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Jim Koch Returns as CEO of Boston Beer Co.: A New Chapter for the Brewing Giant
Boston Beer Company founder Jim Koch is set to reclaim the CEO position after Michael Spillane announced his resignation to focus on personal matters. Spillane, who is 65, will officially step down on August 15 but will remain involved as a board member and will continue to offer advisory support until March 2026.
Koch, who founded the company in 1984 and served as CEO until 2001, has consistently been a key figure in the company. He currently holds the title of chairman and has remained actively engaged in investor presentations and public appearances. Despite being a publicly traded company, Koch has maintained significant control through a unique voting share structure.
Spillane previously served as a Nike executive and had been with Boston Beer for about 18 months, taking over from Dave Burwick amid challenges in the craft beer industry, where smaller breweries were consolidating due to declining demand. During his tenure, Boston Beer’s shares dropped by nearly 40 percent. However, the company reported a significant financial recovery in the first half of the year, with a 3.6 percent increase in net revenue and over a 30 percent increase in net income compared to 2024.
Boston Beer has expanded its offerings beyond its original Samuel Adams beers, now encompassing brands like Dogfish Head, Twisted Tea, Angry Orchard, HARD MTN DEW, and Truly hard seltzer, employing around 2,500 individuals, including about 500 in Massachusetts.
Cheers to Free Beer: One of America’s Favorite Brands Celebrates with Giveaways!
Miller Lite is marking its 50th anniversary with a giveaway of 50,000 free beers on August 1, coinciding with International Beer Day. Ann Legan, the vice president of marketing for the Miller family of brands, expressed that this celebration is not only a milestone for the brand but also a tribute to its loyal fans who have enjoyed "Miller Time" over the past five decades. The brand invites customers to raise a glass to both the past and future memories with Miller Lite.
On this special day, Miller Lite will distribute free beers at 450 bars across the United States. Beer enthusiasts can find their nearest participating location by visiting millerlite.com/find-celebration. However, it’s worth noting that some restrictions may apply depending on the state.
Additionally, at the Miller Lite Brewery in Milwaukee, attendees can witness a unique event where beers will be dropped from a large six-pack installation at 4:50 PM local time. The event will also be streamed live, allowing fans to participate from different time zones.
Health Alert: US Energy Drink Cans Mistakenly Filled with Vodka
Authorities in the United States have issued a warning regarding the Celsius energy drink after some cans were mistakenly filled with vodka. The U.S. Food & Drug Administration (USFDA) has particularly highlighted the Astro Vibe Blue Razz edition of the drink, urging consumers to check for the affected cans.
This unusual mix-up occurred when a packaging supplier shipped empty Celsius cans to the vodka seltzer brand High Noon, which then filled the cans with alcohol. As a result, High Noon is conducting a recall of its Beach Variety packs. Fortunately, there have been no reports of illnesses or adverse effects related to these products.
The recall specifically affects two production lots, details of which have been shared on the USFDA’s website. The contaminated products were shipped to retailers in regions including Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin, between July 21 and July 23.
The recalled High Noon packs can be identified with the retail code UPC 085000040065 and the following lot codes:
- L CCC 17JL25 14:00 to L CCC 17JL25 23:59
- L CCC 18JL25 00:00 to L CCC 18JL25 03:00
For the Celsius cans, the retail code is UPC 8 89392 00134 1, with lot codes:
- L CCB 02JL25 2:55 to L CCB 02JL25 3:11
The USFDA advises consumers to dispose of the Celsius Astro Vibe energy drink cans with these lot codes and not to consume the contents. It has reassured consumers that High Noon Beach Variety packs with different lot codes are safe to drink.
For further details, refer to the USFDA’s announcement on the recall here.
Vodka vs. Energy Drinks: Which Should You Choose?
Recently, a mix-up caused some vodka seltzers to be mistakenly packaged as energy drinks, creating a stir in the beverage industry. The confusion arose between High Noon, a popular vodka seltzer brand, and Celsius, known for its energy drinks. This incident has led to significant concerns regarding product labeling and consumer safety.
The situation came to light when a number of consumers reported that they had purchased what they believed were energy drinks, only to find that the cans contained vodka instead. This incident sparked a debate over how such a mix-up could happen, especially given the rigorous safety standards that manufacturers are expected to adhere to.
