Beer-articles 913

Tacos, beer, and Lucha Libre-style wrestling are coming together for an unforgettable event in Long Beach. The West Coast Taco & Beer Festival, founded in 2018, is making its debut in Long Beach on Saturday, Aug. 26. This exciting festival will take place at Rainbow Lagoon and feature numerous breweries serving unlimited sample-size pours of beer, cider, and seltzer. And let’s not forget about the main attraction – delicious tacos!

But this festival offers much more than just food and drinks. Attendees will also enjoy live music, yard games like cornhole, and various vendors offering their unique products. Brandon Mozley, the organizer of the festival, describes it as “a little more comprehensive than your average food event.”

The participating breweries at the Long Beach event are sure to impress. Bootleggers Brewery, known for its Mexican-style lagers, double IPAs, red ales, and wheat ales, will be there to quench your thirst. Hermosa Brewing, with locations in Hermosa Beach and Torrance, will also be showcasing their craft beers. If you’re feeling adventurous, Golden Coast Mead will be pouring their honey-based beverages, providing a unique taste experience.

When it comes to tacos, this festival has you covered. With a lineup of over two dozen vendors, you can expect a wide variety of taco options. From barbecue to Indian tacos to seafood, the festival aims to offer something for everyone. Don’t miss out on the pit-smoked barbecue tacos from Carlitos Tacos and the street-style tacos from Solitas Tacos & Margaritas. And for a fusion of flavors, try the chicken satay tacos and burritos from Thai-Mex Cocina.

As you indulge in tacos and beer, get ready for a thrilling spectacle – masked wrestlers performing acrobatic moves on the Lucha Libre stage throughout the day. This dynamic combination of food, drinks, and entertainment guarantees an unforgettable experience.

If you can’t make it to the Long Beach event, don’t worry. The festival will return to Southern California on October 28 at White Park in Riverside.

Mark your calendars for Saturday, Aug. 26, and head to Rainbow Lagoon in Long Beach. General admission tickets start at $45, while VIP tickets start at $79 and include three taco tickets and early entrance at 2 p.m. For more information, visit westcoasttacobeerfest.com.

Don’t miss out on this incredible opportunity to enjoy tacos, beer, and Lucha Libre-style wrestling all in one place. Get ready for a day filled with unforgettable flavors, refreshing drinks, and exhilarating entertainment.

Craft Beer in Jackson County: 5 Must-Try Breweries

When it comes to craft beer, Jackson County has a lot to offer. Whether you’re in the mood for a rich stout or a refreshing lager, there’s a brewery in the area that has just what you’re looking for. Here are five breweries that you should definitely check out:

1. Ogma Brewing Co.

Located in downtown Jackson, Ogma Brewing Co. is a favorite among locals. Not only do they serve an impressive selection of craft beers on their 12-tap system, but they also offer delicious comfort food to pair with your drink. From IPAs to stouts, sours to pilsners, there’s something for every beer lover at Ogma. You can even grab some beer to go in cans. The laid-back atmosphere, complete with live music and events, makes this brewery a must-visit. Don’t forget to try their popular dish, the Polish Fried Rice!

2. Grand River Brewery

If you’re looking for both great food and great beer, look no further than Grand River Brewery. With a wide range of stouts, IPAs, ales, and more on tap, you’ll find the perfect pint to suit your taste. The 313 Polish Lager is a crowd favorite. The brewery’s food menu is equally impressive, and they often host live music events. Located in downtown Jackson, Grand River Brewery is a wonderful spot to enjoy a tasty meal and a cold beer.

3. 127 Brewing

For locally brewed craft beer, make sure to visit 127 Brewing. Their tap selection is extensive, featuring hefeweizen beer, IPAs, Belgian triples, and porters. If you’re looking for something unique, try the Pothole Porter, a vanilla-infused porter that will delight your taste buds. Live music is a regular occurrence at 127 Brewing, and food trucks often stop by, adding to the vibrant atmosphere. This brewery, located near the Springport Road exit from U.S. 127, is definitely worth a visit.

4. Ironbark Brewing Company

Nestled in the Kibby Cobb Plaza, Ironbark Brewing Company is a friendly neighborhood microbrewery that offers a variety of beers on tap. From IPAs to stouts to cream ales, they have something for everyone. One of their popular creations is the Gone Nutz, a brown ale with hints of peanut butter and chocolate. You can choose from a range of drink sizes, including a 5-ounce sampler or a 22-ounce glass. Ironbark Brewing Company is known for its live music and entertainment, so check their Facebook page for upcoming events.

Next time you’re in the Jackson County area, be sure to visit these breweries for a taste of their exceptional craft beers. Whether you’re a seasoned beer enthusiast or just looking to expand your palate, you’re sure to find a brew that will satisfy your taste buds. Cheers!

Welcome to Albion Malleable Brewing Co., the one and only brewery nestled within the charming city of Albion. Located at 420 S. Superior St., Albion Malleable Brewing Co. is a must-visit destination for beer enthusiasts and burger lovers alike.

Step into our cozy brewery and be greeted by the rich aroma of our carefully crafted beers. With 10 beers on draft, including an enticing array of French and Belgian-style brews, there is something to satisfy every palate. But our real star is the Iron Lion: Blonde, an award-winning beer that recently clinched a silver medal at the prestigious 2021 Great American Beer Festival competition in the Belgian-Style Ale or French-Style Ale category. This recognition is a testament to the quality and craftsmanship that our team pours into each pint.

