Celebrating 10 Years of Blue Chair Bay® Rum with Kenny Chesney

Time really does fly when you’re having fun, and country artist Kenny Chesney knows that all too well. It’s been ten years since he launched his Blue Chair Bay® Rum, and as the anniversary approached, he wanted to do something extraordinary to mark the occasion.

Chesney and his team went on a global quest to find a special rum that would make this anniversary truly unforgettable. “And as all good pirates know: search and you will find!” Chesney exclaimed. They stumbled upon 20 barrels of rum from the U.S. Virgin Islands that had been aged for an impressive 16 years.

These rare finds were then bottled up to create a limited edition of 6,600 bottles, set to release in September. To add even more excitement, 1,800 bottles were reserved for a special pre-sale online event, scheduled to begin at 12pm CT today on BlueChairBayRum.com. The cost of each bottle is $59.99.

Now, you might be wondering just how Chesney and his team managed to discover these 20 barrels of 16-year-old rum. Well, that’s a mystery that Chesney intends to keep for himself. “I could reveal the details, but where’s the fun in that?” he chuckled. “Let’s just say that our dedicated ‘spirit seekers’ went to great lengths to locate these barrels. I want to keep the adventure and excitement alive, in case I decide to do something like this again. It’s like being a pirate, sending your team out to find buried treasure.”

Chesney’s love for the islands and his passion for rum led him to launch his own brand. Inspired by a day spent on the water with friends, Chesney felt the urge to capture the essence of that carefree moment. “The ocean was so blue, and we had a blast just laughing and sharing stories. We jumped off the boat without a care in the world,” Chesney reminisced. “As the sun set, I thought to myself, ‘If only we could bottle this feeling…'”

And so, Blue Chair Bay® Rum was born, offering a taste of paradise in every sip. “Rum has a way of slowing you down, helping you relax and find happiness,” Chesney explained. In the past ten years, Blue Chair Bay® Rum has become a huge success, earning multiple industry awards and selling over 200,000 cases annually with its 11 delicious flavors.

While many artists have ventured into the world of spirits, Chesney remains uniquely involved in the production process of his rum. Unlike most celebrity-branded alcohol, Blue Chair Bay® Rum was created from scratch, with Chesney owning the brand and working closely with an incredible team he personally selected. He even had a hand in designing the bottles and perfecting the flavor palette.

When it comes to creating new flavors, Chesney values the input of his loyal fans, known as No Shoes Nation, and collaborates with talented bartenders who incorporate Blue Chair Bay® Rum into their cocktails. “We pay attention to the trends in the industry because the people who truly understand this business can sense what’s coming next,” Chesney said.

The limited anniversary release coincides with Chesney’s recent completion of the “I Go Back 2023 Tour,” which allowed him to perform in smaller, more intimate venues. While Chesney loves the energy and grandeur of stadium shows, these smaller shows have a unique charm. “With a more relaxed atmosphere, we can surprise the audience with songs we don’t typically play in stadiums. We can bring out special guests and change things up,” Chesney shared.

As Kenny Chesney continues to make music and enchant audiences, he remains dedicated to Blue Chair Bay® Rum. His entrepreneurial spirit, combined with his love for rum and his fans, has made Blue Chair Bay® Rum a true success story. Here’s to the next ten years and more adventures on the high seas with Kenny Chesney and his remarkable rum.

Title: Kenny Chesney: Behind the Scenes and Beyond the Stage

In a recent tour stop in Charlottesville, VA, Kenny Chesney had a special surprise for his audience. He welcomed country superstar Kelsea Ballerini on stage during his I Go Back 2023 Tour. The crowd went wild as the two artists performed a duet, creating an unforgettable moment that fans would cherish for years to come.

But as the tour winds down, Chesney is looking ahead to the future. It’s not just about performing on stage; it’s about the creative process that goes into making music. Chesney plans to spend the upcoming months focused on songwriting, an activity that he finds both therapeutic and invigorating.

“What’s next for me, literally, is hanging out with a dozen or so songwriting buddies,” Chesney shared. “We’ll be laughing about life, telling each other stories, and, of course, lying about how big the fish was. It may sound like I’m kidding, but I assure you, I’m not. When you step outside of your day-to-day routine and connect with other creative minds, magic happens, and it fuels the desire to do something different.”

But songwriting is not the only project keeping Chesney busy. He has also been in the studio working on not just one, but a couple of different albums. The details of which album will take the lead are yet to be decided, but Chesney promises that whichever one it is, it will continue the ongoing conversation and celebration with his loyal fans, known as the No Shoes Nation.

As Chesney reflects on his journey, he expresses his gratitude towards his fans and hints at the excitement that lies ahead. While he remains tight-lipped about specific plans for 2024, he acknowledges that people have their hunches and suspicions, fueling the anticipation for what’s to come. The beauty of his life, he believes, lies in the songs, the music, the friendships, the crazy ideas, the abundant love, and, perhaps most importantly, the endless laughter.

For Chesney, the best part of it all is the experience of standing on stage and looking into the faces of his fans night after night. There is a special connection that forms between the artist and the audience, a bond that transcends the music itself. It is this connection that keeps Chesney inspired and motivated to continue doing what he loves.

As the lights dimmed and the Charlottesville crowd roared with applause, Chesney left the stage with a sense of fulfillment and a renewed purpose. The journey of a country music icon is more than just the elaborate performances witnessed by thousands; it’s about the passion, the dedication, and the camaraderie that exist behind the scenes.

So, while the future remains shrouded in mystery, one thing is certain: Kenny Chesney’s music will endure, and his devotion to his craft will continue to touch the hearts of his fans. With every lyric, every note, and every stage appearance, Chesney invites us into his world, reminding us that there is something truly magical about the power of music.