Liquor-articles 2020

Deprecated: Creation of dynamic property InsertPostAds::$settings is deprecated in /home/icohol/public_html/wp-content/plugins/insert-post-ads/insert-post-ads.php on line 425

KALAHEO KAUAI, Hawaii, May 13, 2024 /PRNewswire/ — Referred to as “The Spirit of Aloha” and the Ultra Premium Rum of the Las Vegas Raiders, Koloa Rum Company is thrilled to publicize the introduction of its new Rum Rusher Hawaiian Rum Cocktail in alliance with the Las Vegas Raiders. This exhilarating association signals the perseverance of a thrilling harmony between the double iconic trademarks, enabling enthusiasts to undergo the merger of Hawaii culture and Raiders spirit.

Enclosed in a handy four-pack, Raider Nation can secure the Rum Rusher at several liquor outlets throughout Nevada and Utah. Furthermore, single Rum Rusher cans will be on hand for acquisition at the Koloa Rum Company Store in Lihue, HI.

The Rum Rusher Cocktail is a by-product of a vibrant ongoing accord between Koloa Rum and globally recognized mixologist Tony Abou-Ganim. Being one of the mainline bar pros and field trailblazers, Abou-Ganim’s proficiency has been pivotal in devising this distinctive and tasty cocktail.

Claiming 15% ALC/VOL, the Rum Rusher is a harmonious mix of Koloa White Hawaiian Rum, natural flavorings like orange, pineapple, and lime juice, plus organic agave syrup. It will be obtainable in sets of four 12 fl. oz. cans (355 ml).

“The Rum Rusher Cocktail is a testament to our commitment to creativity and innovation, and embodies the essence of Koloa Rum and the Raiders,” said Bob Gunter, president and CEO of Koloa Rum Company.

Koloa Rum invites fans to taste the bartender version of the Rum Rusher at the Twitch Lounge and concourse bars inside Allegiant Stadium.

Koloa Rum encourages fans to drink responsibly. To find the Rum Rusher near you, visit KoloaRum.com.

See HERE for a high-res image. Courtesy of Koloa Rum Company.

About Koloa Rum Company
Established in 2009, Koloa Rum Company produces artisanal, single-batch Hawaiian rum and ready-to-drink cocktails at its distillery in Kalaheo, Kauai and operates the island’s first and only distilled spirits Tasting Room and Company Store. The company’s award-winning portfolio includes its premium Kauai White, Gold, Dark, Spice, Coconut, Cacao and Coffee rums in addition to ready-to-drink cocktails. Products are available for purchase online, at select retailers nationwide, and in Western Canada, Italy, Germany, Austria, Czech Republic, France, the UK, Ukraine and Japan. For more information, visit https://koloarum.com/.

MEDIA CONTACTS:
Jenerate PR
Jennifer Polito
Dianne Mercado
jennifer@jeneratepr.com
dianne@jeneratepr.com
(808) 281-2088

View original content to download multimedia:https://www.prnewswire.com/news-releases/koloa-rum-company-unveils-exclusive-rum-rusher-cocktail-to-commemorate-partnership-with-the-las-vegas-raiders-302141936.html

SOURCE Koloa Rum Company

Former Riverdance and Lord of the Dance star Michael Flatley has launched a new Irish whiskey.

The five-year-old spirit, which is called “Flatley Irish whiskey” and is branded “The Dreamer”, has been created in partnership with master blender Noel Sweeney. It is distilled at the Great Northern Distillery in Co Louth, which is owned by the Teeling family.

Mr Flatley is a long-time collector of Irish whiskey, and his family crest adorns each bottle in a nod to his late father.

It is expected the whiskey will be launched in the United States later this summer, with a worldwide launch in 2025.

“Irish whiskey was a favourite of my father’s,” said Mr Flatley. “It was through his passion that I came to appreciate its complex flavours. So, it’s a very proud moment to launch Flatley Irish whiskey, as I know he will be smiling down on me.”

“I brought in the very best team led by CEO Jim Clerkin, renowned in the international drinks industry, master blender Noel Sweeney and Pierrick Bouquet, who was the genius behind some of the most successful wine and spirits brands internationally.”

Mr Sweeney, formerly of Cooley Distillery and Powerscourt Distillery, said: “This five-year-old triple-cask blend combines grain whiskey and double-distilled malt matured in former bourbon, port and Pedro Ximenez sherry casks.”