At Albion Malleable Brewing Co., we offer a variety of options for enjoying our delightful brews. From 5-ounce samplers to growler pours, we cater to every level of beer enthusiast. And for those who find decision-making a challenge, we have beer flights available, allowing you to savor a selection of our finest offerings.

Beyond the beers, our brewery pays homage to Albion’s industrial heritage. Our name is a tribute to the Albion Malleable Iron Co., one of the city’s former largest employers. As you soak in the industrial ambiance, you’ll truly appreciate the working-class vibe that permeates our establishment.

But it’s not just about the beer at Albion Malleable Brewing Co. Our menu boasts mouthwatering burgers that have helped put us on the map. Crafted with care and quality ingredients, our burgers are guaranteed to satisfy even the most discerning taste buds. Pair your burger with one of our signature brews, and you’ll experience a match made in culinary heaven.

Planning your visit to Albion Malleable Brewing Co.? We are open from 10 a.m. to 9 p.m. on Sundays, 11:30 a.m. to 9 p.m. Monday through Thursday, 11:30 a.m. to 10 p.m. on Fridays, and 10 a.m. to 10 p.m. on Saturdays. For more information, feel free to visit our Facebook page or check out our website.

Whether you’re a local craft beer enthusiast or a visitor passing through, Albion Malleable Brewing Co. is a hidden gem in the heart of Albion. Come join us for great beer, delicious burgers, and an unforgettable experience. Cheers!

Lakeland is about to welcome an exciting new dining establishment, as Food + Beer prepares to open its doors next week. This Sarasota-based sports bar, owned by Casey Daniels and Mike Whalen, is expanding its reach with its sixth location in Lakeland’s Merchants Walk. But don’t let the simple name fool you – this place is anything but ordinary when it comes to food.

Unlike your typical sports bar that serves frozen food, Food + Beer takes pride in offering unique dining options that are made from scratch. Daniels and Whalen, who met while working as restaurant managers, wanted to create something special together. And so, in 2018, Food + Beer was born.

From burgers to wings, the menu at Food + Beer has gradually expanded and become more complex. Tantalizing options like wings tossed in homemade PB+J sauce and the “You Jel?” burger with chipotle cream cheese and jalapeño pepper jelly showcase the creativity that goes into each dish.

But the excitement doesn’t stop there. Food + Beer will also feature a seasonal menu with specialty dishes and cocktails that change four times a year. With 16 beers on tap, a full wine list, and a liquor license, guests can expect a wide variety of drinks to accompany their meals. Vegetarian and vegan options, including the popular plant-based Impossible Burger, are also available.

Of course, being a sports bar, Food + Beer knows how to cater to football fans. With 38 flat-screen TVs, customers can enjoy the big game while indulging in delicious food and drinks. But the fun doesn’t end with sports. Taco and tequila Tuesdays and trivia contests on Wednesday nights add to the lively ambiance.

So why did Daniels and Whalen choose Lakeland? They were drawn to the city’s rapid growth while still maintaining its small-town atmosphere. They wanted to be part of a community where hardworking people like themselves could enjoy a good meal and a great time with family and friends.

Food + Beer will be located in the space previously occupied by HomeCourt, a restaurant opened by NBA Hall-of-Famer Tracy McGrady. Despite concerns about the location, Daniels isn’t worried. He knows just how challenging it can be to open a restaurant, especially during the COVID era.

The restaurant will officially open its doors on August 21, starting with dinner service at 4 p.m. Initially, it will be open from 11 a.m. to 2 a.m. seven days a week, with possible changes in the future. In addition to great food and drinks, Food + Beer aims to attract late-night crowds with its arcade featuring games like Skee-ball, basketball, and driving games. Sunday brunches will also be a highlight, offering bottomless, build-your-own mimosas.

Outdoor seating will be available, with a small outdoor lounge section in the works. Planters will create a cozy and intimate atmosphere for guests to enjoy their meals.

The opening of Food + Beer’s sixth location in Lakeland is a testament to the owners’ dedication and passion for providing exceptional dining experiences. With its diverse and delicious menu, lively atmosphere, and commitment to community, this sports bar is poised to become a beloved spot in the heart of Lakeland. So mark your calendars and get ready to indulge in some fantastic food and beer at Food + Beer.

Recitals can often feel rigid and lacking in spontaneity, with artists sticking closely to the predetermined script. However, Randy Rogers and Wade Bowen are not your typical performers. These Texas country veterans have spent their careers tearing up dance halls and lighting up bars all over the Lone Star state. On Wednesday, they will bring their lively and unpredictable show, “Hold My Beer & Watch This,” to the House of Blues Dallas.

Both Rogers and Bowen have hectic touring schedules apart from their shows together. Bowen recently returned to Texas after a festival in Washington, while Rogers called in from Colorado. Rogers believes that being too perfect on stage can suck the fun out of the performance. He wants to expose himself and show his soul through his music, proving that it is meant to be experienced live, not pre-recorded. “Hold My Beer & Watch This” is all about authenticity and embracing the unexpected. It’s a brotherhood between Rogers and Bowen, and you never know what surprises lie in store.

Last month, the duo performed a “Hold My Beer” show at Billy Bob’s Texas to celebrate the release of their third record in the series. This latest EP features six songs, with the final track, “Dumb Kids,” offering a new perspective and a departure from the typical drinking songs that dominate their projects. Bowen believes that this song allows them to show a different side of themselves, while Rogers feels it provides a deeper look into their artistic psyches.

