Beer-articles 913

A Massive Fire Breaks Out Near Putin’s Residence in Moscow

Late on Thursday, social media was abuzz with footage of a massive blaze engulfing a beer warehouse in Odintsovo, just a few miles away from President Vladimir Putin’s official residence in Moscow. It was reported by the press service for the Moscow region of the Ministry of Emergency Situations that the fire had spread to an area of 2,000 square meters (21,500 square feet). The cause of the fire is still unknown, and it is unclear if there have been any casualties.

This incident comes on the heels of a series of drone attacks on Moscow, which have left authorities puzzled as to the perpetrators. In line with their policy of denying involvement in strikes on Russian soil, Kyiv has not claimed responsibility for these attacks. Moscow reported that two Ukrainian drone attacks near the capital had been successfully intercepted by their air defense systems earlier this week.

Adding to the recent string of events, a massive explosion rocked a military-linked facility in Sergiev Posad, a city near Moscow, a few days ago. The blast caused a massive mushroom-like plume of smoke to rise into the sky, claiming the life of one person and injuring around 60. These incidents have raised concerns about the safety and security of Russia’s capital.

The proximity of the beer warehouse fire to Putin’s residence at Novo-Ogaryovo has sparked further interest in the situation. Local residents reported that the smoke from the fire was visible for several kilometers, and photos and videos circulating online show a massive column of thick, black smoke rising into the sky.

Various media sources have reported different accounts of the incident. Some claim that the fire occurred in a beer warehouse on Zelenaya Street, while others suggest it was a construction site in a residential complex. Yandex Maps data reveals that the buildings in the vicinity of the fire contain warehouses of logistics companies as well as a company involved in the beer industry.

Local residents claim to have heard explosions before the fire broke out, though these claims have yet to be verified. It is worth noting that a drone attack on Moscow in May marked the first large-scale drone strike on the capital since the conflict began in February 2022. Ukraine’s military intelligence spokesperson, Andriy Yusov, has suggested that these attacks demonstrate Putin’s inability to control the sky and that such incidents will continue and escalate.

Verstka, a news organization established shortly after the conflict began, recently reported a quadrupling of explosions in Russia in 2022, the same year Putin launched the full-scale invasion of Ukraine. These incidents continue to raise questions about the security situation in Moscow and the effectiveness of Russia’s security sector.

Newsweek has reached out to Russia’s Foreign Ministry for comment on these recent events. As the situation unfolds, it remains unclear as to the extent of the damage caused by the fire and the potential implications for the region. We will continue to monitor the situation and provide updates as more information becomes available.

If you have any tips on this world news story that you believe Newsweek should be covering or any questions about the Russia-Ukraine war, please feel free to reach out to us via worldnews@newsweek.com.

The Changing Landscape of Craft Beer: A Story of Adaptation and Resilience

The world of craft beer, once considered the golden age of brewing, is facing some new challenges. In the first half of 2023, the craft beer industry experienced a decline in sales for the first time since the Brewers Association began reporting numbers, with the exception of the tumultuous year of 2020. However, there is a glimmer of hope on the horizon. The second quarter showed signs of improvement, hinting that perhaps the worst is behind us.

In 2022, the Brewers Association reported an unprecedented 0% growth in craft beer sales. The beginning of 2023 continued this trend with a 2% decline in sales. But things began to turn around in the second quarter, bringing a ray of hope to the industry. Bart Watson, the chief economist of the Brewers Association, explains that breweries are actively adapting to the new landscape. Consumers may be drinking less beer overall, but breweries are finding ways to adjust their product packaging and distribution channels to stay afloat.

One notable shift in consumer behavior is the preference for larger beer packs. These larger packs are selling better than ever before, indicating that customers are opting for more quantity rather than variety. Additionally, breweries are focusing on direct-to-consumer sales, cutting out the middleman and establishing a more direct connection with their customer base. This strategic shift is helping to offset decreasing sales in draft beer, which have been declining since 2014.

