Celebrating the Comeback of Premium Irish Whiskey
The Emerald Isle is known for producing the world’s priciest Irish whiskey.
Earlier this year, an exclusive Irish whiskey shattered records becoming the highest-priced, managing to accrue $2.8 million at an auction. This lone bottle is one among the rare seven of its kind and forms part of the coveted Emerald Isle collection. This collection is a series of unique, triple distilled single malt whiskies, an exquisite creation brought forth by the Craft Irish Whiskey Co. in a collaboration with Fabergé. These whiskey gems spent a ripe period of 30 years aging in a cask before they eclipsed the former record-breaker, Scotland’s ‘The Macallan Valerio Adami 1926.’ This event marked a promising prospect for the future of the Irish whiskey business.
The brainchild of Jay Bradley, the Emerald Isle collection was unveiled as a tribute to the Seven Wonders of Ireland. Each collection is tastefully presented in a walnut wood cabinet along with the first-ever Fabergé Celtic Egg and a Fabergé watch. Accompanying them are a carafe of Irish spring water, two Finn glasses, pure obsidian whiskey stones, and a 24k gold water pipette. Hidden within the box, a humidor holds two Cohiba Gran Reserva VI cigars along with a gold-plated cigar cutter, a tasting log, and a flask filled with Emerald Isle’s precious whiskey. Even though it’s highly unlikely that the box would be opened, it symbolizes the pinnacle of luxury within the Irish whiskey market.
Despite the glitz and glamour of the staggering auction price, a hard-earned expansion, quality enhancement, and revenue growth of thirty years stand as the backdrop. The past several decades have witnessed a triumphant era for this specific category, with a solid investment in plant and brand paving the way for consistent progress. The Distilled Spirits Council of the United States revealed that more than six million cases of Irish whiskey were sold in the U.S. alone in 2022, while the worldwide number balloons to nearly 13 million cases.
Jameson Whiskey Distillery, Dublin, Republic of Ireland. (Photo by: Education Images/Universal Images Group via Getty Images)
It is true to say that much of the legwork in the numbers has been done by the Jameson’s brand, but since 2003, premium Irish whiskey has seen a growth of almost 1200% (to 2019), while the super premium category boasts growth of almost 3500% in the same period. New distilleries are opening every year and the number of brands with international representation and top end releases is multiplying fast. The cynic has a case when pointing out that progress is easy from a standing start, but it is perception that counts as we look towards the future. The view of Irish whiskey is changing fast and the foundations are now in place for the continued premiumization of a historic industry. Of course, to put this data into perspective, we must reflect a little on the recent history of the whiskey trade in Ireland.
Old Bushmills Distillery. Bushmills. County Antrim. Northern Ireland. (Photo by: Carlo Morucchio/REDA&CO/Universal Images Group via Getty Images)
By the end of the 19th century Irish whiskey dominated the global liquor market. In London, two thirds of all whiskey sold was Irish. It is thought that 30 million gallons a year came out of Dublin alone. Nevertheless, world events were to conspire to reverse the form. Notable decline crystallised in 1919, when Ireland declared its independence. Access to the British Empire’s markets was instantly rescinded and Prohibition in America added further complications. By the time the ban on alcohol lifted in 1933, Scottish whisky had risen to prominence and Ireland’s whiskey industry was well and truly on the back foot.
During the 1940s and following the aftermath of World War II, breweries and distilleries across Ireland began to shutter. By the 1960s, Dublin’s once bustling 30 licensed production sites fell to a mere handful, leading to grim economic prospects. Carol Quinn, Head of Archives at Irish Distillers Pernod Ricard, has access to numerous historical records from this era. She states, “During this period, the spirits trade was severely impacted, likely culminating in the 60s as the absolute nadir for the Irish whiskey industry. Export sales had nearly vanished.” By 1966, the last few distillery businesses in the Republic of Ireland – John Power & Son, John Jameson & Son, and the Cork Distilling Company – found themselves forced to merge in order to survive, forming the Irish Distillers Group (IDG).
Quinn further explains, “These companies were competing for an ever-shrinking domestic market. They understood that if they continued this competition, they would financially devastate each other, simultaneously erasing over 200 years of distilling know-how and experience.” Facing antiquated equipment and Dublin sites overrun by city development, the difficult decision to invest in a modern distillery in Midleton, where the old Cork operations were based, was made. The year 1972 saw IDG acquiring Bushmills in the north and in 1975, production operations were moved to County Cork. It is in retrospect that we see these choices as critical turning points in the industry’s history. According to Quinn, “You could argue that 1975, when the new Midleton Distillery began operations, marked the first signs of revival for the Irish whiskey industry.”
Things moved at a sluggish pace for a while, with Ireland’s own consumption of whiskey serving as a lifeline for the industry. However, by the 1980s, things began to look up. The difficult decisions taken in the prior decade started having positive impacts on quality. Quinn comments, “The new Midleton Distillery was producing exceptional quality whiskey, so much so, that in 1984, Midleton Very Rare, an annual release seen as the pinnacle of Irish Whiskey, was launched as an affirmation of confidence in the whiskey being produced.”
The industry understood that its survival hinged on boosting export sales. While the product was improving in quality, the necessary marketing and distribution strategies were lagging. Irish Distilleries Ltd lacked the resources to elevate the global brand. Quinn elaborates, “The game changed in 1988 when Irish Distillers merged with the France-based company, Pernod Ricard. This merger effectively established an international distribution network for Irish whiskey overnight. Due to the popularity of Jameson, the world slowly but surely started recognizing Irish whiskey once again.”
Jack and Stephen Teeling of Teeling Whiskey in Dublin, Republic of Ireland.
Despite the Pernod Ricard era bringing a well-established distribution network for the Jamesons brand, it took nearly 20 more years for significant increases in consumer appreciation and for the drinks industry to realize the arising opportunities. In 2005, Diageo bought Bushmills from Irish Distillers Pernod Ricard for £200m. Even so, by 2014, Ireland only had eight distilleries. Two years later, the number of distilleries doubled and now over 40 operate, with additional brands using their production capacity.
