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The Broncos have partnered with Breckenridge Distillery, the Official Hometown Bourbon of the team, to bring fans two limited-edition bourbon blends and a commemorative vodka bottle. This exciting collaboration has sparked much anticipation among Broncos enthusiasts.

As part of the agreement, Breckenridge Distillery has become the Official Vodka of the Denver Broncos and will release a limited-edition vodka bottle inspired by the team’s white alternate helmet. This bottle features a stunning depiction of the “Snowcapped” helmet, which will be worn during two home games in the upcoming 2023-24 season.

The bourbon blends have been aptly named the “Back-to-Back Blend” in honor of the Broncos’ consecutive Super Bowl victories in 1997 and ’98. These special bottles will come with either an orange or blue label, representing two distinct groups of Broncos alumni, Denver Broncos Cheerleaders alumni, and super fans who contributed to the blending process. Notable alumni Ed McCaffrey (orange) and Alfred Williams (blue) from the 1998 winning team have lent their expertise in crafting these remarkable blends.

Fans aged 21 and older can get involved by scanning a QR code on the label and voting for their favorite blend (orange or blue). By participating, they also stand a chance to win exciting prizes. This interactive element adds an extra layer of engagement and excitement to the release.

In addition to these offerings, Breckenridge Distillery will release select ready-to-drink “RIKI” canned cocktails to commemorate the 25th anniversary of the legendary 1998 Super Bowl. These cans will feature the Broncos’ logo alongside text celebrating their monumental World Championship win.

Expanding on their partnership, the Broncos recently announced the creation of the Breckenridge Bourbon Club at Empower Field at Mile High. This exclusive hospitality space promises an unrivaled experience for members, complete with access to the ground-level area, all-inclusive food and beverage options, complimentary parking, and lower 100-level seating. The club is set to debut this season and is sure to become a cherished haven for devoted Broncos supporters.

If you’re interested in learning more about Breckenridge Distillery and their exceptional offerings, you can visit their website at http://breckenridgedistillery.com/bourbon-of-denver-broncos/.

Founded in 2008, Breckenridge Distillery is proudly known as the “World’s Highest Distillery,” hailing from the beautiful state of Colorado. Their expertise lies in crafting award-winning blended bourbon whiskey, a high-rye mash American-style whiskey. Their remarkable achievements include being named 3x Icons of Whisky and winning Best American Blended Whiskey at the World Whiskies Awards by Whisky Magazine (2016, 2017, 2018, 2019, 2021, 2022, and 3x in 2023), as well as being named Colorado Distillery of the Year 4x by the New York International Spirits Competition. Notably, their Breckenridge High Proof won the esteemed title of World’s Best Blended Whiskey at the World Whiskies Awards, joining their Breckenridge Gin, which was named 2021 World’s Best Compound Gin at the World Gin Awards by Gin Magazine.

This collaboration between the Broncos and Breckenridge Distillery promises to enhance the fan experience in a unique and exciting way. Whether you’re a bourbon connoisseur, a vodka lover, or a die-hard Broncos fan, these limited-edition releases are a must-have addition to your collection. Stay tuned for more updates and be sure to participate in the voting process to have your say in the future of Broncos-inspired spirits.

The Faroe Islands is poised to make a big splash in the world of whiskey. If you’ve never heard of this remote country before, you’re not alone. Tucked away in the North Atlantic, the Faroe Islands boast stunning cliffs, more sheep than people, and towering waterfalls. While it may seem like a far-off destination, the islands are actually quite accessible from Copenhagen, with a short flight taking you to this hidden gem. And for those who appreciate nature, food, and booze, the Faroe Islands have it all. In fact, a recently opened distillery on the islands believes it can create a single malt whiskey that rivals even their Scottish counterparts.

Faer Isles Distillery, one of the most remote distilleries in the world, was founded in 2018 by a group of whiskey enthusiasts who saw the potential of the Faroe Islands’ unique conditions for producing exceptional whiskey. According to Dánial Hoydal, a founding partner of Faer Isles Distillery, if whiskey needs consistent air pressure, high salinity, and high humidity, then the Faroe Islands are the perfect locale for this process. Situated in Vestmanna, about a 40-minute drive from the capital of Torshavn, Faer Isles Distillery sits on a pier overlooking an inlet. The distillery may be small and unassuming, but it is dedicated to crafting a distinctly local whiskey.

So why did it take until 2018 for whiskey to find its way to the Faroe Islands? The answer lies in the strict prohibition imposed in the early 20th century. After several farmers lost their land due to excessive drinking and gambling, a ban on alcohol was enacted. It wasn’t until the 1980s that beer was allowed, and full prohibition wasn’t repealed until the early 1990s. Despite this late start in distilling, there is a strong belief that the Faroe Islands can produce a beautiful spirit.