On the retail front, both UPC scan data and wholesale distributor survey data have shown improvement since 2022. Retail sales numbers are slowly climbing, suggesting a potential turnaround for the industry. Watson is cautiously optimistic about the future, stating, “Q3 shows possibility. The scariest numbers from 2022 are now trending up.”

Interestingly, craft beer drinkers themselves have reported consuming less beer. However, there is one group that seems to be thriving amidst the challenges – breweries that produce less than 1,000 barrels of beer per year. These small, hospitality-focused breweries, which primarily sell directly to consumers, have shown strong positive growth. This finding reinforces the resilience of craft breweries, as they find innovative ways to navigate the stormy seas of the industry.

Despite rising borrowing and input costs that outpace beer prices, craft brewery closures have not increased. In fact, the total number of breweries has even slightly increased to 9,456. This stands as a testament to the determination and resourcefulness of craft breweries, who are continuously finding ways to operate efficiently and remain in business despite the headwinds they face.

In conclusion, the craft beer industry may be facing a shifting landscape, but it is not a sinking ship. Adapting to new market conditions, breweries are finding creative solutions to stay afloat. Bart Watson emphasizes, “Don’t bet against craft breweries. We have thousands of scrappy entrepreneurs working hard.” Though times may be challenging, the story of craft beer is ultimately one of resilience and determination. As long as there are passionate brewers and enthusiastic craft beer lovers, the industry will continue to evolve and thrive.

Embracing Innovation: From Wastewater to Beer

Climate change and its consequences are becoming increasingly evident, with droughts being one of the most palpable ways we are impacted. As a result, individuals and organizations are rethinking their water usage strategies, not only aiming to conserve water but also finding innovative ways to reclaim and reuse it. Enter Epic Cleantec, a startup specializing in wastewater reclamation, and Devil’s Canyon Brewing Company, based in San Carlos, California, who are collaborating to challenge skeptics and highlight the culinary potential of recycled water through an unconventional product – beer.

The beer, aptly named Epic OneWater Brew, is brewed in the Kölsch style, known for its refreshing and low alcohol content, making it an ideal summertime option. But what sets this beer apart is its main ingredient: recycled water derived from a luxury high-rise apartment building in San Francisco. Yes, it includes used shower and laundry water – sources most people wouldn’t consider drinking. However, Aaron Tartakovsky, co-founder and executive at Epic Cleantec, aims to demonstrate that purified wastewater can be both palatable and safe. And using beer as a starting point seems like a clever strategy.

Surprisingly, this is not the first time recycled wastewater has been utilized in brewing. In 2019, the water department in Scottsdale, Arizona, gave ten local breweries the opportunity to use water from its advanced treatment plant. The resulting brews were showcased at an arts festival, accompanied by an explanation of the purification system and its completely safe output. Although the idea of drinking water from toilets and showers may sound peculiar, research from Stanford University validates the efficacy and safety of this process. In fact, the ultra-purified water obtained through reverse osmosis, a rigorous filtration technique, can be as safe, if not safer, than traditional water sources like groundwater or rivers.

While Scottsdale’s public water supply doesn’t currently incorporate ultra-purified water, it undergoes extensive processing, including reverse osmosis, ozone infusion, microfiltration, and ultraviolet light treatment. Moreover, some cities like Aurora, Colorado, and Atlanta, Georgia, have already integrated reused potable water into their drinking water supplies. This demonstrates that recycled water is much more commonplace than one might think.

The thought of consuming beer brewed with wastewater might still elicit discomfort for some, but it is important to recognize the progress and innovation associated with water reclamation. After all, if it is good enough for astronauts who rely on recycled water systems, it should be good enough for the rest of us. Embracing these advancements and raising an ice-cold beer to a more efficient future seems like an appropriate and celebratory response to the challenges imposed by climate change.

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Madison Beer is undoubtedly a rising star in today’s internet culture, and her fans (including myself) couldn’t be more excited about her upcoming album. Following the success of her debut album, Life Support, released in 2021, Madison is back with a highly-anticipated second album titled Silence Between Songs. As a devoted fan, I already have her first single, ‘Home to Another One’, on repeat!