The sudden increase in investment and entrepreneurial interest in the whiskey category was caused by the noticeable gap in the market. According to Jay Bradley, who played a significant role in the establishment of The Emerald Isle and the positioning of The Craft Irish Whiskey Co within the luxury sphere, the lack of Irish whiskey options was glaring. He noted that while a bar might offer several bourbons and a multitude of single malt Scotches, only one Irish whiskey was usually available. He realized there was space for more Irish whiskey in the market. Given the extensive Irish diaspora globally, adding additional Irish whiskey labels to a bar seemed a straightforward decision.
Noticing the growing desire for more selection, richer flavors, and new style expressions, Teeling Whiskey set up their distillery in 2012. Stephen Teeling observed that the Irish whiskey category had little innovation. However, they saw this as an opportunity to create stronger variants, use innovative cask ageing, and challenge the perception of Irish whiskey as a one-note spirit.
Despite the lack of incentives or government support, fledgling entrepreneurs spotted potential opportunities which sparked a new wave of interest in the industry. Teeling points out a new breed of whiskey enthusiasts who are revisiting Irish whiskey, after a 50-year reign of a single distillery. In a little over a decade, their company has successfully mapped its distribution over 80 countries, and is now a forerunner in crafting premium Irish whiskey in Dublin city center.
Clearly, distilleries are excelling in the art of testing with various grain types, the distillation process, and aging methods. This leads to a wide array of flavors and styles for customers. This assortments doesn’t only reinstate Irish whiskey at the premium end of the market, but also keeps it intriguing for both experts and beginners.
National Advocacy & Engagement Manager of The Busker Irish Whiskey, Stephen Halpin, mentions that the Irish distillery landscape is currently at its peak. With more than 40 distilleries in operation, there’s a perfect blend of tradition and innovation taking place. “Currently, it seems like an ideal period to delve into Irish whiskey as there’s something that appeals to every taste preference.” He proposes that the standout aspects of Irish whiskey are its effortless smoothness and an extensive range of flavors. The discussions now focusing on terroir, types of cask and subsequent complexity in Irish whiskey, indicate the significant development the industry has undergone over the last two decades.
The previous year saw constant progress with an exciting list of new distilleries opening. Bushmills enhanced their capacity with the launch of the Causeway distillery, followed by the initiation of Titanic in Belfast and the zero energy emissions facility of Ahascragh Distillery in Galway. The expansion was furthered by the popular celebrity brands, including the likes of Liev Schreiber’s Slainté from Ray Donovan, which continued to garner attention across numerous U.S. states.
After a six month closure, the home of Jameson whiskey re-opens under the new “Jameson Distillery Bow Street” brand, following an 11m investment with a goal to increase the visitor numbers by 2025. On Friday, March 10, 2017, in Smithfield, Dublin, Ireland.
The jump in distilleries evidently brings competition, but for Halpin, this is a welcome scenario. “It has pushed everyone to up their game. People are curious and keen to try new, quality spirits, and Irish whiskey offers just that. Plus, there’s a growing appreciation for well-crafted drinks that tell a story and everyone knows the Irish are the best of all storytellers.” Sales of Irish whiskey may be slightly down over the last 12 months, reflective of a broader trend across the entire global drinks trade, but the fundamentals still look strong. Teeling says “there is a long term trend towards drinking less but better and I believe Irish whiskey is right in that sweet spot of offering premium liquid in a very approachable brown spirits segment.”
Bradley isn’t phased either. “You only need look at the number of new distilleries, and the quality for the whiskey now being made.” There is a feeling that a rising tide will lift all ships. Competition may be stronger, not to mention in the U.S. given the relentless interest in Bourbon, but the climate of entrepreneurial activity is helping to raise the bar on both product and marketing. Bradley believes the expansion of the industry at home is good for everyone. “Slowly but surely more tentacles go out into the world and slowly but surely the Irish category grows, so the more entrepreneurs the better, and for me, that entrepreneurial spirit is what’s forcing the growth in Irish Whiskey
U.S. contributing editor to Whisky Magazine, Eliza Wiesstuch, says “Ireland as a brand is very strong and thanks to the number of distilleries and the quality of whiskey now being made, particularly from the legacy distilleries, it has a lot going for it. Although the market is extremely competitive at a global level, the Irish whiskey category looks far more exciting for consumers than ever before.”
While the eye catching figures accompanying the auction of the Emerald Isle collection transcend a regular whiskey sale, its record price also a construct of brand partnership, luxury packaging, and charitable initiative, it delivers a symbolic statement. Irish Whiskey is well and truly back – and there’s more to come. Sláinte!
Discover the 380-Year-Old Wine Brewing Workshop Ruins Unearthed in China
Ahead of a road construction project, archaeologists explored a site in northern China.
Between June and November, a team of experts worked to excavate the site — and they discovered the ruins of an ancient wine-making workshop.
Archaeologists found three stoves, seven wells and two fermentation ponds, according to a March 6 news release from the Shanxi Provincial Institute of Archaeology shared via a post on Weibo. The structures were used to make wine and liquor during the Ming Dynasty, which lasted from 1368 until 1644.
The stoves were arranged in a line, experts said. One well-preserved example included an operating pit, a fire chamber and a grate.
The fire chamber was of an elliptical shape, constructed using blue bricks. Its dimensions were roughly 3 feet in length, 1.5 feet in width, and 4 feet in depth.
Adjacent to this was a round well, which was utilized for gathering water for the cleansing of materials used in winemaking, as per archaeologists. The well was approximately 4 feet wide, with a maximum depth of 23 feet. It contained remnants of porcelain tiles and structural components.
Additionally, sherds from vibrant, patterned porcelain bowls and cups hailing from the Ming and Qing dynasties were discovered within both the stoves and wells, state authorities.
In proximity to the stove, experts also unearthed a tank used for fermenting. This rectangular structure measured roughly 10 feet long, 8 feet wide and stood at a depth of 2 feet.
Soil samples from inside the pit-like tank contained high levels of protein and acid residues connected to wine fermentation, archaeologists said.
Historical records from the Ming dynasty indicate that the process of making wine and liquor required the structures found at the site, officials said.
Google Translate and Baidu Translate were used to translate a news release from the Shanxi Provincial Institute of Archaeology.
