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Investing in Whiskey: Bottles vs Barrels

Investing in whiskey can be an intriguing and potentially profitable venture. However, before diving into the world of whiskey investments, it’s important to understand the different options available and the factors that come into play. In this article, we will explore the pros and cons of investing in both whiskey bottles and barrels, shedding light on the factors that can influence their value and potential returns.

One important thing to note is that the flavor and aromas of whiskey continue to evolve while the liquid is stored in a barrel. This is not the case once the whiskey is bottled. The porous wood of the barrel allows the spirit to interact with the air, imparting additional complexity and desirable flavors. For example, a distillery located near the ocean might have a slightly briny quality in its scotch due to the influence of the coastal air. This aging process in barrels often leads to an increase in the value of whiskey over time.

While bottled whiskey can also appreciate in value, the reasons behind the price increase differ. Bottled whiskies gain value based on a brand’s popularity and the scarcity of the bottles in circulation. As a brand becomes more recognized and its bottles become rarer, the potential returns for investors increase. However, the contents of bottled whiskey do not evolve like their barreled counterparts.

It’s important to note that most whiskey brands sell bottles rather than barrels. This is primarily due to the popularity and reputation of these distilleries. However, the values of casks sold at auction have seen a significant jump in recent years. When a brand chooses to barrel and sell its whiskey, it opens up new possibilities for the buyer. The contents of a single barrel can be transformed into a 12-year-old scotch or finished in a different cask, potentially leading to unique blends or collaborations. Each new iteration presents another opportunity for collectors to invest in distinct and valuable labels.

Costco shoppers understand the value of buying in bulk, and the same concept can be applied to investing in whiskey. Purchasing a 53-gallon cask of American whiskey for $1,500, for example, can yield approximately 266 bottles. This means that each bottle is worth about $6, leaving plenty of room for potential growth in value before the whiskey is ultimately sold. On the other hand, investing in bottles often requires a higher point of entry, with serious collectors spending a few hundred or even a few thousand dollars per bottle. Building a well-diversified portfolio of liquid assets can be more challenging with this higher cost per bottle.

The process of investing in whiskey, whether in bottles or barrels, is remarkably straightforward and follows a simple three-step approach: invest, store, and sell. However, selling isn’t the only exit strategy. Many enthusiasts choose to bottle and privately label their barrels for personal consumption or to create unique gifts for special occasions. This option is only available with barrels, as they provide a blank canvas for customization and branding, offering a truly one-of-a-kind experience.

Whiskey has gained a reputation for yielding attractive returns over the years. The Rare Whisky Icon 100 Index, which features 100 of the most iconic collectors’ bottles, has returned an impressive 398% since its inception a decade ago. In comparison, the S&P 500 has returned 265% with dividends reinvested during the same period (data as of 8/01/23). While data on returns specifically for whiskey barrels are less abundant, they hold the potential for similarly promising returns, making them a viable investment option for those with a long-term outlook.

When choosing between investing in whiskey bottles or barrels, it’s essential to consider your risk tolerance and investment goals. Barrels are ideal for individuals with a long-term perspective who prefer not to deal with issues such as storage, insurance, and shipping. The maturation process of whiskey in barrels offers the potential for increasing returns year after year. On the other hand, bottles favor short-term investing but come with higher risks. Understanding market trends and brand popularity is crucial in this case, as they can significantly impact the profitability of your investment.

If you’re finding it difficult to decide whether to invest in bottles, barrels, or both, a balanced strategy might be appropriate. Hedging your bets by diversifying your portfolio with a mix of bottles and barrels can help mitigate risk and potentially maximize returns.

Remember, the information provided in this article is not investment, tax, or financial advice. It’s always wise to consult with a licensed professional who can provide guidance tailored to your specific situation.

As always, Forbes Finance Council serves as a platform for executives in successful accounting, financial planning, and wealth management firms. If you qualify, consider joining this invitation-only organization to gain access to valuable insights and networking opportunities.

Investing in whiskey can be a rewarding experience, both financially and personally. Whether you choose bottles, barrels, or a combination of both, be sure to do your research, understand the market, and make informed decisions. Sláinte!

