion — it’s Fatone’s 22nd year attending the Kentucky Derby — the brand is joining forces with the singer to create a very special hat that’s perfect for race day.

“Horse racing is an iconic part of the summer season, and we’re thrilled to be part of it as we partner with the incredibly talented Joey Fatone,” said Skrewball Whiskey co-founder, Steven Yeng. “At Skrewball, we’re always looking for fresh and exciting ways to engage with consumers. Teaming up with Joey allows us to amplify that ethos and bring it to life in dynamic new ways.”

Skrewball Whiskey was forged through the entrepreneurial spirit of Yeng, a refuge from Cambodia and his spouse Brittany, an erstwhile chemist who later metamorphosed into a lawyer. Yeng nurtured a fascination for peanut butter shortly after setting foot in the United States. This fondness later found its way into a drink he concocted in the bar he managed in San Diego. The unexpected popularity of this unique beverage drove his spouse to exploit her chemistry skills to generate a non-perishable peanut butter flavoured whiskey. This revolutionary whiskey is famed for its awards and it continues to disrupt the norm in areas where whiskey dominates.

Only a dozen of these exclusive hats have been crafted!

The driving force behind this collaboration is Fatone’s equine racing inspired hat, custom designed to house small 50ml bottles of Skrewball whiskey, a feature highly sought after by racing enthusiasts who prefer to keep their chosen beverage within arm’s reach. Fatone will be seen flaunting this exclusive accessory (available in two shades to match his chosen attire for the weekend) during special appearances at distinct Louisville events, thereby reinforcing the spirit of Skrewball Whiskey at these venues through his signature charisma and high-octane vibe.

“The Kentucky Derby weekend is my favorite time of the year,” avows Fatone, a regular at the Barnstable Brown Gala (globally acknowledged as one of the leading parties on the global social calendar with proceeds contributing towards Diabetes Research at the University of Kentucky) and an annual attendee at the Derby. “It’s the golden opportunity to dress to the nines and don outlandish and ornate hats just like this one! It’s quite remarkable to associate with a brand as unique as this, a synergy that complements my personal style and enhances my Derby experience.”

Skrewing the usual this Derby

The brown hat is chic with a wide brim and simple decor in the manner of a few feathers and some leather wrapping, plus of course, the smart pouches meant to perfectly hold two little bottles of Skrewball. “Being out of the norm is what I normally do anyway so this is the perfect collaboration to me — plus I love peanut butter,” laughs Fatone. “The brand’s take on ‘Skrewing the Usual’ and having fun aligns perfectly with what I strive for as an entertainer.”

Want to get your hands on one of the coveted race day hats? Have no fear, the brand will be giving away a few to those who enter an online sweepstakes. Visit www.SkrewballWhiskey.com/RaceDayHat before May 12, 2024 to enter.

Those who are planning to spend Derby Day at home can still get in on the “skrew the usual” action thanks to Skrewball Whiskey who created a couple race-inspired cocktails. Easy to make at home — or on the go like Fatone will be doing via the whiskey in his hat.

PB&G Mule

Method: Stir all ingredients together. Add ice. Garnish with lime and optional mint, if desired.

Skrewball Old Fashioned (New Fashioned)

Method: Stir all ingredients in a mixing glass. Pour into a rocks glass with one large ice cube. Garnish with a cherry and orange twist.

And yes, I did ask if there were any plans for a new NSYNC album or tour — to which Fatone says, “There are a lot of moving parts these days! We all have families and independent projects going on. Justin is starting a tour and I’m on the road a lot with AJ from Backstreet Boys, JC is writing and producing, Chris is on tour with O-Town, and Lance has his radio show with iHeartRadio. At this time, there’s nothing on the table, but it could be a conversation… someday.” For now, to keep up with Joey Fatone’s race season coverage, follow him on Instagram @realjoeyfatone.