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For those who relish Jamaican rum, here are our top picks for robust, high-proof rums that carry a distinctive edge.

Antoine Distillery / The Funk / Worth Park Estate / Paranubes

Until a few months back, Wray & Nephew Overproof Rum, a top choice among Jamaican rum aficionados, was commonly found on shelves. But recently, this familiar yellow and green bottle has started to vanish from numerous liquor stores.

Wray & Nephew Overproof holds a special status in the realm of spirits. Not only is it a major hit in Jamaica, but it is also notably potent. This rum is bottled at an impressive 63% ABV and is renowned for its rich, intense flavors.

“One of its main hallmarks is that it has these big, bold, kind of funky flavors and aromas pointing towards things like tropical fruits, and overripe bananas,” says Arminder Randhawa, the content creator behind the rum and cane spirit-focused channel The Rum Revival.

Related: 11 Essential White Rums for Your Liquor Cabinet

So where did all of the Wray & Nephew go? According to a statement from J. Wray & Nephew Limited, the current shortage is due to unexpectedly heavy rainfall at the distillery. The abundance of rain has made it incredibly difficult for the distillery to properly dispose of its waste, so production has slowed considerably. To alleviate this problem, a new waste disposal facility is currently being built. Once it’s up and running, we should start to see Wray & Nephew Overproof back on shelves shortly thereafter.

Home mixologists and rum fans aren’t the only ones affected by the shortage, bars have had to adapt as well.

“We’ve been forced to adapt a lot of our recipes, and make tweaks and adjustments to account for the difference in profile,” says Adam Sandroni, the bar manager at Test Pilot in Santa Barbara, California. “This has become something of a routine in a post-Covid world with supply chain disruptions being the norm rather than the exception, so we’ve gotten pretty good at adapting on the fly and finding new spirits to fill in the gaps.”

Thankfully, Wray & Nephew isn’t the only heavyweight Jamaican rum on the market. There are a handful of other rums, from Jamaica and other nations, that present similar, high-octane flavors.

“Some [rums] can come off smelling sweet to sometimes peppery,” says Tony Prosper, the bar manager at Cococabana, a Caribbean-style cocktail bar in Oceanside, California. “I would say ‘funky’ has been used to describe the smell. I have even heard people say it gives off a gasoline smell.”

Until we can easily find Wray & Nephew again, here are our favorite punchy, high-octane rums that have just enough funk to scratch the same itch.

Hampden Estate Rum

Rum Fire, distilled at the famed Hampden Estate, has quickly become a legend among rum aficionados. This completely pot-distilled rum stands out with a staggering 63% ABV and boasts the boldest flavors and aromas available among Jamaican rums. Rum Fire offers a distinctive experience that isn’t universally appealing, yet its fans are intensely devoted.

“Rum Fire delivers a unique profile of sharp, synthetic, fuel-like scents,” explains Randhawa. “It heavily features scents akin to exquisitely fermented grilled pineapple. When mixed into cocktails, it undergoes a dramatic shift, unleashing a burst of lush, vibrant tropical fruit flavors,” he adds.

Monymusk Rums

If Rum Fire offers an intensely flavorful sip, then Monymusk serves as a slightly softer option compared to Wray & Nephew. It still boasts a high alcohol content of 63% ABV without aging, yet it feels less harsh.

“Monymusk overproof white rum has a subtler ‘funk’ quality, highlighted by hints of baking spice and a reduction in overripe fruit notes,” Sandroni comments. “Its smoother nature at such a strong ABV makes it an excellent introductory rum for those exploring the overproof white rum category from Jamaica.”

The Funk

Distilled in traditional pot stills, this Jamaican rum captures the quintessential flavors associated with the region’s rums, including ripe tropical fruits and slight earthiness. Packaged at 50% ABV, it provides a milder taste experience compared to some stronger variants.

“This [lower proof] makes it nice to use as a base for a cocktail since the proof comes in a more approachable range for most people versus the 126 proof the other unaged rums are hitting,” says Sandroni.