Uncovering the Treasures of American Whiskey

To truly appreciate the vast world of American Whiskey, one must venture beyond the well-known brands like Jack Daniels, Jim Beam, and Wild Turkey. Luckily, here in Australia, we have access to a wide range of US Distilled Spirits that offer unique qualities and flavors to explore. Whether your palate leans towards Bourbon, Tennessee Whiskey, American Rye Whiskey, or American Single Malt Whiskey, there are three brands that are guaranteed to craft your new favorite tipple.

WESTWARD WHISKEY

Considered the pinnacle of American whiskey, Westward Whiskey draws inspiration from the distinct culture, climate, and natural ingredients of the American Northwest. Combining the best of craft ale and whiskey traditions, Westward brews like a craft ale, distills like a Single Malt, and ages like a Bourbon. It comes as no surprise that all of their core expressions have earned Gold or better at the San Francisco World Spirits Competition. In fact, their Cask Strength variant was crowned Whisky Advocate’s #5 Whiskey in the world.

One sip of Westward Whiskey’s flagship Original expression, available for tasting at ALIA, will showcase the brand’s craftsmanship and creativity. This whiskey boasts an elegantly robust and fruity aroma, with delightful hints of creamy vanilla and brown sugar. For more information, reach out to Margo Jamieson at margo@westwardwhiskey.com.

SAGAMORE SPIRIT RYE WHISKEY

The Sagamore Spirit American Rye Whiskeys have successfully revived the Maryland Rye Whiskey category, which had disappeared during prohibition but was once the most popular style of whiskey in the United States. Their core offerings include the Signature Rye Whiskey, Cask Strength Rye Whiskey, and Double Oak Rye Whiskey. During ALIA, you’ll have the opportunity to enjoy their Signature Rye Whiskey.

To recreate the mellow Maryland style, Sagamore utilizes a blend of two different rye mashbills, each contributing unique flavors. A high-rye recipe infuses notes of spice like cinnamon and clove, while a low-rye recipe adds flavors like caramel, honey, and citrus. Together, these elements result in an approachable Rye Whiskey that can be savored neat, on the rocks, or in a cocktail. It’s no wonder that the brand has garnered over 200 international awards, including the coveted title of World’s Best Rye Whiskey in 2019 at the San Francisco World Spirits Competition. To find out more about Sagamore Spirit Rye Whiskey, contact Scott Allan at scott@thewhiskylist.com.au.

OLE SMOKY TENNESSEE MOONSHINE

Ole Smoky has a rich history of producing moonshine in the Smoky Mountains for over a century. However, it wasn’t until Tennessee state laws changed that they were able to open their first federally licensed distillery in Gatlinburg. While they continue to produce the traditional kick-in-the-mouth moonshine that has delighted fans for generations, Ole Smoky also embraces innovation with enticing flavors such as Cinnamon, Peach, Peanut Butter, Mango Habanero, and Salty Caramel.

During ALIA, you can sample two of their notable offerings: Ole Smoky Salty Caramel Whiskey and Ole Smoky Peach Liqueur. To learn more about Ole Smoky’s range of products, reach out to Proof Drinks Australia at info@proofdrinks.com.au.

All three brands are featured in the Cheers! Spirit of the USA campaign, an initiative that aims to raise awareness and knowledge about the heritage, quality, and profiles of U.S. distilled spirits. At ALIA, don’t miss the chance to experience each brand’s signature serves. The ‘Cheers! Spirits from the USA’ campaign is proudly sponsored by the Distilled Spirits Council of the United States.

As passionate enthusiasts, let’s embark on a journey through the diverse and captivating world of American Whiskey. With hidden gems like Westward Whiskey, Sagamore Spirit Rye Whiskey, and Ole Smoky Tennessee Moonshine waiting to be uncovered, your taste buds are in for a delightful adventure!

– The Shout Team, your source for the latest news in Australia’s beer, wine, spirits, and hospitality industries.

If you’re a whiskey enthusiast, you’re probably familiar with Jameson, one of the most well-known Irish whiskeys. But if you’re looking to try something truly exceptional, let me introduce you to Midleton Very Rare. This ultra-premium blended whiskey, made at the same distillery as Jameson, is truly in a league of its own.

The latest release, Midleton Very Rare Forêt de Tronçais, takes whiskey aging to a whole new level. Distiller Kevin O’Gorman embarked on a trip to France in 2017 in search of a unique type of wood for aging Irish whiskey. That’s when he discovered the T5 cask, made from oak sourced from the Tronçais forest in central France.