To achieve their ambitious goals, the team at Faer Isles started with a simple approach. They used Scottish grain and American bourbon barrels as the foundation for their whiskey-making process. However, they added a subtle but significant twist in how the barrels are aged. In the Faroe Islands, there is a unique flavor and process known as Ræest. This flavor is experienced through the eating of meats traditionally aged outside on the islands, giving them a taste reminiscent of jamón infused with blue cheese. It is a distinct and unforgettable flavor that has captivated both locals and visitors alike.

The idea behind Faer Isles’ whiskey production is to let these barrels Ræest, allowing the cold Atlantic Ocean air to wash over them while they sit just offshore. The hope is that this process will infuse the whiskey with a one-of-a-kind Faroese maritime flavor. However, whether this plan will succeed or not remains to be seen, as the whiskey still needs time to age.

In a world dominated by Scottish whiskey, the Faroe Islands are ready to make their mark. With their remote and breathtaking landscapes, the Faroe Islands offer the perfect backdrop for creating a distinct and unforgettable spirit. If you’re a whiskey lover, a visit to Faer Isles Distillery should certainly be on your bucket list. While it may be a small country, the Faroe Islands are making big waves in the world of whiskey, and their unique approach to whiskey-making is certainly something to be celebrated.

Title: Discover the Fascinating World of Faer Isles Distillery in the Faroe Islands

Introduction:

Welcome to the enchanting world of Faer Isles Distillery, situated in the breathtaking Faroe Islands. This hidden gem holds promises of unique flavors and captivating stories waiting to be unveiled. Join us on a journey through the intricate production process, where tantalizing spirits are forged and legends are born.

A Glimpse into the Future:

Faer Isles Distillery is devoted to crafting exceptional whiskies that will leave enthusiasts yearning for more. Although their much-anticipated release is still a few years away, there is an undeniable aura of greatness surrounding their creations. I recently had the pleasure of tasting their unaged malt, and I couldn’t help but anticipate the brilliance that will surely shine through upon its public debut.

Immerse Yourself in the Secrets:

If you desire further proof of the distillery’s forthcoming success, I encourage you to embark on a guided tour of Faer Isles Distillery. Witness firsthand the magic that unfolds within their production facilities and gain a deeper understanding of their meticulous craftsmanship. Immerse yourself in the captivating stories shared by the co-founders, who are passionate about their art and are delighted to indulge visitors with tales of their journey.

Delight in the Unconventional:

In addition to their remarkable whiskies, Faer Isles offers an array of other delightful spirits. Their dry gin, expertly distilled with various types of seaweed, promises a taste resembling an oceanic symphony with a hint of indulgent richness. Sipping a briny martini made with this gin seems like the perfect way to elevate an evening. The distillery also produces an aquavit infused with seaweed, but it is the vodka that steals the spotlight.

Unearthed Freshwater Treasure:

One of the unique aspects of the Faroe Islands is its interconnectedness through a network of undersea tunnels spanning almost seven miles. During the construction of these tunnels, a surprising discovery was made – a plentiful freshwater source nestled beneath the seabed. Faer Isles Distillery harnesses this extraordinary water to craft their remarkable vodka. Imagine the crisp and unparalleled purity that awaits within each sip, connecting you directly with the essence of the Faroe Islands.

Unveiling an Abundance of Stories:

The Faroe Islands are not only a treasure trove of natural wonders but also a land teeming with captivating stories. Faer Isles Distillery is determined to share these tales, allowing visitors to immerse themselves in the rich history and culture of the region while savoring a glass of their locally crafted whiskey. Prepare to be captivated by the warmth of the people, the untamed beauty of the landscapes, and the magic that permeates the air.

Conclusion:

The Faer Isles Distillery in the Faroe Islands embraces the spirit of adventure, beckoning whiskey enthusiasts and curious souls alike to embark on a truly memorable experience. As we eagerly await their future release, we can indulge our curiosity by visiting the distillery, witnessing the production process, and tasting their remarkable line of spirits. Let the Faroe Islands weave their enchanting stories around you as you savor every sip of their exceptional creations. Cheers to the captivating world of Faer Isles Distillery!

If you’re a rum connoisseur, you’re probably familiar with the wide variety of rums produced in the Dominican Republic. However, there’s one brand that stands out among the rest – Brugal. With a history dating back to 1888, Brugal has firmly established itself as a producer of exceptional rums. And now, they’re taking things to the next level with the release of their new limited edition rum – Colección Visionaria.