Rogers and Bowen have been friends for decades and have been creating “Hold My Beer” records since 2015. They have also released two live albums from their “Hold My Beer” shows. During the House of Blues Dallas performance, fans can expect a mix of “Beer” tracks, Bowen’s solo material, and songs from The Randy Rogers Band. The show is unscripted, which allows the duo to change it up each year and introduce new songs into the setlist.

In true “Hold My Beer” fashion, fans may be wondering about the duo’s favorite brews. Bowen is a fan of Shiner Light Blonde, along with the seasonal Shiners. Rogers, on the other hand, proudly claims his love for the stronger Shiner Bock. So, grab a cold one and get ready to experience the unforgettable energy and camaraderie of Randy Rogers and Wade Bowen at the House of Blues Dallas on August 16th.

Tickets are available for purchase, so don’t miss your chance to be a part of this incredible show. If you can’t make it to the Dallas performance, you can catch them in Corpus Christi on August 18th and in Helotes on August 19th. Whether you’re a fan of Texas country music or simply looking for a night of pure entertainment, “Hold My Beer & Watch This” promises to deliver an unforgettable experience.

The Boston Beer Company, Inc. (SAM) has been experiencing positive developments in its innovation and product portfolio expansion, leading to its continued progress. In particular, its focus on non-beer categories such as ciders and hard seltzer has been driving its growth. The company’s concentration on pricing, product innovation, growth of non-beer categories, and brand-building efforts have all contributed to its strong position in the market.

Boston Beer recently reported its second-quarter 2023 results, which exceeded the Zacks Consensus Estimate for both the top and bottom lines. While the company faced challenges in the hard seltzer category, it saw strong growth in Twisted Tea. This positive outcome can be attributed to the consistent execution of operational plans and the timely occurrence of the 4th of July holiday.

Shares of Boston Beer have outperformed the industry and the sector, rising 8.9% in the year-to-date period compared to the industry’s 1.7% increase and the sector’s 2.7% decline.

Looking ahead, the company’s current financial year’s earnings are projected to grow by 6.7% compared to the same period of the previous year. Boston Beer’s focus on innovation to revive the Truly brand and expand Twisted Tea’s potential is expected to drive its growth. The company is actively bringing excitement to the Truly brand’s core flavors through innovation and has introduced new variations such as Truly flavored bottle Vodka and Truly Vodka Seltzer. It has also reformulated and improved the core Truly flavors with the addition of real fruit juice.

Twisted Tea has been a key driver of Boston Beer’s performance in the second quarter. The brand’s success can be attributed to effective brand-building campaigns, increased investment in media, and additional retail programs. Its growing brand awareness and household penetration have also contributed to its strong performance. Furthermore, the company has expanded its light portfolio offerings with a new variety pack, which has received positive feedback from customers.

Boston Beer has a track record of successful innovations in craft beer, hard cider, and iced tea categories. The company is currently focused on its Beyond Beer category, which is growing faster than the traditional beer market and is expected to continue its growth trajectory in the coming years.

To improve margins, Boston Beer is committed to accelerated cost savings and efficiency projects. In the second quarter, its gross margin benefited from strong price realization and procurement savings, while advertising, promotional, and selling expenses declined.

For 2023, the company expects its earnings per share to range from $6.00 to $10.00, compared to $5.44 reported in the prior year. However, Boston Beer has been experiencing a slowdown in the hard seltzer category and a decline in demand for the Truly brand in recent quarters. The company attributes these challenges to the loss of novelty among consumers and the impact of the ongoing macroeconomic environment.

Despite these challenges, Boston Beer remains optimistic about its growth prospects. It expects overall volumes to decline in 2023, primarily due to the weakness in Truly volume. However, strong growth in Twisted Tea is expected to partly offset this decline. The company predicts a 2-8% decrease in depletions and shipments for 2023, accounting for an additional 53rd week in 2022. On a comparable basis, excluding the additional week, depletions and shipments are expected to decline by 1-7%.

In conclusion, Boston Beer’s innovation, product portfolio expansion, and focus on non-beer categories have been driving its progress. Despite challenges in the hard seltzer category, the company remains confident in its ability to leverage innovation and brand-building efforts to maintain its market position. With a strong track record of successful innovations and a commitment to cost savings and efficiency projects, Boston Beer is well-positioned for future growth.

Space, a vast and infinite expanse filled with unknown wonders and mysteries waiting to be explored. It is a place where imagination runs wild and possibilities are endless. But in the realm of business, space takes on a different meaning. It refers to the market, the arena in which companies compete to capture consumers and secure their place in the economic universe.

In this particular space, three giants stand tall – Coca-Cola FEMSA, Molson Coors, and PepsiCo. Each wielding their own unique strengths and strategies, they battle it out for dominance and market share.

Coca-Cola FEMSA, a powerhouse in the soft drinks industry, operates in the metropolitan areas of Mexico City and Buenos Aires. With a solid track record of earnings surprises and a strong buy rating from Zacks, it is clear that this company knows how to deliver results. The consensus estimates for its sales and earnings growth for the current financial year further affirm its potential for success.

Molson Coors, on the other hand, specializes in the production and sale of beer and other beverages. With a buy rating from Zacks and a promising expected EPS growth rate, this company is poised for growth. The consensus estimates for its sales and earnings per share also indicate a positive outlook for the future.

PepsiCo, a global food and beverage powerhouse, completes the trio of contenders. With a solid trailing four-quarter earnings surprise and a buy rating from Zacks, this company is no stranger to success. The consensus estimates for its sales and earnings growth further validate its strong position in the market.

