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Constellation Brands overcame the decline in wine and spirit demand due to the outstanding performance of strong beer.
Unveiling the Story Behind Constellation Brands’ Success Despite a Slumping Wine and Spirit Demand
In an unexpected turn of events, Constellation Brands Inc (NYSE: STZ) unveils a remarkable performance in its beer portfolio, leading to the company raising its annual guidance following a second-quarter sales and profit beat. Similar to its competitor, Brown-Forman Corporation (NYSE: BF-B), Constellation experienced a surge in prices, effectively mitigating the impact of higher raw material costs.
One key factor attributed to Constellation’s beer business’s success is the backlash faced by its rival, Anheuser-Busch Inbev (NYSE: BUD), due to its partnership with transgender influencer Dylan Mulvaney. This unexpected turn of events worked in Constellation’s favor, propelling its beer business to new heights. As a result, analysts witnessed a 12% increase in beer sales, accompanied by an 8.7% rise in shipments.
On the flip side, concerns surrounding Constellation’s other liquor offerings dampened investor sentiment, resulting in a 3.2% decrease in shares on Thursday. However, despite this setback, Constellation’s overall performance remains impressive with the shares up 6% year-to-date.
Constellation’s quarterly sales skyrocketed to $2.84 billion, surpassing analysts’ expectations of $2.82 billion, according to IBES data from LSEG. Additionally, the earnings per share amounted to a staggering $3.70. This remarkable performance comes as no surprise considering Constellation’s strategic shift from mainstream brands to higher-end ones.
While Constellation’s flagship Corona beer continues to enjoy substantial success, other brands within its portfolio have experienced significant growth as well. For instance, Modelo Especial has overtaken Bud Light as America’s best-selling beer following the Mulvaney partnership, leading to a nearly 9% increase in sales. Moreover, Pacifico recorded a remarkable 15% growth, and the Chelada business witnessed an impressive spike of 42%.
Although the beer segment thrived, wine and spirits brands faced declining demand, with sales declining by 14%. The number of cases sold from distributors to retailers also dropped by 7.8%. Despite this setback, Constellation remains optimistic and has revised its annual sales forecast for its beer business, projecting fiscal 2024 comparable earnings per share in the range of $12.00 to $12.20, up from the previous guidance of $11.70 to $12.00 per share. Similarly, the full-year EPS outlook is expected to rise from the previously guided range of $9.35 to $9.65 to a new range between $9.60 and $9.80.
While Constellation’s success in the beer industry is undeniable, it is crucial to consider the role played by the failure of its rival, Anheuser-Busch. The backlash faced by Anheuser-Busch did not dissipate as expected, exposing a fundamental misunderstanding of its consumers. Furthermore, this incident reflects a seismic shift in consumer behavior, demonstrating the growing importance of aligning with societal values and interests.
Constellation’s triumph in the face of a slumping wine and spirit demand can be attributed not only to the increasing popularity of brands like Modelo Especial and Corona but also to the resilience of premium wine labels such as Meiomi and Kim Crawford. These brands have managed to retain a strong foothold in the market despite the broader U.S. consumer slowdown primarily caused by persistent inflation.
Disclaimer: The information provided in this article is for informational purposes only and should not be construed as investment advice. Investors are encouraged to conduct their own research and analysis before making any investment decisions. For real-time alerts on your stocks, we recommend joining Benzinga Pro for free. Stay informed and invest smarter with this valuable tool.
This blog post was originally published on Benzinga.com and written by [Author’s Name].
A beer has been launched by Nothing, The Tech Company.
Beer; cheers to innovation###
In the world of tech disruptors, Nothing has always challenged the norms and pushed boundaries. This time, they have taken a leap of faith by venturing into a completely different industry – beer. While best known for their cutting-edge creations like the Nothing Phone and Nothing Ear (wireless earbuds), Nothing Beer (5.1%) is the latest addition to their ever-expanding portfolio.
Originally introduced as an April Fools’ Joke, Nothing Beer has now become a reality. This light rice lager surprises with its dry body and a slightly citric finish. Brewed independently by the talented artisans at Freetime Beer Co in Wales, Nothing Beer embraces a minimalist ingredient list. With just water, rice, malted barley, hops, and yeast, they have managed to create a unique and refreshing beverage.
“As a London-based tech company, we are proud to have partnered with another independent British brand in Freetime Beer Co for this launch,” says Ryan Latham, Nothing’s Global Director Brand & Creative.
Currently, this limited-edition release is only available in the UK for £20 per pack of six. You can find it on the Nothing.tech website and at the Nothing Store located in Soho. However, the company is not stopping there and is actively working to secure international distribution.
