American artist and icon Andy Warhol (1928-1987) whose ‘rediscovered’ 1985 artwork could give Absolut Vodka a new lease of life.

Absolut Vodka—once fêted for its creative limited-edition bottles, often tying up art with social messaging—is at it again. This time it has rekindled an old partnership through the Andy Warhol Foundation for the Visual Arts.

The Swedish vodka brand, owned by French drinks giant Pernod Ricard, says the new, watery blue bottle will “reignite conversations around culture and inclusivity” and bring Absolut’s legacy in the art world to new audiences.

Back in 1985, Andy Warhol became the first artist to produce artwork based on the silhouette of Absolut’s (then) distinctive apothecary-inspired bottle. Absolut Warhol became the brand’s first art advert and marked the beginning of its involvement in the arts.

Warhol subsequently recommended Keith Haring to interpret the Absolut bottle, and between 1985 and 2004 more than 550 artists subsequently created more than 850 works. The early pieces were part of a brand communication strategy associated with the glamour of New York’s Studio 54, as well as the victims of the AIDS epidemic, the fall of the Berlin Wall, and the birth of IT.

Pernod Ricard bought into Absolut’s cultural legacy in 2008, when it fought off rivals to acquire the brand.

The original Absolut Warhol was painted with vibrant colors on a black background and is considered iconic by some. On the MyArtBroker website, a signed print is listed for £27,000 to £40,000 ($34,250 to $50,700).

A second Absolut Warhol painting, also from 1985, had been rumored to exist for decades before his ‘blue’ artwork was uncovered at an auction in 2020. In proving its provenance the original contract was unearthed, confirming both paintings had been commissioned. Pernod Ricard saw an opportunity to revitalize the original partnership—and the Absolut brand.

From a retail perspective, the limited-edition Absolut Warhol line launched on Monday exclusively in global travel retail (GTR) stores. Amsterdam’s Schiphol Airport is opening an interactive, gallery-style pop-up store for the product, with other major travel hubs lined up.

The bottle brings Warhol’s rediscovered Absolut ‘blue’ painting from 1985 to life by extracting shades of blue from the work and includes an image of Warhol himself alongside his original signature.

The latest Absolut Warhol is exclusive to travel retail for two months.

Pernod Ricard—whose portfolio includes Chivas Regal, Jameson, and Royal Salute whiskies, Martell cognac, Havana Club rum, and Mumm and Perrier-Jouët champagnes—has put a big budget behind a 3D out-of-home (OOH) ad campaign in the channel and multiple retail activations at airport like London Heathrow in the U.K., Dubai, Singapore Changi, São Paulo, and others.

Only after two months of exclusivity in duty-free will the new Absolut Warhol limited-edition bottle roll out across more than 50 additional global markets (from September) in both one-liter and 700ml bottles.

In travel retail, the one-liter bottle is available, priced at a recommended selling price of $24 or €22. This is cheaper than the current online price of a standard Absolut bottle: €23.90 at Amsterdam Schiphol (checked today). In a channel where premiumization is commonplace, even the norm, Pernod Ricard may score with this accessible-pricing strategy, especially with younger legal drinking age (LDA) travelers.

According to drinks market analyst IWSR, there was flattened consumer demand for alcoholic beverages in the first half of 2023 due to belt-tightening, though spirits (excluding national spirits) were up by 1%, based on the firm’s latest Bevtrac data.

Referencing 2024, IWSR’s senior consumer insights manager, Anastasia Timofeeva, said in December: “The key will be whether real wages can grow sustainably in the next two quarters in Europe and North America, particularly for younger LDA+ and middle-income consumers—and whether the ‘natural’ positivity in China and India translates into actual consumption behavior.”

The creative positioning and competitive pricing of Absolut Warhol should give it an advantage in this economic environment. Liya Zhang, vice president of global marketing at Pernod Ricard GTR commented: “This launch will be of huge significance to the evolution of Absolut in travel retail. Through this partnership with The Andy Warhol Foundation, we can democratize art and bring it to all nationalities (and) also recruit new generations of consumers.”

