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A hot Kentucky whiskey brand is being acquired by the second-largest beer maker in the U.S.

**Breaking Tradition: Major Beer Company Acquires Kentucky Distillery**

In an unexpected turn of events, Molson Coors, the renowned beer maker, has made a surprising move by purchasing Blue Run Spirits, a Kentucky-based distillery. The announcement, made on Tuesday, took the industry by storm, signaling a significant shift for both the beer and spirits markets.

Blue Run Spirits had previously unveiled plans to construct a groundbreaking $51 million distillery in Georgetown’s Lanes Run Business Park. The design of this innovative facility was to be led by the same firm responsible for Google’s headquarters. Despite the acquisition, these plans will remain intact, and the distillery is still expected to open its doors in 2025.

Jim Rutledge, a Bourbon Hall of Famer and the brand’s distillery consultant, will continue his association with Blue Run. This retention of key personnel reinforces Molson Coors’ commitment to maintaining the brand’s values and heritage.

The exact purchase price for Blue Run Spirits has not been disclosed. Nevertheless, the acquisition represents a significant move by Chicago-based Molson Coors, the second-largest brewer in the U.S. with over $10 billion in annual sales. Known for Coors Light, Miller Lite, and many other popular alcohol brands, Molson Coors has been actively expanding beyond its beer roots.

Michelle St. Jacques, Molson Coors’ Chief Commercial Officer, stated, “Molson Coors has been on a journey to broaden beyond our beer roots and build powerful brands in growing categories, and Blue Run joining us is an exciting next step as we establish Coors Spirits Co.”

Launched in October 2020, Blue Run Spirits quickly gained traction as a hot whiskey brand. Each individual release achieved remarkable sales, with bottles selling out within minutes. Notably, their releases have consistently garnered awards in spirits competitions, solidifying their reputation as a quality whiskey producer.

Blue Run Spirits is famous for its butterfly medallion-adorned bottles, which have become a symbol of their brand. Currently available in 31 states and online, Blue Run Spirits plans to expand its reach and augment its whiskey portfolio with three new releases scheduled for the late summer/fall season.

This acquisition positions Blue Run Spirits as an integral component of the newly established Coors Spirits Co., an expansion of Molson Coors’ existing spirits business. Shaylyn Gammon, an up-and-coming talent in the spirits industry, will serve as whiskey curator for Coors Spirits Co., while Blue Run’s co-founder and CEO, Mike Montgomery, assumes the role of Vice President.

David Coors, executive chair of Coors Spirits Co., will continue to lead Molson Coors’ full-strength spirits strategy and business development. Notably, Molson Coors ventured into the spirits market just last year with the introduction of Five Trail Blended American Whiskey, followed by the launch of Barmen 1873 Bourbon in 2022.

Mike Montgomery, expressing his gratitude, stated, “Since launching Blue Run, we have always strived to do things a little differently to truly embrace today’s younger, more diverse generation of whiskey drinkers. We are humbled by how the whiskey community has embraced our vision and that Molson Coors wants to join and support us in this journey.”

The acquisition of Blue Run Spirits marks the fourth major sale within the distillery industry in recent years. In March 2022, Bardstown Bourbon Co. was sold to Pritzker Private Capital, followed by their acquisition of Green River distilling in Owensboro just three months later. In October 2022, Wilderness Trail Distillery in Danville, the 14th largest in the world, was sold to Campari Group for a staggering $600 million.

Molson Coors’ bold move to acquire Blue Run Spirits underscores the rapidly evolving landscape of the alcoholic beverage industry. This unexpected partnership between a major beer company and a distinguished distillery symbolizes the drive to adapt and diversify in an ever-changing market. As Blue Run Spirits prepares to take its place within Coors Spirits Co., we can anticipate further innovation and growth from this groundbreaking collaboration.

August 8, 2023 liquor-articles

A hot Kentucky whiskey brand is being acquired by the second-largest beer maker in the U.S.

A surprising acquisition has taken place in the alcohol industry. Molson Coors, known for its popular beer brands, has announced its purchase of Blue Run Spirits, a Kentucky-based distillery. Blue Run had previously announced plans to build a cutting-edge distillery in Georgetown, with a design by the same firm that worked on Google’s headquarters. The distillery is set to open in 2025 and will proceed as planned under the new ownership.

One notable aspect of this acquisition is that Blue Run will maintain its association with Bourbon Hall of Famer Jim Rutledge, who will continue to serve as the brand’s distillery consultant. This ensures that the expertise and quality that Blue Run is known for will remain intact. The purchase price for Blue Run has not yet been disclosed.

Molson Coors, based in Chicago, is the second-largest brewer in the U.S., with a portfolio that includes famous brands like Coors Light, Miller Lite, and Blue Moon Belgian White. This acquisition signifies Molson Coors’ desire to expand beyond its beer roots and establish a presence in the spirits market. The company is launching Coors Spirits Co., with Blue Run joining as one of its brands.

Blue Run has quickly gained popularity since its launch in October 2020. Its limited releases have consistently sold out within minutes, and the brand has already garnered numerous awards in spirits competitions. Three new releases from Blue Run are slated to launch later this year.

The whiskey brand is best known for its distinctive bottles featuring a butterfly medallion. Currently available in 31 states and online, Blue Run has made a significant impact on whiskey enthusiasts across the country. The acquisition by Molson Coors will undoubtedly provide the resources and reach necessary to further grow the brand.

Coors Spirits Co.’s whiskey curator, Shaylyn Gammon, will oversee Blue Run’s whiskey production. Meanwhile, Blue Run co-founder and CEO Mike Montgomery will take on the role of VP within Coors Spirits Co. David Coors will continue to lead Molson Coors’ spirits strategy and business development as the executive chair of Coors Spirits Co.

Molson Coors made its foray into the spirits market in 2021 with the introduction of Five Trail Blended American Whiskey. In 2022, they launched Barmen 1873 Bourbon. The acquisition of Blue Run represents the company’s ongoing commitment to diversifying its product portfolio and appealing to a broader consumer base.

Mike Montgomery, Blue Run’s co-founder and CEO, expressed gratitude for the support and recognition the brand has received from the whiskey community. He sees Molson Coors’ involvement as an opportunity to continue Blue Run’s journey of innovation and appeal to a younger, more diverse generation of whiskey drinkers.