If you’re as eager as I am to learn everything about Madison’s new album, then you’re in luck. On August 9th, Madison shared the tracklist for Silence Between Songs in a charming cottage-core inspired video. In the video, we see her lying in bed, writing the tracklist on a whiteboard. The album consists of 14 songs that delve into themes of love, relationships, and breakups. Here’s the full tracklist:

1. Spinnin’

2. Sweet Relief

3. Envy The Leaves

4. 17

5. Ryder

6. Nothing Matters But You

7. I Wonder

8. At Your Worst

9. Showed Me

10. Home To Another One

11. Dangerous

12. Reckless

13. Silence Between Songs

14. King Of Everything

Drum roll, please… Silence Between Songs will be released on September 15th, and I couldn’t be more thrilled. Madison’s fans were over the moon when she dropped the news about her sophomore album on May 31st. On Instagram, she expressed her excitement and gratitude, saying, “The closer it gets, the more we’ll talk about it, but I am just so excited to release this record. I’m so excited for it to be yours.”

In an interview with Rolling Stone, Madison opened up about what inspired the songs on her new album. She revealed that there are some deeply personal and emotional tracks on the record. One particularly touching aspect is her exploration of her relationships with her family members, including her father. Madison admitted that discussing this topic was difficult for her, but she wanted to express how these experiences have shaped her as a person. She emphasized her love for her father, despite the pain that some of their interactions have caused her.

Moreover, Madison named one of the tracks, “Ryder,” after her younger brother. She discussed how her choices and career path have unintentionally affected him over the years, as she started her journey at a very young age. Reflecting on these experiences, Madison acknowledges the impact she has had on her brother’s life.

Additionally, Madison shared that she drew inspiration from some of her favorite artists, including Tame Impala, The Beatles, and Lana Del Rey. It’s fascinating to see how these influences have shaped her musical journey and contributed to the creation of Silence Between Songs.

As a Madison Beer fan, I can’t wait to immerse myself in the world of her new album. I’m confident that Silence Between Songs will showcase her growth as an artist and continue to captivate audiences worldwide. September 15th can’t come soon enough!

Are you in the mood for a cold beer after a day spent enjoying the sun on Myrtle Beach? Well, you’re in luck because the Grand Strand has a fantastic selection of beer-focused businesses just waiting to satisfy your ale craving. Whether you prefer IPAs or lagers, you’ll find a wide range of craft beers from local breweries and tap houses in the area. To make your beer adventure even more exciting, why not embark on the Myrtle Beach Beer Trail and visit 10 breweries from Ocean Isle Beach to Pawleys Island? If you’re not sure where to start, here are the top five breweries and tap houses in the Myrtle Beach area, according to the trusty reviews on Google.

First up, we have Tidal Creek Brewhouse, located at 3421 Knoles St. in Myrtle Beach. With a rating of 4.7/5 from 541 Google reviews, this place is definitely worth a visit. Situated close to the main Market Common shops, Tidal Creek Brewhouse offers a variety of house-made beers in a charming coastal setting. Take your pick from over 15 different brews on tap and enjoy delicious food from breakfast to dinner. Plus, there’s a grassy outdoor seating area and dog park, so your furry friend can join in on the fun!

Next on the list is New South Brewing, a Myrtle Beach staple since 1998. Located at 1109 Campbell St., this brewery has a rating of 4.8/5 with 321 Google reviews. At New South Brewing, you can indulge in their ales and lagers, all brewed in their impressive 20 barrel brewhouse. From their Dirty Myrtle Double IPA to seasonal favorites like Oktoberfest, there’s something for everyone to enjoy in their downtown Myrtle Beach warehouse.

If you’re looking for an ocean view while sipping on your beer, head over to Grand Strand Brewing Company at 819 N. Kings Highway, Unit 101. With a rating of 4.5/5 from 319 Google reviews, it’s clear that this place is a hit. Just a short walk from the Myrtle Beach Boardwalk, Grand Strand Brewing Company offers a range of creatively named drinks, such as the Sandy Cheeks west coast IPA and the Jolene Red Ale. Not only can you enjoy their fantastic brews, but you can also indulge in their delicious smashburgers and have some fun playing giant outdoor beer pong.

