Ahead of the much-anticipated season 14 revival of King of the Hill on Hulu, a brewery in San Antonio, Texas, is making the show’s fictional "Alamo" beer a reality. Alamo Beer Co. has partnered with Hulu to create this brew, intended for release before the premiere on August 4.

Previously, only the show’s iconic characters—Hank, Dale, Bill, and Boomhauer—could enjoy the fictional beer on-screen. Now, fans will have the opportunity to taste it for themselves, especially those living in Texas where it will debut first.

Eugene Simor, the founder of Alamo Beer Co., confirmed the beer’s development, stating, "It’s real…We’re just trying to finalize when the actual date will be for release." Those who attended a sneak peek of the revival at the ATX TV Festival in May were fortunate enough to sample the "easily chuggable" beer.

The new Alamo beer is set to hit store shelves in July or August, allowing fans a chance to enjoy it just before the revival of the show. The upcoming season promises to follow the Hill family years after we last saw them, with Hank and Peggy now retired and navigating a transformed Arlen, while their son Bobby, now 21, experiences life as a chef in Dallas.

For more details, check out the original article from the Express-News. King of the Hill‘s season 14 revival will stream on Hulu starting August 4.

“Saturday Night Live” star Colin Jost is embracing a new partnership with Blue Moon, the beer brand that has made him its first celebrity ambassador. To kick off the campaign titled "Nothing Outshines a Blue Moon," Jost is giving back to his Staten Island community by offering free beers at his favorite local bars.

On June 24, adults 21 and over can get one complimentary Blue Moon beer at Jody’s Club Forest and O’Neill’s Restaurant & Bar from 6 p.m., and at The Kettle Black starting at 7 p.m. The events are subject to availability, and attendees may even have the chance to see Jost make a surprise appearance.

In addition to the giveaways, Jost has co-written and stars in two new commercials for the brand. One spot, “Orange & Son,” features him having a conversation with animated oranges regarding the beer’s signature orange slice, while the other, “Zoom In,” uses humor to focus on the beer as the camera nearly crops out Jost himself.

This partnership highlights Blue Moon’s “Made Brighter” initiative, which aims to differentiate the beer in a competitive summer beverage market. Jost, a Staten Island native who has been part of "SNL" since 2005 and co-host of the "Weekend Update" since 2014, is excited about this new role representing a brand he enjoys.

The Beer Store has announced a new wave of closures, with nine locations set to shut down on August 24, bringing the total to 40 stores closing in the coming weeks. This decision follows earlier closures scheduled for July 6, July 20, and August 10, as well as five locations that were recently closed on June 15.

Ozzie Ahmed, vice president of retail at The Beer Store, stated that closing a retail store is never an easy decision and highlighted the importance of these stores and employees in the community. He pointed to the changing alcohol marketplace in Ontario as a significant factor in their decision to modernize operations and focus on efficiently selling beer and managing recycling services.

The specific locations closing on August 24 include:

• Toronto — 772 The Queensway
• Toronto — 720 Spadina Avenue
• Scarborough — 1089 Kingston Road
• Richmond Hill — 8825 Yonge Street
• Bothwell — 160 Oak Street
• Blind River — 115 Causley Street
• Garson — 3098 Falconbridge Hwy.
• Manotick — 1160 Beaverwood Road
• Powassan — 760 Main Street
• Atikokan — 711 Mackenzie Street East

The rapid expansion of Ontario’s alcohol sales to include convenience and grocery stores selling beer, with the exception of spirits, has significantly impacted The Beer Store’s business model and has led to these closures.

More than 150 independent breweries in New Jersey are gearing up for the inaugural New Jersey Craft Beer Week from July 13 to 20, a statewide initiative aimed at boosting visibility and support for the craft beer industry.

Organized by the Brewers Guild of New Jersey, this campaign will include a variety of events such as tap takeovers, trivia nights, food trucks, and live music at breweries across the state, including North, Central, South Jersey, and the Jersey Shore. The Guild, representing policy interests of independent breweries and brewpubs, unveiled this initiative as their first coordinated public campaign to promote the state’s often underestimated craft beer scene.

New Jersey, despite housing numerous breweries, ranks low in brewery count per capita and beer consumption. These statistics highlight an opportunity for growth and awareness in a state that is currently lagging behind in both access to and knowledge of its craft beer offerings.

The timing of this campaign comes as the industry is emerging from a challenging period characterized by rising operational costs and regulatory hurdles related to the COVID-19 pandemic. Since 2019, New Jersey has seen a decline in the number of breweries, dropping from around 180 to roughly 150, with a significant number of closures occurring since mid-2020.

The craft beer industry in New Jersey saw initial growth following the state’s law changes in 2012, which allowed more extensive production and distribution for microbreweries and brewpubs. However, the industry faced setbacks in 2019 due to new regulations imposed on breweries by the state’s Division of Alcoholic Beverage Control (ABC), which introduced restrictions on events and food sales as a way to appease full retail license holders like bars and restaurants.

As advocates for local breweries noted the struggles posed by these restrictions, recent legislative changes have begun to ease regulations, allowing breweries more flexibility in operations and promoting local craft beer enjoyment.

The New Jersey Craft Beer Week aims to reconnect locals with breweries in their communities, encouraging residents to explore the craft beer offerings available right in their own neighborhoods. The Guild hopes this event will be the catalyst for rediscovering the state’s vibrant craft beer landscape, with specific launch events at various participating locations on July 13.

For more information about New Jersey Craft Beer Week, including a listing of participating breweries and events, you can visit the Brewers Guild of New Jersey.