Try The Funk in a Daiquiri or Mojito to give those classic cocktails a bit more of a kick.

Antoine distillery

Grenada’s River Antoine distillery, where River’s rum is produced, is almost like a window into the past. It operates the same way as it did in the mid-1800s. The copper pot stills are heated by wood fire and the fresh sugarcane used to make River’s is milled using a water wheel.

“River’s is a truly old school agricole style rum,” notes Sandroni. “It emphasizes less on the tropical fruits and more on the fresh cut grass and sugarcane notes.”

River’s possesses a unique flavor profile compared to Wray & Nephew, yet at 69% ABV, it is remarkably robust, featuring a distinctive briny funkiness.

Two James Distillery

Handled by Two James distillery in Michigan, Doctor Bird stands out in this selection. It is the sole barrel-aged rum and has an ABV of 50%. This lends it a smoother profile with subtle nuances of vanilla and baking spice to temper the potent funky flavors.

Doctor Bird’s subdued aromas have garnered favor among mixologists. “This is one of my favorite rums other than Wray & Nephew,” mentions Prosper. “It presents a sweet aroma yet holds a robust earthy flavor.”

Paranubes

Known predominantly for its mezcal, the state of Oaxaca in Mexico also houses several rum distilleries. Paranubes rum, like many from Oaxaca, is crafted using fresh sugarcane juice rather than molasses. Locally, these rums are often called aguardiente de caña.

Despite its sugarcane base, Paranubes boasts a bold and wild character consistent with other notable rums. “Its fragrance immediately strikes with a funky, appealing twist accompanied by notes of ripe banana and spice. The taste starts warmly and ends with a signature grassy note,” comments Prosper.

Worthy Park Estate

The latest overproof rum from Worthy Park Estate combines molasses-based rum with fresh sugarcane distillate, offering a distinctive profile. “The aroma is gentler, with fewer ripe fruit notes and more minerality and grassy elements,” explains Sandroni. “It resembles a rhum agricole more than the typical Jamaican overproof rum.”

While this rum diverges somewhat in its base components, it retains the iconic Jamaican rum characters of tropical fruits and the distinct note of banana that Worthy Park’s rums are known for. “This one definitely carries that signature banana note,” notes Randhawa.

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Read the original article on Food & Wine.

News / Glasgow & West

Over 40 counterfeit bottles were discovered in a shop in Coatbridge during an investigation.

Over 40 bottles of fake Glen’s vodka have been recovered from a shop after a customer said the alcohol smelled like “nail varnish remover”.

Food Standards Scotland (FSS) and North Lanarkshire Council launched an investigation after the counterfeit bottles were discovered in a shop in Coatbridge.

Following a compliant from a consumer who detected a strong odor of nail varnish remover in what was falsely labeled as Glen’s vodka, local environmental health officers have taken action. They tracked down and removed the 35cl bottles from sale and collected samples for testing.

Both the Food Standards Scotland (FSS) and local councils are urging the public to exercise increased caution when buying alcoholic beverages, advising a thorough check of any bottles purchased recently.

“Consuming such counterfeit products poses serious health risks,” stated Ron McNaughton, head of the Scottish Food Crime and Incidents Unit at FSS.

“The labeling, the appearance of the packaging, and the odor can be indicative of an issue.”

“Purchasing counterfeit alcohol leaves you unsure about what ingredients it includes and its potency, which might result in severe illness or intoxication after just a drink or two.”

“Please contact us if you suspect you have purchased counterfeit items.”

Councillor Helen Loughran, chair of the environment and climate change committee at North Lanarkshire Council, stated, “This was an important find by our officers at a store in Coatbridge, who swiftly acted to confiscate the counterfeit items from being sold.”

“Our environmental health and food safety officers remain vigilant to the potential issue of counterfeit alcohol within North Lanarkshire to protect public health.”

Anyone who suspects they have bought counterfeit alcohol should reach out to their local council’s environmental health service or the FSS Scottish Food Crime and Incidents Unit at foodcrime@fss.scot.