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Exploring the Connection between St. Patrick’s Day, Green Beer and the Salvation of American Democracy
There are a few important points to be understood from the outset. For one, green beer has always been a poor choice and lacks any redeeming qualities. Furthermore, I am cynical about whether even St. Patrick in his heyday could banish all the political snakes from present-day Washington. The history of St. Patrick’s Day itself has its significant blemishes, specifically concerning inclusivity.
However, despite these issues, I propose that there is something inherent in America’s observance of the holiday that reflects our nation’s strengths – qualities we can and should emphasise, especially as we enter an intense, merciless election year.
Please don’t mistake this for the enamoured ramblings of a die-hard St. Patrick’s Day enthusiast. I grew up with a recognisably Irish name and had a decidedly lukewarm attitude towards a celebration that perpetuated so many stereotypes and misconceptions. As a young teenager well-versed in sarcasm, I would jokingly claim it was my duty to be Irish every day of the year, barring March 17th. I also witnessed many attempts to categorise Americans based on ethnic, religious or racial differences, which often perpetuated divisions rather than fostering a healthy sense of pride.
Yet, my perspective has softened with time. What sparked this change? Partly, a deeper understanding of history. St. Patrick’s Day parades have been a part of American tradition for an incredibly long time – the first of them took place well before the Declaration of Independence was signed. Initially a display of Irish pride (sometimes bordering on rebellion), these parades have grown increasingly inclusive over the centuries. Like the greatest parts of the American story, they have opened their ranks to more and more people, whether as parade participants or spectators.
This didn’t come easily, and even involved a significant Supreme Court case regarding access for LGBTQ groups. It may seem like the Supreme Court makes all the decisions nowadays, but while that specific decision cemented the right to limit parade participation, it wasn’t the final say. What tipped the scales were shifting perspectives and the courage of political and business leaders to advocate for inclusion.
Witnessing multiple St. Patrick’s Day “miracles” also played a key role in changing my attitude. One of these is a longstanding breakfast tradition in Boston where Republicans and Democrats put their political differences aside and choose humor instead of stinging political remarks. Humor plays a vital role in the magic of St. Patrick’s Day. Jokes that spite others contribute to our shared angst and resentment. Meanwhile, laughing at ourselves and each other is what mends fences and builds bridges.
I’ve been to several parades, including a large one in my conservative town in Florida, where I’ve seen a diverse group of Americans happily marching and cheering for each other. Community celebrations are quite powerful and beautiful – and regrettably rare in present-day America.
Unfortunately, holidays have become increasingly complicated and politicized recently. We must tread cautiously when extending heartfelt greetings, like the “Merry Christmas” vs. “Happy Holidays” dilemma. Fortunately, St. Patrick’s Day has remained immune to this, and it’s crucial we maintain this. It has no sides to pick, no scores to keep, and isn’t about political colors — it’s just about varying, often flamboyant, shades of green. Just be yourself, whether you’re celebrating Irish culture or the arrival of spring. St. Patrick’s Day is a representation of America at its most authentically superior and down-to-earth.
We urgently require more special occasions like these when we set aside our ‘us against them’ mindset and unite as one. These are moments when we can dress up in goofy costumes, avoid discussing politics, and honor the diverse contributions that make up the American family. This perspective and the principles it represents should be emphasized every day.
Election day, for instance, could be seen as a celebration of these elements of the American spirit. Yes, we will end up voting for varied candidates, but we could also perceive it as a chance to collectively express our gratitude for the liberties we have and acknowledge those who made substantial sacrifices to ensure these liberties for us. The takeaway is that occasions like St. Patrick’s Day highlight our capacity to celebrate collectively without focusing on our disagreements, grievances, or anger. If we can achieve this (though imperfectly) even for a single day, it implies we can replicate this more regularly. I firmly believe that for America’s continuing evolution to succeed, we must muster the wisdom and bravery to accomplish just that.
Just a heads up, if our volatile political environment is tempting you to have green beer or even something stronger to dull the senses, you should first check out Citizen Connect. I am a co-founder of this non-partisan online platform, which lists 600 organizations intent on finding common ground.
Introducing SKYY Vodka Cans: A Refreshing New Player in the RTD Market
by: Brody Wooddell
Posted: Mar 15, 2024 / 12:34 PM EDT
Updated: Mar 15, 2024 / 12:35 PM EDT
TAMPA (BLOOM) – SKYY Vodka, a well known name in the spirits industry, has recently unveiled its latest innovation: SKYY Vodka & Soda canned cocktails. This exciting launch introduces two new flavors that promise to delight fans of ready-to-drink (RTD) beverages. Let’s dive into what makes these new offerings stand out in the competitive canned vodka soda market.
The new SKYY Vodka & Soda range features two citrus-led expressions: Lemon & Elderflower and Lime & Mint. These flavors were meticulously chosen to complement the crispness of SKYY Vodka, providing a refreshing and sophisticated drinking experience. Each can combines real SKYY Vodka, sparkling soda, and natural citrus and botanical essences, delivering a light, effervescent, and flavorful beverage.
SKYY Vodka is celebrated for its exceptional purity, thanks to a quadruple-distillation and triple-filtration process. The brand’s commitment to quality is evident in these canned cocktails, which are made using vodka that is crafted with water enriched with Pacific Minerals. This meticulous process ensures a fresh, clean taste that is perfectly balanced with the zesty flavors of citrus and the subtle notes of botanicals.
Aligning with contemporary preferences, SKYY Vodka & Soda canned cocktails are gluten-free, vegan, and contain only 90 calories per serving. Packaged in 355ml cans, they offer convenience without compromising on taste or quality. This makes them an excellent choice for social gatherings, outdoor adventures, or simply enjoying a moment of relaxation at home.
Having personally sampled the SKYY Vodka & Soda canned cocktails, I can attest to their crisp, clean, and pleasantly refreshing flavor. The harmonious blend of citrus and botanicals creates a taste profile that is both delightful and satisfying, embodying the essence of a carefree, sunny day. For lovers of vodka sodas, these beverages hit the mark with their high-quality ingredients and expert craftsmanship.
