With a focus on Guatemalan heritage and innovation, Master Blender Lorena Vásquez plays a pivotal role in crafting Zacapa Rum, which is distinctively aged "Above The Clouds." The aging process occurs in high-altitude casks at 2,300 meters, deriving complexity from the volcanic soils of southern Guatemala where the sugar cane is grown.

Vásquez employs a solera system for aging, transferring the rum through various cask types—like American and European oak—that previously held whiskey, cognac, and sherry. This meticulous method allows for a blend of rums aged between 6 to 23 years, culminating in the flagship Zacapa No. 23, along with premium options like Zacapa XO, which utilizes additional aging techniques.

Beyond the rum itself, Vásquez emphasizes the importance of community engagement. The bottles are adorned with petate weaving, a skill that provides employment for over 700 women in local villages, helping to preserve traditional crafts while fostering economic independence.

Vásquez’s journey into the distilling world began unexpectedly. She studied chemistry and pharmacy, contrary to her father’s wishes for her to pursue medicine. Initially, she worked in quality control at a beer company before transitioning to Zacapa in 1984, where her passion for creating unique rum flourished.

Vásquez recalls her early experiences, noting the superior complexity of the rum distillate compared to other spirits, which spurred her drive for innovation. Through extensive research and travel, she advocated for longer aging processes and the acquisition of varied casks, changing the landscape of rum production in Guatemala.

The elevation plays a crucial role in flavor development. At high altitudes, reduced temperatures and lower oxygen levels slow the aging process, enriching the rum with nuanced colors and aromas. She describes this environment as a blend of "magic and chemistry," producing a more refined product.

When it comes to personal preferences, Vásquez enjoys Zacapa No. 23 in cocktails like an Old Fashioned or a Zacapa Espresso, whereas she savors the Zacapa XO straight, showcasing the rich flavor profiles unique to her creations.