Contact North Lanarkshire Council’s environmental health at environmental-health@northlan.gov.uk or call 01236 856361.

For those with information about counterfeit alcohol or related food crimes, please call the free and anonymous Scottish Food Crime Hotline at 0800 028 7926.

Glen’s has been reached for a statement.

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If you’ve ever visited a Starbucks Reserve location (there are nine worldwide, six of which are roasteries), then you know that you won’t find many of the company’s best-known beverages on the menu. There’s no “venti PSL” at a Roastery — but there is a Hot Honey Affogato and Toffeenut Bianco Latte. Starbucks’ Reserve Roasteries are hubs for the coffee giant to experiment and offer premium espresso and coffee bean innovations, and they host a number of unique creations. At the three New York City locations, Starbucks features such intricate coffee beans as Sun-Dried Brazil Fazenda Recanto with rose and lavender, and Rwanda Sholi Kundwa with chamomile and ginger. Included in this assortment is Starbucks Reserve Knob Creek Bourbon Barrel-Aged Guatemala coffee with chocolate and fruit tones — and there’s more to this specific roast than initially appears (or tastes).

Starbucks Reserve developed its barrel-aged Guatemalan coffee in partnership with whiskey giant Knob Creek. According to the Starbucks Reserve website, the batch is sourced from “an extraordinary lot of Guatemalan beans, meticulously cared for during the aging process in Knob Creek Kentucky Straight Bourbon Whiskey barrels.” This long-standing coffee tradition merges with the expertise of the famed Kentucky distillery, creating a coffee described by Starbucks as having “mellow sweetness, notes of chocolate, hints of stone fruit, and an aura of rich oak.” For optimal preservation of these intricate, crafted flavor elements, this barrel-aged coffee is best brewed using a pour-over, French press, or even made into a lavish batch of cold brew.

Read more: 26 Coffee Hacks You Need To Know For A Better Cup

Barrel-aging is a skilled method to infuse flavor into coffee without the need for heavy sugary syrups or synthetic flavorings, and it’s completely alcohol-free. It’s a trend that’s been gaining momentum in the coffee industry in recent years, inspiring the creation of brands like Regent Coffee and Bourbon Coffee Co. Good Folks Coffee in Louisville, Kentucky also produces a custom Pappy & Company coffee blend aged in luxury Pappy Van Winkle bourbon casks.

In the process of barrel aging, green coffee beans that have not yet been roasted are stored in a barrel previously used for aging alcohol, such as Knob Creek bourbon whiskey. These beans remain in the barrel to soak up distinctive aroma and flavor profiles. After an undetermined period, the beans absorb enough character and are then roasted and brewed into a unique, robust coffee. Expertly adjusting the duration of aging allows for a controlled infusion of aroma. Coffee beans aged in Knob Creek barrels typically adopt qualities such as earthiness, nuttiness, oakiness, hints of vanilla, spice, and a touch of sweetness.

Many enthusiasts have posted online about their experiences with this coffee. It is served in Starbucks Reserve Roasteries and stores, commonly sweetened with vanilla syrup. According to one user on Reddit, this vanilla additive complements the bittersweet tones of dark cherry in the coffee, creating a smoothly balanced flavor. For those wanting to experiment, it’s suggested to add a splash of Knob Creek bourbon to a cup of black drip coffee made from Starbucks Guatemala specialty beans.

For more information, read the original article on Tasting Table.

Over 40 bottles of counterfeit vodka, fraudulently labelled as Glen’s, were taken from the shelves of the premises.

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Several fake vodka bottles have been collected from a Scottish store after a customer noticed a “nail varnish” odor.

Authorities confiscated over 40 bottles (35cl) of counterfeit vodka, falsely branded as Glen’s, from a location in Coatbridge, North Lanarkshire. The bottles were seized following a complaint by a customer who detected the smell of nail varnish in one of the bottles they bought.

Officers from the North Lanarkshire Council‘s environmental health team along with Food Standard Scotland acted promptly to withdraw the vodka from sale. The seized bottles were analyzed and confirmed to be unauthorized.