Their appeal extends beyond the palate, offering a perfect beach companion. Imagine the gentle sea breeze and the soothing sound of waves, with a SKYY Vodka & Soda in hand – it’s an ideal match for those who cherish relaxation and good times by the shore. If you’re a fan of this genre of beverages, these canned cocktails are sure to impress, providing a top-tier experience that encapsulates the spirit of summer, no matter the season.
Currently available in select markets across California, Florida, and Texas, these canned cocktails are sold in 4-packs at a suggested retail price of $10.99. Their launch provides a sophisticated, convenient option for consumers eager to enjoy high-quality cocktails with ease.
SKYY Vodka & Soda canned cocktails represent a significant addition to the burgeoning RTD market. Their combination of premium SKYY Vodka, natural flavors, and mindful formulation caters to the modern consumer’s desire for quality, convenience, and conscious consumption. Whether enjoyed chilled straight from the can or poured over ice, these new offerings are set to become a favorite for those who appreciate the finer things in life, always enjoyed responsibly.
Brody Wooddell (@browoodd) • Instagram photos and videos
Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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Indulge Your Love for Whiskey with these 8 Premium American Varieties
It’s easy to find great whiskey without breaking the bank, but sometimes life calls for a special occasion. When times of true celebration are upon us, it can feel good to reward ourselves with the good stuff.
And there’s nothing like a toast to do just that. The next time you’ve got something to celebrate, treat yourself to a bottle of one of these terrific American whiskeys, each priced over $100 per bottle
$180 from Garrison Brothers
Named after the iconic Texas swimming hole, Balmorhea is one of the shiniest gems in the Garrison Bros’ already shiny pile of gems. Its smooth, bold flavor profile is the result of meticulous aging in American oak barrels. I can personally attest that this is one of the best whiskeys I’ve ever tasted.
$103 from Caskers
Wyoming’s first legal distillery isn’t one to forget about. Wyoming Whiskey is committed to making great whiskey that protects and gives back to its home state, with whiskey made from start to finish in Wyoming’s extreme climates. The flavor profiles are deep and complex; while you can score most of their superb whiskeys from the National Parks Collection for under $100, consider celebrating with a bottle of Single Barrel and savor the experience.
$160 from Wooden Cork
Patient aging is at the center of Cascade’s whiskeys, and the 15-year has won a ton of people’s hearts. Layered with oak, caramel, and baking spices, you’re going to want to enjoy this guy by a campfire.
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$125 from Caskers
The classic Kentucky bourbon is named after one of the pioneers of the American whiskey industry, Colonel Edmund Haynes Taylor Jr. You’ll usually see this for around $120, and for a bourbon of this complexity, it almost seems like it should cost more. Charred oak barrels and caramel-laced flavors make this a perfect showcase for what small-batch Kentucky bourbons are all about.
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$165 from Frootbat
Virginia-based Reservoir Distillery’s Maison De Cuivre Bourbon Whiskey is a small-batch beauty. Crafted in copper pot stills, this bourbon offers a high corn mash bill and rich flavors like spice, butterscotch, and toasted oak.
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$100 from LoveScotch
Bourbon War 8 Year is a standout release from the acclaimed Vertical Series, showcasing the evolution of Pinhook’s distinctive flavor profile. Aged for eight years in charred oak barrels, this is smooth, approachable, and full of warming flavors.
$300 from Wooden Cork
High West’s blend of straight bourbon and rye whiskies is unconventional, but that makes sense considering the distillery is in Park City, Utah. This is sweet and spicy, full of cinnamon, and has the perfect lingering finish. Sometimes it’s nice to have a solid bourbon at the top of a snowy mountain, too.
$411 from Caskers
There’s a difference between simply treating yourself and going all out. And at times, even a $100 bottle of whiskey may not satiate your palette. In such moments, you must pull out the proverbial big guns. Enter Wild Turkey’s Unforgotten. Intriguingly, did you know Matthew McConaughey holds the position of creative director here?
Whether that fact entices you or deters you is subjective. But one thing is undeniable—it’s a beverage you bring out when there’s something worth commemorating, and it has won over many who have savored its taste. If you are in the mood for a lavish treat, something layered with multifaceted flavors, this is it.
Columbus Ranks as Top 5 Beer City: Unraveling the Love for Beer Here!
COLUMBUS (WCMH) – This is a story about beer and a town that loves it.
Columbus was recently rated as the No. 3 beer city in America, according to a poll from USA Today. It begs the question, why Columbus?
Is it the German heritage in the city? Is it the vast influence of a massive college campus in the city?
“We don’t have beaches, we don’t have mountains,” said Collin Castore, owner of Seventh Son Brewing in Columbus. “But craft beer has kind of filled that niche that people can really identify with it and enjoy it. And it’s become a part of what Columbus is.”
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In the 2010’s, Columbus saw something of a craft beer boom. Well-known breweries like Seventh Son, Land Grant, Wolf’s Ridge, and North High Brewing all opened more than a decade ago. They’re all still brewing, and it’s still a sweat-intensive business.
“We’re kind of pushing each other to really be not just good for Ohio breweries, but good for anywhere in the country breweries.” Castore said. Beer is a big business in Ohio. According to the Ohio Craft Brewers Association, Ohio is home to 430 breweries, supporting nearly 14-thousand employees. The OCBA says craft beer in Ohio is a $1.3B business. Brewers say keeping it local is their appeal.
“The people making the beer are just through the window and telling that story really helps kind of bridge that gap for people,” said Adam Benner, co-owner of Land Grant Brewing. “They will pay a premium because they know it’s it is locally crafted. It is something that they care about.”
“Beer just brings people together.” said Seventh Son brewer Chris Carter.
Carter is now planning to open his own brewery, Honest Friend Brewing, later this year.
“The business side is everything. You have so many breweries that are making fantastic products. What are you going to do to stand out?” he said.
Local breweries are facing a saturated market and some grim financial realities. According to a study by the Brewers Association, last year just over 400 breweries opened across the country, but just under 400 closed.
“We’re a very mature industry now over the course of the past 20 or so years,” said Mary McDonald of the Ohio Craft Brewers Association. “People who are going to open a brewery now need to be very deliberate and have a really good business plan.”
