New Era Productions has joined forces with Rum Bar Rum to introduce a commemorative bottle in celebration of the highly anticipated New Rules 2025 concert. Scheduled for July 5, 2025, at the Trelawny Multipurpose Stadium, this collaboration marks a significant effort to celebrate Jamaican culture.

Rum Bar Rum unveiled its limited-edition bottle, signifying the brand’s commitment to transforming the perception of rum among younger consumers and reinforcing Jamaican heritage. Tamika West, the marketing manager for Rum Bar Rum, stated, "This exclusive release embodies Jamaica’s vibrant spirit and reflects how both brands energize and strengthen the cultural landscape." The bottle will feature a unique design, catering to both Rum Bar Rum enthusiasts and Alkaline’s fans.

The limited-edition bottles will go on sale on May 30, 2025, just ahead of the Jamaica staging festivities. Limited quantities will be available, and collectors are encouraged to purchase their bottles early to avoid missing out. Each bottle is crafted to honor the rich flavors that Rum Bar Rum is known for and encapsulates the essence of the New Rules event.

Kereena Beckford, the organizer of New Rules, highlighted the innovative spirit of the collaboration, asserting that both New Era Productions and Rum Bar Rum aim to influence and elevate the entertainment industry in Jamaica. The official launch event for the New Rules Media will take place on June 4, 2024, where attendees will have the chance to purchase the commemorative bottle and enjoy various tastings.

Rum Bar Rum, recognized as the official rum sponsor of the New Rules concert, signifies the event’s importance in both the local and international entertainment landscape.