More than a year after Kentucky alcohol regulators raided prominent vintage bourbon seller Justins’ House of Bourbon, the case in still in limbo.

Justins’ has sued Kentucky ABC over the raids and has attempted to have the case to shut the vintage seller down thrown out entirely.

A Frankfort judge returned more than 600 bottles of rare bourbons and other whiskeys but Justins’ is still barred from selling any of it.

The whiskey seller has accused the state of damaging several bottles, including one worth more than $100,000.

One of the owners of Justins’ House of Bourbon is currently seeking through court proceedings to reclaim his own bourbon, among which is a bottle autographed by Julian Van Winkle. A hearing has been marked for Feb. 21 to address potential conflict of interest. This is the latest situation for this high-profile case within the Kentucky bourbon world.

Justins’ House of Bourbon is a partnership between Justin Thompson and Justin Sloan. Lee Greer, an established developer from Lexington, is a silent partner in this venture. Attempts to reach Tom Bullock, the legal representative for Thompson and Sloan, for comments on this story, were unsuccessful. Greer, the silent partner, also chose not to comment. A spokesperson for the state relayed that Kentucky ABC officials do not comment on cases that are currently open.

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More than 600 whiskey bottles, reportedly valued over $2 million, are being disputed. The bottles are from Justins’ House of Bourbon.

These bottles, including over 70 bottles each of premium bourbons Blanton’s and Weller, were taken into custody by Kentucky Alcohol Beverage Control agents on January 17, 2023, from the Justins’ stores located at 601 W. Main St. Lexington and 101 W. Market St. Louisville.

An additional amount of rare and expensive bourbons, inclusive of Weller and imported Blanton’s, were seized in a simultaneous raid in January 2023 at a warehouse in Washington D.C. This is where Justins’ operates BourbonOutfitter.com, a site shipping out ordered bottles online.

The news of the raids reverberated through the bourbon industry at the time. Collectors of vintage bottles and tourists often made sure to visit these stores while touring Kentucky distillers. The allegations in the Kentucky case involved a series of supposed violations by Justins’ House of Bourbon, including the improper acquisition, possession, transport, and sale of bourbon, including Vintage Distilled Spirits, according to comments made by the ABC at the time.

How does Kentucky’s vintage spirit law work for selling antique bourbons?

The D.C. case file alleged 11 code violations including illegally transporting alcohol into the district and unlawfully obtaining product from outside the U.S. Federal alcohol investigators placed hundreds of bottles of imported Blanton’s in “voluntary detention” while the case was sorted out.

The D.C. case file said that Sazerac, which makes Blanton’s, Weller and other premium bourbons at its Buffalo Trace Distillery in Frankfort, told federal investigators the company had been dealing with a widespread counterfeit of their product and that it was originating from the Netherlands.” A federal investigator, who said an agent already was working in Kentucky on counterfeit Sazerac bourbons, told D.C. alcohol officials: “Sazerac product is more lucrative than heroin right now.”

How to spot counterfeit Pappy and other pricey bourbons, from an expert

While the case in the District of Columbia has been settled, with Justins’ House of Bourbon agreeing to pay $3,000 in fines and admitting to reduced violations, the Kentucky case has yet to be decided.

And things have gotten messy.

Two of the store’s owners have been arguing in Franklin Circuit Court, so far unsuccessfully, to have the Kentucky ABC case thrown out. No criminal charges have been filed.

In August 2023, Kentucky ABC charged Justins’ House of Bourbon with nine counts of administrative violations of Kentucky alcoholic beverage laws and moved to shut down the stores, which remain open and licensed. According to the state, Justins’ House of Bourbon:

Failed to report vintage distilled spirits purchases to the state;

Illegally transported bottles between its two Kentucky stores;

Illegally shipped bottles in and out of the state;

Unlawfully bought and sold alcoholic beverages;

And failed to place a sticker on vintage distilled spirits purchases on bottles to indicate they were from the secondary market.

According to the state, Justins’ also bought and sold rare bourbons that did not qualify as vintage.

Last July, shortly before the ABC notice of violation, Thompson and Sloan — but not Greer — sued the Kentucky ABC saying the bottles had been improperly seized and asked Franklin Circuit Court to declare the Kentucky Vintage Distilled Spirits law allow the purchase of rare but not necessarily old bottles.

‘Like money laundering:’ Thousands of new bourbons sold via Ky. spirits law loophole

Bourbon CEO: Kentucky vintage law fueling ‘secondary, smuggled & counterfeit’ market

Franklin Circuit Court Judge Thomas D. Wingate has so far declined to wade into the controversy over whether Kentucky’s Vintage Spirits law covers current bottles such as Pappy Van Winkle, Weller and Blanton’s as well as pre-Prohibition era whiskeys and other collectible “dusties.”

But Wingate did give Justins’ House of Bourbon one big win: The store got its bottles back. It just can’t sell them.

The move came after Wingate learned that some of the seized bottles may have been damaged in a water leak at an evidence facility in Louisville. Wingate expressed “grave concern” about the way the bottles were stored after the state “admitted that some of the seized property has come into contact with rainwater and mildew,” according to court records.

Wingate queried in court what would transpire if the state was held accountable, indicating a potential $200,000 cap on damages.

“Their assertion is that (the bottles’ value is) $2.5 million, and there’s sovereign immunity. I presume he could take legal action against the Director of the officer or something akin to that, right?,” Wingate conveyed, as stated in a court document.

Wingate directed the bottles to be catalogued, photographed and given back to Justins’ for safekeeping. The retail store has been banned from selling or showcasing the bottles and has to make them open to ABC inspection whenever requested.

Nevertheless, his command made it explicit that this action was purely to deal with the storage and was not a verdict on the case against Justins’: “The ruling to instruct the return of the bottles to Plaintiffs for securekeeping does not influence the Court’s viewpoint on the legitimacy of the administrative action and should never be interpreted as the Court declaring an opinion on the administrative action.”

All 640 bottles were moved in boxes to the Lexington store on Sept. 8, recorded with photographs, and received by Justin Sloan. The bottles were then organized on shelves in a storage room and photographed once more.

Almost instantly, controversy ensued: The lawyers for Justins’ accused ABC board member Allyson Taylor of attempting to integrate a liability shield into the receipt issued for the bottles.

Wingate removed text that claimed the bottles were in a “good, undamaged condition” upon receipt.

Following this, Justins’ alleged, supported by photographic evidence in a court document, that numerous bottles were damaged while in ABC’s possession: “An invaluable bottle of Old Taylor bourbon, of which there are only two known in existence, was returned to Justins’ soggy and only partially full due to leaking or heat exposure. Another bottle of Red Hook Rye, valued at approximately $100,000, was given back by the state with a shattered and ineffective wax seal. Additionally, a bottle of Pacific Union bourbon came back showing signs of damage and scuffs all over the label. These are only some examples out of many where Justins’ inventory worth millions of dollars had torn and scratched labels, obvious water damage, content that had evaporated or labels that had faded due to exposure to heat, seals that were crumpled and dented, and broken wax.”