The food watchdog together with North Lanarkshire Council is alerting the public to exercise heightened caution while purchasing alcohol. They also encourage consumers to scrutinize any alcohol products they may have recently bought. products.

Ron McNaughton, who leads the Scottish Food Crime and Incidents Unit at FSS, stated, “Consuming these types of products poses a significant health risk. Aspects such as the labeling, appearance of the packaging, and the odor can be indicators that something is amiss.

“Purchasing counterfeit alcohol is risky since you’re unaware of the ingredients it contains and its potency, which may cause severe illness or intoxication even after consuming just one or two drinks. We encourage you to contact us if you suspect you have purchased counterfeit products.”

Councillor Helen Loughran, who is the Chair of the Environment and Climate Change Committee at North Lanarkshire Council, commented, “This was an important find by our officers at a retail outlet in Coatbridge, who promptly removed these fraudulent items from the shelves. Our environmental health and food safety officers are continually on alert for counterfeit alcohol issues in North Lanarkshire to ensure the safety of the public.”

If anyone possesses details concerning counterfeit alcohol or broader issues of food crime, they are encouraged to reach out to the Scottish Food Crime Hotline (0800 028 7926), operated in association with Crimestoppers. This service is confidential and free to use.

Stay updated with the latest news from across Scotland and more by subscribing to our daily newsletter here.

Rum, a globally cherished spirit, is celebrated for its versatility in enhancing an array of cocktails.

While World Rum Day takes place on the second Saturday of July each year, the United States marks National Rum Day on August 16. Commonly linked with the Caribbean, rum’s production has expanded from Scotland to Africa and Hawaii.

Known primarily as the foundation of many tropical beverages and classics like the daiquiri, mojito, and piña colada, innovative mixologists are now also exploring rum’s potential in creating unique and sometimes savory drinks. Here are 10 brilliant examples, paying homage to the artisans and the beloved spirit.

This intriguing cocktail offers a reimagined take on the classic combination of Prosciutto and melon, featuring a significant splash of rum.

Concocted by the culinary experts at Bottino restaurant in New York, this cocktail serves as a delightful summertime beverage, cleverly integrating the classic flavors of Italian Prosciutto and melon. The creators at Bottino blend San Daniele Prosciutto fat-washed Jamaican rum with sweet melon and a splash of lemon to introduce a refreshingly tangy note, crafting a drink that bursts with savory smoky flavors.

For infusing the rum, meld it with San Daniele Prosciutto fat and let it sit for at least three hours. This process lets the rum soak up the distinct smoky and savory flavors of the prosciutto. Once infused, ensure the rum is strained and chilled for subsequent use.

Place the prosciutto fat-washed rum, cantaloupe juice, lemon juice, and simple syrup in a shaker. Add ice and shake vigorously for about 15 seconds to ensure the mixture is well-chilled. Strain this concoction into a pre-chilled coupe or rocks glass. Garnish with a skewered melon cube and a rolled slice of prosciutto, and crown it with a dehydrated lime wheel for the perfect finishing touch.

The Cartel Old Fashioned enjoys a unique tropical coconut essence.

Coconut Cartel Rum incorporates coconut water in lieu of distilled water during the proofing process of their premium aged Guatemalan rum and their new blanco blend from the Dominican Republic. These distinctive rums are perfect for crafting cocktails where a hint of coconut is desired.

In a mixing glass, combine syrup, bitters, and rum. Add ice to the glass and stir for 20 seconds. strain the mixture into a rocks glass filled with fresh ice. Express orange peel over the glass and garnish with the peel.

Heat coconut water and coconut palm sugar on low until the sugar is completely dissolved.

Designed with Koloa Rum and the holiday spirit of Thanksgiving in mind, this cocktail is suitable for any season.

“I designed this recipe specifically for Thanksgiving since it celebrates the flavors in cranberry sauce. I wanted the color palette to be very Thanksgiving-inspired, with red, burnt orange, and light orange. All that said, it could work any time during the fall or even into citrus season,” says mixologist Lee Corbett.