This acquisition marks the fourth major sale in the spirits industry within the past two years. Bardstown Bourbon Co. was sold to Pritzker Private Capital in March 2022, followed by Bardstown Bourbon Co.’s purchase of Green River distilling in June 2022. In October 2022, Wilderness Trail Distillery in Danville, one of the world’s largest distilleries, was acquired by Campari Group for $600 million.

The Blue Run acquisition showcases the ever-evolving nature of the alcohol industry. Established beer companies like Molson Coors are recognizing the potential for growth in the spirits market and are actively seeking opportunities to expand their offerings. As the consumer base continues to diversify, we can expect more unexpected acquisitions and collaborations in the alcohol industry.

August 8, 2023 beer-articles

Find out how your favorite wine can generate income by clicking here to learn.

returns? AZ: Right now, Bordeaux wines are performing exceptionally well in the market. This is due to a combination of factors, including increasing global demand and limited supply. Bordeaux has always been regarded as the pinnacle of fine wine, and collectors and investors continue to seek out these prestigious bottles. Other regions that are showing strong returns include Burgundy, Champagne, and Napa Valley. These regions have their own unique characteristics and produce wines that consistently receive high scores from critics, making them highly sought after in the market. MK: How important is storage and provenance when it comes to investing in wine? AZ: Storage and provenance are two crucial factors to consider when investing in wine. Proper storage conditions are essential to maintaining the quality and value of the wines over time. Factors such as temperature, humidity, and light exposure can greatly impact the condition of the wine and ultimately its investment potential. Investing in a professional storage facility or cellar management service is highly recommended to ensure optimal conditions for your wine collection. Provenance refers to the wine’s origin and history. It’s important to ensure that the wine you are investing in has a reliable and documented chain of custody, from the winery to your possession. This helps establish the authenticity and quality of the wine, which can greatly impact its value in the market. MK: How does Vinovest make wine investing accessible to a wider audience? AZ: Vinovest is built on the belief that everyone should have the opportunity to invest in wine, regardless of their net worth or level of knowledge. We have simplified the process of wine investing by offering a seamless digital platform that handles all aspects of the investment journey. Our team of experts curates a portfolio of investment-grade wines from around the world, taking into account factors such as provenance, storage conditions, and market performance. We handle all logistics, including storage, insurance, and selling the wine when the time is right. Through our innovative fractional ownership model, investors can own a diversified portfolio of rare wines and whiskeys with as little as $1,000. This allows for greater accessibility and flexibility in the wine investment market. MK: What advice do you have for someone who is new to wine investing? AZ: My first piece of advice would be to educate yourself about the basics of wine investing. Understand the different regions, varietals, and vintages that are highly regarded in the market. Familiarize yourself with key wine critics and their scoring systems, as this will help you gauge the quality and potential value of a wine. It’s also important to set clear investment goals and establish a budget that you are comfortable with. Consider working with a platform like Vinovest that can provide guidance and support throughout your wine investment journey. And finally, be patient. Wine is a long-term investment that requires time for the wines to mature and appreciate in value. Don’t expect immediate returns, but rather focus on building a diverse and well-curated portfolio that will yield rewards over time. MK: Thank you, Anthony, for sharing your insights on wine investing. It’s fascinating to see how wine can be a viable asset class and a way to combine passion with financial growth. AZ: My pleasure, thank you for having me. Wine truly is a unique and rewarding investment opportunity, and I’m excited to be a part of making it more accessible to wine lovers and investors alike. Cheers!

Title: Unveiling the Delicious World of Wine Investing: A Vinovest Perspective

Introduction:

Welcome to the captivating world of wine investment, where the perfect blend of passion and profit awaits. In this blog post, we will explore the unique returns and strategies that Vinovest clients have experienced. So grab a glass of your favorite vintage and embark on this exciting journey with us.

The Stars of the Show: Burgundy and Champagne

The answer to the question “Which wines offer the highest returns for Vinovest clients?” can be summed up in two words: Burgundy and Champagne. These iconic regions have delivered exceptional performance over the years, with top Burgundy wines witnessing an impressive growth of 704% since 2004, closely followed by top Champagnes at 539%. These figures are nothing short of remarkable.

Cycles of the Wine Industry:

Similar to any market, the wine industry operates in cycles. While Burgundy and Champagne have experienced skyrocketing growth in recent years, they are currently undergoing a phase of performance cooling, which can be seen as a natural price correction. As a result, other regions such as Tuscany and Bordeaux have emerged as top performers in the present year, providing opportunities for lucrative investments.

The Art of Patience: Maximizing Returns

One of the key principles that Vinovest imparts to its clients is the importance of patience. Fine wine investment is a long-term endeavor, not designed for those seeking short-term gains. The value of fine wine typically appreciates the most as it nears maturity. The moment a wine enters its peak maturity window, demand soars while supply diminishes, resulting in substantial returns for investors.

Let’s take the example of the 1997 Domaine Anne Gros Richebourg Grand Cru, an exceptional Burgundy wine. In 2017, its price had increased by a respectable 74.1%. However, by the beginning of this year, the price had skyrocketed by a staggering 595%, as the wine approached maturity. Those who held onto this wine were undoubtedly rewarded, while those who sold prematurely may be ruing their decision.

Understanding the Risks of Selling Early:

Selling wine before it matures invites a range of challenges. Young wines often have higher supply and lower liquidity, leading to increased competition among sellers. By exercising patience and waiting for the wine to mature, investors significantly enhance their chances of maximizing returns. Life circumstances may prompt individuals to consider selling prematurely, but it is essential to weigh the potential consequences and evaluate the best course of action.

The Delight of Wine Consumption:

At Vinovest, we understand that wine is not solely an investment asset but a passion to be savored. Many wine enthusiasts utilize Vinovest as a natural extension of their interests. We have encountered countless individuals who express the desire to earn sufficient returns to cover the cost of their wine consumption.

It is worth noting that our clients fully own the wines in their portfolios. While Vinovest is an investment platform, we gladly offer the option to have the wines delivered to their doorsteps, enabling them to experience the joy of tasting their own portfolio firsthand. Our commitment is to provide a holistic wine investment experience that combines the best of both worlds.