In this fierce battle for market dominance, each of these companies brings their own unique strengths to the table. Coca-Cola FEMSA, with its strong presence in Mexico and Argentina, has a solid foundation to build upon. Molson Coors, with its expertise in the beer industry, knows how to quench the thirst of consumers. And PepsiCo, with its wide range of food and beverages, has a diverse portfolio that appeals to a wide audience.

But in the end, only one can emerge as the victor. It all comes down to execution, innovation, and the ability to adapt to an ever-changing market landscape. As investors, it is important to carefully evaluate the potential of each company and make informed decisions based on their performance and future prospects.

So, keep a watchful eye on these contenders as they navigate the vast space of the market. Who knows, one of them might just soar to new heights and become the next star in the economic galaxy.

Title: Michael Waltrip: A NASCAR Legend’s Journey Beyond the Racetrack

Introduction:

In the world of NASCAR, Michael Waltrip’s name may not instantly resonate with the same level of success as his brother, Darrell Waltrip. However, Michael has left an indelible mark on the sport in his unique way. From his two Daytona 500 victories to racing alongside legends like Dale Earnhardt, Waltrip’s story is one of resilience, adaptability, and continued involvement in the racing world.

From Racer to TV Analyst:

While most NASCAR fans recognize Michael Waltrip for his role as a TV analyst, his television career actually began long before he hung up his racing helmet. In 1996, Waltrip was approached by Bob Scanlon from Speed TV (now Fox Sports 1) to join a show that recapped the races every Monday. This marked the start of Waltrip’s broadcasting journey, which eventually led him to his current position as an analyst on Fox Sports, primarily focusing on the Truck Series.

Balancing Passion and Profession:

One might wonder why Waltrip chose TV as his post-racing career path. For him, it was about remaining connected to the world he loved: the garage area, the drivers, and the constant buzz of racing. His job allows him to delve into the minds of drivers, understand their perspectives, and witness the evolution of the sport firsthand.

A Talent for Spotting Future Stars:

As someone who has raced with and for NASCAR legends, Waltrip possesses a unique insight into the potential stars of tomorrow. Despite his humility, it’s clear that Waltrip’s own racing career has given him an understanding of what it takes to succeed. He has observed numerous drivers who have the potential to make a lasting impact on the sport, including Kyle Busch, Erik Jones, and Christopher Bell. Through his role as a TV analyst, Waltrip continues to support and advocate for the next generation of talented racers.

Reflecting on a Fulfilling Career:

When asked about his career, Michael Waltrip expresses gratitude for the opportunities he has been given throughout his journey. While he may not have accumulated as many wins as his counterparts, Waltrip is proud of his accomplishments, especially his team’s transformation from a startup Toyota team to finishing second in the championship. His positive attitude and appreciation for the sport radiate through his words as he fondly reminisces about his experiences on and off the track.

Conclusion:

Michael Waltrip’s story serves as a reminder that success comes in different forms. Although he may not have achieved the same level of on-track triumph as his brother or other NASCAR legends, Waltrip has left an undeniable impact on the sport. Whether it’s through his TV analyst role, his ability to identify rising talents, or his enduring passion for racing, Waltrip’s contributions continue to shape NASCAR’s ever-evolving landscape.

Title: The Evolution of NASCAR Drivers and a Different Kind of Victory for Michael Waltrip

Introduction:

In the world of NASCAR, talent is abundant. From young rising stars to seasoned veterans, the sport is thriving with talented drivers making a mark on the track. In this blog post, we will explore the future of some notable drivers, reflect on the legacies they leave behind, and take a detour into the unexpected business venture of one racing icon – Michael Waltrip.

The Future of NASCAR:

When discussing talent in NASCAR, names like Zane Smith, Cory Heim, and Josh Berry come to mind. These drivers have showcased exceptional skills and promise a lasting impact on the sport. Zane Smith, the reigning champion, and Cory Heim, currently outperforming his peers, are poised to make their mark for years to come. Meanwhile, the anticipation surrounding Josh Berry’s jump to the Cup series with Stewart-Haas Racing raises questions about the challenges he will face in a team looking for a resurgence in speed and performance.

Legacy and Accomplishments:

As we look ahead, there are drivers who have reached the pinnacle of their careers, leaving a lasting legacy. Kyle Busch’s accomplishments and victories have already solidified his place among the greats. Time will tell how history will reflect upon his achievements. Similarly, the question arises whether Denny Hamlin, having reached unprecedented heights, can secure a championship. These storylines add depth and excitement to the future of NASCAR.

Michael Waltrip’s Beer Empire:

While the racing world speculates on the fates of drivers, a different kind of victory is brewing in Michael Waltrip’s life. At 60 years old, he finds himself embarking on a new adventure – the craft beer industry. This journey began innocently enough during a conversation with friends who wanted to enjoy beer while playing golf. Waltrip, tired of traditional options, found himself inspired by the idea of craft beer. Thus, he embarked on a research trip to Denver, Colorado, where he explored and sampled various craft beers, taking notes on what he liked and what made them exceptional.

Armed with newfound knowledge, Waltrip teamed up with a brewmaster and began distributing Michael Waltrip branded beers in Arizona. Surprised by their success, he recently opened his own taproom near the Charlotte Motor Speedway in Concord, North Carolina. This unexpected venture showcases Waltrip’s entrepreneurial spirit and proves that success can come from pursuing passions outside the racing world.