Fill a highball glass with ice and pour the cranberry juice into the bottom. Then, in a cocktail shaker, combine the tangerine juice, rum, and ginger liqueur; shake with ice and strain gently into the serving glass without disturbing the bottom layer. Fill with ginger beer to the top. Garnish with a citrus slice and a few sugared cranberries on a cocktail pick.

The Estatua Verde cocktail, created by acclaimed Austin, Texas bartender Justin Lavenue.

A fabulosuly fancy, statuesque up cocktail from the mind of Justen Lavenue, co-owner of The Eleanor in Austin, Texas. At the bar, they garnish the drink with a torched cassia bark chip and a few sprays of flamed Amburana-infused Plantation O.F.T.D. Dark Rum.

Mix 3 oz of Estatua blend with .75 oz of lime juice and 2 dashes of foam tincture. Assemble these ingredients in a shaker tin. Introduce cubed ice, seal the tin, and give it a robust shake. Employing a Hawthorne strainer, pour the concoction into a chilled Nick & Nora glass, garnish, and serve.

Add a playful twist to your mojito with fresh coconut water for a refreshing variation.

Inspired by the historical relationship between Mount Gay and the art of sailing, the newly introduced Eclipse Navy Strength rum is crafted at 57.1% ABV and unveils rich layers of vanilla, passionfruit, roasted pineapple, and sea salt.

Begin by gently muddling mint leaves at the bottom of the shaker tin. Add Eclipse Navy Strength, lime juice, and simple syrup, then give it a gentle shake. Transfer the mixture to a Collins or highball glass, then enhance with coconut water. Finish with a topping of crushed ice and a sprig of mint for garnish.

Rum, basil, and lemon combine to form the delightful Imperial Basil Smash, a modern easy-to-make classic.

This variant of the traditional smash cocktail blends fresh basil with Dominican rum to create a drink that is both complex and refreshingly delightful.

Mix basil and lemon juice in a shaker, lightly muddle them together, then add Barceló Imperial and simple syrup, and top it off with ice. Shake well, strain, and serve in a rocks glass filled with ice. Embellish with a few basil leaves.

Innovate your traditional Bloody Mary by substituting vodka with any dark rum. This recipe is shared by Bridget Albert, a mixologist at Southern Glazer’s Wine & Spirits.

Mix all components in a mixing glass filled with ice. Vigorously shake, then strain into a tall glass also filled with ice. Add garnishes of a celery stalk, cherry tomato, and olive.

Fruity yet spicy, this cocktail crafted with Brugal 1888 rum touches upon every flavor note.

Though often perceived as a quintessentially tropical beverage that is usually fruity and served frozen, a classic daiquiri is rather straightforward and refreshing, made up of rum, lime juice, and a sprinkle of sugar. This modern variation integrates the luscious flavor of mango and a subtle kick of heat from Ancho Reyes.

After shaking, strain the mixture into a rocks glass filled with ice. Embellish with Tajin seasoning and slices of mango.

The Chili Passion Martini blends rum with flavors from Southeast Asia.

The culinary team at Jaya at The Setai in Miami developed this spicy and celebratory beverage. They steep the vodka with red Fresno and jalapeño chiles for at least two days to perfect the taste.

Mix all components in a glass. Include chili flakes. Shake with ice and strain into a Martini glass. Top with a Thai chili for garnish.

The Cloudlifter, created with Ron Zacapa, serves as a superb choice for an after-dinner drink.

This delightful dessert cocktail showcases Guatemala’s finest Zacapa 23 Rum, meticulously aged for 23 years in casks that have previously matured American whiskey, Sherry, and Pedro Ximénez wines.

Mix all ingredients in a shaker tin with ice. Shake and strain to discard ice, then perform a dry shake and double strain into an Otis coupe glass. Finish by garnishing with crushed pistachios and serve.