“At Nothing, we’re always seeking new ways to do things differently and make everyday life more enjoyable,” Latham adds. “We are a brand that brings people together, so it felt like a natural progression for us to create a beer. We have even tested it at several Nothing Store Soho parties, and the feedback has been overwhelmingly positive.”
After all, they say that making beautiful tech is thirsty work. So, why not combine innovation with a refreshing brew?
If you happen to be in London, you can visit the Nothing Store in Soho at 4 Peter St, London, W1F 0AD. They are open from 11 am to 6 pm, Monday to Saturday, and from 12 pm to 6 pm on Sundays.
Cheers to Nothing for proving that innovation knows no limits, and here’s to raising a glass of Nothing Beer to toast their audacity and creativity!
During Amsterdam Dance Event, Filling Pieces and BACARDÍ® Rum collaborate to launch a capsule collection that is perfect for the dance floor, while also hosting a pop-up inspired by speakeasies.
BACARDÍ Rum is at it again, bringing the heat and the beats to the dance floor. This time, they have partnered with Amsterdam-based luxury streetwear brand Filling Pieces to create a dancefloor-ready capsule collection that will have you moving like never before.
The collaboration kicks off with the launch of the BACARDÍ x Filling Pieces Dancing Shoe, the ultimate footwear for getting your groove on. This exclusive collection will be available online from October 18th, as well as at a pop-up event in the Filling Pieces flagship store in Amsterdam during the Amsterdam Dance Event (ADE).
Speaking of the pop-up event, get ready to be transported to a speakeasy-inspired experience like no other. BACARDÍ Rum is taking over the Filling Pieces flagship store in Amsterdam’s historic Canal District from October 19th to 21st. The space will be transformed to showcase the nine-piece limited-edition collection, featuring outerwear, hoodies, t-shirts, and sneakers. And of course, everything is designed with the signature clean silhouettes and functional design that Filling Pieces is known for, with a unique BACARDÍ twist.
But wait, there’s more. This pop-up event is not just a retail experience, but a party too. Cocktail bars will be serving up BACARDÍ Mojitos, BACARDÍ Caribbean Coladas, and more. And if you’re feeling adventurous, there’s even a secret speakeasy-style bar where you can try the special BACARDÍ x Filling Pieces cocktail.
And let’s not forget about the music. The pop-up event will feature a dance floor where the “Sound of Rum” will come alive through the hottest DJs in the city. Get ready to dance the night away to the electronic beats of Jarreau Vandal, CinCity, Philou Louzolo, and Patrick Mason. It’s the perfect backdrop for a partnership that celebrates self-expression, dance, and music.
The event will take place during the Amsterdam Dance Event, one of the biggest electronic and dance festivals in the world. So you know it’s going to be epic.
So mark your calendars for October 19th-21st and get ready to immerse yourself in the Caribbean heritage of BACARDÍ. Sip on delicious rum cocktails, explore the collaboration between BACARDÍ and Filling Pieces, and dance like nobody’s watching in your new pair of BACARDÍ x Filling Pieces dancing shoes.
Tjalling Simoons, Regional Brand Director of Europe at BACARDÍ Rum, is thrilled about this collaboration and the opportunity to bring the essence of BACARDÍ to life. He says, “Our collaboration with Filling Pieces brings to life the essence of BACARDÍ Rum and our Do What Moves You brand platform, which embodies the spirit of liberation and self-expression through dance and music.”
Guillaume Philibert, Creative Director and Founder of Filling Pieces, shares the excitement. He adds, “Both BACARDÍ and Filling Pieces encourage people to express themselves through music and their own individual styles – which is very important for us. We have combined our craft and knowledge with BACARDÍ and we’re excited to share this collaboration and event with our community.”
The BACARDÍ x Filling Pieces collection will be available for purchase online from October 18th via the Filling Pieces website or in-store at its Flagship location. Make sure to sign up to be notified when the collection goes live.
And if you want to experience the pop-up event in Amsterdam, you’ll need to RSVP. The event is open to consumers aged 18+ and will take place from October 19th to 21st. It’s going to be a party you won’t want to miss.
This collaboration between BACARDÍ and Filling Pieces is just the latest in the BACARDÍ Do What Moves You campaign. Earlier this summer, they partnered with Stadium Goods for a speakeasy pop-up in New York City. And now, they’re bringing the party to Amsterdam.
So get ready to dance, express yourself, and do what moves you. BACARDÍ and Filling Pieces have got you covered.
Title: Bacardi Rum: Crafting Timeless Elixir and Inspiring Cocktail Culture
Introduction:
In a world where spirits reign supreme, there is one name that has carved its way into the echelons of distinction – BACARDÍ Rum. Renowned for its unparalleled smoothness and exquisite taste, Bacardi has become a symbol of excellence in the world of spirits. From iconic cocktails like the Mojito, Daiquiri, Cuba Libre, Piña Colada, to the classic Presidente, Bacardi has been the catalyst behind some of the most famous recipes known to mixology. Let’s dive into the rich history and timeless allure of the world’s most awarded spirit, BACARDÍ Rum.
