In this blog post, we will discuss the top 20 rum brands in the United States. Without going into too much detail about the global rum market, premiumization in the rum industry, and recent acquisitions, let’s jump right into the 5 most popular rum brands in the U.S.
Rum played a significant role in early America, although it is often overlooked. During George Washington’s introduction to politics in 1757, rum was the favored drink in the American colonies, with each person consuming an average of 3.7 gallons per year. As one of the prominent colonists, Washington himself had many interactions with rum. For example, during his campaign for the Virginia House of Burgesses in 1758, he used charm, entertainment, and rum to attract voters. His agents distributed 28 gallons of rum, 50 gallons of rum punch, 46 gallons of beer, 34 gallons of wine, and even 2 gallons of hard cider.
In 1770, the same year as the infamous Boston Massacre, the colonies were home to over 140 rum distilleries. The colonies would later unite and become the United States through revolution, violence, and democracy.
As mentioned in our previous article on the top 12 rum-producing countries, the global rum market is projected to reach $24.5 billion by 2033, with a compound annual growth rate of 3.5%. Rum is gaining popularity in the U.S, becoming one of the most steadily growing categories within the spirits industry.
In recent years, distillers have been experimenting with flavored rums, expanding the variety of offerings in this category. Flavored and spiced rums currently account for over 57% of all rum sales. Rum is highly versatile and is a staple of cocktail culture. It is common to blend multiple varieties of rum in a single cocktail, making it a must-have for on-premise programs. According to Bacardi’s 2022 Cocktail Trends Report, four of the top 10 best-selling cocktails are rum-based.
Traditionally associated with tropical drinks, consumer perception of rum has evolved. While major producers still dominate the market, consumer preferences are shifting towards craft and aged rums. Aged and high-quality expressions have transformed rum into a premium beverage that can be sipped and appreciated, similar to rare whiskies and tequilas.
Premiumization in the rum industry means finer quality ingredients and more creative barrel finishes, offering consumers an array of innovative flavors to explore. While the overall global rum market is experiencing slow growth, the premium rum category is growing at a compound annual growth rate of over 24%. This growth is also reflected in the merger and acquisition space, with companies like Brown-Forman Corporation and Diageo plc making significant moves in the rum industry.
Brown-Forman Corporation recently acquired the Diplomático Rum brand, investing an estimated $725 million in this super-premium rum brand. The acquisition includes a production facility in Panama for aging, bottling, and shipping operations. Destillers United Group S.L. will continue to produce and age their Diplomático Rum in their original distillery in the Andes mountains.
Diageo plc, another industry giant, has also made a notable acquisition in the rum industry. They recently completed the acquisition of Don Papa Rum, a super-premium brand.
In conclusion, rum continues to grow in popularity in the U.S. With consumer preferences shifting towards craft and aged rums, the premiumization trend is driving innovation and expansion in the industry. Major players like Brown-Forman Corporation and Diageo plc are capitalizing on this trend through strategic acquisitions. As rum continues to evolve, both in terms of flavors and consumer perception, it remains an exciting and dynamic category within the spirits industry.
Title: Exploring the Finest Rum Brands in America
Rum, a beloved spirit with a rich history, has captivated the palates of enthusiasts worldwide. In this blog post, we will delve into the world of rum and explore some of the most popular and prestigious rum brands in America. So grab your glass, sit back, and let’s embark on a journey through the fascinating realm of rum.
1. Mount Gay Rum – The Pioneers of Rum:
Established in 1703 in Barbados, Mount Gay Rum stands as a testament to the art of rum-making. This age-old brand has garnered fame for its unparalleled craftsmanship and exceptional passion. Acquired by Rémy-Cointreau in 1989, Mount Gay has continued to thrive under the French spirits company’s ownership. With extensive investments in refineries and plantations, Mount Gay Rum remains an influential force in the industry.
2. Bacardí Oakheart – A Smooth and Spiced Experience:
Initially launched in 2011, Bacardí Oakheart quickly became a favorite among rum enthusiasts. This amber spiced rum aged in charred oak barrels offers a delightful combination of smoothness, oaky vanilla notes, and a hint of spice on the finish. Although Bacardí Oakheart was eventually replaced by Bacardí Spiced, it remains one of the most beloved rum brands in America.
3. Flor de Caña – A Legacy of Excellence:
For five generations, Flor de Caña has secured its position as one of Nicaragua’s most prestigious rum brands. With a rich heritage and a commitment to artisanal excellence, this rum has garnered numerous accolades and awards. Produced with utmost care and dedication, Flor de Caña is renowned for its top-notch quality, making it an ideal choice for those who appreciate savoring rum in its purest form.
4. Myers’s Rum – A Caribbean Legacy:
Originating in Kingston back in 1879, Myers’s Rum has etched its name as a symbol of Caribbean heritage and pride. Crafted from pure Jamaican sugarcane juice, this dark rum has remained a favorite within the cocktail scene. In 2018, Diageo plc sold Myers’s Rum and its accompanying brands to the Sazerac Company, preserving the brand’s legacy and ensuring its continued success.
5. Ron Diaz Rum – A Unique Blend of Flavors:
Skillfully crafted with a distinct blend of herbs and spices, Ron Diaz Rum offers a rich and complex flavor profile. The finest ingredients, including Caribbean molasses, are fermented, distilled, and aged in oak barrels to create this exquisite rum. Supplied by the Prestige Beverage Group, Ron Diaz Rum stands as a testament to the craft and quality found in Caribbean spirits.
