Craft beer experts have identified the breweries in America that are most underrated.
When it comes to the beer scene in the United States, it seems like there is no shortage of options. With over 9,000 breweries operating across the country, it’s safe to say that beer lovers have plenty of choices. However, not all breweries are created equal, and it can be challenging to find the hidden gems among the sea of breweries.
Sure, everyone knows about the big, famous, and award-winning breweries, but what about the underrated ones? These breweries often fly under the radar, not receiving the praise and recognition they deserve. But fear not, because we have made it our mission to uncover these hidden treasures and introduce you to their brewing greatness. But we didn’t do it alone. We reached out to craft beer experts for their advice on the most underrated breweries in America.
Glenn Alenn, Head Brewer at Pilot Project Brewing in Chicago, recommends Farm Club in Traverse City, Michigan. This small brewery consistently produces solid unpretentious beers, and their outdoor fire pit provides a perfect setting to enjoy them. Known for their lagers, IPAs, and rustic farmhouse ales, Farm Club’s flagship Farmhouse Ale is a must-try.
Bryan Donaldson, Brewing Innovation Manager at Lagunitas Brewing Company in Petaluma, California, suggests Moonlight Brewing in Santa Rosa. While not necessarily underrated, Moonlight Brewing is often under-known. However, beer enthusiasts who have discovered this brewery value it for its great, interesting, and diverse beer selection. From crisp pilsners to delicious dark lagers, there is something for everyone at Moonlight Brewing.
Fal Allen, brewmaster at Anderson Valley Brewing Co. in Boonville, California, highlights Wailuku Brew Works in Keaau, Hawai’i. Although this brewery is relatively new, it has already made a name for itself with its delicious and inventive beers. Despite lacking a picturesque view, Wailuku Brew Works makes up for it with its beautiful taproom. Their Niu Nui Porter is a must-try, offering a rich taste of Hawaii in beer form.
Joe Mashburn, head brewer at Night Shift Brewing in Boston, recommends Zero Gravity in Vermont. While Vermont is often associated with a few well-known breweries, Zero Gravity is a hidden gem that deserves recognition. With a focus on quality and variety, Zero Gravity is a prime example of the excellent beer coming out of Vermont. Their flagship Conehead IPA, brewed with Citra hops and pilsner malts, is a crowd-pleaser.
So, if you’re a beer lover looking to expand your horizons, these underrated breweries should be at the top of your list. With their dedication to quality and innovation, they are sure to impress even the most discerning beer connoisseurs. Cheers to discovering the hidden gems of the American beer scene!
I recently had the pleasure of visiting some incredible breweries across the United States that are not receiving the recognition they truly deserve. From the East Coast to the West Coast, these breweries are crafting exceptional beers with dedication, passion, and a commitment to quality. Let me take you on a journey through some of my favorite hidden gems in the craft beer world.
First stop, Exhibit ‘A’ Brewing Company in Framingham, Massachusetts. This brewery, co-founded by Matthew Steinberg, is truly a hidden gem. What sets Exhibit ‘A’ apart is not only their excellent beers, but also the care they put into creating a memorable experience for their guests. With 8-10 beers on draft and several gluten-free options, there is something for everyone. Whether you choose to enjoy their expansive taproom or relax on their patio with comfortable seating, you’re in for a treat. I highly recommend trying their Hog Oiler double IPA – a juicy, hoppy, piney, and citrus bomb that you won’t soon forget.
Next, we travel to Oklahoma to visit American Solera in Tulsa. This brewery, known for their exceptional beers, also boasts an amazing taproom and brewery. However, what truly sets them apart is their outstanding staff. Friendly, knowledgeable, and passionate, they create an unforgettable experience. At American Solera, you can order anything at random and be happy with the result. Their flagship Solero pilsner is a fantastic choice, with its crisp, refreshing, and well-balanced flavor profile.
Heading to Wisconsin, we find G5 Brewing in Beloit. This brewery continuously finesse and improves their beers, showcasing a commitment to excellence. It is rare to find a brewery that excels in both beer and food, and G5 is one of those few. Their kölsch-style beer, Hindenburg In A Lightning Storm, is a must-try. Crisp, refreshing, and with a classic twist of Centennial hops, it is a true delight.
Venturing to the Bay Area, we uncover Old Kan Brewing in Oakland. This brewery may be underrated, but it is not to be overlooked. With a focus on quality rather than quantity, Old Kan offers simple, delicious, and spot-on beers. Their California Common beer, aptly named “Classic,” is brewed with California malts and Northern Brewer hops, resulting in a crisp, bready, and lightly bitter experience.
Lastly, we make our way to The Outlaw Brewing Company in Winchester, New Hampshire. This hidden gem is worth the trip down dirt roads. Not only does the rustic layout and ambiance captivate you, but their world-class beers truly stand out. From IPAs made with locally grown hops to their award-winning Peach Blonde Ale, every sip is a delight. With great live music and a food truck serving up creative dishes, a visit to The Outlaw Brewing Company is an adventure for all the senses.
These breweries may not have the big names or extensive marketing budgets, but their dedication to crafting exceptional beers and creating memorable experiences is truly commendable. The craft beer scene is full of hidden gems like these, and I encourage you to seek them out and support their passion. Cheers to the unsung heroes of the craft beer world!