For a selection of beers from all over South Carolina and beyond, Atlas Tap House is the place to go. Located at 1004 Chester St. in Myrtle Beach, this tap house has a rating of 4.5/5 with 703 Google reviews. Housed in a converted house between Ocean Boulevard and Kings Highway, Atlas Tap House not only serves a wide variety of beers but also offers cocktails, paninis, and pizza. It’s the perfect spot to try something new and expand your beer horizons.

Last but not least, we have Main Street Taphouse, situated at 693 Main St. in North Myrtle Beach. With a rating of 4.6/5 from 73 Google reviews, this family-owned establishment is a hidden gem. Offering over 20 beers on tap, Main Street Taphouse is the perfect place to find your new go-to pub in the heart of North Myrtle Beach. Enjoy a game of music bingo or trivia, and during football season, catch a Baltimore Ravens game.

So, whether you’re a beer connoisseur or just looking for a refreshing beverage to cool off after a day in the sun, the Myrtle Beach area has plenty of options to satisfy your beer cravings. Don’t forget to check out these fantastic breweries and tap houses on your next visit!

When it comes to the beer scene in the United States, it seems like there is no shortage of options. With over 9,000 breweries operating across the country, it’s safe to say that beer lovers have plenty of choices. However, not all breweries are created equal, and it can be challenging to find the hidden gems among the sea of breweries.

Sure, everyone knows about the big, famous, and award-winning breweries, but what about the underrated ones? These breweries often fly under the radar, not receiving the praise and recognition they deserve. But fear not, because we have made it our mission to uncover these hidden treasures and introduce you to their brewing greatness. But we didn’t do it alone. We reached out to craft beer experts for their advice on the most underrated breweries in America.

Glenn Alenn, Head Brewer at Pilot Project Brewing in Chicago, recommends Farm Club in Traverse City, Michigan. This small brewery consistently produces solid unpretentious beers, and their outdoor fire pit provides a perfect setting to enjoy them. Known for their lagers, IPAs, and rustic farmhouse ales, Farm Club’s flagship Farmhouse Ale is a must-try.

Bryan Donaldson, Brewing Innovation Manager at Lagunitas Brewing Company in Petaluma, California, suggests Moonlight Brewing in Santa Rosa. While not necessarily underrated, Moonlight Brewing is often under-known. However, beer enthusiasts who have discovered this brewery value it for its great, interesting, and diverse beer selection. From crisp pilsners to delicious dark lagers, there is something for everyone at Moonlight Brewing.

Fal Allen, brewmaster at Anderson Valley Brewing Co. in Boonville, California, highlights Wailuku Brew Works in Keaau, Hawai’i. Although this brewery is relatively new, it has already made a name for itself with its delicious and inventive beers. Despite lacking a picturesque view, Wailuku Brew Works makes up for it with its beautiful taproom. Their Niu Nui Porter is a must-try, offering a rich taste of Hawaii in beer form.

Joe Mashburn, head brewer at Night Shift Brewing in Boston, recommends Zero Gravity in Vermont. While Vermont is often associated with a few well-known breweries, Zero Gravity is a hidden gem that deserves recognition. With a focus on quality and variety, Zero Gravity is a prime example of the excellent beer coming out of Vermont. Their flagship Conehead IPA, brewed with Citra hops and pilsner malts, is a crowd-pleaser.

So, if you’re a beer lover looking to expand your horizons, these underrated breweries should be at the top of your list. With their dedication to quality and innovation, they are sure to impress even the most discerning beer connoisseurs. Cheers to discovering the hidden gems of the American beer scene!

I recently had the pleasure of visiting some incredible breweries across the United States that are not receiving the recognition they truly deserve. From the East Coast to the West Coast, these breweries are crafting exceptional beers with dedication, passion, and a commitment to quality. Let me take you on a journey through some of my favorite hidden gems in the craft beer world.