Craftsmanship Crafted to Perfection:
Step foot on the sun-kissed Caribbean island of Puerto Rico, and you’ll discover the heart and soul of Bacardi Rum. Since its inception in 1862, the artisans at Bacardi have meticulously honed their craft, ensuring that every sip of Bacardi Rum delivers the same unadulterated taste and quality that captivated the world over a century ago. The secret behind Bacardi’s unrivaled smoothness lies in their distillation process, expertly blending and aging their concoction to perfection.
A Taste That Shaped History:
It comes as no surprise that Bacardi Rum has received more than a thousand accolades for its exceptional taste, unrivaled quality, and innovative approach to spirit production. Each bottle of Bacardi Rum speaks volumes about the dedication and passion that goes into its creation. With a light-bodied essence and a smoothness that glides effortlessly on the palate, Bacardi Rum has become an essential ingredient in creating unforgettable moments and cherished memories.
Cocktail Culture: A Bacardi Legacy:
The birth of Bacardi Rum paved the way for a revolution in cocktail culture. Inspired by the unique taste and versatility of this legendary spirit, mixologists around the world unleashed their creativity, inventing a host of iconic cocktails that still grace bar menus to this day. The Bacardi Mojito, with its refreshing blend of rum, mint, lime, sugar, and soda water, embodies the spirit of tropical bliss. The Bacardi Daiquiri, a delightful symphony of rum, lime juice, and sugar, remains a go-to choice for cocktail enthusiasts. The Bacardi Cuba Libre, the ultimate embodiment of liberation, combines Bacardi Rum, cola, and lime for a timeless classic. The Bacardi Piña Colada, a taste of heaven in a glass, entices with its fusion of rum, pineapple juice, and coconut cream. Finally, the Bacardi Presidente, an embodiment of elegance, flawlessly unites Bacardi Rum, vermouth, and grenadine. These cocktails, born from the inspiration of Bacardi Rum, continue to be beloved icons in the global cocktail scene.
A Proud Legacy and Future Vision:
Today, Bacardi Rum stands tall as a symbol of heritage, artistry, and sophistication. Within the portfolio of the renowned Bacardi Limited, headquartered in Bermuda, Bacardi Rum remains a testament to the legacy and vision of its founders. Steeped in tradition, yet constantly pushing boundaries, Bacardi continues to inspire cocktail enthusiasts and ignite the passion for craftsmanship and creativity in the world of spirits.
Conclusion:
Bacardi Rum has transcended time, creating a legacy that is as timeless as the elixir itself. Crafted with utmost precision, it has become the epitome of excellence in the spirit industry. As we raise our glasses to toast the rich history, passion, and innovation behind Bacardi Rum, let us remember to drink responsibly and savor the enchanting spirit of Bacardi in every sip. Cheers to living passionately and embracing the remarkable journey that Bacardi Rum takes us on.
Planning a Japanese beer crawl in Sapporo can be achieved by following these steps.
The Craft Beer Trail of Sapporo: Discovering Microbreweries and Hidden Taprooms
Japan, known for its rich brewing heritage and love for beer, has a hidden gem in the heart of Hokkaido. While most international visitors flock to this northernmost island for its stunning ski slopes and national parks, Hokkaido is also home to a thriving craft beer scene. In this blog post, we will take you on a journey to explore the microbreweries and hidden taprooms that make Sapporo the beer capital of Asia.
Our trail begins at the iconic red-brick factory complex of Sapporo Brewery, located in the eastern part of the city. This internationally renowned brewery, founded in 1876, offers a fascinating insight into the history of beer production in Sapporo. The on-site museum, which is free to enter, provides a comprehensive overview of how this city became a hub for beer lovers. Make sure to visit the indoor “beer garden” where you can sample a tasting set of Sapporo’s light lager across three different eras.
After immersing yourself in Sapporo’s brewing history, hop on a 10-minute bus ride to Moon Sun, a brewpub and diner that has gained popularity among locals. Known for its exceptional beer pairings with local meat platters, Moon Sun offers a rotating tap list featuring 10 ales, IPAs, and lagers. You can opt for a tasting menu of three 150ml beers for ¥1,300 (£7), or indulge in unlimited pours over two hours for ¥3,800 (£20).
Just a short walk from Moon Sun, you’ll find Tap Room Beer Kotan, a hidden gem on the third floor of a building. This atmospheric bar belongs to Hop Kotan Brewing, one of Hokkaido’s larger microbreweries. What sets this brewery apart is its use of rare local hops grown in Kamifurano, a countryside town. Take in the warm ambiance and join the post-work crowd for a delightful drinking experience.
