Beer-articles 935

Title: The Kindness behind the Brew: Supporting a Community Effort, One Beer at a Time

Intro:

Craft beer enthusiasts in Pennsylvania now have the opportunity to not only indulge in a delicious brew but also support a worthy cause. Gisele Fetterman, known for her community efforts through the Free Store 15104 in Braddock, Allegheny County, took to X (formerly Twitter) to announce a collaboration with Brew Gentlemen, a neighboring brewery. With a shared vision, they have launched a unique beer, the Free Store Brew, with a portion of its proceeds dedicated to serving those in need.

Supporting the Free Store’s Mission:

Fetterman expressed her excitement for the partnership, emphasizing that this initiative would significantly contribute to continuing the Free Store’s mission of providing essential goods, like food and clothing, to the less fortunate. She shared her gratitude for the close collaboration between Brew Gentlemen’s team and Free Store volunteers in designing and creating the beer from scratch.

A Brew for Kindness:

Describing the beer as “that will make you kinder,” Fetterman’s intention was to deliver more than just a refreshing beverage. She aimed to instill a sense of empathy and goodwill into each sip, aligning perfectly with the ethos of the Free Store. By creating a brew that fosters kindness, Fetterman and Brew Gentlemen hope to inspire consumers to embrace compassion and make a positive impact in their community.

The Free Store’s Roots:

The Free Store was established by Fetterman in 2012, nestled in the heart of Braddock. This location holds significant meaning for Fetterman, as her husband, U.S. Sen. John Fetterman, served as the town’s mayor for an impressive 13 years before becoming lieutenant governor. The Free Store, a symbol of hope and support, has been able to thrive and leave a lasting impact on Braddock and its surrounding areas.

The Free Store Brew:

Brew Gentlemen has incorporated wild berry and blood orange flavors into the Free Store Brew, creating a unique and delicious taste. This limited-edition beer represents more than just a refreshing beverage; it symbolizes an opportunity to come together and support a community-driven cause. The collaboration between Brew Gentlemen and the Free Store showcases the power of partnerships in making a difference.

Availability and Support:

The Free Store Brew can be purchased directly from the brewery, via the Brew Gentlemen website, or through local distributors in western Pennsylvania. A four-pack of 12 oz. cans is priced at $13.97, with additional shipping costs and taxes. By supporting the Free Store Brew, individuals are not only indulging in a delightful beer but also contributing to the meaningful work carried out by the Free Store.

Conclusion:

Beer enthusiasts in Pennsylvania now have the chance to support a charitable cause with every sip. The collaboration between Gisele Fetterman’s Free Store and Brew Gentlemen has birthed the Free Store Brew, a beer aimed to inspire kindness and solidarity. By purchasing this unique brew, individuals can directly contribute to the Free Store’s mission of providing essential goods and support to those in need. This partnership exemplifies the power of joining forces to bring about positive change in a community. So let’s raise a glass and make a difference, one beer at a time.

Athletic: The Unexpected Rise of Nonalcoholic Beer

On a picture-perfect early summer afternoon, I found myself sitting on a friend’s stoop in the heart of Brooklyn. The relaxed atmosphere was only made better by the prospect of enjoying a cold beer. Little did I know that this seemingly ordinary moment would lead to a life-altering discovery.

A friend appeared, carrying a couple of six-packs of a nonalcoholic beer brand’s Hazy IPA. Now, this friend is known for his love of drinking, but he still thought I might want to give it a try. Suspicious, yet intrigued, I decided to crack open one of the cans. Nonalcoholic beer – an option that I had always turned my nose up at, even in my drinking days. After all, I had always preferred wine or liquor. But to my surprise, The Athletic was different. It tasted undeniably good – bitter, complex, and full – just like a “real” beer. In fact, it tasted so good that I couldn’t resist having three more cans. It was a revelation.

Since that day, Athletic beer has become a staple in many settings. It seamlessly blends in with regular beer cans at parties, finds its place on the shelves of Whole Foods stores and corner delis, and proudly features on beer menus at restaurants. At a recent barbecue, a coworker arrived to find that “60% of the cooler was Athletic beer.” This beverage was not just meant to be consumed, it was meant to be savored and enjoyed in social settings. It provided a sense of ease for those who chose not to drink alcohol, yet it also offered an option for those who still wanted to participate.

In fact, there is even a popular beer and shot combo in Florida called “The Wild Buffalo” – a shot of bourbon, chased with an Athletic Run Wild IPA. It’s these unconventional combinations that have truly captured the essence of this new drinking culture. The Pencil Factory, a bar in Brooklyn, even has a playful unofficial special called “The Hypocrite” – a tequila shot accompanied by an Athletic beer. The name alone perfectly encapsulates the idea of breaking boundaries and defying expectations.

But how did Athletic Brewing Company manage to transform a historically unappealing and lackluster beverage into a thriving $60 million a year business? How did they secure a $50 million investment from Keurig Dr Pepper and establish partnerships with industry giants like Netflix and JetBlue? And how did they become a modern brand that has revolutionized the way we drink, can by can?