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The phrase “who rescued who?” resonates deeply with the tale of the courageous dog Whiskey. Initially saved by a family, Whiskey reciprocated by alerting them when smoke started filling their home.

As major players in the American whiskey sector explore new trends, the concept of combining bourbon and rye, frequently called “Bourye,” holds significant allure. This term, originated by Utah’s High West with its annual release, merges two traditional American distillery products without requiring significant investment in research and development. Although crafting a bourbon-rye blend could involve complex processes like additional aging post-blending, many distilleries choose to mix finished batches of bourbon and rye, creating a new product for the market. Ideally, such a product might offer insights into the distillery’s own spirits, though it may not fulfill this potential universally. This seems to be the case with Jim Beam’s new Knob Creek Bourbon x Rye Whiskey, where the blend seems more opportunistic than a perfect matrimony of flavors.

The idea of a Bourye from Jim Beam isn’t unappealing. However, the decision to base it on their established Knob Creek lines perhaps lacks creativity from an artistic perspective. It reflects an easily made business decision, combining only the flagship Knob Creek Small Batch (9 Year) Bourbon and Knob Creek (7 Year) Straight Rye. This approach might remind some of Smucker’s Goober Grape, where peanut butter and jelly are combined in a single jar—an idea interesting yet lacking inventiveness. There’s potential for something more imaginative.

Perhaps my expectations are unfairly high, and maybe I’m not giving enough credit to the company. Nonetheless, the Knob Creek Bourbon x Rye triggers some disappointment in me—I hoped for a blend that diverged more from the standard offerings. However, one notable aspect of this whiskey is its 56.5% ABV (113 proof), quite a bit higher than the usual 100 proof typical of most Knob Creek variants, which might indicate that the bourbon part of the blend (30%) was added at near cask strength. Priced at $45 MSRP, it still offers good value, characteristic of the Knob Creek range. In my view, the Knob Creek 12 Year Bourbon especially stands out as a top value in the American whiskey scene.

Let us proceed to explore the flavors of this Knob Creek Bourbon x Rye Whiskey fusion.

The aroma presents a dominant herbal quality, a characteristic I pinned down before learning rye whiskey constitutes 70% of this blend. Notable are vibrant citrus tones and lighter notes of candied nuts, honey, and traces of roasted oak, paired with a subtle red fruitiness typical of mature Beam bourbon. Distinct earthy spices like fennel or anise emerge prominently, accompanied by a robust kick of pepper. There’s also a noticeable presence of ethanol, which slightly stings as it dissects the nuanced fragrance.

Tasting it, the citrus note reappears, surrounded by a diverse array of peppercorns, light honey, and caramel. Interwoven are occasional hints of leather and a more pronounced herbal savoriness, enhanced with sporadic bursts of red fruit and a touch of charred firewood. The whiskey’s strength is palpable, especially in the lingering, spice-dense finish dominated by cinnamon red hots. Despite my curiosity about a potential reduction to Knob Creek’s typical 100 proof, such a change might not align with the desires of most American whiskey enthusiasts who favor strength in their spirits. Increased rye content in this blend lends a somewhat heated sensation.

From a constructive standpoint, this fusion isn’t flawed. It’s hard to critique the Knob Creek Bourbon x Rye for its quality constituents. Yet, it feels slightly mismatched to me. Either the bourbon or the rye might offer more fulfillment if featured solo. This collaboration doesn’t necessarily enlighten us with new insights about the brands involved. Ideally, it should highlight an element making the familiar profiles seem novel or distinctive. Instead, it underscores the solid foundation of Knob Creek’s mainstay products. Still, priced at just $45 for a “limited edition” offering, the risk is minimal. Fans of Knob Creek’s original lineups might appreciate this variant with little financial outlay.

Distillery: Jim Beam

City: Clermont, KY

Style: Kentucky straight blended whiskey

ABV: 56.5% (113 proof)

Availability: 750 ml bottles, $45 MSRP

Jim Vorel is a staff writer at Paste specializing in beer and spirits. Follow his beverage-related posts by following him on Twitter.