Conclusion:

As we conclude this enriching adventure through the world of wine investing, we hope you have gained valuable insights into the potential returns and strategies employed by Vinovest clients. Remember, investing in wine is a journey that rewards patience, expertise, and a genuine love for the art of winemaking. So, if you’re ready to raise a glass to the tantalizing possibilities of wine investment, navigate to vinovest.co and embark on your own vinous odyssey today. Cheers!

August 8, 2023 Wine

Once ‘left behind,’ Whiskey Row has transformed into the tourism gem of downtown, illustrating its remarkable changes.

A Tale of Resilience: The Revival of Whiskey Row in Downtown Louisville

Picture this: twenty years ago, Whiskey Row in downtown Louisville seemed like a forgotten relic of the past. The once bustling stretch of historic buildings, dating back to the 1800s, stood empty and desolate. Boarded windows covered the vacant buildings that were once a proud testament to bourbon heritage. Main Street, once a gateway for Kentucky’s distilleries to ship their barrels of bourbon worldwide, now seemed like a ghost town.

Fast forward to the present, and the scene couldn’t be more different. Today, Whiskey Row is one of the busiest areas in downtown Louisville. Restaurants, shops, and a hotel have brought new life to the once empty historic buildings with their beautiful cast-iron façades on the north side of the 100 block of West Main Street. The recent opening of the entertainment venue, social hall Number 15, was the final piece in a puzzle that took almost two decades to complete. Throughout the journey, Whiskey Row endured multiple challenges, from the Great Recession to a devastating fire and even the recent global pandemic. But through it all, it not only endured but flourished.

Bourbon tourism has played a significant role in driving investment downtown, and Whiskey Row is once again poised to become a cornerstone of the city’s storied history with this beloved spirit. Valle Jones, a developer whose father purchased a building on Whiskey Row in 1984, understands the significance of this revitalization. She believes that the revival of Whiskey Row offers valuable lessons for future downtown development. It was not a stroke of luck or coincidence that brought about this transformation. Instead, it was a combination of public sector investment, private sector vision, tenacity, and most importantly, time.

If you were to take a walk down the north side of the 100 block of West Main Street in 2023, you would notice striking similarities to a stroll over a century ago. Whiskey Row, as Louisvillians know it today, used to span multiple blocks of Main Street. Around 50 whiskey merchants operated warehouses and offices in this area, strategically located close to the Ohio River and later the downtown railroads. By 1905, the 100 block of West Main Street boasted nearly 20 distillers, wholesalers, and other whiskey-related businesses, making it the beating heart of downtown’s bourbon industry.

However, the advent of the automobile and the era of Prohibition brought significant changes to Whiskey Row. The block dried up, and its commercial usage shifted over the following decades. By the 1980s, the area was mainly active at night, filled with restaurants, nightclubs, and music venues. Although hopes were high for revitalization after the Presbyterian Church (U.S.A.) moved its headquarters to a nearby block in 1988, the anticipated rebirth never materialized.

A headline from March 1988 captured the decline: “Once-thriving block of Main Street is anything but lively these days.” Bars and nightclubs closed, and “for lease” signs appeared on many buildings. The turn of the century found Whiskey Row mostly vacant, with doubts cast upon the structural integrity of the aging structures after the collapse of an 1852 building on the east end of the block in 2001. It seemed like Whiskey Row had been left behind. However, this was only the beginning of its incredible story of resilience.

The path to Whiskey Row’s revival was not led by a single person or defined by a solitary event. Instead, it was a series of turning points that created a ripple effect, ultimately rebuilding one of downtown Louisville’s greatest blocks. In the early 2000s, the development of Waterfront Park played a pivotal role in the revitalization of the area.

Today, Whiskey Row stands as a testament to the power of preservation and the spirit of resilience. It serves as a bridge connecting the city’s distilling past to its future as a hub for bourbon tourism. Stacey Yates, the chief marketing officer with Louisville Tourism, captured the essence of Whiskey Row’s significance when she said, “Louisville has a legacy, a history that we didn’t have to make up.”

As we look towards the future, Whiskey Row serves as both an inspiration and a reminder that transformative change is possible. With a combination of public and private investment, visionary thinking, and unwavering dedication, any downtown area has the potential to rise from the ashes. Whiskey Row’s tale is a testament to the indomitable human spirit and the limitless possibilities that lie within our urban landscapes.

Uncovering the Past: The Restoration of Louisville’s Whiskey Row

In the heart of downtown Louisville, a vibrant and bustling city, lies an area rich in history and culture. Known as Whiskey Row, this block has seen its fair share of ups and downs throughout the years. From the opening of the Louisville Slugger Field to the proposed KFC Yum Center, the development of this area has been a rollercoaster ride. But thanks to the efforts of dedicated individuals and a stroke of luck, Whiskey Row has returned to its former glory.

The story begins in the early 2000s when developer Jones noticed a hole in the development donut of downtown Louisville – Whiskey Row. This area, located to the west of downtown, was in dire need of revitalization. With the announcement of the KFC Yum Center in 2005, plans were set into motion to redevelop the two westernmost buildings of Whiskey Row. In 2007, the project was announced, and by 2011, it was completed.

While the western buildings were undergoing renovations, the owners of O’Shea’s Irish Pub purchased 123 W. Main St. and opened Patrick O’Shea’s in 2010 after two years of extensive renovations. The success of this project, along with the addition of the Whiskey Row Lofts, which included offices and apartments, showcased the potential of mixed-use development in the area.

As the redevelopment of Whiskey Row gained momentum, the remaining buildings on the block were owned by local developer Todd Blue. In 2007, Blue announced plans for the “Iron Quarter” mixed-use project. However, when the city refused to allow the demolition of the buildings in 2010, Blue filed a lawsuit. This sparked concern among history and architecture enthusiasts, as the potential destruction of Whiskey Row loomed.

But luckily, a group of dedicated individuals stepped up to save the historic buildings. Local developer Steve Wilson, philanthropist-businesswoman Laura Lee Brown, the Brown-Forman Corporation, and a few anonymous funding partners joined forces to acquire and preserve five of the seven buildings that were at risk of demolition. With the city and the Downtown Development Corp.’s support, Blue was allowed to demolish the two easternmost buildings while preserving their facades.

This preservation victory paved the way for the future of Whiskey Row. Plans were quickly made to turn the properties into an Old Forester distillery and visitor’s center at 117 and 119 W. Main St., as well as a mixed-use development at 111, 113, and 115 W. Main St., which came to be known as 111 Whiskey Row.