First stop, Exhibit ‘A’ Brewing Company in Framingham, Massachusetts. This brewery, co-founded by Matthew Steinberg, is truly a hidden gem. What sets Exhibit ‘A’ apart is not only their excellent beers, but also the care they put into creating a memorable experience for their guests. With 8-10 beers on draft and several gluten-free options, there is something for everyone. Whether you choose to enjoy their expansive taproom or relax on their patio with comfortable seating, you’re in for a treat. I highly recommend trying their Hog Oiler double IPA – a juicy, hoppy, piney, and citrus bomb that you won’t soon forget.

Next, we travel to Oklahoma to visit American Solera in Tulsa. This brewery, known for their exceptional beers, also boasts an amazing taproom and brewery. However, what truly sets them apart is their outstanding staff. Friendly, knowledgeable, and passionate, they create an unforgettable experience. At American Solera, you can order anything at random and be happy with the result. Their flagship Solero pilsner is a fantastic choice, with its crisp, refreshing, and well-balanced flavor profile.

Heading to Wisconsin, we find G5 Brewing in Beloit. This brewery continuously finesse and improves their beers, showcasing a commitment to excellence. It is rare to find a brewery that excels in both beer and food, and G5 is one of those few. Their kölsch-style beer, Hindenburg In A Lightning Storm, is a must-try. Crisp, refreshing, and with a classic twist of Centennial hops, it is a true delight.

Venturing to the Bay Area, we uncover Old Kan Brewing in Oakland. This brewery may be underrated, but it is not to be overlooked. With a focus on quality rather than quantity, Old Kan offers simple, delicious, and spot-on beers. Their California Common beer, aptly named “Classic,” is brewed with California malts and Northern Brewer hops, resulting in a crisp, bready, and lightly bitter experience.

Lastly, we make our way to The Outlaw Brewing Company in Winchester, New Hampshire. This hidden gem is worth the trip down dirt roads. Not only does the rustic layout and ambiance captivate you, but their world-class beers truly stand out. From IPAs made with locally grown hops to their award-winning Peach Blonde Ale, every sip is a delight. With great live music and a food truck serving up creative dishes, a visit to The Outlaw Brewing Company is an adventure for all the senses.

These breweries may not have the big names or extensive marketing budgets, but their dedication to crafting exceptional beers and creating memorable experiences is truly commendable. The craft beer scene is full of hidden gems like these, and I encourage you to seek them out and support their passion. Cheers to the unsung heroes of the craft beer world!

Unleash Your Taste Buds with Unholy: The Epitome of Belgian-style Trippel Ale with an American Twist

For all the beer enthusiasts out there, if you yearn to embark on a flavor adventure like no other, then you absolutely have to try Unholy – a beer that dares to re-imagine the classic Belgian-style Trippel Ale. Crafted with precision and a touch of audacity, Unholy proudly carries the title of an “American Trippel Ale” due to its ingenious infusion of American hops. Prepare yourself for a mind-blowing experience as this refreshing, fruity, and lightly bitter concoction takes your palate on an unprecedented journey.

First things first, let’s talk about what makes Unholy so special. Traditional Belgian-style Trippel Ale is known for its strong malt character, fruity esters, and exceptional ability to hide its high alcohol content. Conversely, Unholy surprises and entices with its vibrant blend of American hops that adds an unmistakable zest to every sip. The harmonious symphony of flavors and aromas achieved by the liberal use of these hops elevates this beer to celestial heights, leaving your taste buds in awe.

But what exactly sets Unholy apart from its Belgian ancestors, you may ask? Well, it all comes down to the unique characteristics of American hops. Bursting with tropical and citrus notes, these hops contribute a refreshing quality, ensuring that each mouthful dances across your tongue with a tantalizing, fruity grace. Imagine the invigorating juiciness of ripe oranges and the subtle tang of pineapple, all artfully combined to create a truly exceptional drinking experience.

To add to its allure, Unholy graces your palate with a delicate bitterness that perfectly balances its fruity profile. This evolution of flavors takes you on a rollercoaster ride, starting with a playful sweetness that eventually gives way to a gentle, lingering bitterness. Think of it as a well-crafted symphony that culminates in a magnificent crescendo, leaving you craving more of its divine symphony.