For stunning panoramic views of the city while sipping on house-made pilsner, head over to Beer Bar North Island. This penthouse bar, one of the classiest in Sapporo, has been serving its brews for 20 years. Don’t miss their seasonal specialties like the Hazelnut Amber Ale, alongside their regular offerings of brown ale, IPA, and fruity weizen. The breathtaking vistas from this bar will enhance your beer-drinking experience.
Continuing our beer trail, just one block south, you’ll stumble upon Trans Brewing Beer Stand. This brightly painted casual bar has quickly gained a reputation for serving some of the tastiest beers in town. Despite being a relatively new establishment, the brewery behind it has already garnered numerous awards. Keep an eye out for their seasonal flavors, such as the refreshing Lemon Ale.
To cap off the night, we recommend heading downtown via a short taxi ride to Beer Santa Craft Beer Inn. This legendary bar, opened in 1980, holds the title of the oldest craft beer bar in Sapporo. Owner Phred Kaufman, lovingly known as “Beer Santa” by the locals, offers an extensive selection of over 300 beers from around the world. Beer Santa also hosts “Meet the Brewer” events, providing a platform for Japanese microbreweries to showcase their creations.
The craft beer scene in Sapporo is a testament to the passion and dedication of brewers and beer enthusiasts alike. So, next time you find yourself in Hokkaido, be sure to embark on this exciting craft beer trail and experience the flavors that make Sapporo a hidden gem for beer lovers.
Aims of Wastewater Beer to Help Alleviate US Drought
Revolutionizing Water Sources: From Skyscraper Wastewater to Refreshing Beer
In a time when chronic droughts and climate change continue to wreak havoc on the American West, finding innovative ways to conserve and utilize water sources has become a necessity. Enter Aaron Tartakovsky, the CEO of recycling company Epic Cleantec, who has taken an unconventional approach to raise awareness about the untapped potential of water sources that might initially seem unsavoury.
Tartakovsky’s ingenious idea revolves around beer, a beverage that has brought people together since the dawn of human civilization. By brewing a beer using recycled wastewater from a San Francisco skyscraper, he aims to showcase the benefits of utilizing alternative water sources and ensure the security of communities for future generations.
The beer, aptly named Epic OneWater Brew, uses water derived from the showers, sinks, and washing machines of a 550-home apartment building. Epic Cleantec treats the building’s wastewater in its basement, purifying it and returning much of it to be reused for flushing toilets and the irrigation system. Although California law prevents this treated water from being used for drinking, once filtered, it exceeds federal drinking quality standards.
To create Epic OneWater Brew, the water undergoes a three-stage purification process. Bacteria targets contaminants similar to how our stomachs break down food, followed by filtration through membranes one-thousandth the diameter of a human hair. Finally, the water is disinfected with ultraviolet light and chlorine. The result? A crystal-clear liquid that not only meets drinking standards but also tastes just like any other beer.
Chris Garrett, the CEO of Devil’s Canyon brewery, collaborated with Epic Cleantec and produced 7,200 cans of the beer. Surprisingly, the treated wastewater provides a “cleaner slate” than the municipal water typically used by the brewery for brewing. Blind tastings have confirmed that there is no discernible change in taste, even for the most discerning beer snobs.
Despite the success and undeniable quality of Epic OneWater Brew, California law currently prevents the two companies from selling the beer commercially. However, they remain hopeful that this will change in the future. In the meantime, they have been distributing cans for free during major events such as Climate Week in New York.
This innovative project has demonstrated that the general public is more ready for recycled water than previously believed. In some parts of the United States, recycled wastewater has long been used for non-drinking purposes like watering golf courses and crops. Other states, such as Orange County, pump treated water into the ground, replenishing underground aquifers. Still, with water sources drying up due to prolonged droughts, authorities are exploring ways to recycle wastewater for direct reuse. California plans to adopt new measures for “direct potable reuse” (DPR) technology before the end of 2023.
Opponents of recycled water have often dubbed the process “toilet-to-tap,” relying on disgust rather than understanding the advanced technology used for purification. However, a recent study from Stanford University revealed that recycled water may be cleaner than much of the water consumed daily. Furthermore, using recycled water offers advantages over expensive alternatives like seawater desalination, which requires proximity to coastlines and is more energy-intensive.
The story of Epic OneWater Brew showcases the potential and importance of utilizing alternative water sources. By challenging preconceptions and raising public awareness, Aaron Tartakovsky, Chris Garrett, and their respective companies have laid the foundation for a healthier and sustainable future. As the world grapples with the effects of climate change, innovative initiatives like this are vital in ensuring the preservation of our precious resources for generations to come.