To find the answers, we need to visit Milford, Connecticut, home to the world’s largest nonalcoholic brewery. It’s a unique place, filled with the intoxicating aroma of fermenting beer and massive stacks of empty cans waiting to be filled and distributed to stores, restaurants, and bars across the country. Bill Shufelt and John Walker, the founders of Athletic Brewing Company, meet me in a glass-walled conference room adjacent to their bustling operations. Both exude a passion for their craft, with Shufelt’s clean-cut, all-American appearance and Walker’s more reserved demeanor.

They explain that they embarked on this journey because they believed that the potential market for nonalcoholic beer was vastly underestimated. Instead of being reserved for special occasions, they wanted to create a product that could be enjoyed by everyone, all the time. “Most people are not drinking most of the time,” Shufelt notes. And he couldn’t have been more right.

With their unwavering commitment to quality and taste, Athletic Brewing Company has managed to capture the hearts and palates of beer enthusiasts across the globe. Their loyal customer base, 80% of whom still consume alcohol, willingly pays a premium for a six-pack of their nonalcoholic beer. They’ve shown us that enjoying a beer is not just about the alcohol content but about the experience, the flavor, and the social connection it brings.

So, the next time you find yourself reaching for a beer, consider breaking free from the norm. Dive into the world of Athletic Brewing Company and challenge your preconceived notions. Trust me, you won’t be disappointed.

The concept of grabbing a midday beer in the office may seem strange, especially when you know it doesn’t contain any alcohol. But for Rob Shufelt, the founder of Athletic Brewing Company, it was an idea that sparked a revolution in the craft beer industry.

Before starting Athletic Brewing in 2017, Shufelt had worked at a hedge fund, where the work-hard, play-hard culture was prevalent. However, he decided to take a break from alcohol to improve his performance in endurance races. This decision led him to look for a good nonalcoholic beer, which he admits he had previously made fun of.

But as a finance guy, Shufelt saw a significant economic opportunity in the nonalcoholic beer market. He discovered that over 30% of Americans don’t drink at all, and nearly 60% barely drink. “That’s a ton of money left on the table,” Shufelt realized. Contrary to popular belief, nonalcoholic beer wasn’t just for an extremely niche market; most people were not drinking most of the time.

Inspired by his wife, Shufelt took a leap of faith and quit his job to start his own nonalcoholic brewery. However, finding a brewer to partner with was a challenging task. After countless rejections, he finally met John Walker, a craft brewer from New Mexico who was ready to move back to his home state of Connecticut. Walker was intrigued by the opportunity, even though Shufelt conveniently left out the fact that it was a nonalcoholic venture.

In their first summer on the market, Athletic faced an unexpected challenge: they couldn’t keep up with the demand. From initially being told that no one would drink their nonalcoholic beer, they suddenly found themselves dealing with complaints about shortages. The experience made them reflect on their decision to build a small brewery based on all the negative feedback they had received.

Beer has been a unifying element in human culture for thousands of years, bringing people together across different civilizations. Nonalcoholic beer, on the other hand, faced a rough start in the United States during Prohibition, being associated with strict governmental restrictions. By the 1990s, Anheuser-Busch’s O’Doul’s dominated 45% of the nonalcoholic beer market.

What sets Athletic Brewing apart is their brewing process, which allows them to create nonalcoholic craft beer that tastes remarkably similar to its alcoholic counterpart. Unlike most nonalcoholic beers that are regular beers with the alcohol removed, Athletic’s beers are meticulously crafted to be nonalcoholic from the beginning.

John Walker developed a proprietary and secret process to achieve this. Rather than removing alcohol, they focus on carefully combining ingredients to create a fully fermented beer with less than 0.5% ABV. Years of experimentation and tinkering in Walker’s garage eventually led to a product they were satisfied with.

Today, Athletic has become the second-largest nonalcoholic beer brand in the country, on track to surpass Heineken 0.0. By tapping into the growing market of non-drinkers and those seeking alternative options, Athletic Brewing has become a pioneer in the craft beer industry.

So next time you’re at the office, sipping on a midday nonalcoholic beer, you can appreciate the story of Athletic Brewing and the innovation that brought a whole new experience to the world of craft beer. Cheers!

The decline of alcohol sales has been a growing trend in recent years, but there is one category that is defying the odds and experiencing significant growth: nonalcoholic beer. While alcoholic beer sales have been plummeting, nonalcoholic beer sales have been on the rise, with the category now making up close to 2% of beer sales. In fact, the American nonalcoholic beer market was worth $328.6 million in 2022, a 19.5% increase from the previous year.

One brand that has capitalized on this trend is Athletic, a nonalcoholic beer company that has positioned itself as an aspirational and visually appealing option. Their cans are beautifully designed and feature graphics that evoke images of mountain vistas and open ocean. But it’s not just the aesthetics that make Athletic stand out. Their brews also offer a robust taste with significantly fewer calories compared to their alcoholic counterparts. Drinking Athletic beer gives you a sense of vitality, as if you are in the company of a great rock climber or a triathlete, even if you’re just a regular person.

The name of the company, Athletic, is intentionally positive and easy to remember. It’s a word that can easily be said in a loud bar or restaurant, ensuring that customers can confidently order their nonalcoholic beer without feeling out of place. This is a significant departure from the past when ordering a nonalcoholic beer was often met with confusion or judgment.