Moreover, Unholy is a beer that defies expectations by crafting a new path for the Trippel Ale style – an uncharted territory that showcases the ingenuity of American brewers. It challenges the conventional norms while still honoring the essence of the Belgian tradition. In every sip, you embark on an adventure that seamlessly blends two distinct beer cultures, resulting in a beer that captivates both the purists and the adventurous souls seeking something new.

So, whether you consider yourself a connoisseur of Belgian-style Trippel Ales or an explorer yearning for a taste sensation, Unholy is a beer that cannot be overlooked. Allow your taste buds to be tempted by this audacious creation that unites tradition with innovation. Embrace the unexpected and savor every sip of this tantalizing masterpiece. Unholy is the epitome of beer’s transcendent power, bringing people together to celebrate a shared love for exceptional craftsmanship and boundary-defying flavors.

Embracing Their Idaho Roots: A Refreshed Woodland Empire Ale Craft

Change is brewing at Woodland Empire Ale Craft, a beloved Boise brewery that has been part of the local beer scene for nearly a decade. With a renewed passion for its Idaho roots, Woodland Empire is undergoing a rebrand that includes not only a revamped logo but also the addition of food to its offerings.

Co-owner David Roberts revealed in a recent phone interview that the taproom closed its doors about three weeks ago to undergo a remodel. This transformation is more than just cosmetic, as Woodland Empire aims to create a brand-new experience for its loyal patrons. The changes are already visible, with the brewery unveiling new beers in cans and updating its logo, signaling a fresh start.

One of the most exciting additions to Woodland Empire is the introduction of a food menu. The brewery will be taking over the adjacent kitchen space previously occupied by Manfred’s Kitchen, which closed last year. Roberts explained that the concept will be counter service, but the focus will still be on the beer. The initial menu will feature classic “drive-in style” dishes such as burgers, fried chicken sandwiches, french fries, and salads. The aim is to keep it simple at first but allow the menu to evolve over time.

Woodland Empire opened its doors in 2014 and underwent a change in ownership last year. Roberts and his three business partners, Dave Krick, Jami Adams, and Jake Black, saw the potential in the brewery and decided to invest in its future. The team also owns Bittercreek Alehouse, Diablo & Sons, Red Feather Lounge, and Lost Grove Brewing, all popular establishments in the Boise area.

While Woodland Empire’s beer is primarily distributed in Idaho, it has also found its way to Oregon and Alaska. However, Roberts emphasizes that their focus is on selling beer in Idaho, further solidifying their commitment to their home state. In fact, this Gem State spirit will influence the brewery’s future beers—from the ingredients used to the overall recipe philosophy.

“What sets our beers apart is that they taste like the place they’re from,” Roberts explains. “Historically, beer always tasted like wherever you went, and we want to continue that tradition by creating beers that are uniquely Idaho.”

As part of their recent releases, Woodland Empire introduced some exciting new brews. The Long Ride Premium Pilsner is a German pilsner with a Pacific Northwest twist. Roberts describes it as a beer that reflects the identity of the region. Another standout is the Bicycle Picnic, a rotating series that features seasonal ingredients. The current formula is a dandelion ale, created in collaboration with the Boise Parks and Recreation Department. They even had volunteers pick dandelions from local parks to incorporate into the brew. The next iteration will be a fresh hop ale this fall.

For IPA lovers, Woodland Empire’s Juicy Royale series is a must-try. It offers three versions with increasing alcohol content, starting from Petite Royale, currently available, to Juicy Royale, which will be rolling out soon, and finally, Grand Royale, a double hazy IPA set to make its appearance this winter. Lastly, Woodland Empire’s flagship IPA, City of Trees, has a new sibling. Big Catalpa, a West Coast double IPA, captures the essence of City of Trees but in an even bolder and stronger form.

Woodland Empire Ale Craft is on the cusp of an exciting new chapter in its journey. With a revamped taproom and a tantalizing food menu, this Boise brewery is ready to welcome back its customers with open arms. So mark your calendars for the grand reopening in just a couple of weeks or so, and get ready to experience the refreshing taste of Woodland Empire’s Idaho-inspired beers.

