The canned cocktail market in Japan is expanding, particularly with the introduction of high-alcohol options. Suntory is set to release two new flavors in its popular Horoyoi line this spring, launching products with an alcohol content of 14 percent, a significant increase from the current 3 percent.

Horoyoi, which means "faintly intoxicated," has been known for its low-alcohol fruity cocktails that provide a lighter drinking experience. However, the upcoming Horoyoi no Moto, or Horoyoi Base, deviates from this trend by offering a concentrated liqueur intended for mixing with soda water or other beverages. This new product is designed to be customized, allowing consumers to control their alcohol intake while still enjoying the flavors.

Suntory recommends a mixing ratio of one part Horoyoi Base to three parts of a mixer, which results in a slightly higher alcohol content of 3.5 percent. Some online discussions have questioned whether this new product will allow for stronger drinking experiences, with comments from drinkers expressing excitement about the possibility of enjoying it straight or questioning the term "faintly intoxicated" in light of its stronger alcohol content.

Horoyoi Base will become available on April 1 for 390 yen per 250-milliliter bottle, marking a new chapter in the evolution of canned cocktails in Japan.

For more information, check the full story on SoraNews24 here.