However, the ABC disputed all of this and submitted its own photos, showing the same bottles as they appeared in Justins’ before they were taken into custody in 2023, with closeups of the bourbon level in the “near-priceless” Old Taylor, of the cracked wax on the Red Hook Rye, and of the scratches on the Pacific Union label.

“All the damage … including the alleged ‘evaporation’ evidenced by the amount of spirits in the bottle of Old Taylor … can be seen in these photographs,” the ABC responded. Two of the bottles — the Red Hook and Pacific Union — were seized from Lexington and only boxes of bottles from the Louisville store were damaged, the state said.

And while the bottle of Old Taylor 101 was seized from the Louisville store, ABC said, its investigators took the extra precaution and kept it in a safe, unopened and not exposed to rainwater.

The question of when any bottles were damaged and who is responsible has not yet been decided.

The attorneys of ABC lodged a contempt motion against Justins’, stating that the bottles ought to have remained in their boxes, arranged according to specific groups.

Without the protection of the boxes, the Plaintiffs could attribute pre-existing damages or those caused by inadvertent mishandling or even planned actions to the Department, contended the state.

Justins’ found support in Wingate who vetoed the contempt ruling once again.

Moved possibly by interest for the bottles, in January, an investor of Justins’ House of Bourbon, Lee Greer, requested the court. He sought the return of specific bottles, including one endorsed by Julian Van Winkle, directly to him, asserting their extreme value and his personal ownership of them. These include: “Two bottles of Society of Bourbon Connoisseurs (19 years); one bottle of Old Fitzgerald 12-year Blackhawk Barrel Proof; and one bottle of Old Rip Van Winkle — Van Winkle Private Selection 15 & 20 year.”

The ABC expressed opposition, stating that Greer “does not have a role in this issue, has not made a request to participate…and has no standing to approach this Court.” ABC further stated that seeing as all the bottles, these ones included, are still involved in an ongoing ABC case (for which Greer also isn’t involved), his motion is “baseless.”

Each of the four bottles had formerly been displayed in Justins’ Exclusive and Vintage Spirits room, and three carried price tags. The fourth was tagged with “Inquire Ryan or Caro,” – these individuals being workers of Justins’, according to ABC court documentations.

If these bottles indeed belong to Greer, and not to Justins’ House of Bourbon, then their retail in the store would be unlawful, ABC asserted.

In this instance, Wingate sided with the ABC temporarily, rejecting Greer’s motion. He stated, “The court will not consider splitting the bottles” and complicating the inspection process, but Wingate did postpone the matter until the final decision of the ABC case.

Justins’ House of Bourbon requested Wingate to remove his judgement enacted in the previous autumn in the month of February, expressing ineffectiveness with the current administrative process due to the presence of prejudiced determinants.

The motion was disregarded by Wingate on Feb. 16 and the embargo sustained while the operational procedures of the Kentucky Department of Alcohol Beverage Control are happening.

While acknowledging the Plaintiffs’ vexations with the protraction of the administrative procedures, Wingate exclaims in his decree, directing the department to hasten the process.

Considering the potential need to appoint a new hearing officer, the situation becomes complicated, as the current officer may need to recuse himself due to a possible personal interest conflict as he possesses his Bourbon collection. A meeting is planned to discuss the matter on Feb. 21.

Meanwhile, Doc Crow’s, a second Kentucky vintage seller accused by the ABC of violating the Vintage Spirits law in October, last week formally admitted that the violations occurred and agreed to pay $5,000 in fines rather than face a 100-day closure.

Creating a unique Martini or Gimlet has never been simpler.

Crafting a quality infused spirit can feel indulgent and luxurious. Our favourite idea is to give someone a rosemary-infused vodka as a housewarming gift or bring it to a dinner gathering. Keeping a bottle for yourself for fancy home-made cocktails isn’t a bad idea either. If you’re seeking a thoughtful gift or a unique cocktail recipe that doesn’t require too much work, your answer might be on your bar cart. Prepare a few hours in advance, select a quality spirit, and let’s get to infusing.

To start off, choose a favourite bottle (we really enjoy these vodkas) or a neutral grain spirit. Opt for something with a smooth texture and clean distilling process, which makes for the perfect base to add flavors, as explained by mixologist Brenton Mowforth. Add your preferred fruits, vegetables, and herbs, and then keep it in a room temperature environment from six hours to overnight. The exact infusion period will depend on how strong you want the flavors and your selection of infusions.

Creativity is the name of the game here, but there are a few tried-and-true recipes for delicious success. Sliced strawberries and citrus peels add a classically bright flavor, while cucumbers, sage, and basil lean a bit more refreshing. Tart, cherry-infused vodka is also delicious when poured over soda water, but Mowforth warns to always remove the pit (which contains small amounts of cyanide) before infusing.

Related: 15 Exceptional Vodka Cocktails, From a Vesper to Martini Variations

Craving something on the spicy side? At New York City’s Madame George, bar director Marshall Minaya crafts a spicy tincture by infusing tequila with jalapeño and serrano peppers for 24 hours. Leftover garnish trimmings and dehydrated fruit also work wonders. You can even create other potent tinctures, bitters and orange liqueurs with a higher-proof spirit and extended infusion time, Minaya says.

It might take a couple rounds to nail down the perfect recipe, so don’t be afraid to tweak the temperature and infusion time to reach the right flavor strength.

In a pinch, you could try using heat to quickly infuse your spirit of choice. Heat a pot of water to a low to medium temperature without boiling. Then, add all ingredients to a plastic bag and submerge in the water for two hours. While this hack might work well with fruit and sturdy herbs, Mowforth suggests using a gentler temperature for sage and mint. Otherwise, these ingredients could become oxidized and bitter.

Related: 7 Flavored Syrups for Cocktails, Coffee, Baking, and More

“The difference between a great infused spirit and an outstanding one is understanding the balance you want to achieve,” Mowforth says. “You want a lot of flavor, but you don’t want to add so much that it becomes astringent.”

Once you’ve made your infused vodka, the cocktail possibilities are endless — we’re especially fond of using it to elevate a classic Martini, Gimlet, and Bloody Mary.

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We’re almost there – the realm of bourbons that cost $100 or less. The anticipation is palpable and you can likely taste it. But first, we’re spotlighting bourbons priced just under $90 per bottle. There are some real gems here, including a few that would hold their own in higher price brackets.

This is a part of the bourbon aisle where standout bottles thrive, rarity increases, and flavor profiles expand. Let’s be real, if you’re shelling out $80 to $90 on a bourbon bottle, it’s for a special occasion or because you’re a fan of the brand. Hence, it has to pass one important test – it better taste extraordinary.

Below, I’ve put together a list of twenty absolutely delicious bourbons. These whiskies are the ones that everyone should try at least once. They’re palate enhancers, unique small batches, special single barrels, one-off masterpieces, and so much more. All that being said, they’re ranked according to the depth of their tasting profiles. The rankings range from “Wow, this is a great bourbon” to “Holy cow! This is in a league of its own!”

