Liquor-articles 2049

Shares of Rumble Inc. (RUM), a platform for video and cloud services, attracted significant investor interest following the announcement of a $270 million agreement with an undisclosed third-party cloud customer. This deal marks Rumble’s largest customer commitment to date, as the company aims to enhance its cloud capabilities with GPU cloud capacity utilizing Nvidia’s innovative Blackwell B300 systems. If the agreement proves commercially viable, it could be adjusted for a larger scale and extended duration.

The news prompted a sharp rise in RUM’s stock price, which surged nearly 25% at market open. However, shortly thereafter, the stock experienced a downward correction. As of the latest updates, it was one of the top-trending tickers on Stocktwits.

In a strategic maneuver, Rumble is also in the process of acquiring Northern Data, a Germany-based AI and cloud infrastructure provider. This acquisition is part of Rumble’s efforts to establish an independent ecosystem free from the dominance of major U.S. tech companies like Google, Amazon, and Microsoft. The deal is anticipated to close soon, significantly boosting Rumble’s cloud capacity with an addition of over 22,000 Nvidia GPUs.

Retail trader sentiment on Stocktwits has been overwhelmingly positive in the past day, with high volumes of transactions. By mid-morning, over 4.85 million shares of RUM had traded on NASDAQ, which is nearly double the average volume over the past three months. Despite a broader market trend, RUM has seen a 36% increase in value year-to-date, though it has faced a slight decline of just over 1% in the past year.

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Almost a decade after acquiring a distillery in Tennessee, Sazerac has announced the launch of its first Tennessee whiskey, AJ Bond. This whiskey, a blend of column and pot-distilled spirits bottled at 95 proof, signifies the debut of the AJ Bond Distillery in La Vergne, Tennessee.

The journey to AJ Bond began in 2016 when Sazerac purchased a distillery in Newport, Tennessee, formerly known for the Popcorn Sutton brand. The acquisition seemed more like an acquihire, as Sazerac retained the expertise of John Lunn, the master distiller, and Allisa Henley, the master blender, without acquiring existing brands. Their experience in the Tennessee whiskey industry, particularly from their previous endeavors at George Dickel, was crucial for this new venture.

Years later, Lunn and Henley orchestrated production under the radar, experimenting with a distinctive approach to creating Tennessee whiskey. In early 2026, it was revealed that the distillery would operate under the name "AJ Bond," symbolizing the partnership between Allisa and John. Tragically, John Lunn passed away in 2023, but both Henley and Sazerac aim to honor his legacy through the distillery and its offerings.

Consumers will soon be able to taste the fruits of their labor. The inaugural release of AJ Bond whiskey is set to appear on shelves in summer 2026. While specifics about the recipe remain undisclosed, it adheres to Tennessee regulations, containing at least 51% corn in its mashbill. The production involves a blend of two liquid streams, distilling one via pot stills and the other through column stills, followed by sugar maple charcoal filtering, known as the Lincoln County Process.

After aging separately, the whiskeys are combined at bottling at 95 proof. Tasting notes highlight aromas of wedding cake and caramel corn, complemented by flavors of baked apple, marzipan, and brandied cherry, with subtle hints of cream soda and baking chocolate.

In alignment with its Tennessee roots, AJ Bond sources corn from a family farm in Murfreesboro and utilizes barrels made from Tennessee oak. However, it’s yet to be confirmed if all corn and wood materials are sourced from within the state.

AJ Bond Tennessee Whiskey will launch in Tennessee in June 2026, with broader distribution anticipated later in the year. Priced at an MSRP of $39.99, this release marks Sazerac’s official entry into the Tennessee whiskey market, with plans for additional expressions from the AJ Bond Distillery in the future.

Vodka is not just a popular spirit for cocktails but also serves as a versatile ingredient in cooking. It enhances flavors in dishes like pasta sauces and soups, tenderizes meat, and contributes to the flakiness of baked goods. However, when selecting vodka for culinary purposes, the proof or strength of the vodka plays a crucial role.

In the United States, vodka must be at least 80 proof (40% alcohol by volume) to be labeled as such. While there are higher proof options available, using standard 80-proof vodka is typically sufficient for cooking needs. This is because its primary role is not to impart a significant alcoholic flavor but to enhance the overall taste of the dish.

While it’s acceptable to use 80-proof vodka, choosing a good quality brand is essential, regardless of proof. Lower-quality vodkas can negatively impact the taste of your food. Even though the alcohol may evaporate while cooking, the vodka’s flavor can linger, influencing the dish’s final taste, especially in recipes where vodka is a prominent ingredient, such as in homemade vanilla extract.

Moreover, be cautious of lower-proof beverages labeled as vodka. Many have significantly reduced alcohol content, which can affect both the chemistry of cooking and the flavor profile due to their higher water content. These should be reserved for light cocktails rather than culinary applications.