Andy Warhol, John Sex (right), and masked friend at Absolut Vodka’s Party for Keith Haring at the Whitney Museum on October 2, 1986. (Photo by Patrick McMullan/Getty Images)

The foundation will also be receiving some proceeds which its director of licensing, marketing and sales, Michael Dayton Hermann, said would support its philanthropic work. He added that he was “thrilled” to see the Absolut campaign come to life and engage younger people with Warhol’s legacy “in a fresh and dynamic way.”

A short promo from Mexican director and photographer Santiago Sierra Soler is inspired by Warhol’s brush strokes and accompanied by a remixed version of 20th Century Boy by T. Rex. Meanwhile, the rediscovered painting will be showcased at Stockholm’s Sprit Museum, the home of the Absolut Art Collection, on October 17, 2024. It will be the centerpiece of a new exhibition called Andy Warhol, Money On The Wall, curated by art historian and Warhol biographer, Dr. Blake Gopnik.

The stills at Holyrood Distillery, the first Scotch distillery in Edinburgh in over 100 years.

At its core, whiskey is distilled beer. Whiskey is spirit made by distilling an alcohol, called wash, that is itself made from grains — beer.

And yet, other than selecting grains and their proportions — barley, corn and wheat are the most common — few distilleries think of themselves as brewers or approach washmaking in the same way brewers think about beermaking.

Holyrood Distillery is changing that.

Holyrood is the first new whiskey distillery in Edinburgh in over 100 years. Located in the literal capital of Scotland and the figurative heartland of malt whiskey, Holyrood is honoring the long history of the national drink while taking an innovative approach to whiskeymaking.

“Test, learn, improve, repeat.” said Calum Rae, distillery manager, in a video interview.

What that means is experimenting with beermaking techniques in making wash, including using heritage barley varieties and specialty malts, and using different yeast strains. These are things that brewers use to make beer styles, from amber lager to saison, different from each other and Holyrood is unique in seeking to understand how this will translate into aged whiskey.

“Holyrood is the home of a fresh, creative approach to Scotch,” says Rae. And the distillery is uniquely situated for this.

While Scotland is famous for making whiskey prized around the world, Edinburgh has a rich brewing history due to underground wells supplying water perfect for beer making. Holyrood is located within Edinburgh’s “Charmed Circle” which was once home to over forty breweries. So, Holyrood is perfectly placed to marry the beermaking and the whiskeymaking arts. Rae himself has a background in brewing and works with a team of distillers, many of whom were trained at the nearby famed Heriot-Watt University.

At craft breweries, a spirit of experimentation is welcomed and Rae has brought that ethos to Holyrood. “We just have a bigger feedback loop,” says Rae, talking about how the results of experiments in distilling take years to materialize, rather than the weeks it takes to see the outcome of new beer recipes.

By regulation, distilled spirit must be aged a minimum of three years before it can be called “Scotch.” To date, Holyrood has only released two expressions — Arrival and Embra — so consumers have only been teased with the fruits of Holyrood’s vast database of flavor experiments. “We are only on the very, very baby steps of the journey,” says Rae.

But eventually, Holyrood’s tasting room will also take a page from the craft beer world. Similar to brewery tasting rooms, Rae envisions a tasting room with 20 or so limited-release drams so that people can taste the cornucopia of flavors they have created. And once the whiskey is gone, it gets replaced with another flavor offering.

Rae insists that, like other whiskey distilleries, Holyrood will have a house character running through all of their drams. “We just have a lot more colors to paint with,” he says of their ability to blend from the seemingly limitless supply of spirits made from different beer recipes, fermented by different yeast strains and aged in different casks. Says Rae, “There’s room for both new and old in the world of whiskey. That’s what’s exciting.”

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American artist and icon Andy Warhol (1928-1987) whose ‘rediscovered’ 1985 artwork could give Absolut Vodka a new lease of life.

Absolut Vodka—once fêted for its creative limited-edition bottles, often tying up art with social messaging—is at it again. This time it has rekindled an old partnership through the Andy Warhol Foundation for the Visual Arts.