What sets Colección Visionaria apart from other rums is its unique aging process. This 100 percent Dominican rum is finished in a barrel that has been seasoned with toasted cacao beans. Yes, you read that right – cacao beans. The barrels, made from virgin European oak, are toasted with local cacao beans, creating a truly distinctive flavor profile. The beans are then removed before the rum is added, ensuring that no sugar or additives are used in this particular rum.

The result? A rum that captures the essence of the Dominican Republic. According to the tasting notes, Colección Visionaria boasts rich aromas of chocolate, toasted oak, and citrus on the nose, followed by flavors of vanilla, caramel, dark chocolate, and dried fruits on the palate. It’s a sensory experience that transports you to the cacao fields of the Dominican Republic.

This limited edition rum is not easy to come by, with only four batches being distilled and released globally. With a suggested retail price of $100, it’s a true collector’s item. If you’re lucky enough to find it, grab a bottle before it’s gone. Alternatively, you can explore other offerings from the Brugal lineup, which are available for purchase online.

Brugal has truly outdone themselves with Colección Visionaria. They’ve taken the traditional rum aging process and turned it on its head, infusing the spirit with the flavors of their home. It’s a testament to their commitment to innovation and craftsmanship.

So, if you’re a rum enthusiast looking for something truly special, keep an eye out for Colección Visionaria. It’s a rum that not only tells a story but also delivers an exceptional taste experience. Cheers to Brugal for pushing the boundaries and creating rums that are truly visionary.

Dayton Barrel Works is launching its very first whiskey that has been distilled and aged completely in-house. The release will take place at 5 p.m. on Friday, August 11th. In the past, the distillery has used sourced aged bourbon barrels to create their whiskey and bourbon brands. However, with the release of Rubicon Creek Myth, everything from the distillation to the aging process has been done by Dayton Barrel Works.

Owner Peter Hilgeman explained, “Rubicon Creek Myth is entirely distilled and aged by Dayton Barrel Works with our proprietary mash bill utilizing the local terroir from high quality small artisan suppliers as well as our custom oak barrel profiles.” This new release is a single barrel malt whiskey, and only a few barrels will be made available this year. The distillery intends to let the bulk of their barrels continue aging for now.

Hilgeman also emphasized the attention to detail that has gone into creating this whiskey. “Everything has been meticulously selected, from the mash bill and local artisan grain supplier, to our custom 3-year-old oak stave air dried barrel with a specific char level,” he said. This level of care and craftsmanship is what sets this whiskey apart and makes it truly special.

The Rubicon Creek Myth Malt Whiskey Single Barrel has tasting notes of cinnamon, sandalwood, caramel sweetness, maple, and vanilla. The distillery will be releasing a total of 192 bottles, priced at $59.99 each. If you’re interested in trying this unique whiskey, you can visit the distillery’s cocktail bar on Friday to purchase samples and pours. You can also reserve a bottle by clicking here.

For more information about Dayton Barrel Works and their other offerings, you can visit their website at www.daytonbarrelworks.com or check out their Facebook and Instagram pages. The distillery is located at 318 E. Second St.

About the Author:

Natalie Jones is an All Media Journalist with Dayton.com, specializing in food and dining, pop culture, and lifestyle. With over seven years of experience in the media field and a degree from Wright State University, she brings a wealth of knowledge and expertise to her work.

A heartwarming story comes to light as a pair of playful dogs find joy in a donated toy. In a heartwarming display of corporate generosity, Tito’s Vodka has contributed a staggering $53,000 to Diamonds in the Ruff, a Lockport-based animal rescue group, to renovate their rescue center. This donation, which covers the entire renovation cost, is a game-changer for Diamonds in the Ruff.

Diamonds in the Ruff, a foster-based dog and cat rescue outfit, has been doing incredible work in providing temporary shelter and care for stray animals awaiting placement in loving foster homes. With the addition of thirty new dog kennels at their rescue center, they will be able to accommodate even more animals and provide them with the care they need.

The news of the donation left Tracy Callara, the President of Diamonds in the Ruff, and Leandra Herzog, Events Coordinator, “blown away.” It was unexpected and overwhelming for them to receive such incredible support from Tito’s Vodka. Lindsey Bates, the director of philanthropy operations at Tito’s, explained that their company has always had a deep love for animals, evident from their “distillery dogs” and the dogs that now frequent their offices. Tito’s has been able to connect with thousands of non-profit groups across the country through its philanthropic group, Love.