While Athletic was focused on perfecting their fermentation process, they found themselves in the right place at the right time as cultural attitudes towards alcohol were rapidly changing. When they first started, the majority of nonalcoholic beer drinkers were over the age of 45. However, that demographic has shifted, and now, 75% of nonalcoholic beer consumers are under the age of 45, with millennials leading the way.

This shift can be attributed to several factors. Alcohol consumption in America is declining, with even younger generations like Gen Z drinking less than their elders. Wellness has become a $450 billion industry, with people becoming more aware of the detrimental effects of alcohol on their health. Prominent figures like neuroscientist Andrew Huberman, whose podcast about the effects of alcohol was one of the most listened to last year, have helped spread this message. Silicon Valley leaders, always on the lookout for ways to optimize their health, have also embraced the trend. And as millennials enter their 30s and 40s, they find themselves making lifestyle changes such as getting sober, starting a family, or pursuing fitness goals.

Two years after trying Athletic for the first time, I found myself at a party on a perfect summer evening. Among the traditional beer and wine options, there was a colorful selection of Athletic cans floating in a kiddie pool filled with ice. My friend Nozlee Samadzadeh, an engineer at The New York Times, had discovered Athletic while recovering from a concussion and needing to avoid alcohol. She was immediately drawn to the brand’s taste and appearance and continued to enjoy it even after she could drink again. Having nonalcoholic options readily available at gatherings normalizes the choice to abstain from alcohol and creates a sense of inclusivity.

While the wellness and biohacking trends focus on individual health optimization, they often overlook the importance of community. The Blue Zones, regions where people live the longest, emphasize the role of community in fostering a healthy lifestyle. Perhaps, in our quest for personal health, we should also consider the impact of social connections and how nonalcoholic beer can be a bridge to inclusivity and shared experiences.

In conclusion, nonalcoholic beer is experiencing significant growth in a declining alcohol market. Athletic, with its appealing branding and low-calorie brews, has successfully tapped into this trend. As cultural attitudes towards alcohol continue to evolve, nonalcoholic options provide a healthy and inclusive alternative for individuals seeking to improve their overall well-being. So, the next time you find yourself at a party or a bar, consider reaching for a can of Athletic and join the growing community of nonalcoholic beer enthusiasts. Cheers to a healthier and more connected future!

The Power of Community at Athletic: It’s Not Just About the Alcohol

In today’s fast-paced and often disconnected world, finding a sense of community and belonging can be a real challenge. That’s where places like Athletic come in, offering more than just healthy food and fitness options. What sets these places apart is their ability to create a tight-knit community that provides a much-needed sense of connection and camaraderie.

Loneliness has become a prevalent issue in our society, with a nationwide epidemic leaving many feeling isolated and disconnected. For those who choose to abstain from alcohol – whether it be for sobriety reasons or due to marathon training – the lack of social activities centered around drinking can further exacerbate these feelings of isolation.

However, Athletic has successfully proven that socializing doesn’t have to revolve around alcohol to be enjoyable. There is something inherently pleasurable about cracking open a cold one and sharing the experience with others. It taps into a ritualistic aspect of our humanity that is deeply ingrained.

One particular incident stands out as a testament to the power of Athletic’s sense of community. While on vacation, the founder of Athletic, Samadzadeh, discovered that people were stealing her non-alcoholic beer to use in a popular drinking game called beer pong. This incident highlighted the fact that Athletic, despite its alcohol-free offerings, was still able to provide a space for people to come together, have fun, and bond over shared experiences.

What makes this community even more unique is that it caters to a diverse range of individuals. Whether you’re a non-drinking individual looking for a place to hang out and socialize, or someone who simply wants to enjoy a healthier alternative to traditional alcoholic beverages, Athletic has got you covered. It proves that a sense of belonging and enjoyment can still be achieved without compromising one’s health or personal choices.

In a society where loneliness is on the rise, it’s refreshing to see establishments like Athletic paving the way for meaningful connections and a sense of togetherness. So, if you’re looking for a place to hang out, have a good time, and be part of a welcoming community, give Athletic a try. You won’t be disappointed.

Originally Appeared on GQ. More Great Stories from GQ:

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A Massive Fire Breaks Out Near Putin’s Residence in Moscow

Late on Thursday, social media was abuzz with footage of a massive blaze engulfing a beer warehouse in Odintsovo, just a few miles away from President Vladimir Putin’s official residence in Moscow. It was reported by the press service for the Moscow region of the Ministry of Emergency Situations that the fire had spread to an area of 2,000 square meters (21,500 square feet). The cause of the fire is still unknown, and it is unclear if there have been any casualties.

This incident comes on the heels of a series of drone attacks on Moscow, which have left authorities puzzled as to the perpetrators. In line with their policy of denying involvement in strikes on Russian soil, Kyiv has not claimed responsibility for these attacks. Moscow reported that two Ukrainian drone attacks near the capital had been successfully intercepted by their air defense systems earlier this week.

Adding to the recent string of events, a massive explosion rocked a military-linked facility in Sergiev Posad, a city near Moscow, a few days ago. The blast caused a massive mushroom-like plume of smoke to rise into the sky, claiming the life of one person and injuring around 60. These incidents have raised concerns about the safety and security of Russia’s capital.