Crafted by the esteemed Taransaud cooperage, known for producing barrels for the French wine and Cognac industries, the T5 barrel is built from fine-grain wood that is aged in the open air for five years. This meticulous process infuses intense flavor, aroma, and tannins into any wine or spirit matured in these casks.

The Midleton Very Rare Forêt de Tronçais is a blend of single pot still and single grain whiskey distilled from the 1980s to the 2000s. After being matured for several decades in American oak ex-bourbon barrels, it is then finished in T5 barrels for an additional three years. This secondary maturation period adds depth and complexity to the whiskey.

Official tasting notes describe the Forêt de Tronçais as having herbal undertones, accompanied by orchard fruits and hints of orange. The French oak tannins mingle with flavors of chocolate honeycomb, vanilla, and a touch of wood spice. The finish is long and bursting with fruitiness.

Of course, a whiskey of this caliber deserves exceptional packaging. The Forêt de Tronçais comes in a striking blue bottle inspired by the orchid on the Midleton logo. The bottle is housed in a cabinet crafted by French woodmakers Manufacture Jacquemin, using wood harvested from the Tronçais forest itself.

Bottled at 48 percent ABV, the Midleton Very Rare Forêt de Tronçais is now available in select countries, including the United States and Ireland, as well as global travel retail. The suggested retail price is $5,000, truly reflecting the whiskey’s exclusivity and unparalleled craftsmanship.

If you’re interested in getting your hands on a bottle, you can check the Midleton Very Rare website for availability. Additionally, past vintages of Midleton Very Rare can still be purchased from trusted online retailers like ReserveBar and Wine.com.

So, if you’re a whiskey connoisseur looking to elevate your tasting experience, I highly recommend exploring the world of Midleton Very Rare. It’s a whiskey that embodies the artistry and passion behind Ireland’s finest spirits. Cheers!

A Montgomery County sheriff’s deputy charged with DUI after vodka found in his wrecked patrol vehicle###

Over the weekend, a shocking incident occurred in Montgomery County, as a local sheriff’s deputy found himself in a troubling predicament. Court documents reveal that Bryan Beane, a 35-year-old deputy, was charged with DUI after vodka was discovered in his wrecked patrol vehicle.

The incident took place on Saturday at approximately 12:16 a.m. when officers in Menifee County responded to a report of a one-vehicle crash on US-460 west in Means. Upon closer inspection, officers immediately noticed the strong scent of alcohol emanating from Beane. To their surprise, they found a three-fourths empty bottle of Tito’s Vodka in the center console of his Dodge Durango patrol vehicle.

In an effort to assess Beane’s level of impairment, multiple field sobriety tests were conducted. Unfortunately, during the walk and turn test, Beane displayed numerous signs of impairment. He failed to touch heel to toe, stepped off the line, took an incorrect number of steps, made a wrong turn, and relied on his arms for balance.

As a result of these alarming findings, Beane was promptly arrested and taken to a hospital for evaluation. However, Beane refused to voluntarily have his blood drawn, which led to a search warrant being executed to obtain his blood sample.

In light of this incident, the Menifee County Sheriff’s Office has launched an investigation into the collision. Meanwhile, Beane’s employer, the Montgomery County Sheriff’s Office, has taken immediate action by suspending him and initiating an administrative investigation into his alleged actions.

It is disheartening when those who are tasked with upholding the law find themselves on the wrong side of it. As members of society, it is crucial that we hold individuals in positions of authority accountable for their actions. The consequences of driving under the influence can be devastating, and it is essential that law enforcement officers are held to the same standards as civilians.

This incident serves as a reminder that no one is above the law, and the actions of a few should not tarnish the reputation of the entire law enforcement community. We must continue to support and appreciate the tireless efforts of those officers who fulfill their duties responsibly and with integrity.

The Montgomery County community, as well as the Menifee County Sheriff’s Office, will undoubtedly be closely following the progression of this case. As more information becomes available, it is our duty as responsible citizens to remain informed and advocate for justice to prevail.

Blog Post: A Refreshing Collaboration: Absolut Vodka and Sprite Combine Forces for Pre-Mixed Cocktails

In an exciting development for cocktail enthusiasts, Absolut Vodka and Sprite have joined together to create a pre-mixed canned cocktail set to hit select European markets, including Britain, the Netherlands, and Spain, in early 2024. This collaboration between Pernod Ricard, the France-based drinks maker, and Coca-Cola is set to revolutionize the ready-to-drink alcohol industry.