However, just as the future was looking bright, disaster struck. In July 2015, a three-alarm blaze engulfed 113 W. Main St., threatening to destroy the progress made on Whiskey Row. Investigators later determined that the fire was caused by renovation work in the basement, ignited by a cutting torch that set fire to nearby materials. Thankfully, over 80 firefighters were able to save the buildings owned by Brown-Forman and prevent the total collapse of the 111 Whiskey Row structures.

After extensive stabilization and rebuilding efforts, the revival of Whiskey Row continued. Duluth Trading was announced as the development’s first tenant in 2017, becoming the largest downtown retailer since the closure of the Louisville Galleria. Upper-floor office tenants and apartment units soon followed suit.

The restoration of Whiskey Row was not only a triumph for preservation but also a catalyst for economic growth and job creation. The return on investment for those involved was not measured in financial terms but rather in the preservation of historic buildings and the revitalization of a critical block in downtown Louisville.

Today, as you walk down the streets of Whiskey Row, you can feel the echoes of the past and the promise of a vibrant future. With the Old Forester Distilling Co. back in its original building and new businesses making their mark, Whiskey Row stands as a testament to the power of preservation and the resilience of a community.

Title: The Transformation of Whiskey Row: A Vision Realized Through Persistence and Collaboration

Introduction:

In the heart of Louisville, Kentucky, lies a historic street known as Whiskey Row. Over the years, this area has undergone a remarkable transformation, revitalizing the essence of its past while embracing new and exciting developments. From the preservation of cast-iron facades to the opening of hotels, restaurants, and entertainment venues, Whiskey Row has become a vibrant destination that showcases the city’s rich heritage and attracts tourists from far and wide.

Preserving History:

Whiskey Row’s journey began in 2015 when White Lodging opened its doors at 102 W. Main St. Their commitment to preserving historical elements was evident as they incorporated cast-iron facades that had been painstakingly preserved for years. This fusion of old and new architecture set the tone for future developments on Whiskey Row, creating a dynamic mix that captured the true essence of the area.

Expanding Horizons:

Building on the success of the first hotel, development group White Lodging ventured across the street to open not one, but two new hotels in 2019. Hotel Distil, located at 101 W. Main St., and Moxy Louisville Downtown, at 100 W. Washington St., brought a fresh wave of excitement to Whiskey Row. This expansion added to the area’s allure and transformed it into a bustling hub of hospitality and entertainment.

The Missing Piece:

The completion of Whiskey Row came in the summer of this year with the unveiling of social hall Number 15 at 121 W. Main St. This concept breathed new life into the five floors of the building, offering a range of amenities such as food, drinks, live entertainment, event spaces, and rentable accommodations. This final piece of the puzzle solidified Whiskey Row’s status as a fully activated block, providing a unique experience for locals and visitors alike.

A Return to Roots:

Drew Shryock, owner of the Whiskey Row Walking Tour, marvels at the transformation that has taken place over the last 15 years. As a Louisville native, he recognizes the genuine return to whiskey and bourbon heritage that has shaped Whiskey Row. The renewed focus on whiskey-related establishments has added to the authenticity of the area and further established it as a mecca for whiskey enthusiasts.

A Model for Success:

Whiskey Row’s evolution is a shining example of what can be achieved through sustained development efforts. Visitors today seek destinations that exude authenticity and a strong sense of place, and Whiskey Row delivers on both fronts. The revival of the term “Whiskey Row” for branding purposes has successfully propelled the growth of bourbon tourism in Louisville, setting the city apart in a competitive landscape.

Building a 24-hour City:

The multi-purpose nature of Whiskey Row sets a blueprint for future transformations within the city. With its diverse mix of living spaces, restaurants, tourist attractions, and commercial venues, Whiskey Row is an embodiment of a thriving and vibrant neighborhood. As the block contributes to the dynamic nature of downtown Louisville, it stands as an unparalleled model for urban development.

The Power of Collaboration:

Rebecca Fleischaker, executive director of the nonprofit Louisville Downtown Partnership, emphasizes the vital role played by collaboration and a shared vision in Whiskey Row’s success. The preservation of the area’s unique historic nature, coupled with the efforts of dedicated individuals working towards a common goal, has paved the way for economic growth and development in the surrounding areas. This domino effect of success is a testament to the impact that public sector investment, tax credits, and strong civic leadership can have on revitalization projects.

Conclusion:

Whiskey Row’s transformation from a neglected historic area to a thriving tourist destination highlights the power of persistence and collaboration. With a blend of old and new, Whiskey Row captures the essence of Louisville’s heritage while providing a platform for economic growth. As Whiskey Row continues to flourish, it serves as a shining example of what can be achieved through visionary development and unwavering commitment.

Welcome to Whiskey Row: A Century-Long Journey Through Time

If you’ve ever found yourself strolling down the streets of downtown Louisville, chances are you’ve come across an iconic landmark that holds more history than meets the eye. We’re talking about none other than Whiskey Row – a place that has withstood the test of time, preserving a legacy that spans over a hundred years.

Now, imagine taking a step back in time, a portal opening up right in front of you, inviting you to explore the captivating tales from the past. Join us on this extraordinary journey as we unlock the secrets of Whiskey Row’s rich history in downtown Louisville.

Our story begins at the turn of the 20th century when Louisville was bustling with life and commerce. Back then, the buildings that line Whiskey Row were the beating heart of the bourbon industry. This stretch of Main Street housed distilleries, wholesalers, bottlers, and everything in between – truly a whiskey lover’s paradise.

However, with the passage of time, Whiskey Row underwent its fair share of trials and tribulations. Fires ravaged the historic buildings in 1855, 1905, and again in 2015, leaving behind a trail of destruction and heartache. Each time, though, the resilient community united to rebuild, ensuring that the spirit of Whiskey Row never faltered.

One particular building that stands out amidst the architectural marvels is the Stitzel-Weller Distillery. Founded in 1935, it not only produced some of the finest bourbon in the region but also served as a symbol of timeless craftsmanship. Just imagine the skill and dedication required to create a spirit cherished by enthusiasts all over the world.

Beyond the distilleries themselves, this bustling street provided employment to countless individuals who worked hard to produce, package, and distribute the beloved bourbon. From the cooperage workers crafting intricate barrels to the hardy men transporting the barrels with horses and carts, each job played a vital role in the bourbon-making process.