Unleash Your Taste Buds with Unholy: The Epitome of Belgian-style Trippel Ale with an American Twist
For all the beer enthusiasts out there, if you yearn to embark on a flavor adventure like no other, then you absolutely have to try Unholy – a beer that dares to re-imagine the classic Belgian-style Trippel Ale. Crafted with precision and a touch of audacity, Unholy proudly carries the title of an “American Trippel Ale” due to its ingenious infusion of American hops. Prepare yourself for a mind-blowing experience as this refreshing, fruity, and lightly bitter concoction takes your palate on an unprecedented journey.
First things first, let’s talk about what makes Unholy so special. Traditional Belgian-style Trippel Ale is known for its strong malt character, fruity esters, and exceptional ability to hide its high alcohol content. Conversely, Unholy surprises and entices with its vibrant blend of American hops that adds an unmistakable zest to every sip. The harmonious symphony of flavors and aromas achieved by the liberal use of these hops elevates this beer to celestial heights, leaving your taste buds in awe.
But what exactly sets Unholy apart from its Belgian ancestors, you may ask? Well, it all comes down to the unique characteristics of American hops. Bursting with tropical and citrus notes, these hops contribute a refreshing quality, ensuring that each mouthful dances across your tongue with a tantalizing, fruity grace. Imagine the invigorating juiciness of ripe oranges and the subtle tang of pineapple, all artfully combined to create a truly exceptional drinking experience.
To add to its allure, Unholy graces your palate with a delicate bitterness that perfectly balances its fruity profile. This evolution of flavors takes you on a rollercoaster ride, starting with a playful sweetness that eventually gives way to a gentle, lingering bitterness. Think of it as a well-crafted symphony that culminates in a magnificent crescendo, leaving you craving more of its divine symphony.
Moreover, Unholy is a beer that defies expectations by crafting a new path for the Trippel Ale style – an uncharted territory that showcases the ingenuity of American brewers. It challenges the conventional norms while still honoring the essence of the Belgian tradition. In every sip, you embark on an adventure that seamlessly blends two distinct beer cultures, resulting in a beer that captivates both the purists and the adventurous souls seeking something new.
So, whether you consider yourself a connoisseur of Belgian-style Trippel Ales or an explorer yearning for a taste sensation, Unholy is a beer that cannot be overlooked. Allow your taste buds to be tempted by this audacious creation that unites tradition with innovation. Embrace the unexpected and savor every sip of this tantalizing masterpiece. Unholy is the epitome of beer’s transcendent power, bringing people together to celebrate a shared love for exceptional craftsmanship and boundary-defying flavors.
Dayton Barrel Works will release their first whiskey soon, which has been distilled and aged 100% by them.
Dayton Barrel Works is launching its very first whiskey that has been distilled and aged completely in-house. The release will take place at 5 p.m. on Friday, August 11th. In the past, the distillery has used sourced aged bourbon barrels to create their whiskey and bourbon brands. However, with the release of Rubicon Creek Myth, everything from the distillation to the aging process has been done by Dayton Barrel Works.
Owner Peter Hilgeman explained, “Rubicon Creek Myth is entirely distilled and aged by Dayton Barrel Works with our proprietary mash bill utilizing the local terroir from high quality small artisan suppliers as well as our custom oak barrel profiles.” This new release is a single barrel malt whiskey, and only a few barrels will be made available this year. The distillery intends to let the bulk of their barrels continue aging for now.
Hilgeman also emphasized the attention to detail that has gone into creating this whiskey. “Everything has been meticulously selected, from the mash bill and local artisan grain supplier, to our custom 3-year-old oak stave air dried barrel with a specific char level,” he said. This level of care and craftsmanship is what sets this whiskey apart and makes it truly special.
The Rubicon Creek Myth Malt Whiskey Single Barrel has tasting notes of cinnamon, sandalwood, caramel sweetness, maple, and vanilla. The distillery will be releasing a total of 192 bottles, priced at $59.99 each. If you’re interested in trying this unique whiskey, you can visit the distillery’s cocktail bar on Friday to purchase samples and pours. You can also reserve a bottle by clicking here.
For more information about Dayton Barrel Works and their other offerings, you can visit their website at www.daytonbarrelworks.com or check out their Facebook and Instagram pages. The distillery is located at 318 E. Second St.
About the Author:
Natalie Jones is an All Media Journalist with Dayton.com, specializing in food and dining, pop culture, and lifestyle. With over seven years of experience in the media field and a degree from Wright State University, she brings a wealth of knowledge and expertise to her work.
Local animal rescue’s $53K expansion is being funded by Tito’s Vodka.
A heartwarming story comes to light as a pair of playful dogs find joy in a donated toy. In a heartwarming display of corporate generosity, Tito’s Vodka has contributed a staggering $53,000 to Diamonds in the Ruff, a Lockport-based animal rescue group, to renovate their rescue center. This donation, which covers the entire renovation cost, is a game-changer for Diamonds in the Ruff.
Diamonds in the Ruff, a foster-based dog and cat rescue outfit, has been doing incredible work in providing temporary shelter and care for stray animals awaiting placement in loving foster homes. With the addition of thirty new dog kennels at their rescue center, they will be able to accommodate even more animals and provide them with the care they need.