Does that sound good? Let’s dive in!

ABV: 45.5%

Average Price: $80

This whiskey is derived from a careful selection of bourbons from Kentucky, Indiana, and Tennessee. After the manual selection, the barrels are transported to New York. Here, they are mixed in small batches, each batch containing no more than five barrels. The blend is then proofed with limestone mine water from New York and subsequently bottled. The cost is justified by the precision and expertise involved in the process. It lies in finding prime barrels and proficiently combining them to create a superior end product.

Tasting Notes:

Nose: Raw pancake batter opens this one on the nose with sweet yet spicy mulled red wine next to orange rinds, soft vanilla pudding, and light mint waxiness — almost like a fresh candle.

Palate: The taste has a mix of marzipan next to dark chocolate and real maple syrup on the front before descending into soft notes of creamed vanilla honey, cherry compote, and orange-spiced tobacco layered into soft old oak.

Finish: The finish adds some more sweet spicy stewed cherry to that dark chocolate with layers of woody birch water cut with soft winter spice barks and more of that oaky tobacco.

Bottom Line:

Widow Jane’s extraordinary blends and single barrels are splendidly introduced in a manner that’s profound, delectable, and definitive. It’s a sipping whiskey that each time you revisit, offers something new. With the presence of cherry, chocolate, and orange, it makes for a phenomenal old fashioned.

ABV: 50%

Average Price: $83

This whiskey from Virginia offers a grain-to-glass experience. It’s prepared from locally sourced grains, specifically 70% corn, 20% rye, and 10% malted barley, all mixed with local spring water from the Shenandoah Valley. After a span of five years for maturation in Appalachia, a handful of barrels are batched together and proofed to 100 proof before the bottling process.

Tasting Notes:

Nose: The first impression is reminiscent of aged porch wicker combined with floral honey. Further exploration reveals hints of scorched orange and black tea leaves, all underpinned by a typical woody cherry and vanilla aura.

Palate: The taste deepens the honey impression while introducing notes of mild oak and cherry pie filling. There is a whisper of vanilla malt alongside mulled wine spices, the latter dominated by star anise, clove, nutmeg and cinnamon, complemented by a sprinkle of mace or cardamom.

Finish: The finale manifests as a dark chocolate wrapped espresso bean essence, followed by a gentle dried cranberry hint. This transitions into a suggestion of strawberry-rhubarb-walnut crumble accompanied by a scoop of vanilla malt ice cream, before reverting to the opening theme of old porch wicker, now intertwined with dark cherry tobacco and dry cedar bark.

Bottom Line:

This bourbon is a subtle surprise. Initially, it seems typical, providing a deep sense of familiarity, before leading you into rich wooden spices, vintage coffee houses and sweet malt treats that elevate it beyond the standard whiskey. This exceptional pour is worth your time and effort, best savored slowly.

ABV: 46%

Average Price: $85

Bib & Tucker represents an outstanding example of the magic of skilled blending with sourced whiskey. This Tennessee whiskey is a combination of 10-year-old whiskeys matured in the least charred barrels possible. It allows more interaction with the dried wood sugars compared to black charcoal filtration. Afterwards, the barrels are blended and their proof is reduced with soft Tennessee water.

Taste Profile:

Aroma: The initial sensation is of vanilla bean, embracing aspects of the pod, seeds, and essence, accompanied by nuances of spicy chewy tobacco, dry oak bordering on pine, and a faint echo of fresh corn husks.

Flavour: The palate notably maintains the creamy vanilla, as the corn husks turn dry and impressions of orange-infused dark chocolate mix with the spicy tobacco, kindling a hum on your palate.

Conclusion: The finale is elongated, exhibiting traces of the dry pine, and persistently echoing both the vanilla and dried corn husks.

Final Thoughts:

Bib & Tucker shines best here. This is a rich whiskey which sips very smoothly, offering a fruity, vanilla-dominated taste profile. Consequently, you can comfortably enjoy this neat, or incorporate it into your preferred whiskey-centric cocktail. However, I would recommend concentrating on the former, as Bib & Tucker’s 6-year variants are better suited for cocktail blending.

Alcoholic Volume: 55%

Average Price: $89

Old Bones stands out with their 10-year-old bourbon releases, yet this one is slightly different, being a late 2023 release. The bourbon originates from Bardstown, Kentucky, composed of 75% corn, 15% rye, and 10% malted barley mash bill. After 9 years of undisturbed aging, it’s then batched and bottled with a gentle touch of water.

Tasting Notes:

Nose: Expect classic Kentucky bourbon on the nose. It has a strong vanilla aroma balanced with the subtle scent of soft orchard fruits, cherry stewed with spices, and a hint of an old barrelhouse’s earthiness.

Palate: The palate is characterized by sweet and spicy tendencies, featuring dark cherries flavored with cinnamon syrup, complimented by a serving of vanilla sauce and shaved dark chocolate. An undertone of oily tobacco and cedar bark creates a unique tasting experience.

Finish: The finish emphasizes the tobacco and cedar, highlighting deep, woody winter spices, stewed fruits, and a hint of smooth vanilla.

Concluding Thoughts:

This relatively new release arrived unexpectedly, but managed to deliver an unrivaled bourbon-tasting experience. It encompasses all the desirable elements of a rich and delicious bourbon, with an extra kick that elevates its status beyond ordinary. For best results, try sipping it neat.

ABV: 47.5%

Average Price: $83

This whiskey was distilled at Castle & Key back in 2018. 200 of those barrels were hand-picked for this release to take a look back at the past two years of Blue Run and “reflect” upon the trials they brought and the successes they’ve had in making tasty whiskey.

Tasting Notes:

Nose: The fragrance begins with a clear note of sour yet slightly sugary cherry accompanied by butterscotch candy, gentle firewood, and a touch of pancake batter.

Palate: The pancake batter evolves into a pile of pancakes topped with butter infused with vanilla, maple syrup, and a few tossed nuts. This gives way to a herb garden filled with rosemary shrubs, fresh thyme, and a bit of piercing spearmint.

Finish: This savory element subsides through the mid-palate as a sprinkle of nutmeg rounds out the finish with traces of wood-like maple syrup and a final reiteration of that sour cherry.

Bottom Line:

This is another one that takes an extra step. The deliciously rich herbs and subtle winter spices blend perfectly on the palate, as the dessert-like elements bring a balance between a sweet, satisfying breakfast and an after-dinner liqueur. Serve this after a large meal and let its flavors envelop you. It’s sure to do wonders.

ABV: 47.65%

Average Price: $81

This new offering from Sazerac’s alternative distillery, Barton 1792 Distillery, has established itself as a standard annual release. The specific details about the whiskey are mostly kept as a secret, but it is known that the bourbon is given a finishing touch in Cabernet Sauvignon casks for a certain period before the processes of blending, proofing, and bottling take place.

Tasting Notes:

Nose: The initial scent carries notes of stone fruit and vanilla. Additional hints include the fragrance of brown-butter sugar cookies, the tartness of bright peaches straight from the tree, and the subtle odor of vintage, mellow oakiness infused with the earthiness of an old cellar.