Through the decades, the whiskey industry flourished, but as we all know, nothing lasts forever. By the mid-20th century, economic factors and changing consumer preferences took their toll on Whiskey Row. As the bourbon industry moved elsewhere, these historic buildings lay dormant, waiting for a rebirth.

But destiny had a different plan in mind. The resurgence of bourbon in the modern era sparked interest in revitalizing the lost glory of Whiskey Row. Developers, architects, and whiskey enthusiasts alike saw the potential in restoring these once vibrant buildings, breathing new life into a forgotten chapter.

Today, Whiskey Row stands tall as an architectural marvel, with a mix of history and modernity coexisting harmoniously. Vibrant distilleries, trendy restaurants, and stylish hotels have found their place amidst the historic facades, creating a vibrant tapestry where the past and present seamlessly blend.

As you walk along Whiskey Row today, you’ll witness firsthand the legacy of its past occupants. Though they may be long gone, their spirit lingers in the air, as if to remind us of the hard work and dedication that went into making this street what it is today.

So, the next time you find yourself in downtown Louisville, take a moment to embrace the stories hidden within Whiskey Row. Listen closely, and you’ll hear the echoes of laughter, the clinking of glasses, and the whispers of a time that will forever remain engraved in the city’s collective memory.

As we bid farewell to this journey through time, let’s raise a glass to Whiskey Row – a testament to the enduring qualities of community, resilience, and the timeless allure of America’s favorite brown spirit. Cheers!

August 7, 2023 liquor-articles

Stateside welcomes Blacklion, the Sheep’s Milk Vodka hailing from the Cotswolds.

Breaking Tradition: Vodka Made from Sheep’s Milk

The spirits industry has long been plagued by sustainability concerns surrounding the use of grain in production. In response, some producers have sought out alternative resources, such as potatoes, apples, and grapes. However, one spirits company in the Cotswolds is going against the grain—pun intended—by distilling vodka from sheep’s milk. Blacklion Vodka is not only innovative in its choice of ingredient but also aims to make a name for itself in the U.K.’s gin-dominated market.

The idea for Blacklion Vodka was conceived by cofounders Tim and Tanya Spittle six years ago while on vacation in Spain. As sheep farmers interested in creating their own spirit, they faced two obstacles: sustainability and market differentiation. Tim Spittle explains, “The U.K. isn’t a vodka nation, it’s a gin nation. There was no point in joining that party.” So, they set out to create something unique.

Inspired by the rare success of cow’s milk vodka, the Spittles wondered if anyone had ever experimented with sheep’s milk vodka. Although they initially dismissed the idea as a holiday pipe dream, upon returning to their Cotswolds farm and their Black Lion hybrid sheep breed, they decided to give it a shot. They recognized that the cheese-making process resulted in a significant amount of waste, with around 75 to 85 percent of whey being surplus. By fermenting the whey curds, the Spittles envisioned a way to turn waste into a premium vodka.

However, their journey was more challenging than imagined. The biggest hurdle was filtering the tiny fat globules of sheep’s milk, which proved much more difficult than filtering the larger globules of cow’s milk. Tim Spittle humorously recounts the many failed attempts, from ricotta-tasting vodka to sour milk. However, after two years of experimentation, they finally achieved a smooth flavor profile with slightly sweet caramel toffee notes.

The process of creating Blacklion Vodka is extensive, taking two years from lambing and grazing to milking, cheese-making, and finally fermenting and distilling. The vodka is triple-distilled and triple-filtered using leftover whey and Cotswold spring water. The remaining details of the process, however, remain the Spittles’ secret.

The success of Blacklion Vodka has not only reduced waste but has also garnered recognition. Since its official launch in 2021, the vodka has been awarded the Launch Design Bronze and Presentation Gold at the 2022 World Vodka Awards, as well as the 2022 Diversification Farmer of the Year. Buoyed by this momentum, the Spittles have set their sights on the U.S. market.

Last week, Tim and Tanya were in Kentucky to implant Valais Blacknose sheep embryos into 40 selected Dorset Sheep, which will give birth to the hybrid Cotswold Black Lion lambs in the spring. By Christmas, these lambs will be able to produce milk, further expanding the operation. In the meantime, the Spittles are busy planning their entry into the U.S.

Blacklion Vodka’s unique approach to vodka production not only showcases the Spittles’ commitment to sustainability but also demonstrates their determination to challenge the status quo. As they continue to make waves in the spirits industry, it will be interesting to see how this innovative brand captures the hearts and palates of vodka enthusiasts both in the U.K. and beyond.

Blacklion Vodka is changing the game in the world of vodka. Unlike other brands that prioritize mixing cocktails, Blacklion aims to provide a sipping experience that will rival that of a whiskey or bourbon. And they’re succeeding.

With a focus on flavor profiles, Blacklion Vodka is breaking the mold and offering a new way to enjoy this classic spirit. Their continuous distillation process, which takes place in the U.S., ensures that the vodka maintains its creamy and rounded mouthfeel. This attention to detail sets Blacklion apart from the rest.

“We are excited to showcase the unique flavors of Blacklion,” says the brand’s spokesperson. “Our ultimate goal is to have people asking for a Blacklion straight from the freezer, over ice, instead of the usual vodka soda or vodka tonic.”

Blacklion Vodka is making waves not just for its innovative approach, but also for its unconventional regional activations and soft launch in the South. This brand isn’t afraid to step outside the box and challenge the norms of the vodka industry.

So, if you’re looking for a new vodka experience, look no further than Blacklion Vodka. Get ready to taste the difference and revolutionize your sipping game. The future of vodka is here, and it’s Blacklion.

August 7, 2023 liquor-articles

For the first time in 24 years, Old Style beer will be brewed once again in La Crosse.

A Toast to Tradition: Old Style Beer Returns to Its Roots

As the leaves start to change and the air becomes crisp, there’s a sense of nostalgia that settles in. And with the news of Old Style beer returning to its original La Crosse brewing facility, that feeling of nostalgia is only enhanced.

Old Style, a beloved Midwestern favorite first brewed in La Crosse in 1902, will once again call this charming city home starting in November. This exciting announcement came as part of a long-term deal between City Brewing Co. and Pabst Brewing Co. It was in 2019 that Pabst announced its decision to move most of its production to City Brewing, a move that was met with much anticipation.