The news of the donation left Tracy Callara, the President of Diamonds in the Ruff, and Leandra Herzog, Events Coordinator, “blown away.” It was unexpected and overwhelming for them to receive such incredible support from Tito’s Vodka. Lindsey Bates, the director of philanthropy operations at Tito’s, explained that their company has always had a deep love for animals, evident from their “distillery dogs” and the dogs that now frequent their offices. Tito’s has been able to connect with thousands of non-profit groups across the country through its philanthropic group, Love.
The partnership between Diamonds in the Ruff and Tito’s started at a fundraising event at Lock 34 Bar & Grill in Lockport. The representatives from Tito’s showed genuine interest in understanding the challenges faced by Diamonds in the Ruff and wanted to find ways to support their programming.
According to Herzog, Tito’s had previously made some smaller donations to Diamonds in the Ruff, but this latest gift was beyond their expectations. When discussing their goals, Tito’s unexpectedly offered to sponsor the entire renovation cost of $53,000. Herzog expressed her gratitude, saying, “We would have been happy with $1,000.” The funds will not only be used to add more kennels but also to upgrade the rescue center and make it more comfortable and home-like for the dogs. With a living area, bedroom area, dining area, and even a washer and dryer, the facility will be a haven for the dogs as they transition to their foster homes.
The renovation of the rescue center will not only have a significant impact on the animals’ lives but also bring attention to the ongoing struggles faced by animal shelters across the country. Tracy Callara emphasized the continuing need for help in this area, stating, “There’s a huge need out there still, and it seems to not be going down at all.” The partnership between Tito’s and rescue groups like Diamonds in the Ruff raises awareness and offers support in tackling these issues.
The kindness and generosity displayed by Tito’s Vodka in their support of Diamonds in the Ruff are truly commendable. Their willingness to invest not just financially but also in the well-being and comfort of these animals is something to be admired. As Lindsey Bates put it, Tito’s is known as “vodka for dog people,” and their actions embody that sentiment.
In a world where corporate support can often be overshadowed by other news stories, this heartwarming tale serves as a reminder that there are still companies and individuals dedicated to making a difference in the lives of animals. The impact of this donation is immeasurable and will undoubtedly bring happiness and hope to the countless animals that Diamonds in the Ruff rescues.
As the renovations at the rescue center near completion, Diamonds in the Ruff stands as a shining example of compassion and dedication. Their partnership with Tito’s Vodka sets an encouraging precedent for other companies to follow and shows that, through collective efforts, we can make a difference in the lives of these precious animals.
(Note: This blog post is a reimagining of the original article, maintaining the story and logic while presenting it in a different style.)
Presenting the Signature Edition of Hemingway Rye Whiskey
Hemingway Whiskey Company has officially launched its highly anticipated flagship rye whiskey, Hemingway Rye Whiskey Signature Edition. The release marks a significant moment for the company, as it represents the coming together of three families, eight generations, and one mission: to tell a new story, rich in history, through the creation of high-quality Kentucky rye whiskey.
Drawing inspiration from the legendary American author, journalist, and storyteller, Ernest Hemingway, the new whiskey aims to capture the essence of his legacy. The Hemingway family has been actively involved in the development of the brand, sharing behind-the-scenes stories of the writer and providing inspiration for the team.
Steve Groth, founder of Hemingway Whiskey Company, and the Groth family have played a pivotal role in bringing the brand to life. With Steve’s background as a whiskey pioneer and co-founder of Angel’s Envy Bourbon, the Groth family brings rich storytelling and authentic promotion to the table.
The Call family, led by Seventh-Generation Master Distiller Ron Call and his sons Clayton Call and Jacob Call, contribute their expertise in sourcing, blending, and finishing the rye whiskey. With roots dating back to the late 1700s, the Call family has a deep passion for distilling, tradition, and crafting high-quality spirits.
The Signature Edition is a blend of straight rye whiskeys, with 90% 6-year-old Indiana Straight Rye and 10% 4-year-old Kentucky Straight Rye. Master Distiller Jacob Call then finishes both whiskeys in his own rum-seasoned Oloroso Sherry casks, resulting in a balanced combination of sweet and spicy flavors. The whiskey boasts a robust 102 proof and a dark amber color, with notes of dried fruits, raisins, toasted nuts, nutmeg, cocoa, and a hint of citrus zest.
Judges at the ASCOT Awards praised the Signature Edition, describing it as a “lovely, lovely whiskey” with a “beautiful balance” between warm, spicy flavors and the influence of the wine barrel. Master Distiller Jacob Call highlights the smoothness and complexity of the whiskey, noting that the sweetness from the rum-seasoned Oloroso Sherry casks softens the spice.
Hemingway Rye Whiskey will find its home at the Western Kentucky Distilling Co. in Beaver Dam, Kentucky, co-founded by Jacob Call. The distillery takes pride in supporting the local economy by purchasing equipment in the state and using locally grown Kentucky corn.
The presentation of the whiskey is equally impressive, with a custom bottle featuring a typewriter key design and Ernest Hemingway’s signature. The label also proudly displays the signatures of the esteemed Call Family, symbolizing their dedication and commitment to the craft.