Palate: On the palate, flavors transition into hints of cherry bark and juicy plums. This is complemented with sharp spices from mulled wine and the creaminess of vanilla. The taste of woody sassafras subtly progresses towards grape must with a slight presence of fruity yeasts.

Finish: The palate’s spices lead to notes of vintage boot leather and more of the soft oak. There’s also a hint of sweet potting soil. The finish is plummy, lush and darkly sweet with a faint hint of smudging sage lingering in the background.

Key Takeaway:

If you’re looking for a hidden gem, this is it. Frequently unnoticed on store shelves, this is a superb whiskey for pairing with food or appealing to wine enthusiasts. The red wine undertone beautifully complements the robust bourbon flavor. Enjoy it slowly and revel in discovering the subtle intricacies of its taste profile.

Afterwards, consider using it to create a Manhattan cocktail, it’s destined to be delightful.

Alcohol By Volume: 49%

Average Price: $83

This bourbon originates from Penelope’s popular four-grain bourbon. The whiskey is later re-casked into Spanish Vino de Naranja casks from Valencia, culminating in a delicate small-batch, proofed, and bottled product.

Tasting Notes:

Nose: Exhibits a gentle aroma of burnt orange and cinnamon toast, followed by subtle notes of cherry vanilla cream soda, chocolate chip cookies, and orange zest.

Palate: We experience a transition of orange zest into chunky orange marmalade upon tasting, accompanied by notes of buttery southern biscuits, warm mulled wine spices, moist brown sugar, and oily vanilla pods.

Finish: It concludes with a pleasing bitterness associated with the orange rinds and seeds, serving a hint of orange blossom alongside salted dark chocolate.

Final Thoughts:

This is a purposefully crafted pour that hits the mark. The presence of orange is unmistakable and resonating. It captivates with its vibrancy and playful feel, harmonized perfectly by the traditional bourbon notes amplified with the burst of orange taste. This makes it an excellent choice for creating an orange-forward old fashioned or simply relishing it over ice.

ABV: 40%

Average Price: $89

This bourbon is technically “flavored”, but it’s unlike any flavored bourbon you might have experienced before. It is Garrison’s Small Batch Bourbon which has been infused with Burleson’s Texas Wildflower Honey. The bourbon was stored in a steel tank, while the empty barrels were transformed into smaller wooden cubes and soaked in honey until completely honey-soaked. These cubes were then placed back into the steel tanks of bourbon, infusing the whiskey over an extensive period of seven months. The flavoring process in this case is more similar to additional aging than merely adding a sugary syrup.

Tasting Notes:

Nose: We start with a distinct bourbon whiff, combined with the scent of weathered leather, dry straw, and apple. This gives way to elderflower, lusciously ripe peaches and apricots, concluded by a dash of pure honey.

Palate: The honey note continues onto the palate providing a transition. It brims with wildflowers, essence of orange, cinnamon-laced buns sprinkled with a bit of pecan, and a honey drizzle finale that gives a creamy sensation.

Finish: The finish provides an equilibrium between the depth of honey and a clear bourbon hint. The flavors of cinnamon spice, dry pecans, and orange oils permeate into a pot laden with honey.

Final Thoughts:

This honeyed bourbon is perfectly balanced. The taste embodies a floral lightness complemented with deep, stormy bourbon undertones. The flavors in this pour sing in harmony making it an enjoyable and unique sipper for those looking for it.

ABV: 47.5%

Average Price: $87

This four-grain bourbon from Colorado starts its journey with traditional aging in new American oak for two years. Barrels that hit the right mark are chosen, batched, and re-filled into cognac casks for additional aging. When these barrels deliver the right flavor profile, the whiskey is transferred into a 50-year-old French oak foeder, a large barrel, where it rests before bottling. This foeder is never fully emptied, honoring the heritage of all the bourbon that passes through it year after year.

Tasting Notes:

Nose: The unique bouquet of this season features the essence of Earl Grey tea leaves subtly paired with champagne. Undertones of stewed plums and apples mingle with hints of Saigon cinnamon, freshly ground nutmeg, and allspice.

Palate: The taste profile is rich and lush, characterized by the thickness of apple butter and nuanced spices alongside impressions of charred cedar and apple bark. Underneath, luxurious flavors of rum-raisin, creamy eggnog, and a touch of pear come through.

Finish: The conclusion leaves a creamy and lush feeling, offering a bouquet of vanilla and nog combined with a hint of holiday cake-infused tobacco. Hints of cellar oak and a rich caramel sauce linger on the palate.

Conclusion:

This bourbon continues to broaden your taste experience. It offers unique and fresh flavors that blend well. It’s a drink to be savored slowly. Whether diluted with water or served over ice, take the time to smell and taste it again — this whiskey will consistently reward your persistence and efforts with superior quality.

Alcohol Volume: 59.11%

Typical Cost: $84

The latest offering from Barrell Craft Spirits is definitely a distinctive one. The whiskey contained in the bottle comprises a blend of Indiana bourbon (from five, six, and nine-year-old barrels) and Maryland bourbon (from five and six-year-old barrels). After blending, this whiskey is then re-casked into rum casks and Islay whisky casks, before being batched again and bottled at cask strength, completely unaltered.

Tasting Experience:

Aroma: Upon first sniff, the aroma is heavy with notes of bananas foster, peach cobbler, and blackberry crumble, layering in aspects of roasting herbs, smoky sage, aged cedar kindling, along with a rich undertone of vanilla-chocolate malted tobacco. Traces of Cherry Coke and Almond Joy can also be detected.

Taste: The taste is rich and opulent, opening with impressions of dark chocolate-covered espresso beans, candied orange peels, and candied almonds, complemented by black cherry soda, cream soda, plum pudding, and mincemeat pies lightly dusted with powdered sugar. The experience is beautifully rounded off by the arrival of dark and mildly smoked oak.

Finish: That smoky oak leads to pepper brisket fat and salted butter cut with cedar tobacco before veering toward blackberry pie and red currants swimming in dark chocolate with a faint whisper of fresh vanilla pods.

Bottom Line:

Keeping on the “palate expanding” train, this one is a must-have. The subtle notes of smoke that sneak into this one are just brilliant. It helps that the base whiskey is pretty amazing already but that finishing touch takes this from a 10/10 to an 11/10 easily. Sip it slowly and enjoy the ride over to Scotland via Kentucky.

ABV: 50%

Average Price: $83

The Remus Repeal Reserve has launched its seventh edition for 2023! This edition is crafted from a blend of Indiana bourbons from Ross & Squibb. The proportion of bourbons used in the blend is as follows: 6% is a 2007 21% rye bourbon, 26% is a 2013 21% rye bourbon, another 26% is a 2013 36% rye bourbon, 21% is a 2014 21% rye bourbon and the remaining 21% is a 2014 36% rye bourbon. After being batched, the whiskey is lightly diluted with water before bottling.