Conclusion:

As the NASCAR world continues to evolve, young talents will rise, legends will cement their legacies, and unexpected journeys will unfold. The future of the sport is filled with exciting storylines and unpredictable twists. Watching these drivers excel and witnessing Michael Waltrip’s triumph in the craft beer industry is a testament to the resilience and adaptability within the NASCAR community. So, buckle up and enjoy the ride – there is much to look forward to!

Bristol, Virginia, has become the home of a new and exciting venture – Michael Waltrip Brewing. Located just down the road from the racetrack, this East Coast location is where all of the tap beers are brewed. But that’s not all – Waltrip has recently partnered with Bevana Partners to help with distribution and the brewing process, with the aim of doubling the number of states where Waltrip beer is available by the end of the year.

In addition to the brewing business, Waltrip has also ventured into the tap room industry. Teaming up with franchise guru Ken McAllister, Waltrip hopes to open a hundred tap rooms within the next five years. The first one has already opened in Concord, and they are currently scouting for locations across the southeast.

Michael Waltrip himself is no stranger to the spotlight. From appearing on ABC’s “Dancing with the Stars” to running the Boston Marathon, he has always been full of energy and enthusiasm. These qualities are now evident in his tap rooms, where great beer, friendly faces, and a lively atmosphere come together to create an unforgettable experience for patrons.

To fuel the growth of his business, Waltrip has introduced a program that allows small investors, such as race fans, to invest in the company. This capital will be used to expand the team, increase presence in stores, and spread the story of Michael Waltrip Brewing.

Ultimately, Waltrip’s goal is to create a space where people can have a good time and feel like their money was well spent. He wants to offer an experience that goes beyond food and drinks, a place where people can come together and make lasting memories.

As for the future, Waltrip plans to continue playing more golf and enjoying his family life. He is grateful to those who have invested in his beer company and hopes to express his gratitude personally. With a passion for what he does, he looks forward to continuing this journey for years to come.

In summary, Michael Waltrip Brewing in Bristol, Virginia, is not just a brewery; it’s an experience. With plans for expansion and a commitment to creating memorable moments, Waltrip is determined to bring his vision to life. So, whether you’re a beer enthusiast, a racing fan, or simply someone looking for a good time, the tap rooms of Michael Waltrip Brewing are definitely worth a visit.

A Hidden Gem: The Cocktails of Ashley’s Restaurant in Ann Arbor

Ashley’s Restaurant in Ann Arbor is widely renowned for its vast beer collection, but hidden among the bottles is a secret gem – the cocktail menu. With over 800 to 1,000 different beers consumed each year, it’s no surprise that the restaurant has managed to create a diverse menu of summer cocktails, including a delightful range of fruity mules.

One of their standout concoctions is the Spicy Pomegranate Mule, which proudly holds the title of Ashley’s house mule. While the extensive selection also features flavors like blood orange, blackberry, raspberry, and a classic mule, the Spicy Pomegranate Mule truly takes center stage. And with the upcoming fall menu, Ashley’s plans to introduce a caramel apple mule that promises to be just as enticing.

In a world dominated by spicy margaritas on summer cocktail menus, the Spicy Pomegranate Mule offers a refreshing alternative that combines both sweetness and a kick. Although the spiciness is evident, this mule manages to strike a delicate balance by leaning towards the sweeter side. The secret lies in the combination of fresh pomegranate and grapefruit juice, complemented perfectly by the triple distilled Wheatley vodka. The result is a clean and invigorating flavor profile that truly hits the spot on a hot afternoon.

While Ashley’s is best known for its extensive beer collection, it’s important not to overlook their impressive cocktail offerings. The dedication put into sourcing the finest ingredients and crafting innovative flavor profiles shines through in every sip. Whether you’re a beer enthusiast or simply in the mood for a refreshing cocktail, Ashley’s Restaurant in Ann Arbor has something special to offer.

If you find yourself in Ann Arbor, be sure to visit Ashley’s and immerse yourself in the world of flavors that await you. From their amazing beer selection to their hidden gem of cocktails, it’s a haven for anyone seeking a unique and memorable dining experience.

*This blog post is not sponsored. However, if you make a purchase or create an account through any of the links provided, we may receive compensation. By browsing this site, you agree to our Privacy Policy, which may include sharing your information with our social media partners.*

Crafting Great Beer for Everyone: The Forgotten Women of Czech Brewing

In the heart of České Budějovice, the national brewery of the Czech Republic, Budweiser Budvar, has been perfecting their award-winning lager for over a century. The city itself has brewing traditions dating back to 1265. But hidden within the annals of history is the tale of the women who once dominated the brewing industry in Bohemia.

Budvar’s latest campaign aims to shed light on this forgotten narrative and remind beer enthusiasts that “Great Beer [Is] For Everyone.” The brand commissioned a short film that showcases three talented women from different sectors of the beer industry in Czechia. The stars of the film include Magda Hoppová, a celebrated beertender and brewer from Prague; Jitka Ilčíková Joith, the founder of Wild Creatures brewery in Moravia, who is reviving the art of spontaneously fermented wild ales; and Johana Potužníková, the mastermind behind craft partnerships for Budvar.

While the beer industry continues to be male-dominated, the film serves as evidence of shifting trends in both Czechia and beyond. In the United Kingdom, a recent report highlighted that 32% of women now enjoy beer at home with friends, a significant increase from just 3% 14 years ago. Furthermore, an overwhelming majority of these women base their purchasing decisions on where the beer is brewed. This bodes well for Czechia, a region famously known as the “Republic of Beer.”

