Laura Riches embarked on a unique endeavor when she launched Laylo, a company that delivers wine in a box. The packaging was a significant aspect of the overall concept, with every variety showcasing customized artwork. The design process involved extensive conversations with the wine producers and an exploration of local artistry ranging from textiles to visual arts. The French sauvignon blanc caught my attention, its packaging reflecting the winemaker’s life story in a charming toile-de-Jouy-style.

The wine industry is not limiting its creativity to Laylo. A growing number of wines are appearing in beautifully adorned cans and boxes, adding visual appeal to the drinking experience. This approach is a significant change from the past when the wine’s label design could inadvertently affect the consumers’ perception of its quality. Patterned and colorful labels were often associated with inferior quality, although Château Mouton Rothschild was a notable exception. This famous winery created a trend by using artwork designed by renowned artists on its wine labels.

Sourcing Table is another fine example, where every wine sold seems to have been selected for aesthetic appeal. Look also at the innovative ‘Don’t Feed the Ponies’ series created by Sharpham at Sandridge Barton in Devon. This collection includes unique wines such as a light red crafted from four varieties of ‘pinot’ grapes, an orange wine, and a cloudy sparkling ‘col fondo’ style. Like the proseccos under the same name, it undergoes fermentation first in a tank, then in a bottle. Each wine from the Don’t Feed the Ponies collection is named after a natural feature in Dartmoor and displays a distinctive label created by a local artist.

A post shared by Sharpham Wine at our new home (@sandridgebarton)

A clever label can also tell a story. Brit Katie Jones, who makes gorgeous wines in the rugged Languedoc, has a wine called Along Came Jones Hairy Grenache. The label features a comic-strip with Jones as the hero, who discovers she’s growing a type of grenache that’s different to everyone else’s.

Others simply stand out. There’s a school of labels whose backgrounds are a high-saturation, single-block colour, like the lapis blue of Domaine Equis’ Equinoxe Crozes-Hermitage, or the strong red of the Grand Aven of Vignerons Ardéchois (both of these wines are sold by Yapp).

None of this is to say that supermarkets and discount chains are slacking. Two of the most beautiful labels among this year’s crop are on bottles of Greek wine in Aldi. I love the octopus whose golden tentacles wind around the assyrtiko-syrah rosé.

Speaking of rosé, in this aisle it’s not just the label that is highly stylised. There are square bottles, round bottles, bottles that are squat and bottles that are tall with voluptuous curves; bottles whose glass forms pleat-like ridges to refract sunlight in glittering patterns, and bottles made from chunky glass with the palest hint of green. Some, like Whispering Angel spin-offs The Beach and The Pale (which features a sketch of café society), have labels that allude to the holiday feeling you might hope to have when you’re drinking them.

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Claim:

A video shows a bottle of wine retrieved from the Titanic wreckage that sold for $1.4 million at auction.

Rating:

On April 30, 2024, online users began virally sharing a video on Facebook, Instagram, YouTube and Twitter, with a rumor claiming the clip showed a bottle of wine recovered from the wreckage of the Titanic selling for $1.4 million at auction.

The video displayed a gentleman attired in a suit, carefully uncorking a bottle of wine encrusted with maritime organisms. Further footage revealed cases of wine allegedly retrieved from the unfortunate Titanic voyage, which hit an iceberg on April 14, 1912, and sank the following morning. This disaster led to the demise of approximately 1,500 passengers and crew members.

An exceedingly popular post of the video garnered nearly 7 million views. The TikTok user @momentsgang uploaded the clip on the 1st of May. The screen caption announced, “Original Sealed Bottle of Wine Retrieved from the Titanic Sold for $1.4M at Auction.” The actual originator of the video has yet to be confirmed by Snopes.

The TikTok user stated in the text accompanying the video that a bottle of wine salvaged from the Titanic was auctioned for an unprecedented $1.4 million. “The Oceanic Reserve Champagne, by ‘Maritime Vineyards,’ is one of the few undamaged bottles recovered from the wreckage, transforming it into a sought-after historical artifact. The sale highlights the endless fascination with the Titanic tragedy and the value attached to its memory.”