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August 16 is National Rum Day, so it’s a great excuse to make these 10 rum cocktail recipes.

CLEVELAND, Ohio — Summer might be winding down, but there’s still plenty of time to soak up as much as possible. Warm weather, outdoor dining and tropical cocktails are just a few aspects of the season worth savoring.

August 16 is National Rum Day, and the holiday is even more of a reason to enjoy tropical rum-based cocktails before Labor Day weekend rolls around.

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By DFNI Staff Writer in Brand News, Liquor & Wines – August 15, 2024 0

The new listings are at Istanbul Airport with Unifree Duty Free and additional airports in Turkey with ATU Duty Free

Tito’s Handmade Vodka has announced an expansion into duty free in Istanbul Airport with Unifree Duty Free, and additional airports in Turkey (Ankara, Bodrum, and Izmir), North Macedonia (Skopje), Georgia (Tbilisi), and Kazakhstan (Almaty) with ATU Duty Free.

In addition to these new listings, Tito’s is available in travel retail locations in major airports, cruise and ferry lines, land border stores worldwide, and almost 150 global domestic markets.

Tito’s Handmade Vodka Managing Director, International, John McDonnell stated: “As more spirits drinkers globally continue to explore and savor Tito’s Handmade Vodka, our objective is to make sure that they can locate their preferred vodka anywhere they go. These seven new listings – with additional ones forthcoming – with our partners at Unifree Duty Free and ATU Duty Free aid in introducing Tito’s to new customers who reside in and journey through these significant markets.”

GREY GOOSE^® Vodka is collaborating with top Toronto fashion outlets to prepare locals for festival season.

TORONTO, August 14, 2024–(BUSINESS WIRE)–As an official sponsor of TIFF^®, GREY GOOSE^® Vodka is enhancing fashion, specifically cocktail attire, just in time for the prestigious Toronto International Film Festival^®. In partnership with renowned Toronto fashion stores, The Fitzroy and Gotstyle, GREY GOOSE^® has helped curate capsule collections available till September 7, 2024, with a 20% discount using the code VIVELESTYLE. These collections allow guests to shine on the red carpet, embodying the joie de vivre that the GREY GOOSE^® brand epitomizes.

The capsule collections, offering a mix of glamorous and sophisticated dresses and suits, can be explored both in-store and online. While shopping, guests can enjoy handpicked outfits inspired by the elemental themes of GREY GOOSE^® Vodka and taste the season’s trendiest accessory – a signature GREY GOOSE^® cocktail, available in Classic or Espresso Martini, or the MelonAce cocktail.

Enjoy signature cocktails while shopping on these exclusive dates:

August 24-25, 2024 from 2:30 – 4:00 PM

August 31-September 1, 2024 from 2:30 – 4:00 PM

The ‘sip and shops’ are available at both The Fitzroy (213 Sterling Rd Unit 111, Toronto, ON, M6R 2B2) and Gotstyle (The Well: 486 Front St W Suite UG26, Toronto, ON, M5V 0V2).

“The GREY GOOSE collaborations with our style retailers are a unique way to offer Torontonians a reason to dress up,” said Kate Watson, Senior Brand Manager at GREY GOOSE Vodka. “Our brand, alongside both The Fitzroy and Gotstyle, share a commitment to style at our core, while offering touches of refinement and elegancy every step of the way. We cannot wait to see Canadians dressed in their glamorously chic looks at TIFF!”

Once ready in their finest attire, guests can partake in GREY GOOSE^® Vodka presents LE ‘TINI BAR, an exclusive event full of sensory delights with a French influence. The gathering will take place in Toronto at Second Floor Events from September 5-7, 2024, where attendees will be taken through a tour of three mini bars, each inspired by a core element of GREY GOOSE^® – wheat, water, and sky.

At each station, a unique petit martini awaits, featuring the sophisticated French Martini, the traditional Classic Dry Martini, and the beloved Espresso Martini. Additionally, mixology experts will be on hand to impart their finest martini crafting secrets and tips.

