The best-selling vodka brand in America is Tito’s Handmade Vodka, which has surpassed Smirnoff to claim the top position in the U.S. vodka market. In 2024, Tito’s sold an impressive 12 million cases, while Smirnoff followed with 7.9 million cases. New Amsterdam, Svedka, and Absolut also ranked, but at significantly lower sales.

Tito’s beginning originated from Bert "Tito" Beveridge’s small-scale distillation efforts in Austin, Texas. In 1997, after dealing with regulatory hurdles, he launched his brand, focusing on corn as the base ingredient due to its cost-effectiveness and gluten-free nature. Despite the claims of the vodka being "handmade," it has faced legal scrutiny over the accuracy of that label, as Tito’s mass production renders the term somewhat misleading.

Nevertheless, the brand has thrived largely due to its perceived affordable quality, typically priced a little over $25 for a liter bottle. This combination of marketing as "handmade" and offering a good value has solidified Tito’s status as a leader in the U.S. vodka market.

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