John Kimes, the SVP of Brewing Operations for Pabst Brewing Co., expressed his enthusiasm for the return of Old Style beer to its roots. “Old Style will be brewed at the City Brewery facility, and we will embrace modern techniques while preserving the traditional craftsmanship that has defined Old Style for generations,” he stated in a press release.

To commemorate this momentous occasion, the La Crosse brewery has planned a series of Old Style-themed events leading up to the November launch. One such event is a downtown pub crawl in September, where local bars will showcase Old Style memorabilia and merchandise. Custom Old Style tap handles and bar signs will also be featured, adding a touch of vintage charm to these establishments.

The significance of Old Style in La Crosse’s history cannot be overstated. Countless brand signs hang on the sides of bars, and antique stores proudly display themed merchandise that pays homage to this iconic beer. Old Style, often referred to as “Chicago’s Beer” due to its popularity in the Windy City, was born in La Crosse at Heileman Brewing, a brewery that operated for over 130 years and was once among the top 10 brewers in the nation.

For nearly a century, Old Style was brewed in La Crosse by Heileman, excluding the years of prohibition. However, when Stroh’s bought Heileman in 1994, the future of Old Style became uncertain. Stroh’s later dissolved, and Pabst Brewing Co. and Miller Brewing Co. emerged as successors. It was Pabst that acquired the intellectual and brand rights to Old Style, continuing to brew the beer in its Milwaukee facilities until now.

The return of Old Style to La Crosse is more than just a move; it’s a homecoming. The city, with its deep-rooted connection to the beer, is buzzing with excitement. As new details about the launch and events emerge, the anticipation only grows.

So, raise a glass and join in the celebration. Let’s toast to tradition, to the revival of a Midwestern favorite, and to Old Style making its triumphant return to where it all began. Cheers!

August 7, 2023 beer-articles

The classic rum and Coke recipe is being challenged by Pepsi.

Step aside, rum and Coke. There’s a new contender in town, and its name is Pepsi. The soft drink giant is on a mission to revolutionize the world of cocktails by showcasing their superior taste when paired with the popular spirit.

As we all know, there seems to be a designated day or month for just about everything these days. And guess what? August is Rum Month, and companies far and wide are pulling out all the stops to revel in the celebration. Pepsi, being ever the innovator, has decided to throw their hat into the ring and initiate a debate as old as the drink itself: Coke or Pepsi?

Under the hashtag #BetterwithPepsi, this campaign aims to challenge the preconceived notion that rum and Coke are an unbeatable duo. Pepsi wants us to rethink our drink choices and consider the delicious possibilities that arise when rum meets the refreshing taste of Pepsi. And they’re not stopping there.

In a brilliant stroke of marketing genius, Pepsi has even worked their way into renowned rum company Captain Morgan’s own bottle. With a subtle yet undeniable secret Pepsi logo hidden within its design, it’s almost as if Captain Morgan has been covertly hinting at this impeccable pairing all along.

But this campaign isn’t all about gimmicky branding. Pepsi has the numbers to back up their claims. In a recent consumer preference survey, a staggering 56 percent of participants expressed a strong preference for mixing Pepsi with their spiced rum over Coke. And the research delved even deeper by consulting flavor experts.

According to Chef Kyle Shadix, PepsiCo’s corporate executive research chef for global beverages, rum has warm, sweet flavors reminiscent of caramel and vanilla, thanks to the aging process in oak barrels. Pepsi, on the other hand, brings crisp, sweet, and citrusy notes to the table, perfectly complementing the warm spice notes of rum, such as cinnamon, nutmeg, and cloves. This harmonious blend creates a smooth and well-rounded taste profile, perfect for savoring during those hot summer months.

But let’s face it, the ultimate verdict lies in the hands of the consumers themselves. To settle the debate once and for all, Pepsi proposes a blind taste test. Because, really, what better way to determine the true champion than through the unbiased judgment of our taste buds?

So, whether you’re a long-time rum and Coke devotee or a curious newcomer to the world of mixed drinks, why not step out of your comfort zone this Rum Month and give rum and Pepsi a try? You might just discover your new favorite summer cocktail. Cheers!

August 3, 2023 liquor-articles

Is Kraken worth the £10 price difference when compared to Aldi’s Cassario Rum?

A Clash of Black Spiced Rums: Kraken vs Cassario

The world of rum is vast and diverse, offering a plethora of options that captivate the taste buds and leave consumers spoiled for choice. However, amidst this sea of rums, two contenders stand out – Kraken Black Spiced Rum and Aldi’s Cassario Black Spiced Flavour With Rum. Determined to unravel the truth behind their respective merits, I delved into a head-to-head comparison to settle the ongoing debate: which rum reigns supreme?

At first glance, the bottles bear a striking resemblance, sharing a similar color scheme with subtle distinctions in their artwork. Kraken’s bottle exudes an air of sophistication with its meticulously crafted shading and distinctive glass design, a signature of the brand. Conversely, Cassario’s bottle, although simple, holds its own with an understated elegance. Visually, both rums are enticing and would undoubtedly make a statement in any collection.

Moving on to the actual spirits, the similarities continue. Kraken, with its slightly higher price point, boasts an enticing aroma of caramel, toffee, and spice – a sensory experience I found quite accurate. Its flavor profile, dominated by cinnamon and vanilla, leaves a lasting impression, though the nutmeg note remains somewhat subdued. Notably, the 40% alcohol content gives way to a slight burn, characteristic of such robust rums.

On the other hand, Cassario presents a distinctly different olfactory sensation, emanating a citrussy sweetness that is impossible to ignore, with lime taking center stage. Its flavor profile promises vanilla, spices, coffee, and lime, culminating in a deep rum aftertaste. Personally, I found Cassario to possess a unique sweetness reminiscent of a cola cube, though lacking in the smoothness attributed to Kraken.

Having established their individual qualities, I must acknowledge the undeniable allure of Kraken. Originating from Trinidad & Tobago, this rum has solidified its status as a legend in the rum world. From the captivating opening aroma of toffee, allspice, and clove to the delightful notes of vanilla, ginger, and peppercorns, it is no wonder that Kraken holds a special place in many hearts (and liquor cabinets). In fact, I can confidently say that it is among the best rums available on the market today.