A trip to the Budvar cellars in České Budějovice is a must for beer enthusiasts. The renowned cellars provide a balanced representation of both men and women who embark on an hour-long pilgrimage through the icy-cold caves. What awaits them is a firsthand experience of the unparalleled taste and freshness of unpasteurized lager. Some of these lagers have been aged for months, offering a unique and flavorful experience.

The Budvar tour not only delights visitors with its exceptional beer but also highlights the precision with which this style of beer has been brewed for centuries. It’s an opportunity to savor a small sample of beer history for a modest price of $7. The tours run daily from 9 am to 5 pm, ensuring that beer enthusiasts can embark on this immersive experience at their convenience.

Budweiser Budvar, situated on the outskirts of České Budějovice, is easily accessible, just a two-hour train ride from Prague. Upon arrival, mugs are provided for visitors to fully indulge in the flavors of the brewery. And if you’re fortunate enough to encounter Magda Hoppová during your visit, she may even impart her knowledge on pouring the perfect Šnyt, a treat not to be missed.

So, let’s celebrate the great beer that transcends gender and embrace the rich history of women’s contributions to brewing. Budweiser Budvar’s campaign is a reminder that beer is for everyone, and the art of brewing holds stories that should never be forgotten. Cheers to a taste of history, an experience that awaits beer lovers in the heart of Czechia.

Title: The Kindness behind the Brew: Supporting a Community Effort, One Beer at a Time

Intro:

Craft beer enthusiasts in Pennsylvania now have the opportunity to not only indulge in a delicious brew but also support a worthy cause. Gisele Fetterman, known for her community efforts through the Free Store 15104 in Braddock, Allegheny County, took to X (formerly Twitter) to announce a collaboration with Brew Gentlemen, a neighboring brewery. With a shared vision, they have launched a unique beer, the Free Store Brew, with a portion of its proceeds dedicated to serving those in need.

Supporting the Free Store’s Mission:

Fetterman expressed her excitement for the partnership, emphasizing that this initiative would significantly contribute to continuing the Free Store’s mission of providing essential goods, like food and clothing, to the less fortunate. She shared her gratitude for the close collaboration between Brew Gentlemen’s team and Free Store volunteers in designing and creating the beer from scratch.

A Brew for Kindness:

Describing the beer as “that will make you kinder,” Fetterman’s intention was to deliver more than just a refreshing beverage. She aimed to instill a sense of empathy and goodwill into each sip, aligning perfectly with the ethos of the Free Store. By creating a brew that fosters kindness, Fetterman and Brew Gentlemen hope to inspire consumers to embrace compassion and make a positive impact in their community.

The Free Store’s Roots:

The Free Store was established by Fetterman in 2012, nestled in the heart of Braddock. This location holds significant meaning for Fetterman, as her husband, U.S. Sen. John Fetterman, served as the town’s mayor for an impressive 13 years before becoming lieutenant governor. The Free Store, a symbol of hope and support, has been able to thrive and leave a lasting impact on Braddock and its surrounding areas.

The Free Store Brew:

Brew Gentlemen has incorporated wild berry and blood orange flavors into the Free Store Brew, creating a unique and delicious taste. This limited-edition beer represents more than just a refreshing beverage; it symbolizes an opportunity to come together and support a community-driven cause. The collaboration between Brew Gentlemen and the Free Store showcases the power of partnerships in making a difference.

Availability and Support:

The Free Store Brew can be purchased directly from the brewery, via the Brew Gentlemen website, or through local distributors in western Pennsylvania. A four-pack of 12 oz. cans is priced at $13.97, with additional shipping costs and taxes. By supporting the Free Store Brew, individuals are not only indulging in a delightful beer but also contributing to the meaningful work carried out by the Free Store.

Conclusion:

Beer enthusiasts in Pennsylvania now have the chance to support a charitable cause with every sip. The collaboration between Gisele Fetterman’s Free Store and Brew Gentlemen has birthed the Free Store Brew, a beer aimed to inspire kindness and solidarity. By purchasing this unique brew, individuals can directly contribute to the Free Store’s mission of providing essential goods and support to those in need. This partnership exemplifies the power of joining forces to bring about positive change in a community. So let’s raise a glass and make a difference, one beer at a time.

Athletic: The Unexpected Rise of Nonalcoholic Beer

On a picture-perfect early summer afternoon, I found myself sitting on a friend’s stoop in the heart of Brooklyn. The relaxed atmosphere was only made better by the prospect of enjoying a cold beer. Little did I know that this seemingly ordinary moment would lead to a life-altering discovery.

A friend appeared, carrying a couple of six-packs of a nonalcoholic beer brand’s Hazy IPA. Now, this friend is known for his love of drinking, but he still thought I might want to give it a try. Suspicious, yet intrigued, I decided to crack open one of the cans. Nonalcoholic beer – an option that I had always turned my nose up at, even in my drinking days. After all, I had always preferred wine or liquor. But to my surprise, The Athletic was different. It tasted undeniably good – bitter, complex, and full – just like a “real” beer. In fact, it tasted so good that I couldn’t resist having three more cans. It was a revelation.

Since that day, Athletic beer has become a staple in many settings. It seamlessly blends in with regular beer cans at parties, finds its place on the shelves of Whole Foods stores and corner delis, and proudly features on beer menus at restaurants. At a recent barbecue, a coworker arrived to find that “60% of the cooler was Athletic beer.” This beverage was not just meant to be consumed, it was meant to be savored and enjoyed in social settings. It provided a sense of ease for those who chose not to drink alcohol, yet it also offered an option for those who still wanted to participate.