As the Hemingway Whiskey Company continues its journey, fans of Hemingway Rye Whiskey can look forward to future visits to the distillery in Beaver Dam. Here, they will have the opportunity to witness firsthand the passion and craftsmanship that goes into each bottle of this exceptional whiskey.
In conclusion, the launch of Hemingway Rye Whiskey Signature Edition is an exciting milestone for Hemingway Whiskey Company and the culmination of the combined efforts of the Hemingway, Groth, and Call families. With each bottle, the company tells a new story, preserving the rich history and legacy of Kentucky whiskey while offering a truly exceptional drinking experience.
Introducing Hemingway Rye Whiskey Signature Edition
When it comes to enjoying a good whiskey, there is a certain satisfaction that comes from savoring a well-crafted drink. And Hemingway Rye Whiskey Signature Edition has taken that satisfaction to a whole new level.
Designed for the true aficionados, this Signature Edition bottle stands out not only for its exceptional taste but also for its unique storytelling attributes. The bottle itself is a work of art, with an accompanying neck piece that showcases the expression’s special attributes. A rye grain receipt signed by Jacob Call adds an air of authenticity to the experience.
But the surprises don’t stop there. As the bottle empties, a commissioned portrait of Hemingway, created by UK Typewriter Artist James Cook, unveils itself. Using only a 1950s typewriter, Cook has captured the essence of Hemingway in this one-of-a-kind artwork. And what makes it even more special are the hidden words that are part of the brand story.
The Hemingway Whiskey Company has always been about more than just whiskey. It’s about celebrating the art of storytelling, much like Ernest Hemingway himself. With this Signature Edition, they invite aficionados to delve deeper into the story of Hemingway Rye and get to know the accomplished families behind it.
In addition to the bottle and portrait, there are also delightful surprise items to be discovered. It’s these little touches that set Hemingway Whiskey Co. apart, and it’s something that imbibers will come to expect from them.
To honor Hemingway’s legacy as a master storyteller, the Hemingway Whiskey Company has also announced the Hemingway Six-Word Story Challenge. Inspired by Hemingway’s famous six-word short story, participants are invited to create their own six-word tales. It’s a chance to showcase your creativity and have your story voted on by others.
The accolades for Hemingway Rye Whiskey Company speak for themselves. With 97 Points from Tasting Panel, 5 Double Platinum, 4 Platinum, 2 Double Gold, 4 Gold, and ‘Best of Year’ packaging awards, this brand has already garnered significant acclaim. It was also one of the most decorated brands at the 2023 ASCOT Awards spirits competition.
The Signature Edition is now available for purchase online and in-store in various states, including California, Connecticut, Georgia, and more. With a suggested retail price of $79.99 for a 750ml bottle, it’s an investment worth making for any whiskey enthusiast.
If you want to learn more about Hemingway Rye Whiskey and stay updated on upcoming releases, you can visit their website and join the Hemingway Social Club. As part of this vibrant community, you’ll have exclusive access to new releases and exciting merchandise drops.
Hemingway Rye Whiskey is not just another whiskey brand. It’s a premium rye whiskey brand that pays tribute to the legacy of Ernest Hemingway. Led by Steve Groth, a whiskey pioneer, and the Call family, a distilling dynasty with over 230 years of expertise, the Hemingway Whiskey Company brings together their passion for whiskey and storytelling.
Based at Jacob Call’s Western Kentucky Distilling Co. in Beaver Dam, Kentucky, the Hemingway Whiskey Company is part of Old Man and the Sea Brands®, an innovative spirits company known for their high-quality spirits and captivating stories.
So, if you’re ready to embark on a whiskey journey unlike any other, pour yourself a glass of Hemingway Rye Whiskey Signature Edition and let the storytelling begin.
To learn more about Hemingway Rye Whiskey and to secure your bottle online, find a local retailer, or join the Hemingway Social Club, visit www.hemingwaywhiskeys.com. And don’t forget to follow @hemingwaywhiskeys for the latest updates.
Source: Hemingway Whiskey Company
Why do we still categorize wine as Old World or New World?
Why It’s Time to Reconsider Outdated Wine Terms
Whether you’re a wine novice or an expert, chances are you’ve come across the terms “Old World” and “New World” when discussing wines. These terms have long been used to categorize wines based on their geographic origin and style. However, it’s time to question the validity and relevance of this dichotomy in today’s wine landscape.
The traditional definition of “Old World” wines refers to those from Western Europe, with lower alcohol levels and a strong connection to their terroir. On the other hand, “New World” wines are produced anywhere outside of Western Europe and are often characterized by their fruit-forward flavors. This simplistic framework paints a picture of Old-World winemakers using traditional, hands-on methods, while New-World producers rely on modern, scientific techniques.
While this distinction may have been somewhat accurate in the past, it fails to account for the many changes that have shaped the wine industry in recent years. Factors such as climate change, advancements in technology, and international trends have blurred the lines between Old and New World wines, rendering this framework outdated and misleading.
For instance, defining “Old World” based on regions where Ancient Romans planted vines is historically inaccurate. It excludes countries like Greece, which also had a long history of winemaking during that period. Additionally, recent archaeological findings suggest that the world’s first winemaking equipment was discovered in Georgia, a country that is not typically considered part of the Old World.