The Swedish vodka brand, owned by French drinks giant Pernod Ricard, says the new, watery blue bottle will “reignite conversations around culture and inclusivity” and bring Absolut’s legacy in the art world to new audiences.

Back in 1985, Andy Warhol became the first artist to produce artwork based on the silhouette of Absolut’s (then) distinctive apothecary-inspired bottle. Absolut Warhol became the brand’s first art advert and marked the beginning of its involvement in the arts.

Warhol subsequently recommended Keith Haring to interpret the Absolut bottle, and between 1985 and 2004 more than 550 artists subsequently created more than 850 works. The early pieces were part of a brand communication strategy associated with the glamour of New York’s Studio 54, as well as the victims of the AIDS epidemic, the fall of the Berlin Wall, and the birth of IT.

Pernod Ricard bought into Absolut’s cultural legacy in 2008, when it fought off rivals to acquire the brand.

The original Absolut Warhol was painted with vibrant colors on a black background and is considered iconic by some. On the MyArtBroker website, a signed print is listed for £27,000 to £40,000 ($34,250 to $50,700).

A second Absolut Warhol painting, also from 1985, had been rumored to exist for decades before his ‘blue’ artwork was uncovered at an auction in 2020. In proving its provenance the original contract was unearthed, confirming both paintings had been commissioned. Pernod Ricard saw an opportunity to revitalize the original partnership—and the Absolut brand.

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From a retail perspective, the limited-edition Absolut Warhol line launched on Monday exclusively in global travel retail (GTR) stores. Amsterdam’s Schiphol Airport is opening an interactive, gallery-style pop-up store for the product, with other major travel hubs lined up.

The bottle brings Warhol’s rediscovered Absolut ‘blue’ painting from 1985 to life by extracting shades of blue from the work and includes an image of Warhol himself alongside his original signature.

The latest Absolut Warhol is exclusive to travel retail for two months.

Pernod Ricard—whose portfolio includes Chivas Regal, Jameson, and Royal Salute whiskies, Martell cognac, Havana Club rum, and Mumm and Perrier-Jouët champagnes—has put a big budget behind a 3D out-of-home (OOH) ad campaign in the channel and multiple retail activations at airport like London Heathrow in the U.K., Dubai, Singapore Changi, São Paulo, and others.

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Only after two months of exclusivity in duty-free will the new Absolut Warhol limited-edition bottle roll out across more than 50 additional global markets (from September) in both one-liter and 700ml bottles.

In travel retail, the one-liter bottle is available, priced at a recommended selling price of $24 or €22. This is cheaper than the current online price of a standard Absolut bottle: €23.90 at Amsterdam Schiphol (checked today). In a channel where premiumization is commonplace, even the norm, Pernod Ricard may score with this accessible-pricing strategy, especially with younger legal drinking age (LDA) travelers.

According to drinks market analyst IWSR, there was flattened consumer demand for alcoholic beverages in the first half of 2023 due to belt-tightening, though spirits (excluding national spirits) were up by 1%, based on the firm’s latest Bevtrac data.

Referencing 2024, IWSR’s senior consumer insights manager, Anastasia Timofeeva, said in December: “The key will be whether real wages can grow sustainably in the next two quarters in Europe and North America, particularly for younger LDA+ and middle-income consumers—and whether the ‘natural’ positivity in China and India translates into actual consumption behavior.”

The creative positioning and competitive pricing of Absolut Warhol should give it an advantage in this economic environment. Liya Zhang, vice president of global marketing at Pernod Ricard GTR commented: “This launch will be of huge significance to the evolution of Absolut in travel retail. Through this partnership with The Andy Warhol Foundation, we can democratize art and bring it to all nationalities (and) also recruit new generations of consumers.”

Andy Warhol, John Sex, and masked friend at Absolut Vodka’s Party for Keith Haring at the Whitney Museum on October 2, 1986. (Photo by Patrick McMullan/Getty Images)

The foundation will also be receiving some proceeds which its director of licensing, marketing and sales, Michael Dayton Hermann, said would support its philanthropic work. He added that he was “thrilled” to see the Absolut campaign come to life and engage younger people with Warhol’s legacy “in a fresh and dynamic way.”

