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The Rise of Modelo: How It Became America’s Top Beer Brand
A neon sign advertising Modelo Mexican beer.
In June 2023, Modelo Especial surpassed Bud Light to become the top-selling beer brand in America. Since that time, the sales difference between the two brands has increased—and Michelob Ultra has also surpassed Bud Light to claim the second-best selling spot in the country—continuing a trend of growth that has been evident for several years.
“Modelo, and to some extent other Mexican import beer brands, have managed to resonate with consumers through a lifestyle message that is both targeted and universally appealing,” noted Kate Bernot, lead analyst with Sightlines, a beverage alcohol insights platform, during a phone interview. “Miller and Coors, in their attempt to appeal to a broad audience, lost their special appeal to anyone. Then along came Corona, Modelo, and Pacifico, offering a fresher and more authentic experience.”
“They are simply cooler brands,” Bernot remarked, referring to the Mexican import beers.
Although some attribute the recent drop in Bud Light sales to the Dylan Mulvaney controversy, the brand had been experiencing a sales decline for several years. During this period, imports from brands, especially those from Mexico, have been gaining popularity. Predictions from Sightlines had indicated that Modelo Especial would surpass Bud Light in sales, and while the Mulvaney incident did expedite shifts in the rankings of America’s leading beers, this change has been in motion for some time.
As noted by Bernot, first-generation immigrants often influence trends in the food and beverage sector, which is reflected in the rising popularity of Latin American culture. “We can see this in music,” Bernot remarked, referencing artists like Bad Bunny and Nathy Peluso. “The significance of these beers is amplified by the current prominence of Hispanic cultural contributions—whether in food, music, or art—within mainstream American culture.”
Bernot references figures from the Beer Institute, indicating that in 2023, beer imported from Mexico constituted approximately 81% of the total imported beer volume in the U.S., marking a 2% increase from the previous year. A decade ago, Mexican beer accounted for only 61% of total beer imports.
This growth cannot be solely ascribed to the Hispanic market. Bernot points out that in 2023, a larger proportion of non-Hispanic households (61%) purchased Modelo compared to Hispanic households (39%). Moreover, the craft beer sector has also witnessed a notable rise in the popularity of beers labeled as “Mexican lager.”
In an interesting twist within the beer industry, Constellation Brands holds the exclusive rights to sell Modelo beer brands, such as Corona and Pacifico, within the United States, while the world’s largest beer conglomerate, AB InBev, maintains rights globally. Following AB InBev’s acquisition of Grupo Modelo in 2012, the Justice Department intervened and required AB InBev to divest the rights to sell Modelo’s beer brands in the U.S.
Constellation stepped in as the buyer and has witnessed remarkable growth of these brands since then. “Constellation is just really good at marketing and selling their beers,” noted Bernot. As for why AB InBev, despite its immense size and marketing power, struggled to adapt, Bernot explained, “They tried. They anticipated the threat from Mexican imports and launched Bud Light Lime back in 2008. It had some success, but Bud Light can’t easily shake off a century of marketing history.”
Further fueling Constellation’s rise with its Mexican beer labels is its collaboration with Reyes Beverage Group, the largest beer distributor in the United States. “Combining these in-demand brands with one of the most ambitious wholesalers in the nation is like throwing gasoline on a fire,” remarked Bernot.
The very threat posed by Mexican import brands prompted AB InBev’s acquisition of Grupo Modelo in 2012. However, the anti-trust concerns raised by the Justice Department led to Constellation Brands obtaining the Modelo brands in the U.S., ultimately resulting in Modelo Especial surpassing AB InBev’s Bud Light to become the top-selling beer in America.
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Celebrated Food & Wine Editor Celebrates Local Wineries in Exciting New Book
Ray Isle is set to host a book signing and discussion for his best-selling title “The World in a Wineglass” at an upcoming dinner held at Dry Creek Kitchen in Healdsburg.
Recognized as a leading figure in wine media, Ray Isle had a multitude of themes he could have selected for his first book on wine.
As the executive wine editor at Food & Wine magazine and with 25 years of experience as a wine writer, Isle was determined to steer clear of producing a typical “wine 101” guide or revisiting topics that had already been extensively explored.
Instead, he opted to delve into a subject that resonates personally with him and is also experiencing significant growth around the globe.
“A few years back, my enthusiasm for the environment and wine came together, prompting me to write for a magazine,” remarked Isle, a resident of Brooklyn, New York. “I sensed we were at a pivotal moment where numerous individuals globally were starting to create wine in innovative ways that were beneficial to the environment. My goal was to showcase those producers.”
Released in November, Isle’s book, “The World in a Wineglass: The Insider’s Guide to Artisanal, Sustainable, Extraordinary Wines to Drink Now” (Simon & Schuster, 2023) quickly became a national bestseller.
The book highlights over 270 independent wineries from 15 different countries, concentrating on winemakers dedicated to environmental sustainability while crafting exceptional wines.
Besides featuring producers from France, Italy, Argentina, Chile, South Africa, and Lebanon, it also includes numerous wineries from California’s North Coast. Some noteworthy names mentioned are Bedrock Wine Co., Carlisle Winery, Cobb, Littorai, Matthiasson, Navarro Vineyards, Pax Wines, Spottswoode, Ridge Vineyards, and others.
“Cultivating grapes for wines that possess individuality and uniqueness, reflecting the essence of their origin—wines of terroir, as one may call them—naturally necessitates a distinct farming methodology,” states Isle in his publication.
For Isle, this methodology includes organic, biodynamic, regenerative, and/or “genuinely sustainable” agricultural techniques carried out by individuals who reside on and own the cultivated land.
“I aimed to focus on individuals who have certifications, though that wasn’t always achievable,” he mentioned. “Sometimes, people just choose not to pursue certification. Ultimately, I relied on my conscience to navigate these choices.”