Benner says Columbus saw that play out in his home market.
“We saw a decent amount of local breweries here in Columbus shut their doors or transfer ownership. And a lot of people are like, is this the bubble of craft beer?” he said.
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Consumers are the ones who bear the brunt of the financial strain. “With rising costs, prices have necessarily increased,” says Bob Szuter, the co-founder of Wolf’s Ridge Brewing. “This effectively alters the experience of dining out or grabbing a drink.”
Despite the competitive landscape, many brewers insist that the industry continues to be one of collaboration and camaraderie.
“Indeed, the brewing industry has a very cooperative and fraternal atmosphere. However, we are all vying for the same limited space on the shelves of large grocery stores,” states Gavin Meyers, co-founder of North High Brewing.
“If you brew incredibly high-quality beer and establish your business in an area that, in my opinion, lacks adequate clientele, then you have the opportunity to build quite a successful operation.”
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Introducing Triple Brew: Canaseraga’s Newest Family-Owned Wine and Liquor Store
An Allegany County village has seen a recent upswing in business openings, and a new wine and liquor store is poised to keep the momentum going.
Family-owned Triple Brew Liquor and Wine will begin welcoming customers Saturday at 37 Main St. in Canaseraga.
What’s believed to be Canaseraga’s first-ever wine and spirits store will be at least the third new business to take up residence on the village’s Main Street in the past 12 months.
Dollar General opened a Canaseraga store at 4 Main St. in August and the popular Canaseraga Soup and Coffee Co. recently celebrated its one-year anniversary at 64 Main.
The name “Triple Brew” comes from the owners, husband and wife Shawn and Edna Brewster and the third “Brew,” their daughter, Secquoia.
Community Bank N.A. closed its Canaseraga branch at 37 Main St. in 2021 and the Brewsters bought the building in December 2022.
At first they were not sure what type of business to pursue but eventually settled on a wine and liquor store, seeing it as both practical and new.
“The nearest liquor store is more than 10 miles away. We have a lot of people who don’t care to travel that distance and we think it will bring that convenience to it,” said Edna Brewster, who is also the mayor of Canaseraga.
“We wanted to bring to our community some change. We want to focus on bringing wine, plus all your other staples with a liquor store,” Shawn Brewster added.
The project included converting a bank building, with a vintage safe and all, into a retail space, and finalizing licensing. Now everything is in place to go, with the shelves filled.
The Brewsters have generational ties to the community. Shawn Brewster is a village trustee and Edna Brewster is not the first member of her family to be Canaseraga mayor. Her great-grandfather Don Scott was the mayor 100 years ago, in 1924.
“It’s an amazing feeling to contribute to our community and be part of the growth of Canaseraga,” Shawn Brewster said.
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The store will be open Monday through Friday from noon to 8 p.m. and from 9 a.m. to 8 p.m. on Saturdays.
The Brewsters long-range vision includes hosting tastings and other wine centered events, noting the ample space for vendors and guests alike in the former bank.
The Triple Brew Liquor and Wine phone number is 607-545-0007 and the store’s Facebook page includes additional information, including a veterans discount and more about the grand opening.
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This article originally appeared on The Evening Tribune: New wine and spirits store opens March 16 in former Canaseraga bank
Dispelling Whiskey Myths: Unveiling the False Facts You Believed to be True
Cherished for its complexity and depth, whiskey holds a special place in the hearts of both casual sippers and seasoned experts. Whether it’s an Irish whiskey, an American bourbon or rye, or even a distinguished Scotch or Japanese whisky — the spelling largely depends on the spirit’s place of origin — each variety boasts its own unique story and flavor profile. The spirit’s versatility also shines in the many ways that it can be savored. Enjoyed neat, on the rocks, or as the base of classic and modern cocktails, appeals to a broad spectrum of tastes and preferences.
The distillation process, which is central to the production of whiskey, was first developed in the region of modern-day Iraq and Syria some 4,000 years ago. However, it took approximately 3,000 years for distillation to make its way to Scotland and Ireland, where whiskey production as we know it began to take shape. The history of American whiskey began in the late 18th century when Scottish and Irish immigrants brought their distilling methods to the growing nation. They began brewing the spirit with rye and later corn, leading to the creation of distinctive American whiskey styles, such as bourbon and Tennessee whiskey.
Today, whiskey is celebrated as one of the most popular spirits in the world. However, despite this, the amber liquor remains veiled in misconceptions. Ready to separate the real from the imaginary? Keep reading!
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The belief that older whiskies surpass their younger versions primarily springs from the perceived scarcity and consequent value of older bottles. It can’t be denied that aging whiskey in oak barrels injects it with a variety of flavors from the wood, including pepper, vanilla, and caramel. However, age in isolation does not dictate whiskey quality. Rather, this largely hinges on personal taste.
Furthermore, there exists a stage in the aging process where whiskey is most likely to strike its perfect complexity. Thus, any additional aging could result in an excessively wooden taste. While there isn’t a one-size-fits-all aging period for whiskey, it depends on several factors. These include the whiskey variety, the barrels used for aging, and the location of their storage.
In general terms, the ideal aging period for bourbon ranges from five to 12 years. For Scotch, it more typically spans between 12 and 25 years. After this point, the whiskies run the risk of turning bitter and overly oaky. Despite this, some whiskey connoisseurs remain unfazed by older bottles. This is evidenced by one 60-year-old single bottle of Macallan Adami 1926 commanding a whopping $2.7 million at a 2023 auction.
During its maturation in wooden barrels, whiskey undergoes a transformation that can intensify its color, flavor, and aroma. This progression leads some to infer that the older the whiskey, the darker its shade, as it has had an extended period to absorb the traits of the wood. While it’s accurate that whiskey generally darkens with time due to its extended interaction with wooden casks during aging, this isn’t a failsafe way to determine its age.
Whiskies aged equivalently can exhibit extensive color variations. Factors such as the type of cask, conditions of warehouse storage, and the composition of the original mash bill all contribute to the color of the whiskey. American white oak likely imparts a red hue to the spirit, while European oak tends to give a yellowish tint. Whiskies aged in new oak casks often display a darker shade than those matured in used barrels. Some distilleries even add caramel coloring to maintain visual consistency between batches.