The proximity of the beer warehouse fire to Putin’s residence at Novo-Ogaryovo has sparked further interest in the situation. Local residents reported that the smoke from the fire was visible for several kilometers, and photos and videos circulating online show a massive column of thick, black smoke rising into the sky.

Various media sources have reported different accounts of the incident. Some claim that the fire occurred in a beer warehouse on Zelenaya Street, while others suggest it was a construction site in a residential complex. Yandex Maps data reveals that the buildings in the vicinity of the fire contain warehouses of logistics companies as well as a company involved in the beer industry.

Local residents claim to have heard explosions before the fire broke out, though these claims have yet to be verified. It is worth noting that a drone attack on Moscow in May marked the first large-scale drone strike on the capital since the conflict began in February 2022. Ukraine’s military intelligence spokesperson, Andriy Yusov, has suggested that these attacks demonstrate Putin’s inability to control the sky and that such incidents will continue and escalate.

Verstka, a news organization established shortly after the conflict began, recently reported a quadrupling of explosions in Russia in 2022, the same year Putin launched the full-scale invasion of Ukraine. These incidents continue to raise questions about the security situation in Moscow and the effectiveness of Russia’s security sector.

Newsweek has reached out to Russia’s Foreign Ministry for comment on these recent events. As the situation unfolds, it remains unclear as to the extent of the damage caused by the fire and the potential implications for the region. We will continue to monitor the situation and provide updates as more information becomes available.

If you have any tips on this world news story that you believe Newsweek should be covering or any questions about the Russia-Ukraine war, please feel free to reach out to us via worldnews@newsweek.com.

The Changing Landscape of Craft Beer: A Story of Adaptation and Resilience

The world of craft beer, once considered the golden age of brewing, is facing some new challenges. In the first half of 2023, the craft beer industry experienced a decline in sales for the first time since the Brewers Association began reporting numbers, with the exception of the tumultuous year of 2020. However, there is a glimmer of hope on the horizon. The second quarter showed signs of improvement, hinting that perhaps the worst is behind us.

In 2022, the Brewers Association reported an unprecedented 0% growth in craft beer sales. The beginning of 2023 continued this trend with a 2% decline in sales. But things began to turn around in the second quarter, bringing a ray of hope to the industry. Bart Watson, the chief economist of the Brewers Association, explains that breweries are actively adapting to the new landscape. Consumers may be drinking less beer overall, but breweries are finding ways to adjust their product packaging and distribution channels to stay afloat.

One notable shift in consumer behavior is the preference for larger beer packs. These larger packs are selling better than ever before, indicating that customers are opting for more quantity rather than variety. Additionally, breweries are focusing on direct-to-consumer sales, cutting out the middleman and establishing a more direct connection with their customer base. This strategic shift is helping to offset decreasing sales in draft beer, which have been declining since 2014.

On the retail front, both UPC scan data and wholesale distributor survey data have shown improvement since 2022. Retail sales numbers are slowly climbing, suggesting a potential turnaround for the industry. Watson is cautiously optimistic about the future, stating, “Q3 shows possibility. The scariest numbers from 2022 are now trending up.”

Interestingly, craft beer drinkers themselves have reported consuming less beer. However, there is one group that seems to be thriving amidst the challenges – breweries that produce less than 1,000 barrels of beer per year. These small, hospitality-focused breweries, which primarily sell directly to consumers, have shown strong positive growth. This finding reinforces the resilience of craft breweries, as they find innovative ways to navigate the stormy seas of the industry.

Despite rising borrowing and input costs that outpace beer prices, craft brewery closures have not increased. In fact, the total number of breweries has even slightly increased to 9,456. This stands as a testament to the determination and resourcefulness of craft breweries, who are continuously finding ways to operate efficiently and remain in business despite the headwinds they face.

In conclusion, the craft beer industry may be facing a shifting landscape, but it is not a sinking ship. Adapting to new market conditions, breweries are finding creative solutions to stay afloat. Bart Watson emphasizes, “Don’t bet against craft breweries. We have thousands of scrappy entrepreneurs working hard.” Though times may be challenging, the story of craft beer is ultimately one of resilience and determination. As long as there are passionate brewers and enthusiastic craft beer lovers, the industry will continue to evolve and thrive.

Embracing Innovation: From Wastewater to Beer

Climate change and its consequences are becoming increasingly evident, with droughts being one of the most palpable ways we are impacted. As a result, individuals and organizations are rethinking their water usage strategies, not only aiming to conserve water but also finding innovative ways to reclaim and reuse it. Enter Epic Cleantec, a startup specializing in wastewater reclamation, and Devil’s Canyon Brewing Company, based in San Carlos, California, who are collaborating to challenge skeptics and highlight the culinary potential of recycled water through an unconventional product – beer.

The beer, aptly named Epic OneWater Brew, is brewed in the Kölsch style, known for its refreshing and low alcohol content, making it an ideal summertime option. But what sets this beer apart is its main ingredient: recycled water derived from a luxury high-rise apartment building in San Francisco. Yes, it includes used shower and laundry water – sources most people wouldn’t consider drinking. However, Aaron Tartakovsky, co-founder and executive at Epic Cleantec, aims to demonstrate that purified wastewater can be both palatable and safe. And using beer as a starting point seems like a clever strategy.