Tasting Notes:

Nose: The aroma is captivating with scents of pecan waffles slathered in salted butter and fresh maple syrup. Accompanying these notes are the scents of candied cherry, rum raisin, and apple cider spiced heavily with cinnamon. It also has a hint of fresh pipe tobacco along with creamy vanilla to complete the olfactory experience.

Palate: The silkiness results in a lush palate brimming with rum raisin, cherries soaked in brandy, cinnamon sticks steeped in mulled wine, Christmas cakes rich with walnuts, and a gentle touch of oakiness complimented by a sweet tobacco note.

Finish: The finish is pleasantly warm and bursting with cinnamon and creamy vanilla that lends an eggnog-like quality, lightly sprinkled with nutmeg and doused with salted caramel. A hint of peppermint candy cane emerges, underpinned by a deep sense of matured oak cellars.

Final Thoughts:

This bottle of bourbon is a necessity for any collection. It is exceptionally complex, fascinating, and extravagant. It encompasses everything one could possibly desire from an American whiskey and more. Savor it slowly or incorporate it into one of the finest whiskey cocktails your money can acquire.

ABV: 49.5%

Average Price: $89

This new release from Redwood Empire out in California is a very small batch — only 25 barrels — of good straight bourbon. The mash is super unique with only 51% corn supported by 45% rye, 2% malted barley, and 2% wheat. Those barrels rested until just right for batching, proofing, and bottling.

Tasting Notes:

Nose: The nose opens with a compelling mix of simmered red fruits combined with a potent yet warm spice mix. It’s finished off with hints of soft leather, cedar bark, mellow pipe tobacco, and a dash of cherry syrup.

Palate: The taste chemistry emphasizes the cherry with a rich clove, allspice, and cinnamon aroma. It then leads to a touch of grassy rye and buttery grits. The bouquet seems to be ensconced within an aged leather tobacco pouch and stored in a worn humidor infused with the scent of brandied cherries.

Finish: The conclusion provides a refined perception of classic bourbon, encompassed by a comforting touch of wooden spice, dark, simmered red fruit, and a deep velvety vanilla essence. A whisper of nutshell and tobacco can also be detected.

Bottom Line:

Redwood Empire has consistently delivered impressive releases. In the past six months or so, they’ve truly outdone themselves, producing standout products that are leaving a significant mark in the industry. Their bourbon is extraordinary, managing to elevate beyond the standard while still holding on to a nostalgic charm. It’s akin to revisiting your old home, but finding it wonderfully updated and improved.

Make sure to savour this bourbon slowly on a day when you have time to appreciate it. You won’t regret it.

ABV: 50%

Average Price: $89

Bainbridge Organic has been producing exceptional whiskey in Washington for a significant number of years. Their first attempt at creating bourbon is represented by this whiskey. The mash bill is a distinctive concoction of 60% heirloom corn, 25% ancient Triticale variety (a combination of rye and wheat), and 15% gentle white wheat blend. The whiskey is aged undisturbed for five years and six months prior to being batched and bottled.

Tasting Notes:

Nose: The initial scent carries a hint of aged corn husks that transitions to salted caramel confections dipped in rich dark chocolate, topped with dried lavender and charred orange.

Palate: The taste begins with a sweet palette of caramel and chocolate, subsequently leading to a vanilla-cherry ice cream flavor. This is combined with a superbly creamy sensation juxtaposed with subtle touches of verdant spices and brand-new oak barrels straight from the production line, infusing a sweet, freshly toasted wood nuance.

Finish: The grassy spice and toasted sweet oak dry the finish out as more cherry-vanilla creaminess balances out the finish with a hint of marmalade and cedar-infused scone on the very end.

Bottom Line:

This is a true hidden gem. You’ll probably have to be in the Pacific Northwest to source this. That said, it’s 100% worth seeking out as it’s perfectly balanced and delicious while offering a sense of place (that moment of cedar at the end will transport you). Just make sure to sip this one slowly and add water along the journey to let it bloom in the glass.

ABV: 53.55%

Average Price: $88

The bourbon produced by Kentucky Peerless is roughly five to six years of age, deriving from a single barrel that accentuates the true flavors of the grain. The spirit is then transferred to another barrel providing prominence to the rich, oak features. The final product, bottled at cask strength, showcases the exquisite combo of the bourbon and the deep oak aging process.

Tasting Notes:

Nose: The first aroma that greets your nostrils is that of salted butter, followed by gentle undertones of soft, subtle leather, and mild notes of vanilla bean. Other notes that become noticeable in the background are a hint of sweet toffee and freshly cracked walnuts that have a distinguishing dry aspect.

Palate: The flavor is reminiscent of an oak barrel, enriched with notes of woody spices like allspice berries, star anise, and cinnamon sticks. It features undertones of dry cherry tobacco leaves, salted caramel, and an exceptionally mild leather touch.

Finish: The taste evolves into a mid-palate filled with dark red fruits stewed in mulled wine spices, sweetened with a hint of fresh honey. The lingering aftertaste is akin to an old wicker chair, a distinct and unique cellar funk, enhanced with a dash of dried mint.

In Conclusion:

The Peerless offering stands as a top-notch product in their line, representing a unique take on the “double oak” concept without overwhelming the overall flavor with woodiness. This is a relatively warm pour, so water and ice could be used to properly appreciate its complex flavor profile. Worth mentioning is its potential for making a strong whiskey-led cocktail, particularly a Sazerac.

ABV: 56%

Average Price: $85

Wilderness Trail is viewed as the whiskey of choice for connoisseurs. Its High Rye Bourbon consists of 64% corn, 24% rye, and 12% barley grains, fermented with a unique Wildness Trail yeast through the sweet mash procedure. The whiskey ages for four years and nine months before it’s bottled unfiltered and minimally proofed.

Tasting Notes:

Nose: The scent carries a gentle hue of festive cake, blending brown spices, rich nuts, and dried fruits. Also present are hints of sweet oak, chocolate draped berries, and buttery biscuits.

Palate: The flavor carries a berry-jam-on-a-buttered-biscuit impression, tinged with winter spices, a dash of sweetened vanilla, and a gentle bite of chewable tobacco subtly freshened with winter mint. An elusive note of sage lies concealed in the backdrop.

Finish: The finale is lasting and warm, echoing the dark, jam-packed fruits as the smooth combination of vanilla and spice fills the mouth.

Conclusion:

This berry-rich whiskey is enticing to the palate and beckons for another glass. Slow sips along with a splash of water unfold layers of velvety creaminess, salty caramel, mixed with a hint of cafe mocha and dark, jammy berries.

ABV: 46.5%

Average Price: $81

In terms reminiscent of iconic Heaven Hill, this wheated bourbon — a base of 68% corn, 18% wheat and 14% malted barley — is distilled in contract. Aged for an unspecified timeframe, the whiskey is filled into only 15 Casknolia Pedro Ximenez sherry casks for every batch, marking as a genuinely small-batch bourbon. The fusion within these barrels is blended and finally softened with mild Kentucky limestone water before bottling.

Tasting Notes:

Nose: Fruit shines through on the nose with fresh raspberries mingling with strawberry jam, Bing cherries, and dried plums and apricots with a hint of leather and winter spice baking that fruit up.