Changing Perceptions and Challenging Preconceptions: The Surprising Potential of Wastewater
When we think of wastewater, we often envision something dirty, foul-smelling, and definitely not fit for consumption. But what if I told you that there’s a brewery out there that is using wastewater to make delicious beer? Yes, you read that right! Epic Cleantec, a craft brewery based in California, is challenging our preconceptions about wastewater and showing us the untapped potential it holds.
Meet Mitch, a professor of civil and environmental engineering, who firmly believes that initiatives like Epic Cleantec can change attitudes towards wastewater and revolutionize the way we think about this resource. In recent years, several other breweries in Arizona and Idaho have also jumped on board, brewing beer using wastewater. This trend is slowly but surely breaking down the public’s negative impression of ‘toilet-to-tap’ water.
But why wastewater, you might ask? Well, for starters, seawater is becoming increasingly scarce and expensive to treat. Municipal wastewater, on the other hand, is abundantly available and can be an excellent alternative. It is a untapped resource that can benefit not only breweries but also other industries and agriculture.
Brewing beer using wastewater might sound unappetizing, but it’s important to note that we are not drinking raw wastewater. The water goes through multiple filtration and treatment processes to ensure that it meets all the required safety standards. These advanced treatment methods remove impurities and contaminants, resulting in clean, potable water that can be used for various purposes.
By embracing the use of wastewater, breweries like Epic Cleantec are not only reducing their environmental impact but also challenging our perceptions of what is acceptable. They are reminding us that with the right technology and processes in place, we can transform something deemed impure into something that brings joy and pleasure.
The success of these breweries lies not just in their ability to produce tasty beers but also in their dedication to educating the public about the safety and benefits of using treated wastewater. It’s about changing mindsets and fostering a more sustainable mindset when it comes to water usage.
So, the next time you raise a glass of beer, take a moment to appreciate the innovation and forward-thinking that went into turning what was once considered waste into a delightful beverage. Let’s toast to initiatives like Epic Cleantec and the others out there who are challenging conventions, changing attitudes, and proving that there is potential even in the most unlikely places.
Cheers to a future where wastewater is no longer seen as a burden, but instead as a valuable resource that can contribute to a more sustainable and enjoyable world. Let’s raise awareness, start conversations, and continue to push the boundaries of what we thought was possible. Together, we can make a difference.
With simple ingredients that you already possess, you are able to create red wine vinegar.
Discover the Magic of Homemade Red Wine Vinegar###
Vinegar is an unsung hero in our pantry, often overlooked but incredibly versatile. It adds a bright acidity to dishes and is an essential ingredient in many recipes. While it’s easy to pick up a bottle from the store, making your own red wine vinegar is a rewarding and simple project that allows you to have complete control over the ingredients.
Contrary to popular belief, you don’t need any fancy equipment or spend extensive amounts of time. All you need is a jar and a bit of patience. To start, you’ll need red wine and a small amount of unpasteurized vinegar. The name “vinegar” itself comes from the French words “vin” (wine) and “aigre” (sour), reflecting its origins in fermented alcoholic beverages. Various types of vinegar, like red wine vinegar, champagne vinegar, and rice wine vinegar, are named after the alcohol they begin with. For instance, apple cider vinegar is made from hard cider, while distilled white vinegar is derived from flavorless grain alcohol. Acetic acid bacteria, naturally present in the alcohol, transforms it into vinegar. When vinegar isn’t pasteurized, the bacteria remain in the bottle, ready to start a new batch.
To start your homemade red wine vinegar journey, you’ll need a bottle of unpasteurized vinegar and a good-quality bottle of red wine. Look for unpasteurized vinegar labeled “contains the mother” at your local store. It’s important to choose a wine that you would enjoy drinking since its flavors will contribute to your final vinegar. While there are many great affordable wines available, you want to ensure the wine is not poor quality.
Once you have your supplies, clean a half-gallon jar thoroughly. Pour the wine into the jar, along with two cups of water and half a cup of vinegar. The addition of water brings down the alcohol percentage to a level conducive to bacterial activity. Shake or whisk the mixture to introduce enough air for the bacteria to thrive. Loosely cover the jar with a paper towel and secure it with a rubber band to prevent contamination while still allowing air circulation. Now, you let nature work its magic. Keep the jar at room temperature and let the starter from the vinegar do its thing.
After about eight weeks, you can give your homemade vinegar a taste. If you’re happy with the flavor, transfer it to a pretty bottle for storage. If you prefer a more sour taste, you can let it sit for another two weeks. If you want to add some extra flair, you can infuse your finished vinegar with a sprig of rosemary, black peppercorns, or crushed berries.