Surprisingly, this is not the first time recycled wastewater has been utilized in brewing. In 2019, the water department in Scottsdale, Arizona, gave ten local breweries the opportunity to use water from its advanced treatment plant. The resulting brews were showcased at an arts festival, accompanied by an explanation of the purification system and its completely safe output. Although the idea of drinking water from toilets and showers may sound peculiar, research from Stanford University validates the efficacy and safety of this process. In fact, the ultra-purified water obtained through reverse osmosis, a rigorous filtration technique, can be as safe, if not safer, than traditional water sources like groundwater or rivers.

While Scottsdale’s public water supply doesn’t currently incorporate ultra-purified water, it undergoes extensive processing, including reverse osmosis, ozone infusion, microfiltration, and ultraviolet light treatment. Moreover, some cities like Aurora, Colorado, and Atlanta, Georgia, have already integrated reused potable water into their drinking water supplies. This demonstrates that recycled water is much more commonplace than one might think.

The thought of consuming beer brewed with wastewater might still elicit discomfort for some, but it is important to recognize the progress and innovation associated with water reclamation. After all, if it is good enough for astronauts who rely on recycled water systems, it should be good enough for the rest of us. Embracing these advancements and raising an ice-cold beer to a more efficient future seems like an appropriate and celebratory response to the challenges imposed by climate change.

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Madison Beer is undoubtedly a rising star in today’s internet culture, and her fans (including myself) couldn’t be more excited about her upcoming album. Following the success of her debut album, Life Support, released in 2021, Madison is back with a highly-anticipated second album titled Silence Between Songs. As a devoted fan, I already have her first single, ‘Home to Another One’, on repeat!

If you’re as eager as I am to learn everything about Madison’s new album, then you’re in luck. On August 9th, Madison shared the tracklist for Silence Between Songs in a charming cottage-core inspired video. In the video, we see her lying in bed, writing the tracklist on a whiteboard. The album consists of 14 songs that delve into themes of love, relationships, and breakups. Here’s the full tracklist:

1. Spinnin’

2. Sweet Relief

3. Envy The Leaves

4. 17

5. Ryder

6. Nothing Matters But You

7. I Wonder

8. At Your Worst

9. Showed Me

10. Home To Another One

11. Dangerous

12. Reckless

13. Silence Between Songs

14. King Of Everything

Drum roll, please… Silence Between Songs will be released on September 15th, and I couldn’t be more thrilled. Madison’s fans were over the moon when she dropped the news about her sophomore album on May 31st. On Instagram, she expressed her excitement and gratitude, saying, “The closer it gets, the more we’ll talk about it, but I am just so excited to release this record. I’m so excited for it to be yours.”

In an interview with Rolling Stone, Madison opened up about what inspired the songs on her new album. She revealed that there are some deeply personal and emotional tracks on the record. One particularly touching aspect is her exploration of her relationships with her family members, including her father. Madison admitted that discussing this topic was difficult for her, but she wanted to express how these experiences have shaped her as a person. She emphasized her love for her father, despite the pain that some of their interactions have caused her.

Moreover, Madison named one of the tracks, “Ryder,” after her younger brother. She discussed how her choices and career path have unintentionally affected him over the years, as she started her journey at a very young age. Reflecting on these experiences, Madison acknowledges the impact she has had on her brother’s life.

Additionally, Madison shared that she drew inspiration from some of her favorite artists, including Tame Impala, The Beatles, and Lana Del Rey. It’s fascinating to see how these influences have shaped her musical journey and contributed to the creation of Silence Between Songs.

As a Madison Beer fan, I can’t wait to immerse myself in the world of her new album. I’m confident that Silence Between Songs will showcase her growth as an artist and continue to captivate audiences worldwide. September 15th can’t come soon enough!

Are you in the mood for a cold beer after a day spent enjoying the sun on Myrtle Beach? Well, you’re in luck because the Grand Strand has a fantastic selection of beer-focused businesses just waiting to satisfy your ale craving. Whether you prefer IPAs or lagers, you’ll find a wide range of craft beers from local breweries and tap houses in the area. To make your beer adventure even more exciting, why not embark on the Myrtle Beach Beer Trail and visit 10 breweries from Ocean Isle Beach to Pawleys Island? If you’re not sure where to start, here are the top five breweries and tap houses in the Myrtle Beach area, according to the trusty reviews on Google.

First up, we have Tidal Creek Brewhouse, located at 3421 Knoles St. in Myrtle Beach. With a rating of 4.7/5 from 541 Google reviews, this place is definitely worth a visit. Situated close to the main Market Common shops, Tidal Creek Brewhouse offers a variety of house-made beers in a charming coastal setting. Take your pick from over 15 different brews on tap and enjoy delicious food from breakfast to dinner. Plus, there’s a grassy outdoor seating area and dog park, so your furry friend can join in on the fun!

Next on the list is New South Brewing, a Myrtle Beach staple since 1998. Located at 1109 Campbell St., this brewery has a rating of 4.8/5 with 321 Google reviews. At New South Brewing, you can indulge in their ales and lagers, all brewed in their impressive 20 barrel brewhouse. From their Dirty Myrtle Double IPA to seasonal favorites like Oktoberfest, there’s something for everyone to enjoy in their downtown Myrtle Beach warehouse.