Flatley Whiskey has signed a distribution deal here with Dalcassian Wines and Spirits, which is stocking bars, hotels and independent stores throughout Ireland.

SuperValu, a grocery retailer, is stocking the whiskey in over 175 stores nationwide. The recommended retail price is €45.

Michael Flatley, the former Riverdance star, has spoken of his distress over a drama with his home, Castlehyde House in Co Cork.

The Chicago-born Irish dancer, 65, who is celebrating 30 years since he shot to fame following his performance at the Eurovision Song Contest in 1994, has brought proceedings against several parties before the commercial division of the High Court over an alleged €30 million worth of damage to the house. The defendants are fully contesting the case.

“My heart is broken over this whole thing,” he says of the issues with the house, which was damaged by a fire in 2016. “I started to notice once we moved back in that it didn’t feel the same. We handed the keys over to the

The Best of Category Flavored Vodka is Safe House Distilling, Teller Green Chile Vodka, 40% ABV, 750 ml.

One vodka brand secured Best of Class honors, and two others grabbed Best of Category at the 2024 American Distilling Institute (ADI) International Spirits Competition (ISC) assessment. The victors reflected a diverse range of aroma and taste profiles across flavored vodka, along with neutral character and foundational character vodka.

The yearly competition, a spring event that attracts some of America’s leading spirit judges, is a prestigious platform. It does not just highlight standout craft distillers and their spirits amongst American and international manufacturers but also offers significant recognition for their endeavours. This year, the contest yet again showcased its worth, with numerous emerging distillers earning Double Gold and Gold medals, confirming their dedication and proficiency.

The ISC terms the top spirits in each category as Best of Class, while the leading spirits in every sub-category are referred to as Best of Category. The Best of Class victors are selected from the Best of Category winners.

Historically, the TTB defined vodka as a “neutral” spirit “to be without distinctive character, aroma, taste, or color.” It’s long been recognized, however, that the base materials used in the mash often leave trace flavor elements.

The ADI judging was among the first spirit competitions to distinguish between vodkas that were neutral and those that retained some element of flavor derived from the original mash components. These flavor components are different from “flavored vodkas,” which have been flavored with artificial compounds, and botanical vodkas, which have been flavored with naturally occurring substances.

The Best of Class Vodka – Residual Base Character is GlenPharmer Distillery, Vodka, 40% ABV, 750 ml.

GlenPharmer Distillery is a Massachusetts, grain to glass craft distillery. The ADI Judging Panel described the vodka as exhibiting:

Slightly herbal and vegetative on the nose and a bit spirity. On the palate it’s smooth with a noticeable herbal/vegetative note along with a touch of wet stone minerality. The finish has a sweet note and is slightly peppery.

The Best of Category Vodka Neutral Character is 1879 Distilling Red Barn Premium Vodka, 40% ABV, 750 ml.

1879 Distilling is a family-owned craft distiller in St. Louis Missouri that draws its grains from its own 2,800-acre farm. The ADI Judging Panel described the vodka as showing:

Very slight vegetative and fruity notes on the nose. On the palate it’s sweet and smooth, although slightly drying. The finish is long and smooth with slight but lingering fruity notes.

The premier category flavored vodka is Safe House Distilling, Teller Green Chile Vodka, with an alcohol by volume (ABV) of 40% and a volume of 750 ml.

The Teller Green Chili Vodka from Safe House Distilling is distinct and tasty, celebrating the deep-rooted food culture of the American Southwest. This vodka incorporates a mix of charred green chili peppers, providing it with a hot and lively personality.

Here’s how the ADI Judging Panel described the flavored vodka:

On the nose, there are herbaceous, earthy, and green chili pepper impressions. When tasted, the vodka is sugary and smooth having a remarkable green chili spiciness that gradually escalates. The aftertaste is extended and a bit sweet with a powerful, persistent green chili pepper trail.

The 2024 ADI winners highlighted an impressive class of up-and-coming craft distillers. Some of the winners are well-known, while others are still relatively new and have limited national distribution.

All of them produce outstanding vodkas, and all are very reasonably priced. They are well worth seeking out and will prove excellent, either straight up or in cocktails. Once again, ADI has done a superb job of identifying the craft distillery industry’s up-and-coming vodka producers.

