It’s not every day that students get to learn about the hospitality industry firsthand inside a distillery, surrounded by the aromas of freshly fermented molasses and rows of aging barrels. Recently, students from the FIU Chaplin School of Hospitality & Tourism Management experienced just that during an educational trip to Puerto Rico, facilitated by the Bacardi Center of Excellence.

On this journey, the students discovered that rum is much more than just a beverage; it embodies a rich tapestry of history, culture, and innovation. Witnessing the entire process from fermentation to bottling revealed how tradition and modern technology converge to produce high-quality products. The global spirits industry is currently valued at $650 billion and is projected to grow to $780 billion by 2030, marking the significance of this field in terms of career opportunities.

The students’ first stop included San Juan Distillers in Puerto Rico’s capital. For many, this was their introduction to a smaller production facility. The owner, José R. Álvarez Reyes, alongside his son, provided an intimate look into their distilling process while sharing stories of their passion for craftsmanship and dedication to their heritage. Despite being a smaller operation with around 20 employees, the level of care in each bottle was evident and inspiring.

Next, the students visited Casa Bacardi, the largest rum distillery in the world, located in Cataño. As a well-known brand synonymous with rum, Bacardi offers a wealth of resources and support to FIU students through its partnerships aimed at enhancing education and promoting sustainability. During their time at Casa Bacardi, students toured the facility, exploring the labs where unique yeast strains are developed for their signature products, deepening their knowledge of rum production.

To cap off the trip, the group visited La Factoria, a renowned cocktail bar in Puerto Rico recognized on The World’s 50 Best Bars list. The vibrant atmosphere highlighted the fusion of creativity and culture, showcasing the bar’s ability to transform from a coffee shop in the morning to an energetic nightclub at night. The varied ambiance across its different rooms appeals to a diverse clientele, emphasizing thoughtful design and unique experiences.

This enriching experience highlights the significance of hands-on learning and cultural exploration within the hospitality program. The students did not merely study rum; they engaged with its history, its makers, and its essence. This journey into Puerto Rico reinforced valuable lessons about hospitality, focusing on storytelling, connection, and tradition that they will carry forward in their careers.

• FIU Chaplin School of Hospitality & Tourism Management
• Bacardi Center of Excellence
• Spirits Market Report