Palate: The palate really embraces those fruits with a tart and sour vibe to the cherries and red berries while the leather leans raw and the spices lean toward cinnamon and tobacco with a caramel mid-palate.

Finish: The sweetness fades quickly as the finish continues with berries and spice while the cherry attaches to the tobacco and soft cedar on the end.

Bottom Line:

The fruitiness of this whiskey is so succinct and inviting that it makes this an excellent all-round sipper. The depth continues endlessly and will reward revisits and judicious mixing into whiskey-rich cocktails.

ABV: 52.05%

Average Price: $80

The exceptional whiskey produced by Starlight, a cherished craft-distilling brand based in Indiana, is an exquisite mixture of distilling and aging. The elixir is derived from a high-corn mash, gently spiced with rye and malted barley, and balanced with locally sourced water. The fiery spirit is then aged in new white oak Canton barrels for an approximate duration of four years before it’s transferred to meticulously selected Pineau des Charentes casks from France (a pleasantly light grape-flavored fortified wine) for its finishing period.

Tasting Notes:

Nose: The initial whiff is gentle sultanas drenched in brandy with a mild echo of a vintage cheese cellar. Further notes include oak beams, vanilla wafers sandwiched with floral honey, almond crescent cookies, powdered cinnamon, nutmeg, and an orange-clove marmalade with a subtle hint of a savory scone.

Palate: The palate extends the nose’s narrative with added dimensions of dark berry fruit leather, spiced holiday cakes adorned with dates, allspice, and a substantial touch of almond (possibly even some walnut). Accompanying these are elements of chestnut chutney balanced with orange, pear, sultana, and a generous quantity of winter spices. There is also a subtle nexus of caramelized dark ale subtly present beneath these flavors.

Finish: The end is a supple landing in softly spiced and dark fruity bourbon notes by way of a luxurious holiday cake soaked in brandy.

Bottom Line:

This is sold out for the moment. Hopefully, we’ll see another batch soon. If you can find a pour (likely at a great whiskey bar), get a double. This is so freaking tasty and delightful as a sipper that it could easily be ranked number one (that basically means that I’m really splitting hairs from this point on in the ranking).

ABV: 51%

Average Price: $89

The whiskey we’re going to talk about is a revival of a brand that fell into obscurity centuries ago. The revival is led by the new company established by Andrew Shapira from Heaven Hill alongside Pablo Moix and Peter Nevenglosky, under the banner of Rare Character Whiskey. This whiskey comes from six barrels of six-year-old whiskey, meticulously batched and bottled with a slight infusion of local Kentucky water.

Tasting Notes:

Nose: The initial scent presents a wonderful mix of fresh orange blossom and nasturtiums. This is coupled with a rich honeycomb aroma complimented by stewed plums with subtle hints of clove and allspice.

Palate: The palate is luxurious with a taste of salted caramel, cherry Dr. Pepper, and sticky toffee pudding accompanied by a generous helping of winter spice, salted toffee, orange zest, brandy butter, and dates soaked in black tea.

Finish: The finish conjures images of plum pudding with burnt sugars and orange tobacco delicately infused with anise and clove. These flavours are neatly rolled up with notes of wild sage and cedar bark and presented in old leather pouches.

Bottom Line:

This is quintessential Kentucky bourbon in every sense of the word. If you’re searching for the perfect Kentucky whiskey to savour or use as a cocktail base, look no further. This bottle is a must-have addition to your home collection. Complementing any occasion as an ideal slow sipper, this bottle is one you won’t regret investing in.

ABV: 55%

Average Price: $83

This is a high water mark of what standard Wild Turkey can achieve. The Russells select the “honey barrels” (those special barrels that are as much magic as craft) from their rickhouses for single barrel bottling. The resulting whiskey is non-chill filtered but is cut down slightly to proof with that soft Kentucky water.

Tasting Notes:

Nose: The aroma is a delightful blend of vanilla cream, infused with orange oils and a hint of toasted coconut. Spicy oak and a hint of butter cake lend depth, rounded off by the warming scent of winter spices and a hint of sour mulled wine.

Palate: The first taste reveals notes of marzipan and subtle dried roses, followed by the comforting sweetness of vanilla pods. Winter spices return and mingle with the unique taste of singed cherry bark.

Finish: The finish brings to mind an Almond Joy candy bar, but with a twist. Elements of cherry tobacco bathed in chili-infused dark chocolate provide a surprising taste journey, rounded off with a dash of salt, a hint of cedar dust and notes of aged leather saddles.

Verdict:

This Kentucky bourbon is everything you hope for – it’s easy-going without losing its complexity or detail. Sipping this whiskey slowly, perhaps over a large ice cube, is an absolute delight.

Alcohol by Volume (ABV):

53.5%

Average Price: $83

We’ve been graced with the arrival of Jack Daniel’s 12-year Batch 2! The base for this whiskey is a mash made of 80% corn, 12% barley, and 8% rye. The grains are processed on-site and mixed with cave water drawn from an on-site spring and Jack Daniel’s proprietary yeast and lactobacillus. The mash then goes through fermentation, followed by double distillation in large column stills. The resulting spirit is filtered through 10 feet of sugar maple charcoal produced at the distillery. The resulting whiskey is stored in new American oak barrels with a charred exterior and left to age in a warehouse. After 12 years, select barrels are chosen, batched, minimally proofed, and bottled.

Tasting Notes:

Nose: The initial impression is of vibrant and soft fruits, reminiscent of a pack of Starbursts. This is followed by notes of stewed prunes and figs, mulled wine spices, and the decadence of vanilla cookies soaked in brandy and dipped in salted caramel chewing tobacco.

Palate: The Starburst motif is amplified on the palate, with a full spectrum of fruity sweetness. A rich and velvety vanilla develops, guiding the taste buds towards flavours of charred orange and vanilla biscuits lightly coated in Nutella and tobacco.

Finish: The aftertaste sees the tobacco melding harmoniously with the creamy vanilla, accentuated by layers of dark chocolate, the heady aroma of an old barrel house, and the gentle smoky scent of autumn leaves bundled up in apple-infused tobacco leaves, all contained within an ancient cedar box.

Bottom Line:

It’s true that the cost will exceed the MSRP listed if you don’t make your move promptly. In the upcoming weeks, this whiskey will be released and retailed at this price, but then it’s projected to escalate up to around $500 per bottle.

This whiskey is definitely worth waiting in queue for. Presenting the finest Jack Daniel’s release and age-stated whiskey in recent times. Its exceptional quality positions it as a potential bourbon of the year already. If feasible, purchasing two is suggested as this batch isn’t expected to return till 2025.

The golden rum first hits shelves in Florida and California in late February 2024

MIAMI and LOS ANGELES, Feb. 20, 2024 /PRNewswire/ —

Crossfire Hurricane Rum,

the signature rum by The Rolling Stones, announced today that it has signed a national distribution agreement with

Southern Glazer’s Wine & Spirits

(Southern Glazer’s)—the world’s preeminent distributor of beverage alcohol.