See the ADI’s website for a complete listing of all the medalists in the American Distilling Institute’s International Spirits Competition.

Cheers

One Community. Many Voices. Create a free account to share your thoughts.

Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

In order to do so, please follow the posting rules in our site’s Terms of Service. We’ve summarized some of those key rules below. Simply put, keep it civil.

Your post will be rejected if we notice that it seems to contain:

User accounts will be blocked if we notice or believe that users are engaged in:

So, how can you be a power user?

Thanks for reading our community guidelines. Please read the full list of posting rules found in our site’s Terms of Service.

If you’re a whisky enthusiast, you’ll be thrilled by the variety available at Costco. This retail behemoth is as renowned for its comprehensive liquor range as it is for its succulent rotisserie chickens and monstrous cakes, with whisky being a distinguished feature of its shelves. Costco merchandises a large number of whiskies, promoting many high-profile brands as well as its exclusive Kirkland brand which boasts an impressive range of whiskies. Names like Maker’s Mark, Jack Daniel’s, Jameson, and Crown Royal could be seen in the expansive stores, along with their very own Scotch, bourbon, and Irish whiskies.

Despite these eminent brands may be available at appealing prices, they may not account for some of the best deals among Costco’s other whisky products. Additionally, Costco offers some unusual whiskies you may not have expected to find, such as the elusive Pappy Van Winkle which purchasing demands specific information about its release and procurement. If you’ve been curious about the secrets behind Costco whisky, we’re here to provide you with the relevant facts. So fill up your glass and let’s take a closer look.

Find out more: All The Benefits Of A Costco Membership

Costco is not known to do things by halves, and that indeed extends to its collection of whiskies. The store offers a large selection under its Kirkland Signature brand, indicating a strong demand. As per the information in December 2023, seven distinct Kirkland Signature Scotch whisky formats are consistently available in the store. The blended Scotch whiskies are a constant offering, with an array of Speyside, Islay, and regular Single Malt scotches also frequently up for grabs.

Costco provides three distinct Kirkland Signature bourbon varieties, typically available and stocked during the summer season. The selection also includes Irish and Canadian whiskies, with the wholesaler occasionally offering limited-edition Kirkland whiskey products. Not included in this selection are whiskey-based beverages and liqueurs, such as Irish cream, which Costco also offers under its Kirkland label.

It’s important to note that like any large retailer, Costco may alter its product range unexpectedly. The items have changed over the years, which suggests that returning customers may experience changes in whiskey selection or flavor profiles. However, considering the indispensable popularity of the beverage, it’s likely that Costco will continue to stock whiskey for the foreseeable future.

Unsurprisingly, a large portion of Costco’s revenue stems from its whiskey sales. According to Forbes, the retailer sold approximately $6.5 to $7 billion worth of alcoholic beverages in 2023. These figures place Costco not only as the leading alcohol retailer in the United States but also worldwide. Around a quarter of these alcohol sales are attributed to spirit beverages. Given that a large portion of the Kirkland alcohol range consists of various whiskies, the sales figures imply a high volume of bottles being sold.

So, what does Costco owe to its successful alcohol sales? The answer is a mix of competitive pricing, high-quality products, larger bottle sizes (providing a sense of value), and the retailer’s influential subscription model. Costco’s membership model fosters customer loyalty by creating an impression of exclusivity and value-for-money, prompting customers to maximize their memberships. As a result, customers are inclined to bulk-buy whiskey and other alcoholic beverages, filling their carts with large, non-perishable items that appear to offer excellent value.

Costco’s subscription model creates a sense of exclusivity, leaving non-members feeling they might be missing something. However, in some places, you don’t need to be a member to purchase your favorite whiskey. There are standalone Costco liquor stores in a few places where you can go without having a full Costco membership and buy whiskey, vodka, among other spirits.

But for you to locate these outstanding stores, you need to be somewhere specific. Namely, Costco Liquor is situated only in Alberta, Canada, a province where alcohol is only sold in designated liquor outlets. Therefore, these stores are positioned right next to regular Costco locations, but they have a separate entrance. This means to buy your Canadian whisky, you have to just go next door. If you’re in the United States, you probably still need to obtain a Costco membership to buy its range of whiskies. Although some states, like Florida, separate the alcohol collection from the general product selection, you still need to show your membership card to get in.