As the story unfolds, experts are weighing in on the implications of this mix-up, discussing how it highlights the importance of clear labeling in the food and beverage industry. They stress that consumers need to be able to trust that the products they purchase match the descriptions on the packaging.
In light of this event, both brands and regulatory bodies are being urged to review their processes to prevent similar incidents in the future. Observers hope that this will lead to stronger regulations surrounding product packaging and consumer safety, ensuring that all beverages are clearly labeled to prevent confusion.
High Noon Issues Recall on Vodka Seltzers Mislabelled as Celsius Energy Drinks
High Noon is issuing a recall for certain 12-packs of its vodka seltzers due to a labeling error that has caused some cans to be misidentified as Celsius energy drinks. This mix-up stems from issues with their shared packaging supplier.
The U.S. Food and Drug Administration (FDA) reported that the affected products were distributed in Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin from July 21 to July 23. In these packs, some cans were filled with High Noon vodka seltzer, but were labeled as CELSIUS® ASTRO VIBE™ Energy Drink in Sparkling Blue Razz flavor.
This situation has the potential to confuse consumers who might expect to be consuming a non-alcoholic energy drink, only to discover they have inadvertently purchased a spiked beverage. High Noon hard seltzers contain an alcohol content of 4.5% ABV.
The issue arose because Celsius and High Noon, while manufactured by different companies, use a shared third-party packaging supplier. In a statement, Celsius explained that the supplier mistakenly sent empty cans of the energy drink to High Noon’s production facility, which filled them with vodka seltzer and packaged them for distribution.
No illnesses or adverse reactions have yet been reported, and both companies are cooperating with the FDA on a response to ensure consumer safety. Celsius is urging customers to check lot numbers and can lid colors on their drinks, even if they did not purchase them as part of a variety pack.
Consumers who accidentally purchase the affected products are advised not to consume them and to reach out to High Noon Consumer Relations for guidance on refunds and next steps.
For more information on the recall, visit the FDA’s announcement here.
Sip and Savor: Exploring Cocktails and Mocktails from Wildfether Distilling in Haddonfield
In Haddonfield, New Jersey, Wildfether Distilling is making waves in the beverage scene, bringing innovative cocktails and mocktails to a town known for its dry restrictions. Founded by Tommy Alfinito, a whiskey enthusiast, the distillery has been operating for two years, which allowed them to recently bottle their own bourbon, rye, and single malt whiskeys.
Alfinito’s inspiration for opening Wildfether was not only his passion for whiskey but also the desire to create a unique cocktail lounge experience. The establishment thrives on producing everything in-house, from bitters and syrups to the spirits themselves. Seasonal cocktails keep the menu fresh—one example is the lychee keen, which mixes gin with lychee puree, lemon juice, simple syrup, and blended basil leaves.
Their signature martini, dubbed the Adults Only, features vodka, vanilla, orange liquor, grapefruit rosemary syrup, and fresh lime juice. Wildfether also caters to non-drinkers with mocktails, like the Shooter McGavin, which adds a twist to an Arnold Palmer with green tea, lemon juice, ginger, matcha, and club soda.
An interesting aspect of Wildfether’s operation is that they don’t serve food; instead, customers are encouraged to bring their own snacks from local eateries, promoting community support.
Alfinito took great care in maintaining the historic integrity of the building, which dates back to 1857, during its renovations. The name "Wildfether" holds a personal significance as it honors Alfinito’s late mother, Geri, who had a story connecting her to feathers.
The innovative spirit at Wildfether is evident not only in its offerings but also in its ability to function in a dry town without a liquor license due to their in-house production practices. For more information, visit Wildfether Distilling.
Discover Northern Michigan’s Top 2 Luxury Hotels: The Best Stays in Wine Country
The recent USA Today 10Best awards have recognized two Northern Michigan wineries as the top wine country hotels in the United States: the Inn at Black Star Farms and Chateau Chantal.
Taking the #1 position, the Inn at Black Star Farms is located in Suttons Bay on the scenic Leelanau Peninsula. This charming inn sits on a sprawling 160-acre estate, featuring a well-appointed tasting room and a restaurant, alongside vineyard trails perfect for hiking. The inn is popular among returning guests, thanks in part to its nightly hospitality hours that include wine tastings and small bites.
Chateau Chantal, situated on the nearby Old Mission Peninsula, claimed the #2 spot. This French-inspired B&B offers 12 suites renowned for their exceptional wine pairings and chef-prepared breakfasts. Visitors enjoy stunning views of Grand Traverse Bay and easy access to the surrounding vineyards and walking trails.