The partnership between Diamonds in the Ruff and Tito’s started at a fundraising event at Lock 34 Bar & Grill in Lockport. The representatives from Tito’s showed genuine interest in understanding the challenges faced by Diamonds in the Ruff and wanted to find ways to support their programming.

According to Herzog, Tito’s had previously made some smaller donations to Diamonds in the Ruff, but this latest gift was beyond their expectations. When discussing their goals, Tito’s unexpectedly offered to sponsor the entire renovation cost of $53,000. Herzog expressed her gratitude, saying, “We would have been happy with $1,000.” The funds will not only be used to add more kennels but also to upgrade the rescue center and make it more comfortable and home-like for the dogs. With a living area, bedroom area, dining area, and even a washer and dryer, the facility will be a haven for the dogs as they transition to their foster homes.

The renovation of the rescue center will not only have a significant impact on the animals’ lives but also bring attention to the ongoing struggles faced by animal shelters across the country. Tracy Callara emphasized the continuing need for help in this area, stating, “There’s a huge need out there still, and it seems to not be going down at all.” The partnership between Tito’s and rescue groups like Diamonds in the Ruff raises awareness and offers support in tackling these issues.

The kindness and generosity displayed by Tito’s Vodka in their support of Diamonds in the Ruff are truly commendable. Their willingness to invest not just financially but also in the well-being and comfort of these animals is something to be admired. As Lindsey Bates put it, Tito’s is known as “vodka for dog people,” and their actions embody that sentiment.

In a world where corporate support can often be overshadowed by other news stories, this heartwarming tale serves as a reminder that there are still companies and individuals dedicated to making a difference in the lives of animals. The impact of this donation is immeasurable and will undoubtedly bring happiness and hope to the countless animals that Diamonds in the Ruff rescues.

As the renovations at the rescue center near completion, Diamonds in the Ruff stands as a shining example of compassion and dedication. Their partnership with Tito’s Vodka sets an encouraging precedent for other companies to follow and shows that, through collective efforts, we can make a difference in the lives of these precious animals.

(Note: This blog post is a reimagining of the original article, maintaining the story and logic while presenting it in a different style.)

Hemingway Whiskey Company has officially launched its highly anticipated flagship rye whiskey, Hemingway Rye Whiskey Signature Edition. The release marks a significant moment for the company, as it represents the coming together of three families, eight generations, and one mission: to tell a new story, rich in history, through the creation of high-quality Kentucky rye whiskey.

Drawing inspiration from the legendary American author, journalist, and storyteller, Ernest Hemingway, the new whiskey aims to capture the essence of his legacy. The Hemingway family has been actively involved in the development of the brand, sharing behind-the-scenes stories of the writer and providing inspiration for the team.

Steve Groth, founder of Hemingway Whiskey Company, and the Groth family have played a pivotal role in bringing the brand to life. With Steve’s background as a whiskey pioneer and co-founder of Angel’s Envy Bourbon, the Groth family brings rich storytelling and authentic promotion to the table.

The Call family, led by Seventh-Generation Master Distiller Ron Call and his sons Clayton Call and Jacob Call, contribute their expertise in sourcing, blending, and finishing the rye whiskey. With roots dating back to the late 1700s, the Call family has a deep passion for distilling, tradition, and crafting high-quality spirits.

The Signature Edition is a blend of straight rye whiskeys, with 90% 6-year-old Indiana Straight Rye and 10% 4-year-old Kentucky Straight Rye. Master Distiller Jacob Call then finishes both whiskeys in his own rum-seasoned Oloroso Sherry casks, resulting in a balanced combination of sweet and spicy flavors. The whiskey boasts a robust 102 proof and a dark amber color, with notes of dried fruits, raisins, toasted nuts, nutmeg, cocoa, and a hint of citrus zest.

Judges at the ASCOT Awards praised the Signature Edition, describing it as a “lovely, lovely whiskey” with a “beautiful balance” between warm, spicy flavors and the influence of the wine barrel. Master Distiller Jacob Call highlights the smoothness and complexity of the whiskey, noting that the sweetness from the rum-seasoned Oloroso Sherry casks softens the spice.

Hemingway Rye Whiskey will find its home at the Western Kentucky Distilling Co. in Beaver Dam, Kentucky, co-founded by Jacob Call. The distillery takes pride in supporting the local economy by purchasing equipment in the state and using locally grown Kentucky corn.

The presentation of the whiskey is equally impressive, with a custom bottle featuring a typewriter key design and Ernest Hemingway’s signature. The label also proudly displays the signatures of the esteemed Call Family, symbolizing their dedication and commitment to the craft.