One interesting aspect of making your own vinegar is the solid piece of vinegar mother that is left behind in the jar. This “mother” is an accumulation of acetic acid bacteria and can be used as a starter for your next batch of vinegar. Simply add wine and water to the jar, and let the magic happen again.
By making your own red wine vinegar, you not only have full control over the ingredients and flavor but also gain a deeper appreciation for this underappreciated pantry staple. So why not embark on this easy and rewarding project? Your taste buds will thank you.
(Source: Adapted from Tasting Table)
Wastewater beer has the objective of assisting in quenching the drought experienced in the United States.
In a world where water scarcity is becoming an increasingly critical issue, finding innovative ways to make the most of available resources is crucial. One company, Epic Cleantec, is taking an unconventional approach to water conservation by using recycled wastewater to brew beer.
The idea behind this unique venture is to raise awareness about the untapped potential of water sources that might initially seem unsavory. With California facing chronic drought exacerbated by global warming, finding sustainable solutions is more important than ever.
Aaron Tartakovsky, the boss of Epic Cleantec, believes that beer has a unique ability to bring people together and educate them about the importance of using recycled water. By manufacturing a drink that is enjoyed by millions and using recycled wastewater as an ingredient, the company aims to show the public that recycled water can help secure our communities for generations to come.
The beer itself is made using water derived from the showers, sinks, and washing machines of a San Francisco apartment building. Epic Cleantec treats the building’s wastewater in the basement, returning much of it to the residents for reuse in flushing toilets or the irrigation system. While California law prohibits redirecting the treated water to taps for drinking, once filtered, the water meets or exceeds federal drinking quality standards.
To prove the quality of the water, Epic Cleantec has teamed up with a brewery to create Epic OneWater Brew, a drink inspired by German Kolsch beers. The water is purified in three stages, using bacteria to target contaminants, membranes to filter the water, and ultraviolet light and chlorine for disinfection. The end result is a crystal-clear liquid that tastes no different from beer brewed with traditional water sources, according to blind taste tests conducted by the brewery.
Despite the success of the project and the positive feedback from beer drinkers, California law currently prevents the companies from marketing or selling the beer commercially. However, they are hopeful that this can be changed in the future and have been distributing free cans of the beer during major events to showcase the potential of recycled water.
While using recycled wastewater for brewing beer may seem like a novel concept, it is not a new practice in certain parts of the United States. Scottsdale, Arizona, has long recycled wastewater for use on golf courses and crops, and in Orange County, California, treated water is pumped into the groundwater supply before being returned to taps. However, due to the severity of California’s current drought, authorities are exploring ways to directly reuse wastewater without first returning it to the natural environment.
This approach, known as “direct potable reuse,” has already been successfully implemented in places like Windhoek, Namibia. However, it has faced opposition in the United States, with opponents dubbing the process “toilet-to-tap” in an attempt to evoke disgust. Yet, a recent study by Stanford University found that recycled water may actually be cleaner than much of the water we drink daily, thanks to the rigorous purification processes involved.
As we face an uncertain future in terms of water availability, it is crucial that we explore all possible solutions to conserve this precious resource. Recycling wastewater for brewing beer might seem like a small step, but it serves as a powerful reminder that there are untapped opportunities all around us. By embracing innovative approaches like this, we can ensure that our communities remain secure for generations to come.
The innovation and ingenuity of the human mind never cease to amaze me. Every day, we hear about pioneering ideas that push boundaries and challenge societal norms. Today, I am going to share with you a remarkable story that embodies this spirit of thinking outside the box and turning the unimaginable into reality.
Water scarcity is a pressing issue that plagues many parts of the world. It has become increasingly crucial for us to explore alternative sources of water to meet our growing needs. But what if I told you that we could actually turn wastewater into drinkable water? Yes, you heard that right. We can turn the water that goes down our drains into clean, potable water fit for consumption.
Meet Mitch, a brilliant professor of civil and environmental engineering. Mitch, along with several other like-minded individuals, has been working tirelessly to change the way we look at wastewater. For years, there has been a stigma attached to the idea of using treated wastewater for drinking purposes, often referred to as ‘toilet-to-tap.’
However, Mitch believes that initiatives like Epic Cleantec’s can help change these perceptions. Epic Cleantec is an innovative company that has successfully developed a process to turn seawater into potable water. Their revolutionary method not only provides a sustainable solution to water scarcity but also challenges the notion that seawater is more acceptable than treated wastewater.
In recent years, similar projects have been carried out in Arizona and Idaho, where craft beers have been brewed using treated wastewater. These initiatives have played a crucial role in breaking down the public’s negative perception of recycled water.
Mitch emphasizes the importance of these actions in shifting public attitudes towards wastewater treatment. He believes that by showcasing real-world applications of treated wastewater, we can eliminate the stigma associated with reusing water from toilets.