Many believe that the cost of whiskey mirrors its quality. While there might be some truth to this, it is not always so. Factors like the aging process, scarcity, and branding all add to the price of whiskey, not just its quality. Pricier whiskies often undergo longer aging which augments their flavor profile. This extended storage and increased loss due to evaporation, the famous ‘angel’s share’, boosts the price tag. Also, a whiskey may just be more expensive if it originates from a prestigious distillery with a rich history.
Beyond personal preference, the advent of craft distilleries has notably broadened the spectrum of affordable whiskies. The American Distilling Institute announced that there were 2,283 craft distillers in the U.S. in 2022, a tremendous increase from just 75 in 2006. Exploration of new grains, novel distilling methods, and unique aging processes by these smaller distillers have opened avenues for quality whiskies challenging the norms of premium brands without the high prices.
Oftentimes, casual drinkers, who may not delve into the intricate flavors and fragrances of whiskey, claim all whiskies taste alike. This is expected as the variety of whiskies and the nuances within each type are relatively complex, requiring some level of expertise to fully comprehend. However, these subtle differences translate into large taste dissimilarities among different whiskies.
There’s a wide array of factors that can influence the flavor profile of whiskey. Firstly, the type of grain used to produce whiskey can impart it with a distinct flavor. For instance, Scotch gets its characteristic taste from malted barley, while the U.S. government says that a bourbon’s mashbill must contain 51% corn to maintain its distinctive character. Various quantities of other grains like rye, wheat, and oats are also utilized in the production of whiskey.
Secondly, the source of water, a key element of whiskey production, can affect the final flavor of the sip due to its mineral content. Additionally, the distillation process, including the length of time the spirit spends aging and the environment it’s in during that process, is also crucial to determining the flavor nuances of the final product.
Crafted exclusively from malted barley and aged in barrels for a minimum of three years, single malt whiskey originates from one distillery. As such, it offers a distinct flavor that reflects its specific point of origin and production techniques. That said, even single malt whiskey usually contains a blend of various malted barley whiskey batches from the same distillery. In contrast, blended whiskey combines different types of whiskey from multiple distilleries, often using a mixture of grains such as corn, rye, and wheat.
While purists swear that single malt whiskey is superior to its blended counterpart, the reality isn’t quite so simple. The truth is that blended whiskey is often more balanced than single malt whiskey because distillers who undertake the blending process aim to create a whiskey that appeals to a wider range of palates. As a result, blended whiskey is usually smooth enough to drink on the rocks or even neat. Being more affordable than single malts, it’s also ideal for mixing into cocktails.
Some aficionados assert that relishing whiskey in its neat form is the sole method to truly value its distinctive traits. For those not in the know, consuming a spirit neat signifies it is savored in its pure form, with no additions like water, ice or mixers. Neat servings are typically presented at room temperature, enabling the imbiber to fully appreciate the drink’s complete flavor, texture, and scent.
Even though appreciating whiskey neat provides a chance to experience the spirit’s unaltered taste and delicate nuances, this is by no means the exclusive way to partake in this barrel-matured spirit. For instance, various experts assert that incorporating a bit of water into whiskey can amplify its flavors and make it more palatable for rookies or those who aren’t fans of strong alcohol tastes. Whiskey on the rocks proposes another, potentially more refreshing, approach, as the drink is served with ice which is an ideal method for those who appreciate the evolving flavors that result from the gradual watering down of the spirit as the ice melts.
Whiskey can also enrich classic cocktail recipes, for instance, the mint julep and the Manhattan, since incorporating the spirit with other ingredients can boost the overall taste and aroma of the drink.
Certain individuals hold the belief that whiskey is non-perishable due to its comparably high alcohol content. To be precise, whiskey contains a minimum alcohol volume of 40% ABV, which has the ability to preserve, obstructing the proliferation of spoilage-inducing bacteria. Whilst it’s accurate to say unopened whiskey bottles of high quality can technically endure for multiple decades, many factors can influence the spirit’s shelf life.
Unopened whiskey’s lifespan depends on several determinants, including the type of whiskey in store. A sealed bourbon bottle will likely outlast an unopened Scotch bottle due to its higher alcohol content. The storage conditions play a crucial role in whiskey preservation. The optimal condition is a cool, dark place away from sun rays. Despite the whiskey quality and the storage conditions, it’s critical to note that unopened whiskey will eventually degrade over time.
Opening a whiskey bottle exposes the whiskey to oxygen, triggering an immediate taste profile alteration. However, this alteration rate may differ depending on elements like the whiskey type and the storage conditions. In order to extend your opened whiskey bottle’s lifespan, you should limit its oxygen exposure by sealing the bottle tightly after each pour and storing it in a cool, dark place. Since whiskey oxidizes faster with less volume in the bottle, it’s advisable to transfer it into a smaller flask once more than half of the bottle is consumed.
Kentucky is almost identical to bourbon. There is even a popular Kentucky Bourbon Trail that gives whiskey aficionados an opportunity to taste pours from some of the state’s most famous distilleries. Kentucky has been a bourbon producer since the late 18th century when settlers in the region began distilling corn-based whiskey. Over the years, the state has maintained its top ranking as a bourbon producer for several reasons, including its limestone-rich water and the plentiful availability of corn, a vital ingredient in bourbon mash bills. However, bourbon production is not exclusive to Kentucky.
Although bourbon production is legally allowed all across the United States, the liquor must meet several specific standards to deserve its label. The federal Alcohol and Tobacco Tax and Trade Bureau defines bourbon as “Whisky produced in the U.S. at not exceeding 80% alcohol by volume (160 proof) from a fermented mash of not less than 51 percent corn and stored at not more than 62.5% alcohol by volume (125 proof) in charred new oak containers.” Even though bourbon production can take place outside Kentucky, the state’s deep-rooted bourbon history and culture have led to a common misconception that bourbon can’t be produced elsewhere.
Don’t be surprised if you leave your whiskey in the freezer and notice, after some time, that not a single ice crystal has formed. This is perfectly normal. However, this does not mean whiskey won’t freeze. It simply means that the conditions in your freezer are not right for it.