The Absolut & Sprite canned cocktail is expected to be a smash hit amongst fans of the popular vodka and lemon-lime soft drink combination. Not only will consumers be able to enjoy their beloved cocktail conveniently in a can, but they will also be treated to the combined power of two globally recognized brands.

This partnership between Pernod Ricard and Coca-Cola follows the trend of soft drinks companies expanding their presence in the alcohol market. Last year, Coca-Cola ventured into the realm of whiskey by partnering with Jack Daniels. The growing demand for pre-mixed cocktails in key markets has prompted these companies to explore new avenues for growth and cater to evolving consumer preferences.

The potential of the ready-to-drink alcohol category is undeniably vast. Last year, industry tracker IWSR estimated that the category’s value will increase by a staggering $11.6 billion between 2022 and 2026. Moreover, volume is expected to grow by 24% over the same period. These figures indicate the immense opportunities for both soft drink and spirits manufacturers to tap into this thriving market.

Alexandre Ricard, CEO of Pernod, expressed his excitement about this collaboration, stating, “Sprite is a wonderful pairing for Absolut, and I’m convinced that our joining forces will bring the whole alcohol ready-to-drink category to the next level.” Vodka is a popular base for ready-to-drink alcoholic beverages, and lemon-lime soft drinks are widely favored as mixers in pre-mixed cocktails. This combination is expected to create a winning formula that will resonate with consumers.

Market research conducted by IWSR in 2022 revealed that products based on spirits, particularly vodka, hold a 45% share in the ready-to-drink category across ten major markets. Cocktail and long drink variations are projected to be key drivers of growth in this segment. Additionally, more than 50% of consumers in these markets are influenced to purchase ready-to-drink products if they are associated with well-known spirits, beer, or soft-drink brands.

The introduction of the Absolut & Sprite canned cocktail is a testament to the innovative spirit of the industry and its ability to adapt to changing consumer preferences. By combining the refreshing taste of Absolut Vodka with the distinct flavor of Sprite, Pernod Ricard and Coca-Cola have created a concoction that promises to take the ready-to-drink alcohol market by storm.

So, mark your calendars for early 2024 and get ready to indulge in the perfect blend of Absolut Vodka and Sprite, packaged conveniently in a can. This exciting collaboration is set to invigorate the pre-mixed cocktail scene and elevate your drinking experience to new heights.

Paul Sutton Bourbon is set to release its first limited-edition whiskey, featuring a distinctive leather tie around the neck of the bottle. This release is particularly special as it marks the debut of Myra Barginear, a seventh-generation bourbon maker, in the commercial whiskey market. Barginear hails from a family with a long history of whiskey production, dating back over 100 years. However, she is the first in her family to bottle and sell the product.

Founded in 2013, Paul Sutton Bourbon has now crafted its first limited release. Available in only ten states, this premium whiskey is bottled at cask strength and priced at $89. Barginear explains that the bourbon, named the “Heritage Collection,” is a tribute to her daughter Holland, whose name starts with an “H,” and also honors bourbon heritage month. The product has been carefully selected by the distillery’s head distiller from 25 of their best barrels, aged for seven years, representing Barginear’s seventh generation.

Barginear is proud to carry on her family’s bourbon-making legacy. She fondly remembers her grandfather, Ronnie Sutton, who was an engineer by trade but had a true passion for whiskey production. His meticulous and innovative approach, utilizing a sweet mash process and barrel aging, set their bourbon apart. However, when Sutton passed away 15 years ago, he took his mash recipe with him. This loss deeply affected Barginear, who likened it to a family chocolate cake recipe that no one could recreate exactly.

Driven by a desire to preserve her family’s heritage, Barginear embarked on a mission to rediscover the lost recipe. Armed with samples of her grandfather’s bourbon, she turned to scientific methods to reverse-engineer the mash bill and yeast strain. Collaborating with Ferm-Solutions, she flew to Kentucky with a mason jar of the bourbon. The analytical techniques employed by the experts provided her with the precise details needed to recreate the century-old recipe.

Barginear’s dedication to her grandfather’s legacy led her to co-found Paul Sutton Bourbon alongside her husband. While her grandfather may no longer be with them, she believes he would be proud of the family’s achievements and the bourbon they are sharing with the world. Being close to her grandfather, he affectionately called her Magoo, a reference to the cartoon character Mr. Magoo. Barginear can almost hear him cheering her on, saying, “You got this, Magoo.”