As the Hemingway Whiskey Company continues its journey, fans of Hemingway Rye Whiskey can look forward to future visits to the distillery in Beaver Dam. Here, they will have the opportunity to witness firsthand the passion and craftsmanship that goes into each bottle of this exceptional whiskey.

In conclusion, the launch of Hemingway Rye Whiskey Signature Edition is an exciting milestone for Hemingway Whiskey Company and the culmination of the combined efforts of the Hemingway, Groth, and Call families. With each bottle, the company tells a new story, preserving the rich history and legacy of Kentucky whiskey while offering a truly exceptional drinking experience.

Introducing Hemingway Rye Whiskey Signature Edition

When it comes to enjoying a good whiskey, there is a certain satisfaction that comes from savoring a well-crafted drink. And Hemingway Rye Whiskey Signature Edition has taken that satisfaction to a whole new level.

Designed for the true aficionados, this Signature Edition bottle stands out not only for its exceptional taste but also for its unique storytelling attributes. The bottle itself is a work of art, with an accompanying neck piece that showcases the expression’s special attributes. A rye grain receipt signed by Jacob Call adds an air of authenticity to the experience.

But the surprises don’t stop there. As the bottle empties, a commissioned portrait of Hemingway, created by UK Typewriter Artist James Cook, unveils itself. Using only a 1950s typewriter, Cook has captured the essence of Hemingway in this one-of-a-kind artwork. And what makes it even more special are the hidden words that are part of the brand story.

The Hemingway Whiskey Company has always been about more than just whiskey. It’s about celebrating the art of storytelling, much like Ernest Hemingway himself. With this Signature Edition, they invite aficionados to delve deeper into the story of Hemingway Rye and get to know the accomplished families behind it.

In addition to the bottle and portrait, there are also delightful surprise items to be discovered. It’s these little touches that set Hemingway Whiskey Co. apart, and it’s something that imbibers will come to expect from them.

To honor Hemingway’s legacy as a master storyteller, the Hemingway Whiskey Company has also announced the Hemingway Six-Word Story Challenge. Inspired by Hemingway’s famous six-word short story, participants are invited to create their own six-word tales. It’s a chance to showcase your creativity and have your story voted on by others.

The accolades for Hemingway Rye Whiskey Company speak for themselves. With 97 Points from Tasting Panel, 5 Double Platinum, 4 Platinum, 2 Double Gold, 4 Gold, and ‘Best of Year’ packaging awards, this brand has already garnered significant acclaim. It was also one of the most decorated brands at the 2023 ASCOT Awards spirits competition.

The Signature Edition is now available for purchase online and in-store in various states, including California, Connecticut, Georgia, and more. With a suggested retail price of $79.99 for a 750ml bottle, it’s an investment worth making for any whiskey enthusiast.

If you want to learn more about Hemingway Rye Whiskey and stay updated on upcoming releases, you can visit their website and join the Hemingway Social Club. As part of this vibrant community, you’ll have exclusive access to new releases and exciting merchandise drops.

Hemingway Rye Whiskey is not just another whiskey brand. It’s a premium rye whiskey brand that pays tribute to the legacy of Ernest Hemingway. Led by Steve Groth, a whiskey pioneer, and the Call family, a distilling dynasty with over 230 years of expertise, the Hemingway Whiskey Company brings together their passion for whiskey and storytelling.

Based at Jacob Call’s Western Kentucky Distilling Co. in Beaver Dam, Kentucky, the Hemingway Whiskey Company is part of Old Man and the Sea Brands®, an innovative spirits company known for their high-quality spirits and captivating stories.

So, if you’re ready to embark on a whiskey journey unlike any other, pour yourself a glass of Hemingway Rye Whiskey Signature Edition and let the storytelling begin.

To learn more about Hemingway Rye Whiskey and to secure your bottle online, find a local retailer, or join the Hemingway Social Club, visit www.hemingwaywhiskeys.com. And don’t forget to follow @hemingwaywhiskeys for the latest updates.

Source: Hemingway Whiskey Company

A Journey of Self-Discovery: Overcoming Addiction and Finding Peace

Abi Feltham’s story is one of resilience, self-discovery, and the power of realizing one’s own worth. Her battle with alcohol addiction began as a teenager, when she struggled to cope with the overwhelming grief of losing her father at the tender age of three. Drinking provided her with a temporary solace, a way to numb her pain and escape from the harsh reality of her emotions.

As the years passed, Abi’s relationship with alcohol only grew more toxic. From downing ciders in the park with friends as a teenager to consuming two bottles of whiskey and beer a day in her worst moments, alcohol became her crutch, the only way she knew how to cope with her deep-rooted trauma and mental health issues.