Born from a pioneering partnership with Universal Music Group and Socio Ventures,

Crossfire Hurricane Rum will first enter the Florida and California markets with Southern Glazer’s

later this month, followed by a nationwide rollout.

Crossfire Hurricane’s proprietary blend of Caribbean rums from Jamaica, Barbados, and the Dominican Republic is a

fusion of three distinct rum-making traditions—creating a harmonious blend that seamlessly integrates time-honored distillation methods with contemporary flair.

The liquid is 40% ABV and boasts flavors of caramelized bananas followed by a gentle hint of tropical fruit.

This blend, a convergence of history, culture, and innovation, represents a distilled essence of the Caribbean’s finest rum-making legacies.

Mick Jagger, frontman of The Rolling Stones said,

“I’ve visited loads of rum distilleries in the Caribbean – I’ve been to the most rundown

and the most ancient ones in Barbados and Jamaica that are remarkably still running

on Victorian equipment. Very interesting to discover how rum is made and how it’s blended.”

The Stones’ love affair with rum began in the ’70s while recording their album “Goats Head Soup” in Kingston, Jamaica. The Caribbean’s boisterous energy and music took hold of the group over the decades and Mick Jagger and Keith Richards often locate themselves on the islands when the band is off the road. Inspired by the opening lyric of their hit song “Jumpin’ Jack Flash,” Crossfire Hurricane Rum embodies the essence of the Rolling Stones’ legendary journey, capturing the heart and soul of the Caribbean. Just like their music, it is a fusion of passion and adventure, with every sip telling a story.

Following Crossfire Hurricane’s debut in November 2023—which coincided with the legendary band’s “Hackney Diamonds” album launch and 2024 tour announcement—the brand has delivered record-setting sales online. Overseeing the company, John Fincher, Partner at Socio Ventures and Co-Founder of Crossfire Hurricane, has assembled a powerhouse leadership team built of top professionals from the spirits and beverage industry. Kyle Rivera and Ryan Stender are leading sales and marketing, respectively.

“Our mission is to deliver a premium rum brand that is world-class,” said John Fincher, Socio Ventures Partner and Co-founder of Crossfire Hurricane. “Through our relationship with Southern Glazer’s, we will now make Crossfire Hurricane available across the country, ensuring that aficionados and rock & roll fans everywhere can savor the experience and enjoy the band’s legacy for future lifetimes.”

Crossfire Hurricane Rum will benefit not only from Southern Glazer’s proven track record with building brands, but also its national scale, unmatched route-to-market capabilities, and industry-leading Proof® e-commerce platform to drive efficiencies and growth in Crossfire Hurricane’s business. The distribution plan entails a gradual state-by-state rollout across both retail and on-premise channels, supplemented by immediate nationwide online sales accessibility.

“Growing demand for premium rums makes it an exciting time to enter the category,” commented Mark Chaplin, Senior Vice President, Sales & Marketing for Southern Glazer’s Wine & Spirits. “We’re thrilled to bring Crossfire Hurricane by the Rolling Stones into our portfolio and to introduce the brand to our national network of trade and retail partners.”

The liquid elevates any cocktail, embodying all the qualities bartenders seek in a rum while also appealing to discerning spirit consumers. Rooted in rock & roll, the rum encapsulates the edgy and timeless spirit of the band. This precisely blended liquid contains rums perfectly aged for up to five years in charred oak barrels, giving it a golden hue and imparting a depth of complexity and character that makes it ideal to sip on its own or stand out in a wide variety of cocktails.

Blended abroad and bottled in the United States at The Point Distillery, nestled in New Port Richey, FL, Crossfire Hurricane Rum stands out for its modern and inventive spirit production. Their approach blends traditional distilling methods with contemporary techniques, setting a distinctive standard in the American craft spirits industry.

Crossfire Hurricane Rum is available online across the U.S. at crossfirehurricane.com powered by ReserveBar with the MSRP of $37.00. The product will arrive on shelves in Florida and California in late February 2024, followed by a nationwide rollout with Southern Glazer’s. Crossfire Hurricane reminds fans that no matter how you celebrate, rock & roll responsibly.

ABOUT SOUTHERN GLAZER’S WINE & SPIRITS: Southern Glazer’s Wine & Spirits is a leading distributor of beverage alcohol, committed to brand-building. The family-owned Company conducts operations in 44 U.S. states, the District of Columbia, and Canada. It also has brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. Southern Glazer’s advises all retail customers and adult consumers to responsibly market, sell, serve, and enjoy its products. You can find more information on www.southernglazers.com. Follow them on Facebook, Twitter and Instagram @sgwinespirits.

ABOUT CROSSFIRE HURRICANE: The Rolling Stones, an iconic rock band, present Crossfire Hurricane Rum – a carefully crafted rum aimed to redefine your palate and elevate your cocktail experience. As the Stones’ first-ever product, it allows fans to savor a taste of rock & roll. This rum combines aged ingredients and boasts flavors of caramelized bananas followed by tropical fruit. This output is made possible through a collaboration with Universal Music Group and Socio Ventures. You can buy Crossfire Hurricane at crossfirehurricane.com via ReserveBar for $37.00 USD. For additional updates, follow them on social media @crossfirerum.

ABOUT THE ROLLING STONES: In 1962, The Rolling Stones started playing gigs in London. The idea that a rock and roll band could last for five years, let alone over six decades, was seen as absurd. However, time and attitudes changed, and The Rolling Stones broke new grounds. Their influence on music history can’t be underestimated. With their recorded music sales at over 200 million, they are amongst the best-selling music artists of all time.

ABOUT SOCIO VENTURES: Socio Ventures is a venture platform developing a series of transformative beverage businesses for influential talent worldwide. Under the guidance of John Fincher, Socio Ventures provides global talent a comprehensive platform to grow their brand, from inception to acquisition. Visit https://hellosocio.com for more information.

ABOUT UNIVERSAL MUSIC GROUP: At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation, and entrepreneurship, UMG fosters the development of services, platforms, and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com.

PRESS CONTACTS:

Crossfire Hurricane Rum
Press@crossfirehurricane.com

Southern Glazer’s Wine & Spirits
Cynthia.hass@sgws.com

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SOURCE Crossfire Hurricane Rum

SNL Star Returns As The Brand’s Resident Vodka Seltzer Sommelier To Show You How To Keep It Tasty, No Matter The Situation

NEW YORK, Feb. 20, 2024 /PRNewswire/ — Today, NÜTRL Vodka Seltzer, the #2 spirits-based seltzer brand in the U.S.1, unveiled its new tagline and national campaign, “Keep It Tasty.” Reprising her role as the brand’s resident vodka seltzer sommelier, Saturday Night Live Star Chloe Fineman returns to show how NÜTRL keeps it real while consistently delivering great taste.