The freezing point of whiskey is lower than water. Water may freeze at 32 degrees Fahrenheit, but whiskey needs much colder temperatures, about -17 degrees Fahrenheit. Keep in mind though, the temperature required to freeze depends on the whiskey’s alcohol concentration. Your average home freezer is just not cold enough, maintaining a temperature of about 0 degrees Fahrenheit. However, you will notice a slushy appearance when water is added to the whiskey due to a drop in freezing point.
While a subzero dram can be enjoyable, it’s commonly recommended to consume whiskey ‘on the rocks’ rather than having it on standby in your freezer. When whiskey is cooled in a freezer, it could lose some of its flavors and aromas. Further, whiskey might become too thick when it’s frozen, affecting its viscosity. For one to fully savor the subtleties of a good whiskey, it’s generally best to store it at room temperature or slightly colder, and not expose the bottle to freezing temperatures.
Cooking with wine or beer is not a strange concept, but cooking with whiskey often gets overlooked. The reason is not very clear, but it could be due to the spirit’s robust and distinctive flavor. Too much whiskey in a dish could be overwhelming. However, used sparingly, it could add a unique touch to your culinary masterpieces. Plus, you won’t need an expensive bottle of whiskey to create this unique taste in your food.
From savory sauces to sweet desserts, a drizzle of whiskey can introduce a rich depth of flavor to dishes. The versatile spirit shines in a huge range of gastronomic applications. For instance, a delicate drizzle of whiskey over a steak just prior to grilling not only helps to potentially tenderize the meat but also infuses it with a unique smoky character. Moreover, whiskey can help build a more complex flavor profile in desserts like puddings and pie fillings, elevating them to new levels of indulgence. Finally, classic desserts like ice cream and chocolate can also benefit from a splash of the amber spirit.
It’s normal for whiskey to be diluted with water during the production process. While whiskey in the U.S. is never watered down below 80 proof, it’s often much stronger than this. Cask-strength whiskey, also sometimes referred to as barrel-strength whiskey and high-proof whiskey, is a type of whiskey that’s bottled directly from the barrel without dilution. This means that the whiskey retains the exact alcoholic strength it had when it was in the barrel, which frequently ranges from 100 to 140 proof, or even higher in some cases. Whiskey that exceeds this is colloquially referred to as “hazmat” and can’t be taken on planes.
Many whiskey enthusiasts swear that high-proof whiskey boasts a richer and more complex flavor profile than its lower-proof counterparts. However, others are adamant that after a certain point, barrel-strength whiskey isn’t all it’s cracked up to be. As Jonah Flicker so eloquently puts it in Men’s Journal, “I believe sipping a dram should be a mellow and pleasurable experience, not an exercise in masochism.” While Flicker isn’t against stronger whiskeys, he does say that anything over 130 proof is pushing the limits of good taste. Bourbon critic Chuck Cowdery agrees, telling Robb Report, “Nothing kills the taste buds like high-proof spirits. I won’t criticize anyone for doing what they like, but don’t kid yourself.”
Made from materials such as marble, granite, soapstone, and even stainless steel, whiskey stones come in a variety of shapes and sizes. While most whiskey stones resemble standard ice cubes, others come in circular shapes. The reusable stones are designed to chill spirits without watering them down as traditional ice cubes do. All you have to do is remember to pop them in the freezer a few hours before you indulge in your tipple.
What’s the problem with whiskey stones? The most common issue is that they don’t provide the same cooling capacity as traditional ice cubes. Their ability to reduce the temperature of the drink is minimal and short-lived, resulting in dissatisfaction among many users. Furthermore, the fact that whiskey stones cannot melt and slowly dilute the whiskey is a disappointment for some drinkers. Plenty of whiskey connoisseurs argue that a bit of dilution unlocks the whiskey’s flavors, making the drink more complex and pleasurable. And last, but not least, whiskey stones have the potential to scrape your fine whiskey glassware. What a terror!
Read the initial article on Mashed.
Rumble Proposes to Purchase and Manage TikTok’s U.S. Operations
Sean Gallup/Getty Images News
Shares of Rumble (NASDAQ:RUM) rose over 10% on Tuesday after the company said it was ready to join a group of other parties to buy and operate TikTok in the U.S., if ByteDance (BDNCE) were to divest its ownership in the company.
In a post on X (formerly known as Twitter) addressed to TikTok boss Shou Zi Chew, CEO Chris Pavlovski said the company was ready to serve as a cloud technology partner.
Last week, a top Republican lawmaker said he would look for a House vote on a bill which would force ByteDance (BDNCE) to sell the app or face a ban in the U.S. The initiative came after the Energy and Commerce Committee had voted to approve the bill by a vote of 50-0.
The bill is the latest attempt by lawmakers to force TikTok to sever ties with ByteDance (BDNCE), amid mounting tensions over China and data privacy.
A 2020 attempt by former President Donald Trump to ban TikTok had been blocked by courts. The Biden administration later ordered a national security review, while Congress passed a bill to outlaw TikTok on federal devices.
As of the quarter ended September 30, 2023, Rumble (RUM) had 58 million average global monthly active users, and roughly $267 million in cash and equivalents. The conservative video platform backed by Peter Thiel is not profitable.
According to Statista, the brand value of TikTok/Douyin amounted to $84 billion in 2023, making it the most valuable unicorn worldwide.
Rumble has a market cap of $1.87 billion.
Top 30 Unique Gift Ideas for Beer Enthusiasts in 2024
The best gift to buy the beer lover in your life is obviously beer. You knew that. But what kind? They could be a craft connoisseur or a domestic diehard. Perhaps both. Or maybe an international option is more of a treat. There are a lot of choices. It’s probably wisest to leave the beer buying to the actual beer drinker and gift them something else.
So, consider what’s essential when drinking a beer. It has to be cold. Freshness is preferred. Company and location matter too, because beers in the backyard, on the beach and at the bar each offer something different. With those ideas in mind, we found the best gift ideas for every kind of beer drinker you know, including monthly subscriptions to rare beers, coolers to maintain just the right chill, glassware to accentuate every tasting note and more.