For a decade, Abi backpacked across the world, working in bars to sustain her lifestyle while also enabling her addiction. Alcohol was omnipresent in her life, from the moment she woke up to the point of passing out at night. It seemed as though there was no escape from this self-destructive cycle.

But then, fate intervened in the form of a global pandemic. As Covid struck, Abi’s drinking buddies lost their jobs, prompting her to return to her childhood home in Berkshire, hoping to find solace and support within the familiar walls of her family home. Little did she know that this decision would become the turning point in her battle against addiction.

Back in her childhood room, Abi continued her self-destructive habits until she stumbled upon a revelation. While clearing out her room, she discovered six empty bottles of wine and beer hidden down the side of her bed, a poignant reminder of her 16-year-old self hiding her drinking from her mother. It was in that moment, as she dropped those empty bottles into a bin bag, that everything clicked into place.

She made a life-altering decision that day in April 2020 – she vowed to give up alcohol. Abi went “cold turkey” for an astonishing 18 months, relying solely on her own strength and determination to overcome her addiction. It was only later, when she felt ready, that she sought professional assistance to continue her journey of recovery.

Today, Abi stands tall with a renewed sense of purpose and a life she never thought possible. She has found stability in her career as a social media manager, established meaningful relationships, and created a peaceful home environment. The journey has not been easy, but Abi’s resilience and unwavering commitment to her own well-being have brought her to a place of contentment she never dreamed existed.

Reflecting on her past, Abi acknowledges the role alcohol played in her family dynamics and the way she used it as a coping mechanism. She now understands that drinking was her attempt to find belonging and feel “normal” amidst her feelings of anger and resentment as a child. Moving to London as an adult only exacerbated these issues, as she discovered the freedom to drink whenever and wherever she pleased.

At the age of 23, Abi embarked on a backpacking adventure, hoping to find solace and escape in far-flung corners of the world. However, her addiction followed her wherever she went, eventually leading her to New York City where she sought refuge after a difficult breakup. It was during her time in Canada, surrounded by the wrong crowd, that Abi realized the destructive path she was heading down.

Abi’s story is a testament to the power of self-reflection, resilience, and the importance of seeking help when needed. Through her journey, she has come to understand her past, forgive herself, and embrace a future filled with hope and peace. Her story serves as a beacon of inspiration to others battling addiction, reminding them that recovery is possible and that a better, fulfilling life awaits on the other side.

Abi Feltham’s journey may have had its ups and downs, but her unwavering determination to overcome her addiction and build a life she loves is a testament to the strength we all possess within us. Let her story be a reminder that it is never too late to change the course of our lives and find the peace, contentment, and love we deserve.

Title: From Rock Bottom to Peaceful Serenity: Abi’s Inspiring Journey

Introduction:

Life can throw unexpected curveballs at us, and sometimes it takes hitting rock bottom to realize the true value of our well-being. Abi’s story is a testament to the remarkable ability of individuals to overcome adversity and transform their lives for the better. Brace yourself for an extraordinary narrative of resilience, determination, and the power of seeking help.

Chapter 1: The Darkest Days

As we delve into Abi’s tale, it becomes evident that her life took a sharp turn down a treacherous path. Excessive drinking and the subsequent descent into drug addiction not only robbed her of her waitressing job but also left her in a vortex of despair. With her world crumbling around her, Abi’s journey through 2020 began with the devastating blows of unemployment and the onset of a global pandemic.

Chapter 2: Seeking Solace

In times of crisis, we often seek solace in the embrace of our loved ones. Abi, too, decided to return home to the United Kingdom in pursuit of support from her family. Little did she know that her decision would lead her to a serendipitous encounter with the UK Addiction Treatment Centres. The sudden absence of alcohol in Abi’s system initiated a challenging detoxification process, both physically and emotionally.

Chapter 3: Triumph over Adversity

Despite the immense physical and emotional toll, Abi refused to succumb to despair. Through sheer determination, she found herself gradually regaining her strength, day after day. The continued support of her loved ones, coupled with her unyielding willpower, became the driving force behind her immense progress.

Chapter 4: A New Lease on Life

Today, Abi’s life stands as a testament to the incredible transformations that can occur when one begins to prioritize their well-being. A year after embarking on her journey to recovery, she now boasts a stable and peaceful existence. A loving partner by her side, a healthy and nurturing relationship, and an ardent focus on her mental health through regular therapy sessions have become the cornerstones of her newfound joy.

Conclusion: The Power of Perseverance

In a world where chaos often seems inevitable, Abi’s story serves as a radiant beacon of hope. It reminds us that even in our darkest moments, we possess the power to choose a path of healing and redemption. By seeking help, surrounding ourselves with love, and investing in our mental and physical well-being, we can embark on a transformative journey, just like Abi did.