If you’re looking for an ocean view while sipping on your beer, head over to Grand Strand Brewing Company at 819 N. Kings Highway, Unit 101. With a rating of 4.5/5 from 319 Google reviews, it’s clear that this place is a hit. Just a short walk from the Myrtle Beach Boardwalk, Grand Strand Brewing Company offers a range of creatively named drinks, such as the Sandy Cheeks west coast IPA and the Jolene Red Ale. Not only can you enjoy their fantastic brews, but you can also indulge in their delicious smashburgers and have some fun playing giant outdoor beer pong.

For a selection of beers from all over South Carolina and beyond, Atlas Tap House is the place to go. Located at 1004 Chester St. in Myrtle Beach, this tap house has a rating of 4.5/5 with 703 Google reviews. Housed in a converted house between Ocean Boulevard and Kings Highway, Atlas Tap House not only serves a wide variety of beers but also offers cocktails, paninis, and pizza. It’s the perfect spot to try something new and expand your beer horizons.

Last but not least, we have Main Street Taphouse, situated at 693 Main St. in North Myrtle Beach. With a rating of 4.6/5 from 73 Google reviews, this family-owned establishment is a hidden gem. Offering over 20 beers on tap, Main Street Taphouse is the perfect place to find your new go-to pub in the heart of North Myrtle Beach. Enjoy a game of music bingo or trivia, and during football season, catch a Baltimore Ravens game.

So, whether you’re a beer connoisseur or just looking for a refreshing beverage to cool off after a day in the sun, the Myrtle Beach area has plenty of options to satisfy your beer cravings. Don’t forget to check out these fantastic breweries and tap houses on your next visit!

When it comes to the beer scene in the United States, it seems like there is no shortage of options. With over 9,000 breweries operating across the country, it’s safe to say that beer lovers have plenty of choices. However, not all breweries are created equal, and it can be challenging to find the hidden gems among the sea of breweries.

Sure, everyone knows about the big, famous, and award-winning breweries, but what about the underrated ones? These breweries often fly under the radar, not receiving the praise and recognition they deserve. But fear not, because we have made it our mission to uncover these hidden treasures and introduce you to their brewing greatness. But we didn’t do it alone. We reached out to craft beer experts for their advice on the most underrated breweries in America.

Glenn Alenn, Head Brewer at Pilot Project Brewing in Chicago, recommends Farm Club in Traverse City, Michigan. This small brewery consistently produces solid unpretentious beers, and their outdoor fire pit provides a perfect setting to enjoy them. Known for their lagers, IPAs, and rustic farmhouse ales, Farm Club’s flagship Farmhouse Ale is a must-try.

Bryan Donaldson, Brewing Innovation Manager at Lagunitas Brewing Company in Petaluma, California, suggests Moonlight Brewing in Santa Rosa. While not necessarily underrated, Moonlight Brewing is often under-known. However, beer enthusiasts who have discovered this brewery value it for its great, interesting, and diverse beer selection. From crisp pilsners to delicious dark lagers, there is something for everyone at Moonlight Brewing.

Fal Allen, brewmaster at Anderson Valley Brewing Co. in Boonville, California, highlights Wailuku Brew Works in Keaau, Hawai’i. Although this brewery is relatively new, it has already made a name for itself with its delicious and inventive beers. Despite lacking a picturesque view, Wailuku Brew Works makes up for it with its beautiful taproom. Their Niu Nui Porter is a must-try, offering a rich taste of Hawaii in beer form.

Joe Mashburn, head brewer at Night Shift Brewing in Boston, recommends Zero Gravity in Vermont. While Vermont is often associated with a few well-known breweries, Zero Gravity is a hidden gem that deserves recognition. With a focus on quality and variety, Zero Gravity is a prime example of the excellent beer coming out of Vermont. Their flagship Conehead IPA, brewed with Citra hops and pilsner malts, is a crowd-pleaser.

So, if you’re a beer lover looking to expand your horizons, these underrated breweries should be at the top of your list. With their dedication to quality and innovation, they are sure to impress even the most discerning beer connoisseurs. Cheers to discovering the hidden gems of the American beer scene!

I recently had the pleasure of visiting some incredible breweries across the United States that are not receiving the recognition they truly deserve. From the East Coast to the West Coast, these breweries are crafting exceptional beers with dedication, passion, and a commitment to quality. Let me take you on a journey through some of my favorite hidden gems in the craft beer world.

First stop, Exhibit ‘A’ Brewing Company in Framingham, Massachusetts. This brewery, co-founded by Matthew Steinberg, is truly a hidden gem. What sets Exhibit ‘A’ apart is not only their excellent beers, but also the care they put into creating a memorable experience for their guests. With 8-10 beers on draft and several gluten-free options, there is something for everyone. Whether you choose to enjoy their expansive taproom or relax on their patio with comfortable seating, you’re in for a treat. I highly recommend trying their Hog Oiler double IPA – a juicy, hoppy, piney, and citrus bomb that you won’t soon forget.