In total, 20 wine country hotels across the U.S. were nominated in this contest, with USA Today encouraging voters to choose their favorite destinations for a relaxing getaway among the vineyards. The two Michigan inns stood out despite competition from luxurious properties in California and Oregon.
For more details on the winning hotels, visit the full list on USA Today’s website.
Temecula In Bloom: Embracing the Rosé Renaissance in Southern California’s Wine Country
Temecula Valley is experiencing a renaissance in wine production, particularly known for its bold Mediterranean varietals and vibrant rosé wines. Nestled in Southern California, just north of San Diego, this warm-climate American Viticultural Area (AVA) has been developing its winemaking scene since the late 1960s, achieving official AVA status in 1984.
The region’s history with agriculture dates back to the Spanish missionaries and Mexican rancheros of the 18th century, but modern winemaking began with pioneers like Cilurzo Vineyards and Brookside Winery, followed by influential families such as the Callaways and Harts. Today, Temecula Valley is home to over 40 wineries, many family-owned, gaining respect for its Mediterranean varietals and elegant rosés.
Geography and Climate
Temecula Valley’s landscape is defined by a bowl-shaped depression located between the Santa Ana Mountains and the Palomar and San Jacinto ranges. The elevation of vineyards typically ranges from 1,000 to 1,600 feet, providing varied terrain that benefits from cool Pacific Ocean air. This air helps to moderate daily temperatures, essential for preserving grape acidity.
The region enjoys a Mediterranean climate characterized by hot, dry summers and cooler evenings. Such conditions, coupled with low humidity and limited rainfall, create ideal circumstances for organic vineyard management. The diurnal temperature shift encourages the development of flavorful yet refreshing wines, particularly well-suited for varietals such as Syrah, Grenache, Sangiovese, and Vermentino.
Soils
Temecula’s soils are diverse, primarily comprising sandy loam on valley floors, which warms quickly and drains well, alongside clay-rich subsoils that retain moisture. Hillsides are typically dominated by decomposed granitic soils that promote deep root systems, well-suited for drought-resistant Mediterranean grapes.
Selection of Temecula Rosé Wines
Here are twelve recommended rosé wines that showcase the region’s emerging talent:
- Bottaia Winery 2023 Blush (13% ABV, $45): Elegant and layered with flavors of strawberries, melon, and citrus.
- Bottaia Winery 2023 Rosé Spumante (13% ABV, $50): A sparkling blend with notes of raspberry and citrus.
- Ponte Winery 2024 Pas Doux Rosé (13.5% ABV, $35): A drier style with floral notes and a tangy finish.
- Ponte Winery 2023 Bubbly Rosé (13% ABV, $35): A sweet sparkling option with fruity aromas.
- Wilson Creek Winery 2023 Rosé of Cinsault (12.6% ABV, $46): A bone-dry rosé featuring raspberry and citrus notes.
- Cougar Vineyard & Winery 2023 Rosa del Vignato (13.8% ABV, $26): Tangy with hints of strawberry and herbs.
- Leoness Cellars 2024 Dry Rosé (14.1% ABV, $32): Dry and crisp with flavors of rhubarb and strawberry.
- Churon Winery 2023 Ruby Rosé (12.6% ABV, $33): Rich in aroma with a robust, fruit-forward character.
- South Coast Winery 2024 Vineyard Rosé (13.3% ABV, $16): Value-driven and refreshing with watermelon and cherry notes.
- Altísima Winery 2024 Coqueta (12.9% ABV, $44): A bold rosé with intense notes of cherry and hibiscus.
- Robert Renzoni Vineyards 2023 Lyric Rosé (11.3% ABV, $34): Elegant and silky, reflecting Italian winemaking tradition.
- South Coast Winery 2023 Vineyard Rosé Sparkling (12.8% ABV, $29): Offers bright fruit notes and a refreshing finish.
Temecula Valley is proving to be a noteworthy contender in the wine industry, blending a favorable climate, innovative viticulture, and passionate winemakers to produce a range of wines that are gaining national acclaim. These rosés, with their flexibility for food pairings, are perfect for enjoying during the warm summer months.