In summary, for most cooking needs, standard 80-proof vodka is your best choice, providing the necessary benefits without breaking the bank on premium brands. Remember to prioritize quality and avoid any low-proof alternatives to achieve the best results in your cooking.

For more culinary tips and advice, consider joining newsletters focused on cooking and recipes.

My liquor cabinet is in the den, but I often find myself rushing to it from the kitchen, especially now that summer is in full swing. Rum has a special place in my culinary routine, extending beyond its typical use in cocktails.

Not only is rum a beloved spirit for mixed drinks, but its versatility enhances various dishes, enriching flavors from sweet to savory. Its applications are vast: from macerating fruits for refreshing salads, infusing sorbets, soaking sponge cakes, to adding depth to pancake batter and traditional dishes like savarin and sabayon.

Historically, rum has been associated with warmer climates, being distilled in tropical regions where sugarcane is abundant. This spirit became a popular alternative to beer for sailors in those parts of the world. The roots of the word "rum" are believed to stem from multiple sources including the Latin "saccharum" for sugar, the Spanish "ron," or the English “rumbullion,” a term for strong liquor.

Once known for its potency and less palatable flavor, rum underwent significant refinement in the 1800s, leading to more consistent production techniques. It can be found in a spectrum of colors, with some bottled with caramel for a rich amber hue, while others remain clear.

Cooking with rum unlocks delightful pairings with tropical fruits like bananas and pineapples, and it elevates meat dishes, making it an excellent marinade or finishing sauce for pork and chicken. Remarkably, once opened, the flavor profile of rum remains stable; it doesn’t mature or improve in the bottle like red wine does.

For those looking to explore fresh culinary ideas, rum is a valuable ingredient to keep on hand in the kitchen, adding warmth and richness to both standard and innovative recipes.

Brown-Forman, the owner of the Slane Irish Whiskey Distillery, has announced a temporary halt in production at the facility located in County Meath, Ireland. This decision reflects a broader trend in the whiskey market, where even prominent brands are feeling the effects of declining sales and shifting consumer demand.

The announcement was initially reported by Robb Report, which noted that the company emphasized the need for demand planning and production adjustments in line with market conditions. Despite the temporary closure, a spokesperson assured that there is a robust supply of aging whiskey, ensuring that Slane products will remain available to customers around the globe. The visitor center at Slane will stay open for tours and trade visits.

This pause in production coincides with a turbulent period for Brown-Forman. The company has faced challenges, including layoffs and lower spirits sales across its portfolio, which includes the well-known Jack Daniel’s brand. There have also been acquisition rumors surrounding the company, which has recently reduced operations at other distilleries including Scotland’s Glenglassaugh.

Slane Irish Whiskey has been a significant player in the Irish whiskey surge. Acquired by Brown-Forman in 2015, the company invested around $50 million in constructing a state-of-the-art distillery at the historic Slane Castle Estate. This estate is famous for its large concert events featuring global artists.

While the company has indicated that the current shutdown is temporary, it has also raised speculation about the duration. An employee’s LinkedIn post suggested that the distillery could be closed for several years, creating uncertainty about its future.

The whiskey industry as a whole is experiencing a cooling trend after years of rapid expansion. Companies are recalibrating production strategies as consumer preferences shift, inflation impacts spending, and sales of premium spirits decline. Even as Slane whiskey remains available for now, its production halt signals a significant moment for the brand and the overall Irish whiskey market, which was once characterized by unprecedented growth.

For enthusiasts of Irish whiskey, the continuation of Slane bottles in the market offers some comfort, but the future availability will be influenced by how the market stabilizes in response to evolving consumer preferences.

The 2026 ADI International Spirits Competition recently crowned TAIL PIPE Jalapeño Flavored Vodka from Wohlfert Craft Distilling as the World’s Best Flavored Vodka. This small-batch, 80 proof vodka, priced at $28.99, hails from Snohomish, Washington.

The American Distilling Institute hosted the competition, which featured over 1,000 entries evaluated by expert judges. TAIL PIPE not only won Double Gold but also earned Best of Category, showcasing its superiority in a fiercely competitive market.

Judges praised the vodka for its vivid jalapeño aroma and balanced flavor, highlighting its “delicate and well-managed” spice and a smooth texture. The reviews noted the vodka’s versatility; it’s ideal for crafting cocktails like Bloody Marys and espresso martinis, as well as pairing with tropical fruits, which complement jalapeño’s heat.

John Wohlfert, the distiller and owner of the craft distillery, expressed pride in this recognition, indicating it solidifies their reputation for producing bold and distinct spirits. Wohlfert Craft Distilling operates from the family’s property, creating an intimate atmosphere that is rare in the industry.