Next, we travel to Oklahoma to visit American Solera in Tulsa. This brewery, known for their exceptional beers, also boasts an amazing taproom and brewery. However, what truly sets them apart is their outstanding staff. Friendly, knowledgeable, and passionate, they create an unforgettable experience. At American Solera, you can order anything at random and be happy with the result. Their flagship Solero pilsner is a fantastic choice, with its crisp, refreshing, and well-balanced flavor profile.

Heading to Wisconsin, we find G5 Brewing in Beloit. This brewery continuously finesse and improves their beers, showcasing a commitment to excellence. It is rare to find a brewery that excels in both beer and food, and G5 is one of those few. Their kölsch-style beer, Hindenburg In A Lightning Storm, is a must-try. Crisp, refreshing, and with a classic twist of Centennial hops, it is a true delight.

Venturing to the Bay Area, we uncover Old Kan Brewing in Oakland. This brewery may be underrated, but it is not to be overlooked. With a focus on quality rather than quantity, Old Kan offers simple, delicious, and spot-on beers. Their California Common beer, aptly named “Classic,” is brewed with California malts and Northern Brewer hops, resulting in a crisp, bready, and lightly bitter experience.

Lastly, we make our way to The Outlaw Brewing Company in Winchester, New Hampshire. This hidden gem is worth the trip down dirt roads. Not only does the rustic layout and ambiance captivate you, but their world-class beers truly stand out. From IPAs made with locally grown hops to their award-winning Peach Blonde Ale, every sip is a delight. With great live music and a food truck serving up creative dishes, a visit to The Outlaw Brewing Company is an adventure for all the senses.

These breweries may not have the big names or extensive marketing budgets, but their dedication to crafting exceptional beers and creating memorable experiences is truly commendable. The craft beer scene is full of hidden gems like these, and I encourage you to seek them out and support their passion. Cheers to the unsung heroes of the craft beer world!

Unleash Your Taste Buds with Unholy: The Epitome of Belgian-style Trippel Ale with an American Twist

For all the beer enthusiasts out there, if you yearn to embark on a flavor adventure like no other, then you absolutely have to try Unholy – a beer that dares to re-imagine the classic Belgian-style Trippel Ale. Crafted with precision and a touch of audacity, Unholy proudly carries the title of an “American Trippel Ale” due to its ingenious infusion of American hops. Prepare yourself for a mind-blowing experience as this refreshing, fruity, and lightly bitter concoction takes your palate on an unprecedented journey.

First things first, let’s talk about what makes Unholy so special. Traditional Belgian-style Trippel Ale is known for its strong malt character, fruity esters, and exceptional ability to hide its high alcohol content. Conversely, Unholy surprises and entices with its vibrant blend of American hops that adds an unmistakable zest to every sip. The harmonious symphony of flavors and aromas achieved by the liberal use of these hops elevates this beer to celestial heights, leaving your taste buds in awe.

But what exactly sets Unholy apart from its Belgian ancestors, you may ask? Well, it all comes down to the unique characteristics of American hops. Bursting with tropical and citrus notes, these hops contribute a refreshing quality, ensuring that each mouthful dances across your tongue with a tantalizing, fruity grace. Imagine the invigorating juiciness of ripe oranges and the subtle tang of pineapple, all artfully combined to create a truly exceptional drinking experience.

To add to its allure, Unholy graces your palate with a delicate bitterness that perfectly balances its fruity profile. This evolution of flavors takes you on a rollercoaster ride, starting with a playful sweetness that eventually gives way to a gentle, lingering bitterness. Think of it as a well-crafted symphony that culminates in a magnificent crescendo, leaving you craving more of its divine symphony.

Moreover, Unholy is a beer that defies expectations by crafting a new path for the Trippel Ale style – an uncharted territory that showcases the ingenuity of American brewers. It challenges the conventional norms while still honoring the essence of the Belgian tradition. In every sip, you embark on an adventure that seamlessly blends two distinct beer cultures, resulting in a beer that captivates both the purists and the adventurous souls seeking something new.

So, whether you consider yourself a connoisseur of Belgian-style Trippel Ales or an explorer yearning for a taste sensation, Unholy is a beer that cannot be overlooked. Allow your taste buds to be tempted by this audacious creation that unites tradition with innovation. Embrace the unexpected and savor every sip of this tantalizing masterpiece. Unholy is the epitome of beer’s transcendent power, bringing people together to celebrate a shared love for exceptional craftsmanship and boundary-defying flavors.

Embracing Their Idaho Roots: A Refreshed Woodland Empire Ale Craft

Change is brewing at Woodland Empire Ale Craft, a beloved Boise brewery that has been part of the local beer scene for nearly a decade. With a renewed passion for its Idaho roots, Woodland Empire is undergoing a rebrand that includes not only a revamped logo but also the addition of food to its offerings.

Co-owner David Roberts revealed in a recent phone interview that the taproom closed its doors about three weeks ago to undergo a remodel. This transformation is more than just cosmetic, as Woodland Empire aims to create a brand-new experience for its loyal patrons. The changes are already visible, with the brewery unveiling new beers in cans and updating its logo, signaling a fresh start.