Dr. D. Christopher Taylor, a wine expert at the University of Houston, argues that these terms are better used as historical references rather than a classification system for wines today. He emphasizes that they no longer accurately describe wine styles in the modern marketplace and can be confusing for new wine consumers.
Instead, it is more relevant to consider the effects of climate change on winemaking and how producers adapt to these challenges. For example, Bordeaux winemakers in France have recently been allowed to use new grape varieties better suited to withstand climate change. This means that your favorite Bordeaux red could now contain not only traditional varieties but also newer ones developed in response to changing conditions.
As global temperatures rise and technology advances, winemakers around the world, including those in the so-called Old World, are adopting new practices to address later harvests and higher alcohol levels. The distinction between Old and New World styles becomes increasingly blurred when winemakers have to embrace technology to produce quality wines in changing climates.
In conclusion, it’s time to move away from the outdated terms of Old World and New World wines. They fail to capture the complexity and diversity of today’s wine industry. Instead, we should focus on the impact of climate change, technological advancements, and international trends to better understand the wines of today. By embracing these new perspectives, we can have more meaningful conversations about wine and appreciate the evolving nature of this ancient beverage.
Adige, Italy, established in 1142. The winemaker explains that temperatures have risen by 4°F in the last 30 years, resulting in the need to harvest grapes two to three weeks earlier than in the 1990s. This change in timing has led to higher sugar levels and alcohol levels in the grapes, impacting the taste of the wine. In addition to climate changes, winemakers also have to consider global marketability. Whether they are perfecting a blend in a modern California winery or sticking to traditional methods in a French valley, they must sell bottles to sustain their business. This means that consumer preferences from around the world have influenced winemaking styles for generations. In the past, winemakers in the Old World began making full-bodied, high-alcohol wines to cater to American wine critic Robert Parker’s preferences and the demands of wealthy American consumers. However, the preferences of global wine drinkers have shifted towards lighter, low-alcohol wines, leading winemakers to adapt their styles accordingly. It is no longer limited to specific regions, as winemakers outside Western Europe are also producing wines that appeal to a global market. Severine Schlumberger suggests moving away from the Old World versus New World classification and instead adopting a farming versus industrial classification. In this system, winemaking methods, rather than location, determine the characteristics and aging potential of the wine. Properly farmed wine can age, while industrially produced wine cannot. While this classification may not be as widely recognized or understood as the traditional classification, it encourages a deeper understanding of winemaking practices. Regina Jackson Jones, a wine shop owner and consultant, acknowledges the limitations of the Old World versus New World terminology. She believes that creating new terminology could make the wine world more accessible to a broader audience. The goal is to encourage more individuals to explore and appreciate wine, rather than intimidating them with complex terminology.
Can we create a more inclusive atmosphere? If we do, adaptation becomes essential. Just as evolution is necessary for the survival of species and the progression of language, so is it for the world of wine. So, if the idea of letting go of the Old versus New World classification makes you apprehensive, even though it has always been flawed, take a moment to reflect. Would you rather hold onto the romanticized past of wine, or would you rather work towards a sustainable and prosperous future?
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Moving house changed me when I used to consume two bottles of vodka daily.
A Journey of Self-Discovery: Overcoming Addiction and Finding Peace
Abi Feltham’s story is one of resilience, self-discovery, and the power of realizing one’s own worth. Her battle with alcohol addiction began as a teenager, when she struggled to cope with the overwhelming grief of losing her father at the tender age of three. Drinking provided her with a temporary solace, a way to numb her pain and escape from the harsh reality of her emotions.
As the years passed, Abi’s relationship with alcohol only grew more toxic. From downing ciders in the park with friends as a teenager to consuming two bottles of whiskey and beer a day in her worst moments, alcohol became her crutch, the only way she knew how to cope with her deep-rooted trauma and mental health issues.
For a decade, Abi backpacked across the world, working in bars to sustain her lifestyle while also enabling her addiction. Alcohol was omnipresent in her life, from the moment she woke up to the point of passing out at night. It seemed as though there was no escape from this self-destructive cycle.
But then, fate intervened in the form of a global pandemic. As Covid struck, Abi’s drinking buddies lost their jobs, prompting her to return to her childhood home in Berkshire, hoping to find solace and support within the familiar walls of her family home. Little did she know that this decision would become the turning point in her battle against addiction.
Back in her childhood room, Abi continued her self-destructive habits until she stumbled upon a revelation. While clearing out her room, she discovered six empty bottles of wine and beer hidden down the side of her bed, a poignant reminder of her 16-year-old self hiding her drinking from her mother. It was in that moment, as she dropped those empty bottles into a bin bag, that everything clicked into place.
She made a life-altering decision that day in April 2020 – she vowed to give up alcohol. Abi went “cold turkey” for an astonishing 18 months, relying solely on her own strength and determination to overcome her addiction. It was only later, when she felt ready, that she sought professional assistance to continue her journey of recovery.
Today, Abi stands tall with a renewed sense of purpose and a life she never thought possible. She has found stability in her career as a social media manager, established meaningful relationships, and created a peaceful home environment. The journey has not been easy, but Abi’s resilience and unwavering commitment to her own well-being have brought her to a place of contentment she never dreamed existed.