Both rums fare admirably when mixed with cola, allowing the mixer to shine while the individual nuances of the spirits take a backseat. Thus, for those seeking a rum suitable for parties and social gatherings, either Kraken or Cassario would make a commendable choice.

Yet, I must admit that Cassario, with its budget-friendly price tag and pleasant flavor, possesses its own charm. Whether incorporated into punchbowls or paired with cola or pineapple juice, this black spiced rum is a reliable option for casual rum enthusiasts looking to stock their home bars.

However, loyal fans of the Kraken brand may find themselves disappointed with Cassario’s divergence from the iconic Kraken flavor profile. For those who consistently reach for Kraken, the best course of action would be to stay the course and remain steadfast in their devotion.

In conclusion, the battle between Kraken and Cassario has shed light on their distinctive features and merits. While both rums offer an enjoyable drinking experience, Kraken emerges as the victor, capturing the essence of Trinidad & Tobago’s rum mastery and delivering a flavor profile that has garnered an ardent following. Nevertheless, for those exploring budget-friendly options without compromising taste, Cassario offers a tempting alternative that will meet your needs.

Ultimately, the choice rests on you – whether you embrace the legend of Kraken or embark on a new adventure with the humble Cassario, the world of black spiced rum eagerly awaits your decision.

August 2, 2023 liquor-articles

What comes next after the expansion of beer and wine sales to more commissaries?

A New Convenience Comes to Military Commissaries

In a move to provide convenience to its patrons, the Defense Commissary Agency has expanded its pilot program to include the sale of beer and wine in 26 commissary stores. This decision, made under the leadership of the new commissary director, John E. Hall, aims to align military commissaries with commercial grocery stores that commonly offer alcoholic beverages.

The success of the pilot program, which originally included 12 stores in 2018 before adding 14 more in November, has paved the way for further expansion. Hall expressed his desire to increase the number of commissary stores selling beer and wine beyond the current 26. With 236 commissary stores located across the globe, the potential for growth is significant.

The convenience factor cannot be underestimated. Offering a limited selection of beer and wine at exchange prices, these commissaries provide a one-stop shopping experience for military families. Whether they are purchasing a steak or some burgers, patrons can now grab a bottle of wine or some beer to complete their shopping list.

The impact of this expansion has been evident in the commissaries’ sales data. Comparing June 2022 to June 2023, there has been a remarkable increase of 153% in dollar sales of beer and wine. Additionally, unit volume has seen a significant increase of 144%. Fiscal year 2023 has seen commissaries sell $3.6 million worth of beer and wine, representing a striking 119% increase over the same period in fiscal year 2022.

However, it is important to note that the increase in sales of beer and wine in commissaries does not equate to an overall market growth. Instead, it reflects a shift in sales from the Army & Air Force Exchange stores to the commissaries. A spokesperson for the Army & Air Force Exchange Service (AAFES) highlighted that in the first six months of the expansion, overall sales of beer and wine on installations increased by less than 0.5% across the category. This indicates a 5% shift in sales from AAFES stores to commissaries, which has resulted in decreased funding for critical quality of life programs.

To ensure a sustainable approach, the pricing of beer and wine in commissaries is similar to that of tobacco products. These libations are purchased for resale from the military exchanges, minimizing the potential impact on exchange profits and dividends to morale, welfare, and recreation programs. Additionally, the limited selection of beer and wine in commissaries is a deliberate decision to avoid displacing other essential items.

The locations that were part of the original 2018 pilot include the three Navy commissaries at Port Hueneme, California; Lakehurst Naval Air Engineering Station, New Jersey; and Little Creek, Virginia. The other nine stores are Twentynine Palms, California; Fort Leonard Wood, Missouri; Nellis Air Force Base, Nevada; White Sands Missile Range, New Mexico; Shaw Air Force Base, South Carolina; Arnold Air Force Base, Tennessee; Fort Sam Houston, Texas; and Fort Myer and Quantico Marine Corps Base, Virginia.

As the pilot program concludes, discussions among the resale partners are ongoing to determine the next steps for a coordinated approach. The Navy Exchange Service Command, in particular, is actively involved in assessing the situation.

While this expansion is certainly a convenient addition to military commissaries, it is essential to remember that the responsible use of alcohol remains a priority for the Department of Defense. All guidelines and regulations pertaining to the sale of beer and wine in commissaries are in line with DoD requirements, including minimum age, eligible purchasers, and quantity limitations.

As the commissary and exchange officials collaborate on the best way forward, there is no doubt that the inclusion of beer and wine in military commissaries is here to stay. It not only reflects the convenience experienced in commercial grocery stores but also caters to the needs and preferences of military families worldwide.

Alcohol and the military have long been intertwined in a complex relationship. From the commissary sales of beer and wine to the concerns about excessive drinking, this is a topic that has garnered attention and debate. The recent report from the Suicide Prevention and Response Independent Review Committee sheds light on the connection between alcohol use and suicide risk, emphasizing the need for action.

It is no secret that alcohol misuse is a national public health issue, and the military is not immune to its effects. The committee’s report highlights the increased risk of suicide in individuals with an alcohol use disorder, drawing attention to the alarming statistic that 18% of service members who died by suicide in 2021 had such a diagnosis. These numbers are a stark reminder of the importance of addressing this issue within the military community.

Many have questioned the sale of alcohol on military bases, but the committee did not recommend outright banning its sale. Instead, they focused on targeting the promotion of alcohol on Department of Defense (DoD) property. One of their recommendations is to place a moratorium on in-store advertising for any type of alcohol in on-base retail establishments. By limiting the visibility and promotion of alcohol, the committee hopes to curb its influence and prevent excessive drinking.

Another proposed measure is to increase the purchase price of alcohol sold on DoD property. By making alcohol more expensive, the hope is that individuals will think twice before buying and consuming it in excess. This strategy aligns with the larger goal of reducing alcohol-related problems within the military community.

Additionally, the committee recommends limiting the days and times when alcohol can be sold on DoD property. By imposing restrictions on the availability of alcohol, it becomes less accessible and reduces the opportunity for binge drinking or unhealthy habits. This approach acknowledges the importance of balance and moderation when it comes to alcohol consumption.

It is essential to recognize that these recommendations are not about punishing or denying service members the option to enjoy a responsible drink. Rather, they aim to create an environment that promotes healthier choices and mitigates the risks associated with excessive alcohol use. By implementing these measures, the military can take proactive steps towards combating the culture of drinking and promoting overall well-being.