Costco’s Kirkland alcohol products often generate rumors about their source. For instance, a question has been raised for years whether Kirkland Signature vodka is actually Grey Goose due to similarities in their flavors. Despite both Costco and Grey Goose denying such claims, the retailer seems not as enthusiastic in squashing the rumor that its Blended Canadian Whisky, which many suspect is produced by prominent Canadian whisky brand Crown Royal.

The comparison between the two is understandable due to their striking similarities. The Kirkland Signature Blended Canadian Whisky’s taste and smell are very similar to those of Crown Royal, although with minor differences and an extra hint of spice. As both whiskies are blended, it’s quite possible the Kirkland version has a slightly different recipe compared to other Crown Royal expressions, as there’s no exact comparison. The difference in taste could also be because of its six-year aging process, considering Crown Royal usually does not provide aging information on its whisky bottles.

Costco’s selection of Scotch under its Kirkland brand is impressive, with a diverse array of blended and single-malt options available. These Scotch expressions can age up to 25 years, ensuring a complex flavor profile. However, these products are not made by Costco. It’s widely believed that the company behind Costco’s Kirkland brand Scotch since 2007 is Alexander Murray & Co., a Scottish company operating in the United States.

Alexander Murray & Co. is named after the great uncle of owner Steve Lipp, a whisky aficionado himself. Established in California in 2004, the company supplies Scotch to the American alcohol market. Many liquor stores carry Alexander Murray & Co. products, but purchasing from Costco is an affordable way to enjoy their smooth, peaty whiskies.

Costco also sells bourbon under its Kirkland brand, providing a cost-effective alternative for customers. The supplier of Costco’s Kirkland bourbon is somewhat of an open secret, as Barton 1792 Distillery is named directly on the label.

Barton 1792 Distillery, based in Kentucky, has a deep-rooted history in bourbon making, dating back to 1879. They specialize in small-batch whiskies. Interesting to note, though, is the recent partnership with Costco. Records reveal that in 2011, Jim Beam was behind Costco’s Straight Bourbon Whiskey. Tennessee-based George Dickel Distillery is believed to have taken over for a period, before Costco settled on Barton 1792 Distillery as their bourbon supplier.

If you’re a fan of Irish whiskey, Costco may be your next stop. The warehouse behemoth’s Kirkland Signature variant offers the nuanced, barley-forward taste and extended maturation typical of this spirit. Furthermore, there are strong indications that its production is under competent management. It is speculated that Costco’s Irish whiskey hails from the stables of Irish Distillers Ltd., a subsidiary of Pernod Ricard. Surprisingly, this well-known firm also produces Jameson, which is also available at Costco, albeit at a significantly higher price than its Kirkland counterpart.

True to its style, Costco has refrained from officially recognizing Irish Distillers Ltd. as its Kirkland brand supplier. Nevertheless, the evidence seems compelling. Irish Distillers Ltd.’s nationwide presence and substantial production capacities make it a plausible supplier for Costco’s large volume requirements. Additionally, the firm’s reputation for quality products offers significant peace of mind. In addition to Jameson, Irish Distillers Ltd. is credited with creating Middleton Very Rare, Redbreast Single Pot Still Irish Whiskey, and Powers Irish Whiskey, among others.

Worth noting is that Costco offers an even wider liquor selection beyond its Kirkland-branded products. In fact, Costco outstrips other outlets in sales of Johnnie Walker Blue and The Macallan, and its liquor aisles teem with a diverse range of whiskey options.

For those with a preference for Irish whiskies, a bottle of Jameson should suffice, either in its Black Label or standard form. However, expect to part with an extra $20 for the branded version. If bourbon is up your alley, Costco’s assortment is dizzying, featuring options like Bulleit, Knob Creek, Basil Hayden’s, and Woodford Reserve. In addition, Glenlivet 14-Year-Old Single Scotch Malt Whiskey is available, besides the aforementioned Johnnie Walker Blue.

Just remember that these whiskeys may not always be a standard feature in Costco stores — and some of them can be extremely hard to find. On occasion, you can find a bottle of ultra-rare Pappy Van Winkle Bourbon on its shelves, at a slightly lower price than it’s sold elsewhere. These “drops” of Pappy Van Winkle only happen sporadically, though, and you’ll either have to be in the right place at the right time or be one of the lucky few that employees hand a ticket out to for a chance to purchase it.