Title: Nickelodeon’s Super Bowl Telecast: A Kid-Friendly Advertising Experience

Introduction:

Television’s largest advertising platform, the Super Bowl, is set to take on a new look with Nickelodeon’s alternate kids-focused telecast in February. While Nickelodeon’s vast audience presents an exciting opportunity for advertisers to expand their reach, the channel’s commitment to providing a safe environment for children means that certain adult-oriented ads will not be featured. In this blog post, we explore how Nickelodeon plans to maintain its family-friendly image during the Super Bowl telecast.

1. Nickelodeon’s Unique Advertising Approach:

Nickelodeon, a channel known for catering to kids, has made a conscious decision to refrain from running advertisements promoting adult products during its Super Bowl telecast. This means that instead of the traditional beer, alcohol, and sportsbook ads, viewers will be treated to something entirely different.

2. Advertisements Catered to Kids:

In place of adult-oriented ads, Nickelodeon will substitute them with either entirely new advertisements sold to kid-friendly companies, promos from Paramount’s business ventures, or a return to the game telecast itself. By doing so, Nickelodeon ensures that its young viewers are exposed to appropriate content that aligns with its brand values.

3. Impact on Advertisers:

While some advertisers may initially be disappointed by the absence of their ads during Nickelodeon’s telecast, they should acknowledge the potential of marketing their products to a large and engaged audience through CBS, which handles all ad sales for both broadcasts. The increased reach offered by Nickelodeon’s younger demographic provides a unique opportunity for advertisers to tap into a fresh market.

4. Historical Context:

CBS has previously encountered similar challenges during its Nickelodeon productions. In the past, when the network aired games like the Broncos-Rams on Christmas, or the Cowboys-49ers and Bears-Saints wild-card playoff games, it either modified the existing ads to feature more kid-friendly brands from the same company or ran promos in their place. However, these games were not advertising showcases like the Super Bowl, suggesting that CBS may seek exclusive ads to fill the spots on its Nickelodeon telecast.

Conclusion:

The integration of Nickelodeon’s alternate kids-focused telecast into the Super Bowl advertising landscape presents a unique opportunity for advertisers to expand their reach to a broader audience. While adult-oriented ads will not be featured on Nickelodeon, the channel’s commitment to providing a safe and suitable environment for children aligns with its brand values. Through innovative approaches such as introducing new advertisements or utilizing promos, Nickelodeon ensures that its young viewers can enjoy the Super Bowl experience without being exposed to inappropriate content.

Disclaimer: This blog post was adapted from an article by John Ourand in Sports Business Journal. Please note that some published links may entitle us to compensation. By using this site, you agree to our Privacy Policy, which includes sharing information with our social media partners.

A surprising acquisition has taken place in the alcohol industry. Molson Coors, known for its popular beer brands, has announced its purchase of Blue Run Spirits, a Kentucky-based distillery. Blue Run had previously announced plans to build a cutting-edge distillery in Georgetown, with a design by the same firm that worked on Google’s headquarters. The distillery is set to open in 2025 and will proceed as planned under the new ownership.

One notable aspect of this acquisition is that Blue Run will maintain its association with Bourbon Hall of Famer Jim Rutledge, who will continue to serve as the brand’s distillery consultant. This ensures that the expertise and quality that Blue Run is known for will remain intact. The purchase price for Blue Run has not yet been disclosed.

Molson Coors, based in Chicago, is the second-largest brewer in the U.S., with a portfolio that includes famous brands like Coors Light, Miller Lite, and Blue Moon Belgian White. This acquisition signifies Molson Coors’ desire to expand beyond its beer roots and establish a presence in the spirits market. The company is launching Coors Spirits Co., with Blue Run joining as one of its brands.

Blue Run has quickly gained popularity since its launch in October 2020. Its limited releases have consistently sold out within minutes, and the brand has already garnered numerous awards in spirits competitions. Three new releases from Blue Run are slated to launch later this year.

The whiskey brand is best known for its distinctive bottles featuring a butterfly medallion. Currently available in 31 states and online, Blue Run has made a significant impact on whiskey enthusiasts across the country. The acquisition by Molson Coors will undoubtedly provide the resources and reach necessary to further grow the brand.