Following the exploration, guests are invited to unwind in the lounge area with peers. This space offers the chance to buy extra drinks, including a set of the three highlighted petit martinis, elegantly displayed for memorable photo opportunities. This is an ideal moment to enjoy a stylish drink and celebrate the season’s finest films.

This festival time, delve into the refined blend of cocktail elegance and fashionable attire brought to you by GREY GOOSE^® Vodka. Elevate your festival experience by dressing impressively for the sip and shop events and continue celebrating at one of the season’s most anticipated events – GREY GOOSE^® Vodka presents LE ‘TINI BAR.

Tickets are priced at $25 each and include an exclusive three-part, one-hour sensory experience and GREY GOOSE^® Vodka tasting with expert mixologists; three custom petits GREY GOOSE^® Vodka martini cocktails, each accompanied by an amuse-bouche, and admission to the Martini Cocktail Lounge, where additional cocktails can be purchased while dancing the night away in style!

For more event information and for ticket availability, please visit https://greygooseletinibar.ca.

19+ ONLY. MUST BE LEGAL DRINKING AGE. SIP RESPONSIBLY. ©2024. GREY GOOSE, ITS TRADE DRESS & THE GEESE DEVICE ARE TRADEMARKS. VODKA – 40% ALC./VOL. DISTILLED FROM FRENCH WHEAT.

About GREY GOOSE^® Vodka

Produced with unyielding quality, GREY GOOSE® Vodka utilizes the finest French ingredients and boasts a production process that’s fully traceable from start to finish. The focus of GREY GOOSE® is to deliver a superior vodka with every single bottle distilled and bottled in France. Their classic recipe uses only two natural elements: single-origin Picardie soft winter wheat and spring water from a natural limestone well in Gensac-la-Pallue, within the famed Cognac region. This precise combination undergoes a unique distillation process designed to enhance the natural characteristics of the ingredients.

Under the guidance of Cellar Master François Thibault, GREY GOOSE® achieves an exceptional level of smoothness and distinctive taste. The full range of GREY GOOSE® includes the original GREY GOOSE® Vodka and its flavored variants: GREY GOOSE® La Poire, GREY GOOSE® L’Orange, and GREY GOOSE® Le Citron.

www.greygoose.com

As a key entity within the BACARDÍ Limited portfolio, GREY GOOSE® Vodka is part of a prestigious collection managed by BACARDÍ Limited, whose headquarters are situated in Hamilton, Bermuda, encompassing the wider BACARDÍ group of companies including BACARDÍ International Limited.

About The Fitzroy

The Fitzroy is Canada’s premier dress rental service. Established in Toronto in 2016, The Fitzroy offers a sophisticated and selectively curated range of the latest designer dresses, jumpsuits, and handbags sourced globally, available for rent for any special occasion. The mission of The Fitzroy is to alleviate the stress of dressing up, ensuring customers look and feel their best at their next event without the need to purchase a dress they’ll wear only once. The Toronto showroom provides a warm, inclusive, and judgement-free environment where customers can try on outfits with the assistance of skilled stylists at their convenience and either book on the spot or for a later date. Additionally, dresses can be reserved online with convenient two-way shipping throughout Canada. Visit us at fitzroyrentals.com.

About Gotstyle

Founded in 2005, Gotstyle is at the forefront of men’s lifestyle fashion, presenting a dynamic range of both North American and European designers and labels. Gotstyle has emerged as a comprehensive shop for men’s attire under four categories: casual, social, business, and formal. Spearheaded by Melissa Austria, Gotstyle has flourished over the past 19 years, expanding to include several physical stores, a bespoke tailoring service, a women’s line, an online store, and a vibrant social media outreach. This success can be attributed to the loyal community of over 20,000 customers fostered through exclusive events, personalized shopping experiences, and distinctive customer service. Gotstyle remains a pioneer in exceeding customer expectations. Visit us at gotstyle.com

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Contacts

Danielle Sippley
Phone: 647-922-6116
Email: danielle@meatandproduce.agency