This limited release from Paul Sutton Bourbon not only signifies Barginear’s entry into the commercial whiskey market but also showcases her commitment to preserving and honoring her family’s bourbon-making traditions. With the precise recreation of her grandfather’s mash recipe, she has not only produced a remarkable bourbon but also etched her family’s legacy in the annals of the whiskey industry. As Barginear looks ahead, she feels that this is just the beginning of their journey, allowing her family’s passion for bourbon making to flourish and continue making its mark.

Attention cocktail enthusiasts, get ready to raise your glasses! Exciting news has just come in from the world of beverages. Two industry giants, Pernod Ricard and Coca-Cola, have joined forces to bring you a delightful concoction that will revolutionize your drinking experience.

You’ve probably savored the refreshing taste of Absolut Vodka and the zesty zest of Sprite separately. But now, picture the best of both worlds melded together in a single can. That’s right, Pernod Ricard and Coca-Cola have collaborated to create a pre-mixed version of Absolut Vodka and Sprite, the beloved lemon-lime soft drink.

Launching in select European markets, including Britain, the Netherlands, and Spain, from early 2024, the Absolut & Sprite canned cocktail promises to be a game-changer. These sleek cans will showcase the iconic logos of both brands, instantly capturing attention and building anticipation for the exquisite blend contained within.

This partnership comes as no surprise, as beverage companies have been exploring the untapped potential of the alcohol market. Coca-Cola, in particular, has been venturing into the world of spirits, exemplified by its successful partnership with Jack Daniels whiskey. By delving into pre-mixed cocktails, these companies are responding to the growing demand for convenient and flavorful alcoholic beverages.

But it’s not just the soft drinks makers who are pursuing this golden opportunity. Spirits manufacturers are also eager to capitalize on a market that is projected to grow by a staggering $11.6 billion between 2022 and 2026, according to industry tracker IWSR.

As consumers, we are the ultimate winners, treated to an array of innovative and tantalizing options. The Absolut & Sprite canned cocktail is poised to become a staple at parties, picnics, and social gatherings, effortlessly satisfying our craving for a delightful and hassle-free beverage.

So mark your calendars for early 2024, when these delightful canned cocktails will hit the shelves. Prepare to indulge in the perfect blend of Absolut Vodka and Sprite, expertly mixed and conveniently packaged for your enjoyment. This fusion of flavors is set to redefine the way we experience cocktails.

As the world evolves, so do our drinking preferences. Pernod Ricard and Coca-Cola have not only recognized this, but they have also acted upon it. Through their innovative collaboration, they have elevated the art of mixology, crafting a convenient, irresistible, and undoubtedly delicious beverage.

Stay tuned for more updates on this exciting development. With the Absolut & Sprite canned cocktail, your favorite drink just got a sparkling new twist. Cheers to the perfect fusion of spirits and soda!

Lake Norman is definitely a place you don’t want to miss if you’re a whiskey enthusiast and enjoy live music. The good news is that this beloved spot is expanding! Bin110, owned by Andy Upchurch and his wife, Tallie, is getting a makeover that will triple its occupancy, going from six tables inside to 15-20 tables.

The renovation plans include new bathrooms, an expanded kitchen, and more space for entertainers. Although the bar is currently still open, it will eventually shut down for 4-6 weeks to knock down the wall between the existing space and the one next door. This expansion is expected to be completed after Thanksgiving, and the Upchurches plan to reopen by January.

The upgraded space will grow from 1,500 square feet to 2,500 square feet. While the outdoor seating will remain the same with 30-40 seats available, there will be a significant increase in indoor seating. Andy Upchurch jokingly expressed his wish to go to sleep and wake up to a finished project.

In terms of food offerings, Bin110 currently serves small bites. However, with a bigger kitchen, they plan to open for brunch on Saturdays and Sundays. In addition to brunch, they will also introduce a variety of tasty food options, including different types of flatbreads. So, you can sip on your favorite whiskey while enjoying a delightful meal.

Since its opening in November 2017, Bin110 has become one of the top upscale night spots in the Lake Norman area. The bar takes pride in its extensive beverage selection, with nearly 450 whiskies and 100 wines, most of which are available by the glass. Furthermore, Bin110 is known for its live entertainment, hosting 150 acts each year. Their lineup includes a range of musical genres, from ’80s and ’90s rock to country. Notably, the bar has even welcomed talented singers from popular shows like “The Voice,” “American Idol,” and “America’s Got Talent.”