In fact, there is even a popular beer and shot combo in Florida called “The Wild Buffalo” – a shot of bourbon, chased with an Athletic Run Wild IPA. It’s these unconventional combinations that have truly captured the essence of this new drinking culture. The Pencil Factory, a bar in Brooklyn, even has a playful unofficial special called “The Hypocrite” – a tequila shot accompanied by an Athletic beer. The name alone perfectly encapsulates the idea of breaking boundaries and defying expectations.

But how did Athletic Brewing Company manage to transform a historically unappealing and lackluster beverage into a thriving $60 million a year business? How did they secure a $50 million investment from Keurig Dr Pepper and establish partnerships with industry giants like Netflix and JetBlue? And how did they become a modern brand that has revolutionized the way we drink, can by can?

To find the answers, we need to visit Milford, Connecticut, home to the world’s largest nonalcoholic brewery. It’s a unique place, filled with the intoxicating aroma of fermenting beer and massive stacks of empty cans waiting to be filled and distributed to stores, restaurants, and bars across the country. Bill Shufelt and John Walker, the founders of Athletic Brewing Company, meet me in a glass-walled conference room adjacent to their bustling operations. Both exude a passion for their craft, with Shufelt’s clean-cut, all-American appearance and Walker’s more reserved demeanor.

They explain that they embarked on this journey because they believed that the potential market for nonalcoholic beer was vastly underestimated. Instead of being reserved for special occasions, they wanted to create a product that could be enjoyed by everyone, all the time. “Most people are not drinking most of the time,” Shufelt notes. And he couldn’t have been more right.

With their unwavering commitment to quality and taste, Athletic Brewing Company has managed to capture the hearts and palates of beer enthusiasts across the globe. Their loyal customer base, 80% of whom still consume alcohol, willingly pays a premium for a six-pack of their nonalcoholic beer. They’ve shown us that enjoying a beer is not just about the alcohol content but about the experience, the flavor, and the social connection it brings.

So, the next time you find yourself reaching for a beer, consider breaking free from the norm. Dive into the world of Athletic Brewing Company and challenge your preconceived notions. Trust me, you won’t be disappointed.

The concept of grabbing a midday beer in the office may seem strange, especially when you know it doesn’t contain any alcohol. But for Rob Shufelt, the founder of Athletic Brewing Company, it was an idea that sparked a revolution in the craft beer industry.

Before starting Athletic Brewing in 2017, Shufelt had worked at a hedge fund, where the work-hard, play-hard culture was prevalent. However, he decided to take a break from alcohol to improve his performance in endurance races. This decision led him to look for a good nonalcoholic beer, which he admits he had previously made fun of.

But as a finance guy, Shufelt saw a significant economic opportunity in the nonalcoholic beer market. He discovered that over 30% of Americans don’t drink at all, and nearly 60% barely drink. “That’s a ton of money left on the table,” Shufelt realized. Contrary to popular belief, nonalcoholic beer wasn’t just for an extremely niche market; most people were not drinking most of the time.

Inspired by his wife, Shufelt took a leap of faith and quit his job to start his own nonalcoholic brewery. However, finding a brewer to partner with was a challenging task. After countless rejections, he finally met John Walker, a craft brewer from New Mexico who was ready to move back to his home state of Connecticut. Walker was intrigued by the opportunity, even though Shufelt conveniently left out the fact that it was a nonalcoholic venture.

In their first summer on the market, Athletic faced an unexpected challenge: they couldn’t keep up with the demand. From initially being told that no one would drink their nonalcoholic beer, they suddenly found themselves dealing with complaints about shortages. The experience made them reflect on their decision to build a small brewery based on all the negative feedback they had received.

Beer has been a unifying element in human culture for thousands of years, bringing people together across different civilizations. Nonalcoholic beer, on the other hand, faced a rough start in the United States during Prohibition, being associated with strict governmental restrictions. By the 1990s, Anheuser-Busch’s O’Doul’s dominated 45% of the nonalcoholic beer market.

What sets Athletic Brewing apart is their brewing process, which allows them to create nonalcoholic craft beer that tastes remarkably similar to its alcoholic counterpart. Unlike most nonalcoholic beers that are regular beers with the alcohol removed, Athletic’s beers are meticulously crafted to be nonalcoholic from the beginning.

John Walker developed a proprietary and secret process to achieve this. Rather than removing alcohol, they focus on carefully combining ingredients to create a fully fermented beer with less than 0.5% ABV. Years of experimentation and tinkering in Walker’s garage eventually led to a product they were satisfied with.

Today, Athletic has become the second-largest nonalcoholic beer brand in the country, on track to surpass Heineken 0.0. By tapping into the growing market of non-drinkers and those seeking alternative options, Athletic Brewing has become a pioneer in the craft beer industry.

So next time you’re at the office, sipping on a midday nonalcoholic beer, you can appreciate the story of Athletic Brewing and the innovation that brought a whole new experience to the world of craft beer. Cheers!

The decline of alcohol sales has been a growing trend in recent years, but there is one category that is defying the odds and experiencing significant growth: nonalcoholic beer. While alcoholic beer sales have been plummeting, nonalcoholic beer sales have been on the rise, with the category now making up close to 2% of beer sales. In fact, the American nonalcoholic beer market was worth $328.6 million in 2022, a 19.5% increase from the previous year.