So, as we bid farewell to this captivating story, let us remember that the essence of personal growth lies in our ability to embrace adversity, learn from our past, and ultimately create a future filled with peace and happiness. Abi’s triumphant journey reminds us that it is never too late to reclaim our lives and embark on a remarkable transformation towards serenity and fulfillment.

Singer Jax recently released a new version of Rupert Hines’ 1979 single ‘Escape (the Pina Colada Song)’ for a new Malibu campaign. As August is National Rum Month, it’s the perfect time for Malibu, a popular flavored rum brand, to make a splash. But what about the rest of the year? That’s the challenge VP of Marketing Matt Foley is facing. In a recent episode of the Marketer’s Brief podcast, Foley discussed how Malibu’s new campaign, “Do Whatever Tastes Good,” aims to shift the idea of summer from just a season to a mindset, ensuring that Malibu remains relevant year-round.

Foley explained, “‘Do Whatever Tastes Good’ was about understanding and defining what it meant for Malibu to be associated with summer. We wanted to go beyond just being a summer brand and become a brand that embodies the summer mindset, that feeling of taking a vacation, forgetting your worries, and embracing fun and playfulness. That’s where Malibu comes in.”

The “Do Whatever Tastes Good” campaign was part of a global brand reset in 2022, in collaboration with Wieden+Kennedy London. The strategy behind the campaign is to leverage Malibu’s association with sunshine and beaches to remind consumers that they can have those carefree moments at any time, not just during the summer.

Malibu’s rum sales saw a decline of 7.8% in the US in 2022, according to Impact Databank figures reported by Shanken News Daily. However, Malibu’s ready-to-drink cocktails experienced a significant increase of 260% after being introduced in 2021. Foley acknowledged the importance of summer associations for the brand but also emphasized the need to expand beyond being a brand solely associated with that season. He said, “We realized that summer associations are fantastic and important for us. But they can limit us to being a brand that only gets selected for a moment. So, we wanted to play to our strengths and not move away from being associated with summer but further define it and become a brand that can transport people into that moment at any time.”

Another crucial aspect of the Malibu brand is music. This year, they collaborated with singer Jax to record a new version of Rupert Holmes’ 1979 hit, “Escape (the Pina Colada Song).” The song and its accompanying video aim to keep Malibu in the cultural conversation, which is essential for an established brand like Malibu. Additionally, Malibu was involved in a video for another “Escape” remix this summer, by DJ Cassidy and Shaggy featuring Rayvon.

Foley emphasized the importance of staying fresh and buzzworthy as a brand. He stated, “We have a great product, and we’re relevant throughout the year. However, it’s always important to come up with activations like we did this summer to keep the brand fresh and something that people are talking about.”

In conclusion, Malibu’s “Do Whatever Tastes Good” campaign aims to redefine the brand’s association with summer and extend its relevance beyond a single season. By leveraging their equity in sunshine, beaches, and music, Malibu is reminding consumers that they can experience carefree moments at any time. With their new campaign and exciting collaborations with artists like Jax, Malibu continues to stay in the cultural conversation and ensure their brand remains fresh and relevant.

Chicago-based Molson Coors made a surprising announcement yesterday, revealing its first-ever spirits acquisition. The beer giant has acquired Blue Run Spirits, a bourbon and rye whiskey-maker based in Kentucky. The move is part of Molson Coors’ efforts to expand its product offerings beyond beer and tap into the growing spirits market.

By acquiring Blue Run Spirits, Molson Coors will more than double its spirits team, according to a news release. Mike Montgomery, co-founder and CEO of Blue Run, will become vice president of Molson Coors’ Coors Spirits Co., which will house Blue Run as well as the company’s previous ventures into whiskey, Five Trail Blended American Whiskey, and Barmen 1873 Bourbon.

In an interview with the Tribune, Michelle St. Jacques, Chief Commercial Officer of Molson Coors, described Blue Run as one of the hottest new entrants in the whiskey industry. She explained that Molson Coors shifted its focus to become a total beverage company three years ago, aiming to strengthen its core beer brands while also premiumizing and expanding beyond beer.

Blue Run will continue with its plans to build a distillery in Kentucky by 2025. The brand, which launched last year and has already garnered numerous bourbon awards, has announced its intention to release three new whiskeys later this year. Blue Run’s whiskey is often produced in small batches, creating an air of exclusivity that attracts avid bourbon enthusiasts.