Moving forward, Bin110 aims to provide more space for entertainers, allowing them to bring in larger bands. They also plan to enhance the overall sound system quality and install acoustic panels to create a comfortable atmosphere where guests can enjoy live music and hold conversations simultaneously.

Before starting Bin110, Andy Upchurch had a successful career as a financial adviser for three decades, while Tallie Upchurch worked in the pharmaceutical industry, despite her degree being in hospitality. Together, they have accomplished their goal of creating a bar they would personally love to patronize, offering an extensive selection of whiskies and wines. Customer service is also a top priority for them, and Andy takes pride in training his staff in the art of whiskies, certifying 300 individuals as bourbon stewards.

Apart from their dedication to providing great service, the Upchurches are also passionate about offering unique tasting experiences. They frequently travel to Napa, California, with patrons to explore new wine offerings. To stay updated with all the happenings, make sure to follow Bin110 on Facebook and Instagram.

The Upchurches are proud of the work they do and are grateful to be able to do it in their local area. They appreciate the convenience of staying close to home rather than having to drive 25 miles to Charlotte.

To experience the wonderful world of Bin110, pay them a visit at 19712 One Norman Blvd Suite 110, Cornelius, NC 28031. You can also check out their menu and stay connected with them on Instagram: @bin110lkn

Unleashing Fun in the Collegiate Summer League

In a surprising turn of events, Capitol Broadcasting Company, based in Raleigh, has recently acquired the Coastal Plain League, bringing along a fresh wave of enthusiasm. With the appointment of new commissioner Chip Allen, formerly associated with the Durham Bulls, there is a strong push to infuse the collegiate summer league with a minor league attitude. “We want to make it all about fun,” expressed Allen, who is fervently working on revamping the league experience. And a significant step towards achieving this goal is the recently cemented partnership/sponsorship between the Coastal Plain League and Blue Shark Vodka, based in Wrightsville Beach.

The partnership has already begotten exciting results for two Coastal Plain League teams, the Wilmington Sharks and Holly Spring Salamanders, marking a promising start to this collaboration. As Allen stated, “We’ll be rolling out more this year,” hinting at the potential for expansion and inclusion of all 14 teams that play in the South.

As part of this collaboration, Blue Shark Vodka will be serving their pre-mixed cocktails on tap, with signature concoctions such as the “Pinch Hitter” and the “Home Run.” Mark Bloomquist of Blue Shark Vodka proudly proclaimed, “We’re the No. 1 spirit in North Carolina, and we are coming off big wins at the SIP Awards. That means a lot to me because the judges are consumers.”

However, this partnership is about more than just business; it is a celebration of America’s favorite pastime. Mark Bloomquist, a devoted baseball fan, shares his personal connection to the sport, saying, “I’ve been a baseball fan all my life.” To add to the sentimental value, Bloomquist’s son and fellow Blue Shark executive, Brett Bloomquist, once played for the Wilmington Sharks during his college years. Such profound connections only emphasize the genuine love for the game that underpins this partnership.

Looking ahead, Bloomquist is eagerly planning meetings with team officials, intending to strengthen ties and foster a genuine sense of camaraderie. Moreover, he has been actively engaging with local leaders in Wilmington, illustrating his commitment to the community.

Aside from infusing the league with Blue Shark Vodka’s spirit, Bloomquist also has plans for the beer garden at Buck Hardee Field in Wilmington. Describing his vision as a means to “fix” rather than change the existing space, he plans to introduce a canvas shade to shield fans from the sun. In a nod to the collaboration, the revamped beer garden will be aptly christened the “Shark Cage.”

Allen commended Bloomquist’s unwavering belief in baseball, remarking, “It’s great that he wants to support these players.” The partnership between the Coastal Plain League and Blue Shark Vodka promises to inject a renewed sense of excitement and entertainment into the league by combining the love for the game with the enjoyment of refreshing libations.

As this unique collaboration unfolds, baseball fans can look forward to a thrilling summer league experience. By supporting their favorite teams and relishing Blue Shark Vodka’s delectable cocktails, fans will contribute to the growing synergy between baseball and leisure. So, immerse yourself in this captivating journey as the Wilmington Sharks and the Coastal Plain League embark on an exciting vodka sponsorship venture. Cheers to a summer filled with fun, laughter, and the pure joy of America’s cherished pastime!