Although you have to pay for a membership to Costco, you’re rewarded with a cavernous warehouse full of low-price items, including whisky. Costco whiskies are consistently cheaper than name-brand versions, and given that they’re made by reputable companies, you shouldn’t worry too much about their cheaper price point.

Take Costco Kirkland Blended Canadian Whisky, for example. A 1.75-liter bottle will generally cost you between $20 and 30, depending on which state you buy it in. A bottle of its closest name-brand competitor, Crown Royal (which may manufacture the Kirkland product), will come in closer to the $50 mark. Costco’s Kirkland Signature Blended Scotch Whisky may have a lower price difference, but buying it can still save you valuable dollars. Its 12-Year expression comes in at roughly $46 and is praised for its excellent, layered taste, with hints of cinnamon, prune, smoke, and brown sugar. Johnnie Walker Black Label usually comes in at over $50 per bottle for the same size, and while it will give you a similarly smooth experience, every penny counts.

It can feel like going for Kirkland whiskies over a name-brand version can leave you with an inferior product. If you’re smart, though, you can get a whiskey that tastes pretty similar to a more expensive option, saving you money and the hassle of going to a different store to get your liquor. Scotch pros have noted the similarity between Kirkland Signature Blended Scotch Whisky and Dewar’s White Label, although the Kirkland version may be a little darker. As such, if you’re using the Kirkland product in a cocktail instead of Dewar’s, you’re unlikely to tell the difference.

Costco’s Kirkland Signature Canadian whisky is often likened to Crown Royal, not just in taste but also in the bottle’s design. The form of the bottle echoes the squat structure of Crown Royal’s. This resemblance might be seen as a nod to the pricier brand, offering customers a similar luxury at a more economical price — and almost identical flavor to boot.

One might imagine Kirkland products to be unvarying and uniform owing to the emphasis on delivering basic goods at lower prices. However, that doesn’t mean Costco shies away from experimenting. The company sometimes releases limited-edition versions of its whiskies, celebrating a new flavor or marking an occasion.

In early 2024, Costco introduced a blended Scotch whisky, matured for eight years, in celebration of the Lunar New Year. The bottle’s design incorporated the Year of the Dragon, featuring a formidable serpent, and came in a special edition box. The whisky had familiar taste notes, suggestive of it originating from the same producer as Costco’s other Scotches. It had a pronounced spiciness and a woody, peaty finish. The year prior, Costco had introduced a limited-edition 15-year-old single malt Scotch, and in 2022, it outdid itself with a 20-year-old Speyside Scotch. It is certainly worth keeping an eye on what Costco’s offering.

Read the original article on Daily Meal

[title]

[title]

Australian four-piece indie rock band, Rum Jungle admits to being victims of hangxiety in their latest single: “Did The Morning Let You Down.” We’ve all been there before, waking up in the morning with an awful lurking feeling of dread for the actions of our past self, but Rum Jungle is here to help us feel a little less guilty and a little more understood with their new chilled-out anthem.

Lead singer Benny McIntyre shares, “You’d be lying to yourself if there hasn’t been a morning in your life that you’ve not been stoked with the events of the night before or something’s weighing you down and that morning it hits you hard. Mistakes get made, shit goes wrong, everything’s tough for everyone in their own relative state. What this one is about though is pickin’ up and rollin’ on and understanding the world is the way it is, and finding that thing or person or reason to charge on with some sonic stability.”

“Did The Morning Let You Down” is the ultimate laid-back summer anthem, shimmering with jangly indie guitars, upbeat drums, a super catchy chorus, and an overall feel-good vibe.

The song comes right as Rum Jungle kick off their UK/EU tour, so be sure to check out their dates if they’re in a city near you, as their live shows are tipped to be something out of the ordinary.

HOLD ME IN THE WATER UK/EU TOUR

9th May – FOCUS – Wrexham, Wales

10th May – The Louisiana – Bristol, UK | SOLD OUT

11th May – The Cavern – Exeter, UK

13th May – Oporto – Leeds, UK

14th May – Sidney and Matilda – Sheffield, UK

15th May – Omeara – London, UK | SOLD OUT

16th May – The Great Escape – Brighton, UK

20th May – Badehaus – Berlin, DE

21st May – Molotow – Hamburg, DE

22nd May – Wohnemeinschaft – Cologne, DE

23rd May – Supersonic – Paris, FR

25th May – A Stones Throw – Newcastle, UK

26th May – Broadcast – Glasgow, UK

Connect with Rum Jungle : Facebook | Twitter | Instagram | TikTok

One of the easiest wholesome side dishes you can make to fill up your dinner table is glazed carrots: Tender roasted carrots with a sweet, flavorful glaze. With a handful of ingredients and about 15 or so minutes, you get a vibrantly-colored dish that tastes as amazing as it looks. Nonetheless, the flavor and fragrance of your roasted carrots may be enhanced significantly by adding whiskey.