The authenticity of this rumour has been rated “Miscaptioned” by Snopes. While the video was genuine and undistorted, it did not feature a bottle of wine salvaged from the Titanic being auctioned for $1.4 million. No news articles explicating such auctions could be found. Additionally, a Google search of “Oceanic Reserve Champagne” and “Maritime Vineyards” yielded no productive results—signifying that these were not valid product or company denominations.

Our extensive online search for the origins of the video — including performing reverse-image searches for various frames in the clip — initially produced no helpful answers. Then, we spotted a link in Google search results leading us to the truth.

The banner behind the man in the viral video matched the design of a bottle of SSN01 Classic from the award-winning Seafloor Storage No.1 wine company in Yantai, China. According to seafloorstoragewine.net, the wine-making process includes “six months of oak aging followed by 12 months of undersea storage” at an ocean depth of 18 meters (59 feet). The website also mentioned that Golden Times Winery supplies the grapes for the wine and limits annual production to 50,000 bottles. We reached out to the company via its contact form on the website but did not yet receive a response.

A comparison of the banner behind the unidentified man opening wine in the video next to the website for the Seafloor Storage No. 1 wine company.

We have so far been unable to locate the names of the people who appeared in the video, nor were we able to find when and where the event depicted occurred. The Seafloor Storage No.1 wine company’s website features only two blog articles from 2019 and 2020, both describing a China SeaFloor Storage Wine Culture Festival.

Aside from the rumor about the video, ocean explorers truly discovered champagne bottles with corks intact at the final resting site of Titanic, according to a 1994 article published by the British newspaper Evening Sentinel.

A genuine, still-sealed bottle of champagne was photographed in 2006 at “Titanic: The Artifact Exhibition.”

French scientist Jean-Louis Michel and Marine geologist Robert Ballard led the joint French-American expedition that discovered the wreckage in 1985. The remains of the Titanic were found about 350 miles from Newfoundland and around 12,500 feet deep in the North Atlantic.

On July 19, 1986, UPI reported, “Ballard said the minisub’s three-man crew discovered other artifacts, including champagne bottles that were being readied for a toast when an iceberg tore a hole in the Titanic.”

For further reading about the Chinese wine company, we recommend an article from the Chinese-language website cnmjz.com and two stories from min.news.

In 2018, BusinessWorld published an unproven rumor about “a rich Asian collector” purportedly once buying six bottles of champagne recovered from the Titanic wreckage.

On Sept. 19, 1985 — just after the joint expedition to the wreckage of the Titanic — Chicago Tribune reported an article that provided some details and perspective about the wine and champagne bottles that were on the ship when it sank.

Note: Translations with Google Translate sometimes produce errors. Some websites also referred to the Chinese-made wine as “Haizang No. 1” from the “Yantai Age Wine Co., Ltd.”

Bennett, Will. “Davy Jones’ Locker Proves the Perfect Champagne Cellar.” Sydney Morning Herald via The Telegraph London via Newspapers.com, 9 Sept. 1998, p. 16, https://www.newspapers.com/image/119678535/.

Broad, William J., and Catherine Porter. “A Diver Feared the Titan Sub, but Couldn’t Resist the Titanic.” The New York Times, 11 Sept. 2023, https://www.nytimes.com/2023/09/11/science/paul-henri-nargeolet-titanic-titan-submersible.html.

“First Videotapes of Titanic Give Glimpse of Thousands of Artifacts.” Richmond Times-Dispatch via UPI, 19 July 1986, p. A-2, https://www.newspapers.com/image/830960094/.

Gibbons, Dianne. “A ‘Museum’ the Size of London.” Evening Sentinel via Newspapers.com, 13 Oct. 1994, p. 30, https://www.newspapers.com/image/808442200/.

Google Translate. https://translate.google.com/.

“Haizang No. 1 Won the Annual Innovation Award at the Second Domestic Wine Industry and Commerce Summit.” Cnmjz.com, 6 Apr. 2021, http://www.cnmjz.com/n/6084.html.