One brand that has capitalized on this trend is Athletic, a nonalcoholic beer company that has positioned itself as an aspirational and visually appealing option. Their cans are beautifully designed and feature graphics that evoke images of mountain vistas and open ocean. But it’s not just the aesthetics that make Athletic stand out. Their brews also offer a robust taste with significantly fewer calories compared to their alcoholic counterparts. Drinking Athletic beer gives you a sense of vitality, as if you are in the company of a great rock climber or a triathlete, even if you’re just a regular person.

The name of the company, Athletic, is intentionally positive and easy to remember. It’s a word that can easily be said in a loud bar or restaurant, ensuring that customers can confidently order their nonalcoholic beer without feeling out of place. This is a significant departure from the past when ordering a nonalcoholic beer was often met with confusion or judgment.

While Athletic was focused on perfecting their fermentation process, they found themselves in the right place at the right time as cultural attitudes towards alcohol were rapidly changing. When they first started, the majority of nonalcoholic beer drinkers were over the age of 45. However, that demographic has shifted, and now, 75% of nonalcoholic beer consumers are under the age of 45, with millennials leading the way.

This shift can be attributed to several factors. Alcohol consumption in America is declining, with even younger generations like Gen Z drinking less than their elders. Wellness has become a $450 billion industry, with people becoming more aware of the detrimental effects of alcohol on their health. Prominent figures like neuroscientist Andrew Huberman, whose podcast about the effects of alcohol was one of the most listened to last year, have helped spread this message. Silicon Valley leaders, always on the lookout for ways to optimize their health, have also embraced the trend. And as millennials enter their 30s and 40s, they find themselves making lifestyle changes such as getting sober, starting a family, or pursuing fitness goals.

Two years after trying Athletic for the first time, I found myself at a party on a perfect summer evening. Among the traditional beer and wine options, there was a colorful selection of Athletic cans floating in a kiddie pool filled with ice. My friend Nozlee Samadzadeh, an engineer at The New York Times, had discovered Athletic while recovering from a concussion and needing to avoid alcohol. She was immediately drawn to the brand’s taste and appearance and continued to enjoy it even after she could drink again. Having nonalcoholic options readily available at gatherings normalizes the choice to abstain from alcohol and creates a sense of inclusivity.

While the wellness and biohacking trends focus on individual health optimization, they often overlook the importance of community. The Blue Zones, regions where people live the longest, emphasize the role of community in fostering a healthy lifestyle. Perhaps, in our quest for personal health, we should also consider the impact of social connections and how nonalcoholic beer can be a bridge to inclusivity and shared experiences.

In conclusion, nonalcoholic beer is experiencing significant growth in a declining alcohol market. Athletic, with its appealing branding and low-calorie brews, has successfully tapped into this trend. As cultural attitudes towards alcohol continue to evolve, nonalcoholic options provide a healthy and inclusive alternative for individuals seeking to improve their overall well-being. So, the next time you find yourself at a party or a bar, consider reaching for a can of Athletic and join the growing community of nonalcoholic beer enthusiasts. Cheers to a healthier and more connected future!

The Power of Community at Athletic: It’s Not Just About the Alcohol

In today’s fast-paced and often disconnected world, finding a sense of community and belonging can be a real challenge. That’s where places like Athletic come in, offering more than just healthy food and fitness options. What sets these places apart is their ability to create a tight-knit community that provides a much-needed sense of connection and camaraderie.

Loneliness has become a prevalent issue in our society, with a nationwide epidemic leaving many feeling isolated and disconnected. For those who choose to abstain from alcohol – whether it be for sobriety reasons or due to marathon training – the lack of social activities centered around drinking can further exacerbate these feelings of isolation.

However, Athletic has successfully proven that socializing doesn’t have to revolve around alcohol to be enjoyable. There is something inherently pleasurable about cracking open a cold one and sharing the experience with others. It taps into a ritualistic aspect of our humanity that is deeply ingrained.

One particular incident stands out as a testament to the power of Athletic’s sense of community. While on vacation, the founder of Athletic, Samadzadeh, discovered that people were stealing her non-alcoholic beer to use in a popular drinking game called beer pong. This incident highlighted the fact that Athletic, despite its alcohol-free offerings, was still able to provide a space for people to come together, have fun, and bond over shared experiences.

What makes this community even more unique is that it caters to a diverse range of individuals. Whether you’re a non-drinking individual looking for a place to hang out and socialize, or someone who simply wants to enjoy a healthier alternative to traditional alcoholic beverages, Athletic has got you covered. It proves that a sense of belonging and enjoyment can still be achieved without compromising one’s health or personal choices.

In a society where loneliness is on the rise, it’s refreshing to see establishments like Athletic paving the way for meaningful connections and a sense of togetherness. So, if you’re looking for a place to hang out, have a good time, and be part of a welcoming community, give Athletic a try. You won’t be disappointed.

Originally Appeared on GQ. More Great Stories from GQ:

– Spouse Out of Town? Forget Girl Dinner, It’s Time For ‘Husband Meal’

– Zendaya and Luca Guadagnino Turn Up the Sexy in Tennis for Their New Movie ‘Challengers’

– What It Was Like to Film ‘The Righteous Gemstones’ Naked Fight Scene

– Lee Pace Shares Behind-the-Scenes Photos from the Naked Fight Scene in Foundation

– ‘And Just Like That…’ Should Bring Back Charlotte’s Chaotic Ex-Husband

Not a subscriber? Join GQ to receive full access to GQ.com.