Is Gen Z Redefining Wine Culture? Exploring the Shifts and Trends
Gen Z has often been a convenient target for criticism, blamed for the decline of various societal trends, including fashion choices and basic social etiquette. Recently, the wine industry has found itself in the crosshairs, with accusations that this generation is destroying wine culture. Characterized as health-conscious and financially concerned, Gen Z seems to be gravitating away from wine, opting instead for alternatives like hard seltzers and cocktails.
However, are they truly the culprits behind wine’s downfall, or merely part of a larger cultural shift? While some statistics indicate that younger adults drink less alcohol compared to their predecessors, recent research suggests that Gen Z’s relationship with alcohol, including wine, is complex. This generation is not so much drinking less as they are drinking differently—prioritizing specific occasions over habitual consumption.
Ting Ting Shi, a sommelier, notes that for many young drinkers, wine isn’t yet an automatic choice for socializing. The vast array of beverage options available today can create a sense of choice overload, making it difficult for wine to stand out as an inviting option. Moreover, Gen Z has grown up in an environment where health consciousness is prevalent, leading to more intentional drinking habits focused on moderation and mindfulness.
Economic factors also play a significant role; this generation tends to be more cost-conscious. The wine industry has been attempting to appeal to younger audiences by shedding its elitist image. Even so, price sensitivity remains a major influence on drinking preferences among Gen Z.
Despite these challenges, it’s important to recognize the potential for a developing appreciation among Gen Z for wine. With time, as they gain experience and financial stability, their interest in wine may deepen. Notably, Gen Z has been exposed to a more advanced wine culture than previous generations, being raised by parents who enjoy wine.
As younger drinkers navigate the wine landscape, they seek patience and understanding from older generations, who they feel can sometimes be harsh or elitist. While there’s a misconception that wine culture is on the verge of collapse, in reality, Gen Z may contribute to a more responsible drinking culture, fostering values around quality and sustainability.
In light of these dynamics, it is plausible to conclude that rather than destroying wine culture, Gen Z might actually help to redefine and rejuvenate it.
Introducing the New Wine, Watches & Whiskey Channel on STIRR!
July 30, 2025 (Los Angeles, CA) — Cannella Media DTC has launched Wine, Watches & Whiskey, a new ad-supported streaming channel available on STIRR. This channel offers viewers a curated exploration of wine, spirits, and luxury watches, allowing audiences to enjoy high-quality lifestyle content without a subscription.
Steve Schachter, SVP of Distribution & Business Development at Cannella Media DTC, stated, “Wine, Watches & Whiskey creates a destination for viewers who appreciate craftsmanship, heritage, and elevated experiences. Partnering with STIRR helps us deliver this vision to a larger audience while ensuring a premium, brand-friendly environment.”
The content on Wine, Watches & Whiskey is designed to cater to the interests of a passionate audience. It features documentaries, tasting sessions, and behind-the-scenes access to vineyards and distilleries, all focused on the artistry and skill involved in creating exceptional products. This aligns perfectly with STIRR’s strategy to provide programming that reflects viewers’ interests.
“At STIRR, we recognize that today’s audiences desire more than simple entertainment; they seek engaging content that resonates with their passions,” Schachter added. The STIRR platform is dedicated to fostering engaged communities and offers viewers unique ways to connect with content creators and fellow enthusiasts.
Cannella Media DTC has a proven track record of launching niche channels. In 2024, it introduced RVTV on STIRR, which catered to outdoor recreation enthusiasts. The success of RVTV highlighted the demand for carefully curated content in specific categories. Wine, Watches & Whiskey builds on this momentum by focusing on the thriving markets for premium wine, craft spirits, and luxury watches.
The channel provides brands in these sectors with an innovative platform for storytelling and long-form content that goes beyond conventional media constraints. It offers marketers an opportunity to reach a dedicated, high-intent audience without the compliance challenges typically found in traditional television.
About STIRR
STIRR is a free streaming service that offers a variety of live, on-demand, and linear channels across connected devices. It aims to foster engaged communities and redefines streaming by inviting audiences to participate in shaping their viewing experiences.
About Cannella Media DTC
Cannella Media DTC is a performance-driven media agency experienced in scaling direct-to-consumer brands across television, streaming, digital, and audio platforms. The company operates several content channels, including Wine, Watches & Whiskey and RVTV, and manages significant performance media investments.
Explore more about STIRR: www.stirr.com
Learn about Cannella Media DTC: Cannella Media DTC