A short promo from Mexican director and photographer Santiago Sierra Soler is inspired by Warhol’s brush strokes and accompanied by a remixed version of 20th Century Boy by T. Rex. Meanwhile, the rediscovered painting will be showcased at Stockholm’s Sprit Museum, the home of the Absolut Art Collection, on October 17, 2024. It will be the centerpiece of a new exhibition called Andy Warhol, Money On The Wall, curated by art historian and Warhol biographer, Dr. Blake Gopnik.

Beneath the strawberry moon in late June, we listened to green frogs belting out their banjo-like twang from a pond at Wright Woods near Vernon Hills. It was 10 p.m., and though the forest preserves district closes the gates at night, we had permission to document frog-calling after hours.

Visiting the same woods in early spring, mid-spring and summer offers a glimpse into nature’s ever-changing cycles. In mid-April, as the sun set, we heard an American woodcock, an unusual shorebird that nests in the woods, giving its courtship call. Then we saw it fly into the air in a spiral, then descend twittering its wings, all for the love of a female who was hopefully nearby.

After dark descended, we walked the trail with small, ephemeral ponds that would dry up later in summer. There we heard chorus frogs, which sounded like someone rubbing her fingers across a comb. These were most prominent, but we also heard spring peepers give their little sleigh-bell calls. Both of these frogs are no larger than a thumb, and they are much more often heard than seen. Chorus frogs can be heard in spring even during the daytime, but the spring peepers are nocturnal.

Frogs pass air from their lungs over their vocal cords, which vibrate to produce a sound. Vocal sacs located near the frog’s throat amplify the sound. When a frog inflates its vocal sac, it looks as if it had just produced a giant bubble from chewing gum.

Chorus frogs and spring peepers choose fishless ponds in which to call, mate and breed. Otherwise, fish would devour these tiny frogs and their eggs like mini-sacks.

By mid-May, the peepers have stopped calling, and their songs are replaced by those from American toads, as well as bullfrogs and green frogs just getting started for the summer.

On our next foray, as we waited for dark to come, we heard and observed a state-threatened cerulean warbler give its last song of the day. That bird would not have been singing in the woods in mid-April. At night, we no longer heard peepers and chorus frogs, but rather the whirring din of American toads, which belong to the frog family.

The green frogs and bullfrogs were calling from the large pond where folks fish in the daytime. These frogs are much larger than the peepers. The bullfrog can grow to at least eight inches long, and the green frog up to about 3 inches or so in length.

On that night, as we ventured toward the Des Plaines River in the dark, we heard a young great-horned owl giving its begging calls in the distance. By mid-May, great horned owls have already fledged young and are now teaching them how to find food on their own.

In late June, we entered the preserve just after the periodical cicadas had ended their daytime mating songs. We saw some here and there on leaves or on the ground, but the grand spectacle folks have been seeing this year of these insects that come out every 17 years from the ground was nearly over.

We walked our survey trail and heard a barred owl give its “who cooks for you, who cooks for you all” call.

That evening, we hoped to hear gray tree frogs calling. This was their time to call. We didn’t hear those, but we did hear more green frogs and bullfrogs. There seemed to be more of them and they were calling more frequently than at our last survey.

Since at least 2013, amphibian populations, including those of frogs, have been declining worldwide by nearly 4%. In northern Illinois, we’ve lost the once common cricket frog, which gives an interesting sound as if someone were tapping two stones together. They still call in central Illinois, but no longer up here, and scientists aren’t quite sure why, although in general climate change, loss of habitat and disease are contributing to amphibian populations worldwide.

At the end of our final survey, we walked to the pond and stood quietly beneath the full moon listening to the “jug-a-rum” calls of the bullfrogs and the banjo twang of the green frogs. Being outdoors at night listening to frogs and owls makes you feel as if you were out in the wilderness even when busy streets are nearby.

It is an otherworldly experience every child and adult should have.

Sheryl DeVore has worked as a full-time and freelance reporter, editor and photographer for the Chicago Tribune and its subsidiaries. She’s the author of several books on nature and the environment. Send story ideas and thoughts to sheryldevorewriter@gmail.com.