Nicolas, Jino. “The Titanic and Underwater Wine Aging.” BusinessWorld Online, 17 Jan. 2018, https://www.bworldonline.com/arts-and-leisure/2018/01/18/110381/titanic-underwater-wine-aging/.

O’Kane, Caitlin. See Maps of Where the Titanic Sank and How Deep the Wreckage Is amid Search for Missing Sub – CBS News. 20 June 2023, https://www.cbsnews.com/news/map-where-did-the-titanic-sink-wreckage-location-depth-missing-submarine/.

“R.M.S Titanic.” National Oceanic and Atmospheric Administration, https://www.noaa.gov/rms-titanic.

Seafloor Storage No. 1. https://seafloorstoragewine.net.

“Sesfloor Storage No.1 2019.” Concours Mondial de Bruxelles, 2021, https://resultats.concoursmondial.com/en/results/2021/170109-sesfloor-storage-no1-2019.

Titanic | History, Sinking, Rescue, Survivors, Movies, & Facts. Britannica, https://www.britannica.com/topic/Titanic.

“Titanic Exhibit Visits Memphis.” Travel Weekly, 13 Apr. 1997, https://www.travelweekly.com/Destinations2001-2007/Titanic-Exhibit-Visits-Memphis.

“Wine Lovers Thirsting for Titanic’s Treasure.” Chicago Tribune, 19 Sept. 1985, https://www.chicagotribune.com/1985/09/19/wine-lovers-thirsting-for-titanics-treasure/.

Yuchen, Zhang. “Not All Wine Can Be Called Haizang Wine.” iMedia, https://min.news/en/food/0529b8af45c9e20a029cafecf3a1817f.html.

—. “Will Sea Wine Become the next Trend?” iMedia, min.news/en/food/2c7071710d9b1c92b5bef43c46eefbc1.html.

The role of a wine label is to inform the customer about what the bottle contains. However, in practice, this is not always the case. If your wine label simply mentions ‘wine of California’ or a vague geographical area like that, you may be left wondering about the actual content of the bottle. Whether you’re visiting a winery or trying to find a good grocery store wine, it is important to inspect the bottle carefully. A reliable wine label should provide information about the producer, region, vintage (the year the grapes were picked), types of grapes, and ABV.

The location where the grapes were harvested matters significantly because it pertains to terroir. Terroir (not to be confused with “minerality,” which doesn’t exist) refers to the impact of the natural environment on a specific wine. For example, various factors like the altitude, sun exposure, soil type, weather conditions, and cold nights, influence the taste of the grapes. Understanding the climatic conditions of the wine-producing region can provide valuable insights into the taste and feel of the wine, regardless of whether the grapes come from well-known wine-producing regions like Napa Valley or, increasingly, Wisconsin.

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Fortunately for today’s consumers, it’s not necessary to remember all the unique characteristics of different wine regions; leave that to the experts. If you’re browsing wines in a shop, feel free to refer to your smartphone. A quick search like ‘2019 Syrah Morocco’ can help you find a wine that you’re likely to enjoy. Similarly, if the label says ‘estate-bottled,’ you can find more details by looking up that specific estate. Estate-bottled wines must only include grapes grown on the estate’s vineyard and carry an official appellation if the wine is blended with other varietals.

If the only thing you know about your wine is that it’s a “merlot,” it might be a budget-friendly bottle (which rocks), but if you’re trying to guarantee a certain profile from your wine, vagueness in a label is not encouraging in that capacity. Even if a particular bottle of wine uses a hybrid blend of wine grapes, like a CMS blend (cab, merlot, syrah), the label should indicate what percentage of each grape varietal is in the finished wine.

To take it one step further, wines from some regions like Piedmont, Italy or Bordeaux, France might come with a D.O.C. label so fans can be sure they’re getting the real deal. Protected quality guarantees a wine’s provenance, authenticity, style, and quality, allowing consumers to make educated decisions about which bottles to purchase.

Read the original article on Tasting Table