Whiskey is renowned for its smoky and complex flavors beneath the potent hit of alcohol. Some of the primary tasting notes, such as honey and vanilla, complement the natural sweetness of carrots wonderfully. As a result, the whiskey-infused glazed carrots may taste earthy and slightly alcoholic, although most of the actual alcohol will evaporate during cooking.

To incorporate whiskey into your glazed carrot recipe, simply add a bit or two to the pan alongside the other glaze ingredients like honey, butter, and garlic. Following that, as the carrots roast in the oven, the alcohol will evaporate, leaving a pleasing depth of flavor that will have your dinner guests intrigued about your cooking secret.

Read more: The 27 Best Bourbon Brands, Ranked

With that in mind, you’re probably mentally sorting through the list of all the whiskies you know for a good fit. Here’s a simple recommendation: For a lighter, smooth twist on the dish, go for Irish whiskeys. If you like something a bit more bold, you won’t go wrong with smoky, classic all-American bourbons.

If it’s the former that piques your interest, consider popular bottlings of Irish whiskey such as Jameson or Bushmills. Irish whiskeys tend to have a lighter, fruitier flavor profile due to their triple distillation process, which can add that fresh twist to your glazed carrots. The subtle notes of vanilla and citrus in these whiskeys can brighten up the dish and give it a more complex taste. Meanwhile, the smoky and oaky taste of American bourbons will pair well with the sweeteners in the dish, be it caramelized brown sugar or honey.

For those who prefer a bolder, spicier flavor, a rye whiskey like Bulleit Rye or Templeton Rye is worth a shot. Rye whiskeys have a distinct peppery and strong taste that can add a nice kick to your glazed carrots. Just be sure to use a light hand when adding rye whiskey to your glaze, as its strong flavor can easily overpower the delicate taste of the veggie.

And if this has got you in the mood for adding whiskey to more dishes, have a look at our 12 ways to cook with whiskey for inspiration.

Read the original article on Tasting Table

Australian four-piece indie rock band, Rum Jungle admits to being victims of hangxiety in their latest single: “Did The Morning Let You Down.” We’ve all been there before, waking up in the morning with an awful lurking feeling of dread for the actions of our past self, but Rum Jungle is here to help us feel a little less guilty and a little more understood with their new chilled-out anthem.

Lead singer Benny McIntyre shares, “You’d be lying to yourself if there hasn’t been a morning in your life that you’ve not been stoked with the events of the night before or something’s weighing you down and that morning it hits you hard. Mistakes get made, shit goes wrong, everything’s tough for everyone in their own relative state. What this one is about though is pickin’ up and rollin’ on and understanding the world is the way it is, and finding that thing or person or reason to charge on with some sonic stability.”

“Did The Morning Let You Down” is the ultimate laid-back summer anthem, shimmering with jangly indie guitars, upbeat drums, a super catchy chorus, and an overall feel-good vibe.

The song comes right as Rum Jungle kick off their UK/EU tour, so be sure to check out their dates if they’re in a city near you, as their live shows are tipped to be something out of the ordinary.

HOLD ME IN THE WATER UK/EU TOUR

9th May – FOCUS – Wrexham, Wales

10th May – The Louisiana – Bristol, UK | SOLD OUT

11th May – The Cavern – Exeter, UK

13th May – Oporto – Leeds, UK

14th May – Sidney and Matilda – Sheffield, UK

15th May – Omeara – London, UK | SOLD OUT

16th May – The Great Escape – Brighton, UK

20h May – Badehaus – Berlin, DE

21st May – Molotow – Hamburg, DE

22nd May – Wohnemeinschaft – Cologne, DE

23rd May – Supersonic – Paris, FR

25th May – A Stones Throw – Newcastle, UK

26th May – Broadcast – Glasgow, UK

Connect with Rum Jungle :

Facebook |

Twitter |

Instagram |

TikTok

The Original Peanut Butter Whiskey’s Unique Personality is Brought to Life by the Brand’s Biggest Campaign Drop Since Pernod Ricard Acquisition

NEW YORK, May 9, 2024 /PRNewswire/ — Today, Skrewball Whiskey, the leading peanut butter whiskey, is proud to unveil its new campaign and rallying cry, “Skrew the Usual,” the brand’s most ambitious launch to date. As the world’s first super-premium peanut butter flavored American whiskey, Skrewball wants people to break away from the ‘same old, same old’ and revel in the surprisingly delicious flavors of life – enter “Skrew the Usual.”