The influence of family history is significant in their products. The signature cocktail, Helluva Cocktail, combines CLUTCH Coffee Liqueur with TAIL PIPE Jalapeño Vodka and espresso, creating a unique drink with roots in the family’s Prohibition-era traditions.

Wohlfert attributes their success to the care and precision in crafting flavorful vodkas that stand out in a crowded industry. Winning such a prestigious title marks a pivotal achievement for the small distillery, ensuring they gain the attention of spirit enthusiasts globally.

Related Links:

• Wohlfert Craft Distilling
• American Distilling Institute

Five exceptional rums have been nominated for the title of World’s Best Aged Rum at the 2025 San Francisco World Spirits Competition (SFWSC), a key event in the spirits industry that garners much attention. Here’s a closer look at these notable contenders and their unique flavors.

1. Worthy Park, Select Rum (40% ABV, 750 ml. $31)

Worthy Park Estate in Jamaica has a rich history of rum production dating back to 1741. The Select Rum, typically aged for 4-6 years in ex-bourbon barrels, is celebrated for its vibrant profile. It features aromatic notes of ripe banana, molasses, baking spices, and hints of overripe mango. On the palate, it presents layers of tropical fruit, vanilla, caramel, and charred oak, finishing with a dry, fruity essence reminiscent of banana bread and clove.

2. Worthy Park, 109 Rum (54.5% ABV, 750 ml. $30)

A modern reinterpretation of overproof rum, the 109 Rum blends pot-still rums aged between 4 to 10 years. Its rich mahogany color indicates significant oak influence. The aromatic notes include molasses, cola syrup, and dried pineapple, combined with flavors of dark caramel and grilled banana. The intense high-proof character is balanced, providing a lasting finish with notes of nutmeg and black tea.

3. Diplomático, Planas Rum (47% ABV, 750 ml. $28)

Despite its clear presentation, Planas aged for up to 6 years in a mix of ex-bourbon, malt whisky, and sherry casks. The transparency is achieved by charcoal filtering for clarity. Aromatically, it delights with coconut cream, vanilla, and citrus zest. The tasting experience features white chocolate, toasted coconut, and caramelized sugar, culminating in a refined finish that lingers with sweet floral notes.

4. Kaniché Rum, Fiji Islands (40% ABV, 750 ml. $37)

Originating from Fiji, Kaniché Rum undergoes a unique aging process in ex-bourbon barrels followed by finishing in cognac casks in France. The result is a spirit rich with tropical aromas, displaying notes of banana, honeycomb, and spices. Its full-bodied profile includes flavors of vanilla, caramelized pineapple, and seasoned oak, leading to a long finish with hints of fig and leather.

5. Planteray Rum, Xaymaca Special Dry (43% ABV, 750 ml. $30)

Named after the indigenous term for Jamaica, Xaymaca is a tribute to 100% Jamaican pot still rum. This blend of distillates showcases the quintessential funky character associated with Jamaican rums. The aroma is dominated by green banana and grilled pineapple, delivering a robust palate with notes of citrus, burnt sugar, and leather, while finishing complexly with spice and tropical fruit.

These five rums, each with unique strengths, demonstrate the robust flavor profiles and oak influences from their aging processes. They can elevate both cocktails and sipping experiences, appealing to a wide range of rum enthusiasts.

Wohlfert’s TAIL PIPE Jalapeño Flavored Vodka has been crowned the Best Flavored Vodka at the 2026 ADI International Spirits Competition. This impressive accolade highlights the small craft distillery located in Snohomish, Washington, which has produced this distinctive spicy vodka at a retail price of $28.99 for a 750 ml bottle.

Judged blind by industry professionals from over 1,000 entries globally, TAIL PIPE not only won Double Gold but also secured Best of Category honors—a significant triumph amid fierce competition. The vodka captivated judges with its vibrant jalapeño aroma, balanced spice, and fine texture, receiving high scores between 94 and 95 points.

One panel praised its “well-defined jalapeño nose," referring to its “green, fresh, and invigorating” characteristics while emphasizing the precise management of chili flavor alongside a smooth vodka base. This balance of heat and flavor demonstrates the careful craftsmanship behind the product, ensuring neither too much burn nor an underwhelming taste.

John Wohlfert, the distillery’s owner and master distiller, expresses pride in this recognition, noting the honor it brings to their bold and distinctive spirits. Wohlfert Craft Distilling operates from his family’s property, making their spirits with an intimate touch that sets them apart.

The TAIL PIPE vodka is not just for sipping—it’s versatile in cocktails. It’s particularly recommended for Bloody Marys, espresso martinis, and tropical mixes, pairing well with bright flavors like pineapple and lime.

Wohlfert’s dedication to flavor is evident in their other offerings, including CLUTCH Coffee Liqueur. They’ve crafted a cocktail called the Helluva Cocktail combining both these spirits, connecting family heritage with modern flavor.