The acquisition comes as Molson Coors looks to relocate its Chicago office from Wacker Drive to BMO Tower in the West Loop next summer. The company had previously announced plans to move its North American headquarters from Denver to Chicago in 2019, as it sought to expand beyond beer and tap into emerging beverage trends.

In recent years, Molson Coors has faced competition from craft and imported beer, as well as the rising popularity of hard seltzers. To keep up with evolving consumer preferences, the company expanded its product offerings, launching a hard coffee and a canned wine in 2019. Last year, Molson Coors partnered with Coca-Cola to create Topo Chico Hard Seltzer.

The beer giant’s efforts to diversify its portfolio have paid off, with net sales reaching nearly $3.3 billion in the second quarter of this year, up 11.8% from the same period last year. This marks the company’s strongest quarter since the merger of Molson and Coors in 2005, according to an earnings release.

When asked about the decision to venture into spirits, David Coors, executive chair of Coors Spirits Co., revealed that the company had recognized the growth of the whiskey category. He noted that the initial stages of whiskey production are similar to the beer-making process. The move into spirits marks a departure from the company’s beer-centric identity.

David Coors also shared an interesting anecdote from his college days. He had once told his father, former Molson Coors Chairman Peter Coors, that the company should make a whiskey. However, his father responded by saying, “We’re good at one thing, and that’s beer.” Despite this initial sentiment, the company has now made its foray into the spirits market with Blue Run Spirits.

While Molson Coors hasn’t ruled out introducing other spirits to its portfolio, its current focus remains on whiskey. The acquisition of Blue Run Spirits is a strategic move that reflects the company’s commitment to expanding its product offerings and remaining competitive in an ever-changing beverage market.

Title: An Exotic Twist on the Classic Old-Fashioned: Banana-Infused Rum Recipe

Introduction:

When you think of an old-fashioned cocktail, whiskey is likely the first spirit that comes to mind. But have you ever considered using rum instead? In this blog post, we’ll explore the world of rum old-fashioneds and how you can infuse your own banana-flavored rum for a tropical twist on this timeless drink.

Unleashing the Creative Possibilities:

Bartending books, both classic and contemporary, reveal that there are no strict rules when it comes to an old-fashioned cocktail. The key lies in the method of preparation, where a base spirit is complemented by the addition of sweetener, bitters, and citrus. This allows for the creation of unique variations using different spirits such as bourbon, mezcal, tequila, and yes, even gin!

My Personal Favorite: Rum:

Out of all the options, rum is undoubtedly my personal favorite. It possesses the depth and complexity of a traditional rye old-fashioned, but with subtle floral and fruity notes. It’s the perfect spirit to experiment and put a fresh spin on the classic recipe.

Introducing Banana-Infused Rum:

To add a touch of tropical flair to my rum old-fashioned, I replace the traditional simple syrup or sugar cube with a dash of banana-infused rum. This infusion imparts a delightful banana flavor that pairs exceptionally well with the depth of aged rum. To create this infusion, soak dried banana chips in your favorite dark rum for at least a week. But for those who can’t wait, high-quality banana liqueurs are an excellent substitute.

The Versatility of Banana-Infused Rum:

Often associated with tiki cocktails and frozen drinks, banana-infused rum shines in spirit-forward recipes, like the old-fashioned. However, its applications aren’t limited to this classic cocktail alone. You can also use it as a replacement for sugar syrup in a daiquiri, adding a whole new dimension of flavor to a beloved Caribbean favorite. If you prefer a different sweetener, demerara syrup works wonders too.

The Perfect Harmony of Bitters and Orange Twist:

To elevate the flavor profile of our banana-infused rum old-fashioned, a combination of bitters is essential. Angostura aromatic bitters and orange bitters team up harmoniously, introducing subtle notes of allspice and cardamom. For the finishing touch, a twist of orange zest imparts its oils, enhancing the drink without adding any additional bitterness.

Infusion Process:

Combine 8 oz. unsweetened banana chips and 2 cups of aged dark rum in a jar. Seal the jar and let it sit at room temperature for at least a week, allowing the flavors to meld. Strain the mixture through a fine-mesh sieve or use cheesecloth for a clear infusion. Discard the solids and transfer the infused rum into a clean jar for long-term storage. This recipe yields approximately 2 cups of delicious banana-infused rum.

Conclusion:

In just a few simple steps, you can create a delightful and unique old-fashioned cocktail using banana-infused rum. Whether you choose to make your own infusion or opt for high-quality banana liqueur, this tropical twist will undoubtedly breathe new life into your home bar. So go ahead, experiment, and enjoy the flavors of paradise in the comfort of your own glass. Cheers!