Ashley and Shawn Beach are on the cusp of launching their own business as they prepare to open the first Narwhal’s Crafted Frozen Cocktails franchise in Illinois, located in Edwardsville. This long-awaited venture is set to debut in late October, marking it as Narwhal’s fourth location.

Initially employed at Gateway Classic Cars, the couple aspired to co-own a business together. After contemplating a franchise with Scooter’s Coffee, a celebratory visit to Narwhal’s sparked their interest in pursuing a franchise with the frozen cocktail bar. Their quick outreach to Narwhal’s led to a responsive communication with co-founder Brandon Holzhueter, solidifying their path forward.

The Edwardsville site has been in development for two and a half years. Identifying the ideal location was key for the Beaches, who were drawn to the old fire station site for its vibrant atmosphere and accessibility to nearby businesses like Sneaky’s Bar & Burger Joint and the Wildey Theatre.

The new venue will span nearly 3,100 square feet, embracing a nautical theme and retaining the signature brand message. Holzhueter is optimistic about the successful continuation of the brand’s vibe, product quality, and service standards at this new location.

Future expansion is also on the horizon, with plans to grow beyond the current area. This location is strategically chosen to support future franchises without losing the quality associated with Narwhal’s Crafted.

This establishment specializes in crafted frozen cocktails, alongside offerings of beer, mocktails, and dog-friendly treats. It creates a welcoming environment, allowing guests under 21 until 7 p.m. with adult supervision, and well-behaved dogs are welcome on the patio. While the bar does not serve food, patrons can enjoy meals from nearby restaurants.

Notably, the Edwardsville venue will share the property with Salt + Smoke, a St. Louis eatery also slated to open in the area, fostering a conducive atmosphere for patrons.

Narwhal’s Crafted was founded in 2016 and has since opened locations in St. Louis and Chesterfield, with a mobile unit available for events. The Edwardsville location will be situated at 400 N. Main St., Suite A. More information can be found on their website.