If a beer drinker had to pick one glass to drink from for the rest of their life, this would probably be it. It brings out the best taste and aroma in any beer — from IPAs to sours and everything in between.
Every beer lover has stared into the cooler at a store and been frozen by the plethora of brews from which to choose. This subscription, which lets members pick their favorite styles and cancel at any time, helps alleviate the overwhelming decision by sending award-winning craft beers to their door.
Drinking from a cup is superior to drinking from a can. The airflow improves and the brew’s aroma is more easily enjoyed. This little device safely lifts the top off any can without leaving any sharp edges behind, meaning any can can become a cup.
This pup was trained well. Each time it removes a bottle cap from your beer, it keeps the cap in its mouth until you’re ready to throw it away.
A warm beer is a worthless beer. Our favorite soft-sided cooler can help avoid such a travesty with space for 30 cans. It won in our testing because it boasts the compactness and portability you’d expect, but in a durable frame usually reserved for bulky hard-sided coolers.
Name a better duo than a warm soft pretzel and a cold beer. This box of puffy pretzels includes four varieties of salt — truffle, cheese, chili lime and traditional — to pair with whatever your beer lover is sipping.
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Part glassblowing studio and part craft brewery, the Pretentious Craft Co. based in Knoxville, Tennessee is an internet favorite for its unique glassware. Its online shop has plenty of different shapes perfect for beers, but I’m especially drawn to this wobbling glass great for just about any drink.
Yes, it’s a splurge. But beer lovers tend to drink in numbers, and there’s no hosting flex quite like serving from a kegerator. This model can fit multiple Cornelius Kegs or a Half Barrel Keg.
These flight boards are perfect for bringing the brewery experience home. Choose from mini pub-style glasses or mini tulip glasses, and submit a design to get your board customized.
Spirits, bitters, citrus and soft drinks are commonly used in mixology, but don’t sleep on beer’s ability to elevate a cocktail. This hardcover book contains more than 50 recipes that combine beer with the likes of gin, whiskey and much more.
Related article: Give the merry with these best alcohol, wine and barware gifts
If your beer lover prefers Guinness, then you probably know the Irish classic has to be served right. This tool that ensures a proper pour is technically only compatible with particular cans that aren’t yet sold in the U.S. … but look hard enough online and you’ll find a hack to utilize it on any Guinness nitro can.
Black and Tan, Black Velvet or Snakebite — all these drinks can be easily layered using this tool. First, pour your bottom ingredient, then place the disc on the glass, and then delicately pour the top layer, letting it slowly trickle through the holes.
Choose from any of the 50 states for this plywood cutout that is specially designed to accommodate your bottle caps. It’s an innovative solution for anyone who loves to collect memorable tokens from their favourite local beers. What’s more, each cutout comes with extra holes for uncomplicated wall mounting your display in a man cave.
This bottle opener, hand-built by a father-son pair in Oklahoma, carries out its task with one essential provision: it won’t bend or harm the cap in any way. It’s a must-have item for collectors.
Meet the ultimate koozie. It snugly fits both 16-ounce cans and 12-ounce cans, coming with a chillable gel pack for the smaller cans, and can even accommodate a poured pint with its leakproof lid that our editors endorse.
Does the beer enthusiast in your life need hand-stitched coasters? Maybe not. But could one of these competitive sets from Smathers & Branson significantly upgrade their beer corner decoration? Absolutely.
I received one of these compact jackets as a gift years ago, and it has been my preferred koozie even as my collection has expanded. It’s entertaining, keeps my beverage chilled and its sleeves double up as handles as I drink. Bonus: Puffin offers many other styles, including leather jackets, space suits and rain jackets.
The concept of home brewing appears enjoyable — but it can be quite a task. Pinter tries to make the process easier by providing all the ingredients in a package they refer to as a Fresh Press. Simply pour it into the Pinter, add water, and after a couple of days, there are 12 pints of beer ready for you.
There is a plethora of excellent drinkware that looks attractive and keeps beer chilled, yet it seldom is as transportable and storage-friendly as these stackable pints from the company that produced the world’s most famous water bottle.
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A shower beer simply hits different. This silicone can holder sticks to any shower wall without additional adhesives or mounts. The brand also makes some of our favorite
This complex wall art traces the origins of every beer style back to lagers and ales. It’s fitting decor for any home bar — and a useful explainer for anyone tired of having to tell their friends about the difference between an IPA and a stout.
If their beer takes up too much room in the fridge, this highly rated beverage cooler can give those six-packs a home away from all the groceries. Its glass door looks great and its shelf arrangement and temperature can be adjusted to preference.
Your recipient will benefit from this set of four glasses designed for different styles of beer including IPA, stout, wheat and barrel-aged ale.
If the beer enthusiast lives in a place where getting home from the bar is an expense, an Uber gift card can contribute to their safety and financial ease.
Northern Brewer offers homebrewing starter kits with prices ranging between $50-$700. This specific mid-range set includes all the essentials for brewing and bottling beer at home, featuring the ingredients for a Kama Citra Session IPA.
Enjoying a beer in the topmost seats of your favourite ballpark during a warm summer night is undoubtedly the best experience. These pint glasses, designed with 30 MLB parks, provide the second best alternative right at home.
Growlers frequently provide an ideal solution for individuals who wish to bring home beer from a brewery without opting for a bottle or can. This wooden tap is perfect for sharing some beers amongst friends. It’s accompanied by a 64-ounce glass growler, and it’s quite easy to clean, simply run some warm water through it after every use.
In our experience, this cooler has performed exceptionally well amongst a variety of others. This present is certainly one that will continue to be valuable for numerous summers due to its sturdy hard shell and ability to hold 28 cans alongside a substantial quantity of ice.
The Original Craft Beer Club aims to showcase the diverse array of beers from across the country. You have options to choose from two different U.S. breweries for 12 or 24 beers featured in each shipment. It also includes tasting notes on the included brews. Gift memberships begin from a duration of three months.
For those who truly love beer for the taste and not the buzz, one of our favorite non-alcoholic beers is worth the try. Our reviewer has seen friends mistake its hoppy, citrusy taste for the real thing — it’s that good.
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