The campaign debuts with the ad titled “Photo Op,” featuring Fineman taking a group photo and not knowing what to do with her hands as she poses – an awkward moment that is all-too-familiar. Lucky for her, she’s handed a NÜTRL that serves as the perfect – and tasty – prop. With a mix of scripted and ad-libbed dialogue, Fineman delivers another comedic, yet relatable performance that sheds light on social situations while highlighting NÜTRL’s real, fruit-forward delicious taste.

“As someone who feeds off observational humor, it was especially fun to bring this character into sometimes awkward social settings that we can all instantly relate to,” Fineman said. “It’s been so fun to partner with NÜTRL to make light of these moments and remind everyone that life is more enjoyable when you keep it tasty.”

NÜTRL’s new “Keep It Tasty” campaign was developed in partnership with The Martin Agency and in collaboration with Fineman. The campaign consists of two 15-second hero spots, three 6-second videos, showcasing Black Cherry, Watermelon, Orange and Pineapple flavors from NÜTRL’s portfolio. This campaign will roll out nationally across streaming, digital, OOH, social, radio and retail throughout 2024.

“After a hugely successful 2023, we are excited to continue NÜTRL’s momentum with our new ‘Keep It Tasty’ campaign,” said Marisa Siegel, Vice President of Marketing at Anheuser-Busch. “The campaign, and Chloe, bring to life NÜTRL’s clever, and lighthearted personality all while communicating our undeniably great taste.”

NÜTRL Vodka Seltzer is made with ingredients including vodka, seltzer and real fruit juice – which delivers a refreshing taste in a variety of fruit-forward flavors fit for any occasion. To view NÜTRL’s spots, “NÜTRL Photo Op,” “NÜTRL Pineapple,” and more, visit NÜTRL’s YouTube page. For more information and where to find NÜTRL, visit www.nutrlusa.com and follow NÜTRL on Instagram @NUTRL.

About NÜTRL

NÜTRL is a vodka-based seltzer made with delicious ingredients: vodka, seltzer and real fruit juice. Light and refreshing with a delicious taste, NÜTRL is 100 calories, gluten free and has an ABV of 4.5%. NÜTRL is available nationwide in three variety pack flavors: Fruit Variety Pack, which includes Pineapple, Mango, Cranberry and Watermelon; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. In 2023, NÜTRL introduced two new flavors, Black Cherry and Orange, available in 4-packs.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. In the present, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognized beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light, along with many regional brands that provide beer drinkers with a choice of some of the best-tasting craft beers in the industry. Our commitment extends beyond brewing and into supporting the communities we call home, demonstrated by our responsible drinking programs, emergency drinking water donations, and industry-leading sustainability efforts. For more information, visit our website or follow Anheuser-Busch on LinkedIn,Twitter,Facebook and Instagram.

Media Contacts
Regina LoBiondo
Articulate on behalf of NÜTRL
nutrl@toarticulate.com

1 Circana Ending 12/31/2023

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SOURCE NÜTRL

If you noticed a ship gliding swiftly over the water in the latest iteration of the Discovery Channel series “Moonshiners”, you’re not mistaken.

The sailing ship in question is the schooner Argia, stationed in Mystic, and it prominently features in this episode on renowned rum runner Bill McCoy.

Several local individuals also make appearances: Stephen Jones and Robert McKenna, authors who have detailed McCoy’s narrative and worked together to create an Emmy-winning documentary about him; and James Brundage, the curator for the U.S. Coast Guard Museum which is situated at the Coast Guard Academy in New London. The Coast Academy is depicted in the episode as well.

“Moonshiners,” now in its 13th season, revolves around the life stories of individuals engaged in the illegal moonshine trade. This particular episode offers an exploration into historical figures associated with the alcohol industry.

McCoy was a rum runner during Prohibition (which was instituted 1920-33). McCoy sailed liquor from other countries, primarily the Bahamas, to the East Coast of America. He would stay at least three miles offshore, meaning just beyond the government’s jurisdiction. Other boats would then bring the bottles to shore. McCoy was known for not watering down the liquor he sold, hence the phrase “The Real McCoy.”

The TV show’s crew spent a week shooting in southeastern Connecticut in August, including a full day aboard the Argia. When an interview subject or narrator speaks about, for instance, McCoy’s ship or other vessels, the episode shows the Argia as an on-the-water visual example.

Amy Blumberg, captain and general manager of the Argia, said, “I’ve been around this kind of boat my whole life, different traditional ships, and a lot of times you’re part of filming and then it ends up … maybe the tiniest little snatch of the boat is in the finished project. In this, we were really featured, so that was exciting, and the crew was really featured.”

Blumberg said the Argia crew dressed as closely as they could to era-appropriate 1920s shirts and pants. And the TV cameras got all kinds of footage of the ship. They used a drone and, she said, “They got footage away from the ship. They got footage up close. They hung cameras down near the water line as the boat was sailing, and out on the head rig. And they had a camera up aloft.”

They captured close-ups of Captain Erick Jederlinic gazing out toward the horizon, as well as shots of Captain Jack Meyer.

Blumberg said it would have been ideal if the crew could have shot on McCoy’s real ship, Arethusa, but that’s been gone for almost 100 years.

All about McCoy

It makes sense that the TV people got in touch with McKenna and Jones for the episode; they know a lot about McCoy.

McKenna authored an insightful article about McCoy for WoodenBoat magazine. The article delved deep into McCoy’s life and career, focusing primarily on McCoy and his brother Ben’s journey from boat builders to rum runners. This article quickly rose in popularity among the magazine’s readership.

Later, Jones and McKenna collaborated to republish a book titled “The Real McCoy” under the aegis of Mystic-based Flat Hammock Press. This was alongside five other books that recounted tales of rum running during the Prohibition Era. Notably, Jones had also penned a manuscript called “The Actual McCoy.”

The duo did not just limit themselves to books but also ventured into documentaries. Their work, “The Real McCoy,” bagged five Emmy awards.

The “Moonshiners” episode sheds light on one of the critical aspects of their work – the implications and nature of Prohibition.

“Prohibition was just this really weird 13 years that people don’t quite understand. It wasn’t illegal to drink, but it was illegal to manufacture and transport alcohol. McCoy didn’t believe in the law … so he provided ways around it,” remarked McKenna.

McKenna’s filming took place around a week — experience included the Argia but also inside the prestigious Lyman Allyn Art Museum in New London.

McKenna stated the filming process was quite unobtrusive. It generally involved the producer interviewing him. With inconspicuous cameras and hidden microphones around, it felt more like a casual conversation than a formal shoot.

After viewing the final episode, McKenna expressed his satisfaction, commenting, “I thought they did a nice job with it. They compiled a lot of good information. … They were thorough in research — we provided them with substantial information, but they did a considerable amount on their own as well.”

He felt that the way they structured the episode — having two of the modern-day moonshiners who are regulars on the series tell the McCoy narrative and interlacing into those segments McKenna and the other historians talking about the history — was very effective.

k.dorsey@theday.com

To watch:

What: The “Moonshiners” episode “The Real McCoy”

Where: The Discovery Channel

When: 7 p.m. Tuesday

Also: Can be streamed at Discovery+, among other sites, and is available on demand

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