One of the most exciting additions to Woodland Empire is the introduction of a food menu. The brewery will be taking over the adjacent kitchen space previously occupied by Manfred’s Kitchen, which closed last year. Roberts explained that the concept will be counter service, but the focus will still be on the beer. The initial menu will feature classic “drive-in style” dishes such as burgers, fried chicken sandwiches, french fries, and salads. The aim is to keep it simple at first but allow the menu to evolve over time.

Woodland Empire opened its doors in 2014 and underwent a change in ownership last year. Roberts and his three business partners, Dave Krick, Jami Adams, and Jake Black, saw the potential in the brewery and decided to invest in its future. The team also owns Bittercreek Alehouse, Diablo & Sons, Red Feather Lounge, and Lost Grove Brewing, all popular establishments in the Boise area.

While Woodland Empire’s beer is primarily distributed in Idaho, it has also found its way to Oregon and Alaska. However, Roberts emphasizes that their focus is on selling beer in Idaho, further solidifying their commitment to their home state. In fact, this Gem State spirit will influence the brewery’s future beers—from the ingredients used to the overall recipe philosophy.

“What sets our beers apart is that they taste like the place they’re from,” Roberts explains. “Historically, beer always tasted like wherever you went, and we want to continue that tradition by creating beers that are uniquely Idaho.”

As part of their recent releases, Woodland Empire introduced some exciting new brews. The Long Ride Premium Pilsner is a German pilsner with a Pacific Northwest twist. Roberts describes it as a beer that reflects the identity of the region. Another standout is the Bicycle Picnic, a rotating series that features seasonal ingredients. The current formula is a dandelion ale, created in collaboration with the Boise Parks and Recreation Department. They even had volunteers pick dandelions from local parks to incorporate into the brew. The next iteration will be a fresh hop ale this fall.

For IPA lovers, Woodland Empire’s Juicy Royale series is a must-try. It offers three versions with increasing alcohol content, starting from Petite Royale, currently available, to Juicy Royale, which will be rolling out soon, and finally, Grand Royale, a double hazy IPA set to make its appearance this winter. Lastly, Woodland Empire’s flagship IPA, City of Trees, has a new sibling. Big Catalpa, a West Coast double IPA, captures the essence of City of Trees but in an even bolder and stronger form.

Woodland Empire Ale Craft is on the cusp of an exciting new chapter in its journey. With a revamped taproom and a tantalizing food menu, this Boise brewery is ready to welcome back its customers with open arms. So mark your calendars for the grand reopening in just a couple of weeks or so, and get ready to experience the refreshing taste of Woodland Empire’s Idaho-inspired beers.

Title: Nickelodeon’s Super Bowl Telecast: A Kid-Friendly Advertising Experience

Introduction:

Television’s largest advertising platform, the Super Bowl, is set to take on a new look with Nickelodeon’s alternate kids-focused telecast in February. While Nickelodeon’s vast audience presents an exciting opportunity for advertisers to expand their reach, the channel’s commitment to providing a safe environment for children means that certain adult-oriented ads will not be featured. In this blog post, we explore how Nickelodeon plans to maintain its family-friendly image during the Super Bowl telecast.

1. Nickelodeon’s Unique Advertising Approach:

Nickelodeon, a channel known for catering to kids, has made a conscious decision to refrain from running advertisements promoting adult products during its Super Bowl telecast. This means that instead of the traditional beer, alcohol, and sportsbook ads, viewers will be treated to something entirely different.

2. Advertisements Catered to Kids:

In place of adult-oriented ads, Nickelodeon will substitute them with either entirely new advertisements sold to kid-friendly companies, promos from Paramount’s business ventures, or a return to the game telecast itself. By doing so, Nickelodeon ensures that its young viewers are exposed to appropriate content that aligns with its brand values.

3. Impact on Advertisers:

While some advertisers may initially be disappointed by the absence of their ads during Nickelodeon’s telecast, they should acknowledge the potential of marketing their products to a large and engaged audience through CBS, which handles all ad sales for both broadcasts. The increased reach offered by Nickelodeon’s younger demographic provides a unique opportunity for advertisers to tap into a fresh market.

4. Historical Context:

CBS has previously encountered similar challenges during its Nickelodeon productions. In the past, when the network aired games like the Broncos-Rams on Christmas, or the Cowboys-49ers and Bears-Saints wild-card playoff games, it either modified the existing ads to feature more kid-friendly brands from the same company or ran promos in their place. However, these games were not advertising showcases like the Super Bowl, suggesting that CBS may seek exclusive ads to fill the spots on its Nickelodeon telecast.

Conclusion:

The integration of Nickelodeon’s alternate kids-focused telecast into the Super Bowl advertising landscape presents a unique opportunity for advertisers to expand their reach to a broader audience. While adult-oriented ads will not be featured on Nickelodeon, the channel’s commitment to providing a safe and suitable environment for children aligns with its brand values. Through innovative approaches such as introducing new advertisements or utilizing promos, Nickelodeon ensures that its young viewers can enjoy the Super Bowl experience without being exposed to inappropriate content.

Disclaimer: This blog post was adapted from an article by John Ourand in Sports Business Journal. Please note that some published links may entitle us to compensation. By using this site, you agree to our Privacy Policy, which includes sharing information with our social media partners.