Water is a precious resource, and we must make every effort to conserve and utilize it wisely. Projects like Epic Cleantec’s and the ventures in Arizona and Idaho demonstrate that with the right technology and mindset, we can overcome the challenges of water scarcity.
Imagine a world where wastewater is no longer considered a waste but a valuable resource. A world where we can confidently drink water that was once flushed down our toilets. This might seem far-fetched, but thanks to the determination and revolutionary thinking of individuals like Mitch, it may soon become a reality.
So, the next time you raise a glass of cold, crisp beer or take a refreshing sip of water, remember the incredible journey it has been on. Our perception of wastewater is changing, and projects like Epic Cleantec’s are leading the way towards a more sustainable future.
Let us applaud the innovators and pioneers who continue to challenge conventions and transform the impossible into possible. Cheers to a world where wastewater is no longer seen as waste, but as a valuable resource that can sustain us all.
Jack Daniel’s has released a rare new single malt, as smooth as Tennessee whiskey – here’s how you can get it.
A Unique Twist on Tradition: Jack Daniel’s American Single Malt Whiskey
For over a century and a half, Jack Daniel’s has been synonymous with quality whiskey. But now, they have embarked on a new endeavor, distilling an American single malt whiskey. When you hear the term “single malt,” your mind may wander to the grassy flavors of Scotch whisky, where peat moss plays a vital role in the malting process. However, the American single malts currently available are mostly produced by craft distillers. Jack Daniel’s new American Single Malt Whiskey, priced at $99.99 (90 proof), is a departure from its Scottish counterparts, as it does not incorporate peat. Instead, it utilizes the same yeast used in their Tennessee and rye whiskeys. However, unlike typical whiskey, which incorporates corn, rye, and barley, this single malt keeps it simple with only malted barley.
The barley used in this single malt is different from what Jack Daniel’s uses in their other whiskeys. Nonetheless, it undergoes the usual process of grinding, fermenting, and distilling in Lynchburg, Tennessee. This distinctive grain brings a nuttier or biscuit-like flavor to the whiskey. Chris Fletcher, the master distiller, notes that after aging in new, charred American oak barrels for approximately five years and finishing it in Oloroso Sherry casks, the whiskey exhibits aromas of honey, malted chocolate, and dark fruits. The flavors are equally intriguing, with notes of bread and dry cherry, accompanied by a unique texture and viscosity derived from the barley.
In 2012, Jack Daniel’s began experimenting with a 100% malt grain bill, intending to put their own twist on timeless single malt traditions. Last year, they released a limited edition American Single Malt Special Release, crafted from single barrels. This year, the plan is to continue this tradition, ensuring a more consistent flavor profile through the blending process. Unfortunately, to acquire this rare gem, one has to visit duty-free retail locations worldwide or certain U.S. military bases. Nonetheless, Jack Daniel’s hopes that this new single malt will help elevate their brand on a global scale.
Master Distiller Chris Fletcher emphasizes that their goal was not to replicate the world of Scotch whisky but to create a distinctly American version of single malt whiskey. He highlights the importance of staying true to the Tennessee style and infusing it with the essence of American craftsmanship. By doing so, they have added their own mark to the single malt landscape, paying homage to tradition while forging a new path.
The release of Jack Daniel’s American Single Malt Whiskey signifies a fusion of old and new, tradition and innovation. As whiskey lovers, we embrace this exciting chapter in the world of American spirits. It is a testament to the evolution of a beloved brand and a glimpse into the future of whiskey-making.
Note: This article was originally published on USA TODAY by Mike Snider.
Angel’s Envy successfully nailed its inaugural cask-strength rye whiskey in a taste test.
Angel’s Envy has made a name for itself in the whiskey world for its exceptional cask-finished releases. As a fan-favorite, the annual Cask Strength Bourbon release always generates a lot of excitement among whiskey enthusiasts. But this time, Angel’s Envy is taking it a step further by introducing their first-ever Cask Strength Rye, also cask-finished. This exciting venture falls under the purview of their new master distiller, Owen Martin, who has been with Angel’s Envy for just about a year.
The details of this new Cask Strength Rye are quite intriguing. It starts with a mashbill of 95 percent rye and five percent malted barley, which was distilled at MGP in Indiana in 2015. The base liquid was then aged for five to seven years, and some of the whiskey was finished in sauternes wine barrels for three years, while the rest spent six months in toasted oak barrels (both French and American). The end result is a whiskey bottled at 114.4 proof.