While the committee’s report raises important concerns and offers potential solutions, it is crucial to remember that addressing alcohol-related issues requires a multi-faceted approach. Education, early intervention, and support systems are equally vital components in addressing alcohol misuse within the military. By combining these efforts, we can work towards fostering a healthier and safer environment for all service members.

Karen, a journalist with an extensive background in covering military families, stresses the importance of understanding this complex issue. Over the course of her career, she has witnessed the impact of alcohol misuse on military families and emphasizes the need for comprehensive support systems. By shedding light on this topic, Karen hopes to encourage thoughtful conversations and actions that will make a positive difference in the lives of service members and their loved ones.

As we move forward, let us remember that addressing alcohol-related issues in the military is not about prohibition or restriction but about fostering a culture of responsibility and well-being. Through open dialogue, education, and strategic measures, we can continue to improve the lives of those who serve and honor their commitment to our nation.

August 2, 2023 Wine

What lies ahead after the expansion of beer and wine sales to more commissaries?

Beer and wine have become a popular addition to military commissaries, and it seems they are here to stay. With 26 stores currently selling alcohol and a push to increase that number, it’s clear that convenience is a driving factor. John E. Hall, the CEO and director of the Defense Commissary Agency, stated that he no longer considers it a pilot program, but rather a permanent offering.

It makes sense that commissaries would want to offer beer and wine, as most commercial grocery stores do. Hall emphasized that it’s all about convenience for shoppers. Being able to pick up a bottle of wine while buying a steak or grabbing some beer to go with burgers is a desirable option for many customers.

The success of the 26 commissaries currently selling alcohol is evident in the sales numbers. Compared to June 2022, there was a 153% increase in dollar sales and a 144% increase in unit volume for beer and wine in June of this year. Additionally, in fiscal year 2023, commissaries have sold $3.6 million worth of alcohol, a 119% increase compared to the same period in fiscal year 2022.

However, the addition of alcohol sales in commissaries has resulted in a shift in sales from Army & Air Force Exchange stores to commissaries. In the first six months of the 14 additional stores selling alcohol, there was less than a 0.5% increase in overall beer and wine sales on military installations, with a 5% shift in sales from AAFES stores to commissaries. This shift has led to increased administrative and inventory costs for AAFES, resulting in negative earnings and decreased funding for quality of life programs.

To minimize potential impacts on exchange profits and morale, welfare, and recreation programs, alcohol is purchased for resale from the military exchanges at commissaries. There is also a limited selection available, as officials do not want to displace other essential items.

The 14 additional commissaries currently selling beer and wine include three Navy locations: Port Hueneme, California; Lakehurst Naval Air Engineering Station, New Jersey; and Little Creek, Virginia. The other nine stores in the original 2018 pilot program are Twentynine Palms, California; Fort Leonard Wood, Missouri; Nellis Air Force Base, Nevada; White Sands Missile Range, New Mexico; Shaw Air Force Base, South Carolina; Arnold Air Force Base, Tennessee; Fort Sam Houston, Texas; and Fort Myer and Quantico Marine Corps Base, Virginia.

While the future of alcohol sales in commissaries remains uncertain, there are ongoing discussions among resale partners to determine the next steps following the pilot program. The intention is to ensure a coordinated approach that aligns with DoD requirements for responsible alcohol use, including age restrictions and quantity limitations.

Overall, the addition of beer and wine to military commissaries has proven successful in terms of convenience and sales. It remains to be seen how this will continue to evolve, but for now, it seems that these libations are here to stay.

Title: Reevaluating Alcohol Sales on Military Bases: A Call for Change

Introduction:

Alcohol consumption has long been a topic of concern within the military community. With a recent report linking excessive drinking to increased suicide risk, it is crucial to address this issue and explore potential solutions. As we delve into this complex topic, we must question why alcohol is sold on military bases and whether there are ways to mitigate the negative impact it may have on service members. In this blog post, we will examine the recommendations put forth by the Suicide Prevention and Response Independent Review Committee and discuss the need for change in the sale and promotion of alcohol within the Department of Defense (DoD) properties.

Understanding the Concerns:

According to the independent committee’s report, excessive and problematic alcohol use is a national public health issue that directly influences suicide risk. Shockingly, data from 2021 reveals that 18% of service members who died by suicide had an alcohol use disorder diagnosis. These alarming statistics highlight a pressing need for action. However, the committee did not suggest outright banning the sale of alcohol on military bases. Instead, they proposed a comprehensive set of measures aimed at curtailing the promotion and availability of alcohol within DoD properties.

Proposed Solutions:

The committee’s recommendations address various aspects of alcohol sales on military bases. First and foremost, they suggest implementing a moratorium on in-store advertising for all types of alcohol in on-base retail establishments. By reducing exposure to alcohol advertisements, it is believed that the military culture surrounding drinking can be mitigated. Additionally, the committee advises increasing the purchase price of alcohol sold on DoD property. This strategy aims to deter excessive consumption and encourage responsible drinking habits within the military community.

Moreover, the committee calls for limitations on the days and times when alcohol can be sold on DoD property. By imposing stricter regulations, it is hoped that individuals will have fewer opportunities to engage in hazardous drinking behavior. These measures may help create an environment that promotes healthier choices and reduces the risk of alcohol-related problems, including suicide.

Challenging the Status Quo:

As Karen, an experienced journalist, has covered military families and consumer issues for over 30 years, her insights shed light on the need for reform. It is essential to question the current practices regarding the sale of alcohol on military bases. While some may argue that it infringes upon personal liberty, the potential benefits of restricted alcohol availability cannot be ignored. By taking proactive steps to combat excessive drinking, the military can create a safer and healthier environment for its service members.

Conclusion:

Excessive alcohol consumption within the military poses a significant concern, particularly regarding suicide risk. Although alcohol is currently sold on military bases, it is crucial to reassess the associated risks and the potential impact on service members. The recommendations put forth by the Suicide Prevention and Response Independent Review Committee offer a starting point for change. By adopting a holistic approach that includes limited advertising, increased pricing, and stricter sales regulations, the military can promote responsible drinking habits and reduce the negative consequences associated with alcohol misuse. As we move forward, let us prioritize the well-being of our service members and work towards creating a culture that supports their long-term health and happiness.

August 2, 2023 beer-articles
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