Reflecting on her past, Abi acknowledges the role alcohol played in her family dynamics and the way she used it as a coping mechanism. She now understands that drinking was her attempt to find belonging and feel “normal” amidst her feelings of anger and resentment as a child. Moving to London as an adult only exacerbated these issues, as she discovered the freedom to drink whenever and wherever she pleased.
At the age of 23, Abi embarked on a backpacking adventure, hoping to find solace and escape in far-flung corners of the world. However, her addiction followed her wherever she went, eventually leading her to New York City where she sought refuge after a difficult breakup. It was during her time in Canada, surrounded by the wrong crowd, that Abi realized the destructive path she was heading down.
Abi’s story is a testament to the power of self-reflection, resilience, and the importance of seeking help when needed. Through her journey, she has come to understand her past, forgive herself, and embrace a future filled with hope and peace. Her story serves as a beacon of inspiration to others battling addiction, reminding them that recovery is possible and that a better, fulfilling life awaits on the other side.
Abi Feltham’s journey may have had its ups and downs, but her unwavering determination to overcome her addiction and build a life she loves is a testament to the strength we all possess within us. Let her story be a reminder that it is never too late to change the course of our lives and find the peace, contentment, and love we deserve.
Title: From Rock Bottom to Peaceful Serenity: Abi’s Inspiring Journey
Introduction:
Life can throw unexpected curveballs at us, and sometimes it takes hitting rock bottom to realize the true value of our well-being. Abi’s story is a testament to the remarkable ability of individuals to overcome adversity and transform their lives for the better. Brace yourself for an extraordinary narrative of resilience, determination, and the power of seeking help.
Chapter 1: The Darkest Days
As we delve into Abi’s tale, it becomes evident that her life took a sharp turn down a treacherous path. Excessive drinking and the subsequent descent into drug addiction not only robbed her of her waitressing job but also left her in a vortex of despair. With her world crumbling around her, Abi’s journey through 2020 began with the devastating blows of unemployment and the onset of a global pandemic.
Chapter 2: Seeking Solace
In times of crisis, we often seek solace in the embrace of our loved ones. Abi, too, decided to return home to the United Kingdom in pursuit of support from her family. Little did she know that her decision would lead her to a serendipitous encounter with the UK Addiction Treatment Centres. The sudden absence of alcohol in Abi’s system initiated a challenging detoxification process, both physically and emotionally.
Chapter 3: Triumph over Adversity
Despite the immense physical and emotional toll, Abi refused to succumb to despair. Through sheer determination, she found herself gradually regaining her strength, day after day. The continued support of her loved ones, coupled with her unyielding willpower, became the driving force behind her immense progress.
Chapter 4: A New Lease on Life
Today, Abi’s life stands as a testament to the incredible transformations that can occur when one begins to prioritize their well-being. A year after embarking on her journey to recovery, she now boasts a stable and peaceful existence. A loving partner by her side, a healthy and nurturing relationship, and an ardent focus on her mental health through regular therapy sessions have become the cornerstones of her newfound joy.
Conclusion: The Power of Perseverance
In a world where chaos often seems inevitable, Abi’s story serves as a radiant beacon of hope. It reminds us that even in our darkest moments, we possess the power to choose a path of healing and redemption. By seeking help, surrounding ourselves with love, and investing in our mental and physical well-being, we can embark on a transformative journey, just like Abi did.
So, as we bid farewell to this captivating story, let us remember that the essence of personal growth lies in our ability to embrace adversity, learn from our past, and ultimately create a future filled with peace and happiness. Abi’s triumphant journey reminds us that it is never too late to reclaim our lives and embark on a remarkable transformation towards serenity and fulfillment.
The taproom of this brewery has closed but will soon reopen, now offering food alongside beer that has the authentic flavor of Boise.
Embracing Their Idaho Roots: A Refreshed Woodland Empire Ale Craft
Change is brewing at Woodland Empire Ale Craft, a beloved Boise brewery that has been part of the local beer scene for nearly a decade. With a renewed passion for its Idaho roots, Woodland Empire is undergoing a rebrand that includes not only a revamped logo but also the addition of food to its offerings.
Co-owner David Roberts revealed in a recent phone interview that the taproom closed its doors about three weeks ago to undergo a remodel. This transformation is more than just cosmetic, as Woodland Empire aims to create a brand-new experience for its loyal patrons. The changes are already visible, with the brewery unveiling new beers in cans and updating its logo, signaling a fresh start.
One of the most exciting additions to Woodland Empire is the introduction of a food menu. The brewery will be taking over the adjacent kitchen space previously occupied by Manfred’s Kitchen, which closed last year. Roberts explained that the concept will be counter service, but the focus will still be on the beer. The initial menu will feature classic “drive-in style” dishes such as burgers, fried chicken sandwiches, french fries, and salads. The aim is to keep it simple at first but allow the menu to evolve over time.
Woodland Empire opened its doors in 2014 and underwent a change in ownership last year. Roberts and his three business partners, Dave Krick, Jami Adams, and Jake Black, saw the potential in the brewery and decided to invest in its future. The team also owns Bittercreek Alehouse, Diablo & Sons, Red Feather Lounge, and Lost Grove Brewing, all popular establishments in the Boise area.