6. Barton Light Rum – Caribbean Delights:
While renowned for its iconic Bourbon, the Barton 1792 distillery also produces a range of exceptional spirits, including rum. Barton Light Rum captures the essence of the Caribbean with its rich and mellow flavors, making it a delightful choice for sipping on its own or mixing in cocktails. Since its acquisition by the Sazerac Company in 2009, Barton has continued to uphold its legacy of excellence.
7. Blue Chair Bay Rum – A Harmonious Blend:
Infused with the heart and soul of multi-platinum singer-songwriter Kenny Chesney, Blue Chair Bay Rum exudes an authentic Caribbean experience. Crafted with sugarcane molasses and natural ingredients, this award-winning premium rum brand captures the essence of island life. Wholly owned by Chesney himself, Fishbowl Spirits proudly produces Blue Chair Bay Rum.
8. Parrot Bay – A Tropical Escape:
Undeniably Caribbean, Sazerac’s Parrot Bay rums transport consumers to an idyllic tropical paradise. Bursting with rich tropical fruits and flavors, Parrot Bay offers a premium fusion of freshness and light, crisp rum. Designed to tantalize the senses, this brand embodies the laid-back, carefree spirit of the Caribbean.
9. Don Q – Family Tradition and Excellence:
Rooted in a multigenerational family legacy, Don Q is a rum brand that prides itself on tradition and excellence. With a history spanning several decades, Don Q has gained a loyal following. This premium rum brand represents the epitome of craftsmanship and offers a delightful drinking experience.
From the heritage of Mount Gay Rum to the laid-back spirit of Parrot Bay, the rum brands discussed in this blog post highlight the diverse and captivating world of rum. Each brand brings its own unique qualities, ensuring there is a rum to suit every palate. So, the next time you reach for a bottle of rum, consider exploring these exceptional brands and elevate your drinking experience to new heights. Cheers!
Title: Unveiling the Secrets of America’s Top 5 Best-Selling Rum Brands
Introduction: Taking a refreshing sip of rum is like embarking on a vivid journey through the Caribbean islands. With each distinct flavor and unique story, rum has captured the hearts of millions around the globe. Today, we shed light on the top five most popular rum brands in the United States, exploring their rich histories, exquisite craftsmanship, and unparalleled taste.
1. Don Q Cristal Rum: A True Puerto Rican Gem
Don Q Cristal Rum, produced by Destilería Serrallés, holds the esteemed title of the oldest operating distillery in Puerto Rico. With a legacy spanning over 150 years, this iconic brand has won the hearts of rum connoisseurs worldwide. Priced affordably at only $12.99, it has become a beloved choice for rum enthusiasts. Its versatility shines through, allowing it to blend seamlessly into classic rum cocktails or delight the palate when enjoyed neat. In 2021 alone, a staggering 230,000 9-liter cases of Don Q Cristal Rum were sold, cementing its place as a favorite amongst rum-loving Americans.
2. Ronrico: The Rum of Noblemen
Dating back to 1889, Ronrico earned its crown when the King of Spain bestowed upon it the prestigious title of ‘El ron de los nobles’ – The Rum of Noblemen. This remarkable legacy is showcased in every bottle, with the original crest of approval still gracing its label. Ronrico’s authentic dry island taste and smooth character make it a staple in classic rum drinks. Its popularity continues to soar, with 235,000 9-liter cases sold in 2021.
3. Calico Jack: Unleashing Flavors with a Caribbean Twist
Blending the vibrant spices of the islands with expertly crafted rum, Calico Jack has carved a prominent place among the top rum brands in America. Acquired by Beam Inc. from White Rock Distilleries in 2012, Calico Jack’s distinctive flavor profile has captured the palates of rum enthusiasts across the nation. Renowned for its bold taste, this brand has earned a spot in the coveted Top 10 Best-Selling Rum Brands in America, with sales of 255,000 9-liter cases in 2021.
4. Appleton Estate: A Jamaican Treasure
Nestled among the lush sugar-cane estates of Jamaica, Appleton Estate has become synonymous with world-class rum production. Boasting flavors reminiscent of Christmas cake and butterscotch, this brand has perfected the art of long-aged editions. In 2012, Gruppo Campari acquired Appleton Estate, along with Wray & Nephew and Coruba Rum brands. Its prized offering, the Appleton Estate 8 Year Old Reserve, has gained recognition as a perfect companion to classic rum cocktails, including the timeless Daiquiri and Mojito. In 2021, a remarkable 391,000 9-liter cases of Appleton Estate rum were sold in the U.S.
5. Castillo: Bacardi’s Value Champion
Born in Puerto Rico, Castillo is Bacardi’s creation under the subsidiary Ron de Castillo. Designed as an affordable alternative to Bacardi, Castillo competes fiercely with other well-established brands such as Don Q. These traditional-style rums, crafted from molasses, offer a fantastic taste experience. In 2021, Castillo achieved remarkable sales of 503,000 9-liter cases, solidifying its place as a favorite among rum enthusiasts seeking value and quality.
Conclusion: Behind every bottle of rum lies an enchanting story, a testament to the craftsmanship and passion that goes into its creation. From the historic distilleries of Puerto Rico to the flavorsome spices of the Caribbean, these top five best-selling rum brands have captivated the American palate. Whether enjoyed in classic cocktails or savored neat, they embody the spirit of the islands, offering an unforgettable taste experience. So, raise your glass and embark on an extraordinary rum journey with these exceptional brands. Cheers to the finest rums in America!
(Note: This blog post was inspired by and contains excerpts from the original article, “20 Most Popular Rum Brands in the U.S.” published on Insider Monkey.)