Now, I understand that hearing about a toasted oak finish might give you some reservations. If not done right, it can overpower the palate and overshadow other flavors with an onslaught of baking spices. But fear not, in this case, that is definitely not the situation. This high-proof rye whiskey is a delightful blend of fruity and peppery notes, courtesy of that 95 percent rye mashbill. Taking a sip reveals the magnificence of pear and cherry flavors, accompanied by the richness of dark and milk chocolate, almond, and a hint of toasted spice that adds depth without dominating. If you prefer a slightly lower proof, feel free to add a splash of water, but keep in mind that this whiskey has strength without being overly hot.
There’s a catch, though. With only 5,500 bottles of the Cask Strength Rye available, it might prove challenging to find when it hits the shelves in December (with a suggested retail price of $270). This limited availability is even more restricted compared to the Cask Strength Bourbon, which will see a release of over 20,000 bottles. However, don’t worry, as the Cask Strength Bourbon is also an exceptional whiskey that is definitely worth seeking out and likely to sell out quickly.
Owen Martin’s first attempt at blending Angel’s Envy Cask Strength has yielded fantastic results. With this introduction of their 12th bourbon and their first rye in the cask-finished category, the excitement for future releases from this distillery is palpable. If you manage to get your hands on a bottle of the Cask Strength Rye, consider yourself lucky. And if you’re still unsure about it, let me assure you that this whiskey has received a well-deserved score of 94 out of 100, making it a true gem.
So, mark your calendars and keep an eye out for Angel’s Envy’s Cask Strength Rye release. But be prepared to act fast, as the limited number of bottles is sure to make it a sought-after whiskey among enthusiasts. And who knows, this might just be the beginning of an exciting journey into the world of Angel’s Envy cask-finished whiskeys.
Learn how to make this beer cheese in just 10 minutes at home – it’s the same recipe served at Reba McEntire’s restaurant, available exclusively here.
“Bring the Taste of Reba’s Place to Your Kitchen: Try this Delicious Beer Cheese Recipe”
Reba McEntire understands that not everyone can travel all the way to her restaurant in Atoka, Oklahoma, so she decided to share some of her famous dishes in her first cookbook, Not That Fancy. This Grammy award-winning singer has included at-home versions of menu items served at Reba’s Place, a popular 15,000-square-foot restaurant, bar, and live entertainment venue in her home state.
Reba’s Place is known for its “down-home atmosphere” and “Southwestern-style” food, thanks to the talented chef Kurtess Mortensen, formerly from the Pioneer Woman Mercantile. Situated in Atoka, a town located halfway between Tulsa and Dallas, Reba’s Place has been attracting locals and tourists since its opening in January.
One of the signature dishes at Reba’s Place is their mouthwatering beer cheese, and the best part is that it only takes 10 minutes to make at home. “Beer and cheese—what a combo!” says Reba. She thoughtfully included this recipe in her cookbook to give her fans a taste of her restaurant until they can visit in person.
Reba describes the beer cheese as “tasty but also very filling,” so she advises everyone to limit themselves. Whether you use it as a spread or a dip, or simply enjoy it straight out of the bowl, Reba assures there will be no judgment here.
Here’s the recipe for Reba’s Place Beer Cheese:
Ingredients:
– 1 Tbsp. unsalted butter
– 2 garlic cloves, minced
– 1 cup (8 oz.) beer (brown ale or lager)
– 1 lb. sharp white Cheddar cheese, shredded (about 4 cups)
– 1 Tbsp. Worcestershire sauce
– 1 tsp. hot sauce
– 1 tsp. dry mustard
– ½ tsp. Dijon mustard
– ¼ tsp. freshly ground black pepper
– Dash of cayenne pepper
– Kosher salt, to taste
Instructions:
1. Melt the butter in a small skillet over medium heat. Add minced garlic and cook, stirring constantly, until fragrant (about 1 minute).
2. Slowly pour in the beer. Remove the skillet from heat and let it cool slightly at room temperature for about 5 minutes.
3. In a food processor, combine the shredded Cheddar cheese, Worcestershire sauce, hot sauce, dry mustard, Dijon mustard, black pepper, and cayenne pepper.
4. Carefully add the beer mixture to the food processor. Secure the lid and pulse until the mixture becomes smooth and creamy. Remember to scrape down the sides of the bowl as needed.
5. Add salt to taste and pulse to combine.
6. Transfer the beer cheese to a serving bowl and serve it with your favorite dippers.
7. If you have any leftovers, store the beer cheese in an airtight container in the refrigerator for up to 1 week.
This recipe serves approximately 12 people and requires only 10 minutes of active time. It’s perfect for gatherings, parties, or simply enjoying a delicious snack in the comfort of your own home.
So, if you’re craving the taste of Reba’s Place but can’t make it to Atoka, bring Reba’s famous beer cheese to your kitchen. Stay tuned for more mouthwatering recipes and interesting articles by signing up for our newsletter.