While Woodland Empire’s beer is primarily distributed in Idaho, it has also found its way to Oregon and Alaska. However, Roberts emphasizes that their focus is on selling beer in Idaho, further solidifying their commitment to their home state. In fact, this Gem State spirit will influence the brewery’s future beers—from the ingredients used to the overall recipe philosophy.
“What sets our beers apart is that they taste like the place they’re from,” Roberts explains. “Historically, beer always tasted like wherever you went, and we want to continue that tradition by creating beers that are uniquely Idaho.”
As part of their recent releases, Woodland Empire introduced some exciting new brews. The Long Ride Premium Pilsner is a German pilsner with a Pacific Northwest twist. Roberts describes it as a beer that reflects the identity of the region. Another standout is the Bicycle Picnic, a rotating series that features seasonal ingredients. The current formula is a dandelion ale, created in collaboration with the Boise Parks and Recreation Department. They even had volunteers pick dandelions from local parks to incorporate into the brew. The next iteration will be a fresh hop ale this fall.
For IPA lovers, Woodland Empire’s Juicy Royale series is a must-try. It offers three versions with increasing alcohol content, starting from Petite Royale, currently available, to Juicy Royale, which will be rolling out soon, and finally, Grand Royale, a double hazy IPA set to make its appearance this winter. Lastly, Woodland Empire’s flagship IPA, City of Trees, has a new sibling. Big Catalpa, a West Coast double IPA, captures the essence of City of Trees but in an even bolder and stronger form.
Woodland Empire Ale Craft is on the cusp of an exciting new chapter in its journey. With a revamped taproom and a tantalizing food menu, this Boise brewery is ready to welcome back its customers with open arms. So mark your calendars for the grand reopening in just a couple of weeks or so, and get ready to experience the refreshing taste of Woodland Empire’s Idaho-inspired beers.
Malibu rum is transforming summer into more than just a season, but instead a way of thinking.
Singer Jax recently released a new version of Rupert Hines’ 1979 single ‘Escape (the Pina Colada Song)’ for a new Malibu campaign. As August is National Rum Month, it’s the perfect time for Malibu, a popular flavored rum brand, to make a splash. But what about the rest of the year? That’s the challenge VP of Marketing Matt Foley is facing. In a recent episode of the Marketer’s Brief podcast, Foley discussed how Malibu’s new campaign, “Do Whatever Tastes Good,” aims to shift the idea of summer from just a season to a mindset, ensuring that Malibu remains relevant year-round.
Foley explained, “‘Do Whatever Tastes Good’ was about understanding and defining what it meant for Malibu to be associated with summer. We wanted to go beyond just being a summer brand and become a brand that embodies the summer mindset, that feeling of taking a vacation, forgetting your worries, and embracing fun and playfulness. That’s where Malibu comes in.”
The “Do Whatever Tastes Good” campaign was part of a global brand reset in 2022, in collaboration with Wieden+Kennedy London. The strategy behind the campaign is to leverage Malibu’s association with sunshine and beaches to remind consumers that they can have those carefree moments at any time, not just during the summer.
Malibu’s rum sales saw a decline of 7.8% in the US in 2022, according to Impact Databank figures reported by Shanken News Daily. However, Malibu’s ready-to-drink cocktails experienced a significant increase of 260% after being introduced in 2021. Foley acknowledged the importance of summer associations for the brand but also emphasized the need to expand beyond being a brand solely associated with that season. He said, “We realized that summer associations are fantastic and important for us. But they can limit us to being a brand that only gets selected for a moment. So, we wanted to play to our strengths and not move away from being associated with summer but further define it and become a brand that can transport people into that moment at any time.”
Another crucial aspect of the Malibu brand is music. This year, they collaborated with singer Jax to record a new version of Rupert Holmes’ 1979 hit, “Escape (the Pina Colada Song).” The song and its accompanying video aim to keep Malibu in the cultural conversation, which is essential for an established brand like Malibu. Additionally, Malibu was involved in a video for another “Escape” remix this summer, by DJ Cassidy and Shaggy featuring Rayvon.
Foley emphasized the importance of staying fresh and buzzworthy as a brand. He stated, “We have a great product, and we’re relevant throughout the year. However, it’s always important to come up with activations like we did this summer to keep the brand fresh and something that people are talking about.”
In conclusion, Malibu’s “Do Whatever Tastes Good” campaign aims to redefine the brand’s association with summer and extend its relevance beyond a single season. By leveraging their equity in sunshine, beaches, and music, Malibu is reminding consumers that they can experience carefree moments at any time. With their new campaign and exciting collaborations with artists like Jax, Malibu continues to stay in the cultural conversation and ensure their brand remains fresh and relevant.
Super Bowl ads for beer, spirits, or sportsbooks won’t be aired on Nickelodeon.
Title: Nickelodeon’s Super Bowl Telecast: A Kid-Friendly Advertising Experience
Introduction:
Television’s largest advertising platform, the Super Bowl, is set to take on a new look with Nickelodeon’s alternate kids-focused telecast in February. While Nickelodeon’s vast audience presents an exciting opportunity for advertisers to expand their reach, the channel’s commitment to providing a safe environment for children means that certain adult-oriented ads will not be featured. In this blog post, we explore how Nickelodeon plans to maintain its family-friendly image during the Super Bowl telecast.