This award solidifies Wohlfert Craft Distilling’s place in the craft spirits landscape, showcasing how innovative flavor profiles can surprise and delight vodka enthusiasts while affirming the quality that can emerge from smaller, less-recognized producers.

For more details on the TAIL PIPE Jalapeño Vodka, visit Wohlfert Craft Distilling.

Heaven Hill Distillery has released a limited-edition 13-year-old bourbon, the Heaven Hill Deatsville 13-Year-Old, highlighting the significance of the Deatsville rickhouse where it was aged. This release is part of a tribute to the historic site, which is transitioning out of active service for aging bourbon and moving to a role that focuses solely on inspecting barrels.

The Deatsville site has a storied history dating back to 1844 and was once the home of the T.W. Samuels Distillery. Acquired by Heaven Hill in the 1980s, it features buildings constructed shortly after Prohibition, which are unique for their tiered roofs that enhance air circulation, giving the bourbon aged there distinctive flavor profiles. In fact, the late master distiller Parker Beam held the site in high regard before his passing in 2017.

The new bourbon, distilled using Heaven Hill’s standard mashbill of 78% corn, 10% rye, and 12% malted barley, was crafted from just 17 barrels selected from the third floor of Rickhouse AA. It is bottled at 109 proof, which allows for the sweeter flavors to stand out, including notes of oak, peanut brittle, and baked fruits.

Tasting notes reveal a buttery texture on the palate with hints of caramel and vanilla, and a soft spice that lingers into a smooth finish. Despite its high proof, the bourbon drinks more gently, akin to a cream liqueur.

To acquire a bottle, whiskey enthusiasts can participate in the “Inside the Rickhouse: The Legacy of Deatsville” tour for $219, which combines tours and tastings with the chance to purchase the bourbon. The bottle has a suggested retail price of $199.

Limited releases like this are often highly sought after, as evidenced by comparisons to other niche bourbons that explore the aging process in various rickhouses. The Deatsville release, noted for its small production run, sets a high bar for future offerings from Heaven Hill, ensuring it remains a significant part of Kentucky bourbon’s evolving narrative. For more information, you can visit the Mint Julep Tours portal.

When Jake Norris observes the current whiskey culture in America, he feels a tinge of disappointment. Many enthusiasts have shifted towards collecting rare bottles instead of enjoying the spirits themselves, a trend to which he contributed during his time at renowned distilleries like Stranahan’s and Laws Whiskey House. He helped initiate the sought-after Stanahan’s Snowflake program, where fans would camp out for a chance to snag limited-release bottles, often trading them for significantly higher prices in the secondary market.

However, Norris believes this trend detracts from the true essence of whiskey. "What good is a record if you don’t play it? What good is a painting if there’s a tarp on it?" he mused. Whiskey, he argues, should be celebrated and savored rather than relegated to a shelf.

To inspire a shift towards drinking rather than hoarding, Norris has launched The Curated Barrel Project. His goal is to release eight unique whiskey expressions over the next two years, each made by aging original bourbon recipes in various casks to create distinct flavors. To encourage enthusiasts to enjoy these releases, he plans to host chef-driven pop-up events and offer accompanying zines with each bottle.

The first bourbon release from this venture, titled The Control, was introduced this month. Unlike future expressions, this one is not cask-finished, intended to showcase the bourbon’s original recipe consisting of 75% corn, 21% rye, and 4% malted barley. Aged for seven years, around 400 bottles are available for purchase.

Norris’s journey with The Curated Barrel Project began in 2024 when he found himself with 30 barrels of aging whiskey. Initially distilled in 2019 while he was consulting for another company, the bourbon underwent a pause due to the pandemic, leaving him with spirits that now had matured longer than anticipated.

Upcoming releases will be aged in various casks, including Cognac and Port barrels, enhancing their flavor profiles. In parallel to The Curated Barrel Project, Norris is also finalizing a distillery in Arvada, separate from his current releases but set to produce whiskey in the future. This new distillery will serve as the venue for the pop-up dinners he plans to host.

On May 28, Norris will welcome chef Manny Barella, a former “Top Chef” contestant, for a four-course pairing event. This unique gathering encourages guests to bring their own plates and cutlery, fostering a sense of connection and community among attendees.

With the added element of a zine—featuring a QR code linking to a custom playlist and Norris’s artwork—The Curated Barrel Project aims to shift focus from a collection mentality to a more immersive experience with whiskey. "I thought, why can’t whiskey be like that?" explains Norris, echoing his nostalgia for cherished memories tied to the act of enjoying music.

The first batch of The Control is available for $99, alongside tickets to the pop-up dinner priced at $250 per person. Additionally, memberships are offered at $800, ensuring holders receive a bottle from each batch and an exclusive bonus bottle. For more details, visit The Curated Barrel Project.