“Skrew the Usual” is more than just a call to action, it embodies the essence of adventure and innovation in each bottle of Skrewball Whiskey. The campaign encourages consumers to break away from monotony and forgo the usuals in life that keep delicious discoveries at bay – in other words, to live by the ‘you only live once’ motto.

“Skrewball wants to inspire consumers to take detours and seek out the weird and wonderful,” said Kuppy Sampale, Brand Director of Skrewball Whiskey at Pernod Ricard. “With the introduction of ‘Skrew the Usual,’ we’re inviting our audience to choose exploration over routine and celebrate trying something new, like the unexpectedly delicious flavor of peanut butter whiskey.”

Visit Skrewball Whiskey’s Offical Website

The campaign signifies a major achievement for Skrewball and is the biggest launch since Pernod Ricard acquired it in 2023. Accompanying the launch is a 30-second creative spot titled “House of High Spirits” along with 15-second and 6-second short films. Central to the campaign is a new fictional spokesperson, Skrew, who brilliantly encapsulates the fun and mischief of Skrewball’s spirit. In the spot, Skrew invites viewers to give into their curiosity and savor the unique peanut butter flavor of Skrewball Whiskey.

“Skrewball continually pushes limits and defies expectations,” stated Steve and Brittany Yeng, the co-founders of Skrewball Whiskey. “We’re excited to extend the ‘Skrew the Usual’ approach to more people through our new campaign and hope that it inspires people to try Skrewball.”

Despite being a relatively new player, having been established in 2018, Skrewball has risen to become the preeminent peanut butter whiskey in the United States, boasting 83% market share. It is also the number two premium brand in the flavored whiskey category ($25+) in terms of value and volume, and the fifth top brand overall—truly remarkable growth.

The campaign, which was conceived by The Martin Agency, will be launched via online video, social and search on Thursday, May 9. Subsequently, notable out-of-home advertisements in key markets such as Chicago, Los Angeles, and New York City are set to roll out in June.

Skrewball Whiskey is available nationwide and at select retailers in Canada, Puerto Rico, and Central America. It is best enjoyed neat, on the rocks, or as the star ingredient in a variety of inventive cocktails and shots, like Island of Misfits and Salty Nuts.

For more information about Skrewball Whiskey and to stay updated on the latest news, visit www.skrewballwhiskey.com and follow along on Facebook and Instagram (@skrewballwhiskey).

PLEASE ENJOY RESPONSIBLY. 35% ALC./VOL. ©2024 Skrewball Spirits, LLC, New York, NY

Sources:
¹ Nielsen, latest 52 weeks, week ending 4/19/24

ABOUT SKREWBALL PEANUT BUTTER WHISKEY
Skrewball Whiskey was founded by Steven Yeng, a Cambodian refugee, and his wife Brittany, a former chemist who became a lawyer. Steven discovered his love of peanut butter shortly after arriving in the United States. Later, he began to integrate the quintessential, American nut butter into a top-selling cocktail at a bustling downtown Ocean Beach (San Diego) bar he ran. Seeing the popularity, Brittany would take Steven’s bestselling shot and help turn it into a shelf-stable whiskey with her chemistry background. Skrewball Peanut Butter Whiskey has won several awards, including the Best Flavored Whiskey award at the New York World Wine and Spirits Competition. The brand rapidly expanded in the US, Canada, and the Caribbean. For more information, visit www.skrewballwhiskey.com.

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking.

For more information, visit: www.pernod-ricard-usa.com.

Media contact:
Weber Shandwick, wswskrewkrew@webershandwick.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/skrewball-whiskey-encourages-consumers-to-skrew-the-usual-with-new-campaign-302140558.html

SOURCE Skrewball Whiskey