Coors Spirits Co.’s whiskey curator, Shaylyn Gammon, will oversee Blue Run’s whiskey production. Meanwhile, Blue Run co-founder and CEO Mike Montgomery will take on the role of VP within Coors Spirits Co. David Coors will continue to lead Molson Coors’ spirits strategy and business development as the executive chair of Coors Spirits Co.

Molson Coors made its foray into the spirits market in 2021 with the introduction of Five Trail Blended American Whiskey. In 2022, they launched Barmen 1873 Bourbon. The acquisition of Blue Run represents the company’s ongoing commitment to diversifying its product portfolio and appealing to a broader consumer base.

Mike Montgomery, Blue Run’s co-founder and CEO, expressed gratitude for the support and recognition the brand has received from the whiskey community. He sees Molson Coors’ involvement as an opportunity to continue Blue Run’s journey of innovation and appeal to a younger, more diverse generation of whiskey drinkers.

This acquisition marks the fourth major sale in the spirits industry within the past two years. Bardstown Bourbon Co. was sold to Pritzker Private Capital in March 2022, followed by Bardstown Bourbon Co.’s purchase of Green River distilling in June 2022. In October 2022, Wilderness Trail Distillery in Danville, one of the world’s largest distilleries, was acquired by Campari Group for $600 million.

The Blue Run acquisition showcases the ever-evolving nature of the alcohol industry. Established beer companies like Molson Coors are recognizing the potential for growth in the spirits market and are actively seeking opportunities to expand their offerings. As the consumer base continues to diversify, we can expect more unexpected acquisitions and collaborations in the alcohol industry.

A Toast to Tradition: Old Style Beer Returns to Its Roots

As the leaves start to change and the air becomes crisp, there’s a sense of nostalgia that settles in. And with the news of Old Style beer returning to its original La Crosse brewing facility, that feeling of nostalgia is only enhanced.

Old Style, a beloved Midwestern favorite first brewed in La Crosse in 1902, will once again call this charming city home starting in November. This exciting announcement came as part of a long-term deal between City Brewing Co. and Pabst Brewing Co. It was in 2019 that Pabst announced its decision to move most of its production to City Brewing, a move that was met with much anticipation.

John Kimes, the SVP of Brewing Operations for Pabst Brewing Co., expressed his enthusiasm for the return of Old Style beer to its roots. “Old Style will be brewed at the City Brewery facility, and we will embrace modern techniques while preserving the traditional craftsmanship that has defined Old Style for generations,” he stated in a press release.

To commemorate this momentous occasion, the La Crosse brewery has planned a series of Old Style-themed events leading up to the November launch. One such event is a downtown pub crawl in September, where local bars will showcase Old Style memorabilia and merchandise. Custom Old Style tap handles and bar signs will also be featured, adding a touch of vintage charm to these establishments.

The significance of Old Style in La Crosse’s history cannot be overstated. Countless brand signs hang on the sides of bars, and antique stores proudly display themed merchandise that pays homage to this iconic beer. Old Style, often referred to as “Chicago’s Beer” due to its popularity in the Windy City, was born in La Crosse at Heileman Brewing, a brewery that operated for over 130 years and was once among the top 10 brewers in the nation.

For nearly a century, Old Style was brewed in La Crosse by Heileman, excluding the years of prohibition. However, when Stroh’s bought Heileman in 1994, the future of Old Style became uncertain. Stroh’s later dissolved, and Pabst Brewing Co. and Miller Brewing Co. emerged as successors. It was Pabst that acquired the intellectual and brand rights to Old Style, continuing to brew the beer in its Milwaukee facilities until now.

The return of Old Style to La Crosse is more than just a move; it’s a homecoming. The city, with its deep-rooted connection to the beer, is buzzing with excitement. As new details about the launch and events emerge, the anticipation only grows.

So, raise a glass and join in the celebration. Let’s toast to tradition, to the revival of a Midwestern favorite, and to Old Style making its triumphant return to where it all began. Cheers!