Stay connected to the latest food news in the area by signing up for the Port City Foodies newsletter and following us on Facebook and Instagram. For more information, reach out to Allison Ballard, the food and dining reporter at the StarNews, at aballard@gannett.com.

This article was originally published on Wilmington StarNews: Wilmington Sharks and the Coastal Plain League Start Vodka Sponsorship.

Introducing The Prelude: Fortune’s Fool’s First Whiskey

Fortune’s Fool, a newly established whiskey company, has just released its first-ever rye whiskey, known as The Prelude. Created by CEO Juliet Schmalz, this rye has been aged for less than three years but possesses the flavor, color, and complexity typically found in much older whiskeys. Excitingly, The Prelude straight rye whiskey is now available, bottled at a robust 109.6 proof, with a suggested retail price of $40.

Schmalz explains that The Prelude was produced, finished, and barrelled on January 2, 2021, making it slightly below the standard three-year aging period. However, its taste surpasses expectations, with its mature and sophisticated profile defying its youth. With a smooth and spicy character, this rye showcases a delicate balance of flavors, including notes of caramel and butterscotch. Schmalz reveals that customers are often taken aback by how refined and delicious The Prelude is, as they expect a younger whiskey to be harsher and hotter. Surprisingly, despite its high proof, it doesn’t taste as fiery as one would expect.

Juliet Schmalz, standing proudly alongside her aging barrels of whiskey, runs Fortune’s Fool alongside her husband, Steve Sorrel, who serves as the company’s CFO. While she previously worked as an anesthesiologist in private practice, her passion for whiskey led her to pursue formal education in Kentucky before venturing into the world of whiskey distillation with her husband. Although bourbon will be the cornerstone of Fortune’s Fool, the decision to release a rye as their inaugural offering arose from its readiness for market. The company’s first bourbon release is expected in 2025, pending a four-year aging process.

Unveiling the secret behind The Prelude’s exceptional quality, Schmalz assertively points to the barrels. While she takes pride in her choice of yeast and the carefully crafted rye mash bill (comprising 62 percent rye, 30 percent corn, and 8 percent malted barley), it is the barrels that truly elevate the whiskey. Exclusively aged in the finest barrels from Seguin Moreau Cooperage in Napa Valley, The Prelude is bestowed with a unique character. Unlike typical manufacturing processes, where barrels are heated using steam and gas, Seguin Moreau barrels undergo open-air seasoning for 24 months before being expertly charred and toasted over oak fires. Schmalz emphasizes that up to 80 percent of a whiskey’s flavor is determined by the barrel, making it an investment well worth making for the quest to produce exceptional products. The moment Schmalz discovered Seguin Moreau Cooperage, she knew she had found the perfect partner for Fortune’s Fool.

The company’s name, Fortune’s Fool, pays homage to William Shakespeare’s iconic play, Romeo and Juliet. As the CEO, Juliet Schmalz humorously reflects on her life with an instantly recognizable name that has accompanied her for half a century. Growing up with red hair, freckles, and the name Juliet, when brainstorming names for their whiskey company, it only felt appropriate to draw inspiration from Romeo and Juliet. During the exploration of the play, a particular line caught their attention: “Oh, I am fortune’s fool.” That line resonated deeply with the couple, leading them to adopt it as their whiskey’s name.

In line with the Shakespearean theme, each release of Fortune’s Fool whiskey will be named after parts of a play. The Prelude, the debut expression, was given its name to signify the exciting beginning of the company’s journey. Schmalz recommends savoring The Prelude neat or in a classic Manhattan cocktail. Whether enjoyed on its own or mixed, this rye whiskey showcases its versatility and exceptional quality. For a Manhattan, she suggests blending four parts rye with one part vermouth, adding a touch of orange bitters, and garnishing with a hint of orange zest rubbed around the rim of the glass.

Fortune’s Fool proudly presents The Prelude, a rye whiskey that defies tradition and exceeds expectations. With passion, creativity, and a commitment to using unparalleled barrels, Juliet Schmalz and her team are dedicated to crafting the very best whiskey products possible. So raise a glass to Fortune’s Fool and indulge in the exquisite taste of The Prelude.