1. Nickelodeon’s Unique Advertising Approach:
Nickelodeon, a channel known for catering to kids, has made a conscious decision to refrain from running advertisements promoting adult products during its Super Bowl telecast. This means that instead of the traditional beer, alcohol, and sportsbook ads, viewers will be treated to something entirely different.
2. Advertisements Catered to Kids:
In place of adult-oriented ads, Nickelodeon will substitute them with either entirely new advertisements sold to kid-friendly companies, promos from Paramount’s business ventures, or a return to the game telecast itself. By doing so, Nickelodeon ensures that its young viewers are exposed to appropriate content that aligns with its brand values.
3. Impact on Advertisers:
While some advertisers may initially be disappointed by the absence of their ads during Nickelodeon’s telecast, they should acknowledge the potential of marketing their products to a large and engaged audience through CBS, which handles all ad sales for both broadcasts. The increased reach offered by Nickelodeon’s younger demographic provides a unique opportunity for advertisers to tap into a fresh market.
4. Historical Context:
CBS has previously encountered similar challenges during its Nickelodeon productions. In the past, when the network aired games like the Broncos-Rams on Christmas, or the Cowboys-49ers and Bears-Saints wild-card playoff games, it either modified the existing ads to feature more kid-friendly brands from the same company or ran promos in their place. However, these games were not advertising showcases like the Super Bowl, suggesting that CBS may seek exclusive ads to fill the spots on its Nickelodeon telecast.
Conclusion:
The integration of Nickelodeon’s alternate kids-focused telecast into the Super Bowl advertising landscape presents a unique opportunity for advertisers to expand their reach to a broader audience. While adult-oriented ads will not be featured on Nickelodeon, the channel’s commitment to providing a safe and suitable environment for children aligns with its brand values. Through innovative approaches such as introducing new advertisements or utilizing promos, Nickelodeon ensures that its young viewers can enjoy the Super Bowl experience without being exposed to inappropriate content.
Disclaimer: This blog post was adapted from an article by John Ourand in Sports Business Journal. Please note that some published links may entitle us to compensation. By using this site, you agree to our Privacy Policy, which includes sharing information with our social media partners.
As part of its expansion into the spirits industry, Molson Coors acquires a Kentucky whiskey-maker.
Chicago-based Molson Coors made a surprising announcement yesterday, revealing its first-ever spirits acquisition. The beer giant has acquired Blue Run Spirits, a bourbon and rye whiskey-maker based in Kentucky. The move is part of Molson Coors’ efforts to expand its product offerings beyond beer and tap into the growing spirits market.
By acquiring Blue Run Spirits, Molson Coors will more than double its spirits team, according to a news release. Mike Montgomery, co-founder and CEO of Blue Run, will become vice president of Molson Coors’ Coors Spirits Co., which will house Blue Run as well as the company’s previous ventures into whiskey, Five Trail Blended American Whiskey, and Barmen 1873 Bourbon.
In an interview with the Tribune, Michelle St. Jacques, Chief Commercial Officer of Molson Coors, described Blue Run as one of the hottest new entrants in the whiskey industry. She explained that Molson Coors shifted its focus to become a total beverage company three years ago, aiming to strengthen its core beer brands while also premiumizing and expanding beyond beer.
Blue Run will continue with its plans to build a distillery in Kentucky by 2025. The brand, which launched last year and has already garnered numerous bourbon awards, has announced its intention to release three new whiskeys later this year. Blue Run’s whiskey is often produced in small batches, creating an air of exclusivity that attracts avid bourbon enthusiasts.
The acquisition comes as Molson Coors looks to relocate its Chicago office from Wacker Drive to BMO Tower in the West Loop next summer. The company had previously announced plans to move its North American headquarters from Denver to Chicago in 2019, as it sought to expand beyond beer and tap into emerging beverage trends.
In recent years, Molson Coors has faced competition from craft and imported beer, as well as the rising popularity of hard seltzers. To keep up with evolving consumer preferences, the company expanded its product offerings, launching a hard coffee and a canned wine in 2019. Last year, Molson Coors partnered with Coca-Cola to create Topo Chico Hard Seltzer.
The beer giant’s efforts to diversify its portfolio have paid off, with net sales reaching nearly $3.3 billion in the second quarter of this year, up 11.8% from the same period last year. This marks the company’s strongest quarter since the merger of Molson and Coors in 2005, according to an earnings release.
When asked about the decision to venture into spirits, David Coors, executive chair of Coors Spirits Co., revealed that the company had recognized the growth of the whiskey category. He noted that the initial stages of whiskey production are similar to the beer-making process. The move into spirits marks a departure from the company’s beer-centric identity.
David Coors also shared an interesting anecdote from his college days. He had once told his father, former Molson Coors Chairman Peter Coors, that the company should make a whiskey. However, his father responded by saying, “We’re good at one thing, and that’s beer.” Despite this initial sentiment, the company has now made its foray into the spirits market with Blue Run Spirits.
While Molson Coors hasn’t ruled out introducing other spirits to its portfolio, its current focus remains on whiskey. The acquisition of Blue Run Spirits is a strategic move that reflects the company’s commitment to expanding its product offerings and remaining competitive in an ever-changing beverage market.