A significant aspect highlighted in the book is that most of the wines are priced below $100 a bottle, making them “accessible to those beyond the affluent elite.”
“I had to exclude several well-known names (like Romanée-Conti) due to their high prices,” said Isle. “My goal was to showcase wines that are accessible for everyday drinkers like myself.”
Throughout his exploration, Isle was taken aback by the wine industry’s awareness of climate change and the various regions being impacted by it.
“What truly surprised me, though, was the dedication of individuals striving to create a positive impact,” Isle remarked. “I emerged from this experience feeling more hopeful than when I began. That was quite uplifting.”
At 6 p.m. on Sunday, November 10, Isle will be collaborating with Dry Creek Kitchen in Healdsburg for a Sunday Supper, featuring four wineries from Sonoma County highlighted in his book: Littorai Wines, Pax Wines, Cobb Wines, and Hirsch Vineyards.
Hosted by wine director and general manager Jon Macklem, the family-style dinner is part of Dry Creek Kitchen’s “Niche & Unique Varietals” series. This monthly event showcases the lesser-known wine grapes native to the area.
“Sonoma County features a stunning array of microclimates, diverse plantings, and unique personalities,” commented Isle. “I have a strong affinity for this region. The drawback of a book like this is that I could easily mention around 20 newer wineries in Sonoma County if I was aware of them earlier.”
Tickets are priced at $245 per person, excluding tax and gratuity. Each ticket purchase includes a signed copy of Isle’s book (limited to one book per two guests).
To reserve your spot or to check out the menu, please visit drycreekkitchen.com/events.
Dry Creek Kitchen is located at 317 Healdsburg Ave. in Healdsburg. For inquiries, you can contact them at 707-431-0330.
You can get in touch with Staff Writer Sarah Doyle by calling 707-521-5478 or via email at sarah.doyle@pressdemocrat.com. You can also follow her on Instagram under the username @whiskymuse.
Spooktacular Delights: Your Guide to Halloween Specials and Events in Baltimore
Imagine an ice cream flavor featuring ketchup, mustard, and relish! What a nightmare!
This unusual concoction, fittingly named “Hot Dog Race,” is part of the latest offerings at The Charmery’s annual Halloween event known as “The Harmery,” which co-owner David Alima describes as “genuinely frightening yet somewhat tasty.”
Based in Baltimore, this ice cream shop is among the many local establishments embracing the Halloween spirit with eerie specials and haunting decorations. Whether you’re in search of tricks or treats, we’ve compiled a list of places to immerse yourself in the seasonal fun.
This year’s Halloween offerings at The Charmery are themed around baseball, possibly reflecting the disappointment of another brief Orioles playoff run.
Among the intriguing flavors are a “crabby mac” cheddar and Old Bay ice cream mixed with noodle fragments; a delectable, salty soft pretzel ice cream; and a chili-inspired variety reminiscent of Washington’s famous Ben’s Chili Bowl, present at Nationals Park. The “Harmery Challenge” dares patrons to sample all these unique options.
The themed ice creams will be offered at every Charmery store until Friday or until supplies run out.
Various locations: Hampden, Medfield, Towson, Columbia, Chevy Chase, Bethesda.
Celebrating Halloween in Baltimore would be incomplete without special deals on buns and bowls at Ekiben. This beloved Asian fusion eatery will feature buns for $4 and bowls for $7 this Thursday at all three of its locations, from 4:30 p.m. until closing time.
To take advantage of this special offer, be sure to wear a Halloween costume. Please note that the promotion is limited to one per individual and is available for in-store orders only.
Participating locations include: Fells Point, Hampden, South Baltimore.
This year, Hampden is fully embracing the Halloween spirit.
Bring your little ones to the neighborhood for a trick-or-treat event organized by the Hampden Village Merchants Association, happening from 5 to 6 p.m. Participating businesses will be offering treats along Falls Road, 36th Street, and Chestnut Avenue. Among those taking part is Tia’s Italian Ice, which will be providing complimentary Italian ice and ice cream from 5 to 8 p.m.
From 6:30 to 8 p.m., the community invites everyone to join in an all-ages costume contest. For those interested in a more adult atmosphere, make your way to Frazier’s on the Avenue, where a costume contest will be underway, offering prizes for the top three costumes.
The Avenue, Hampden.
Skip Platform 9 ¾ and head over to Johnny’s for a magical Harry Potter-themed Halloween pop-up.
The Roland Park eatery, part of the Foreman Wolf family, is beautifully transformed into Hogwarts School of Witchcraft and Wizardry. On Thursday, there will be special delights from the wizarding world, including chocolate frog cupcakes, Harry Potter-themed cookies, and a variety of “potions” available, both with and without alcohol.
The restaurant warmly invites children to enjoy a special Halloween menu designed just for them, making it a fun stop during their trick-or-treat outings.
4800 Roland Ave., Roland Park.
In Timonium, The Valley Inn has created a Halloween maze to embrace the eerie ambiance of the season.
This maze is free to explore and welcomes both adults and children accompanied by a parent. Don’t forget to visit the restaurant afterward to enjoy a Halloween-themed cocktail or take advantage of their drink specials (three drinks for $30 or four drinks for $100).
10501 Falls Road, Timonium.
Put on your Halloween costume and visit La Food Marketa at Quarry Lake where you can enjoy a complimentary spooky dessert when you dine for lunch or dinner. The special treat, “Trick or Churros,” features a delightful blend of torched marshmallow, chocolate, tres leches, and festive Halloween candy. Please note, this offer is exclusively for those in costume and is limited to one per table.
In Howard County, make your way to La Food Marketa’s sister establishment, The Food Market Columbia, which has recently introduced a coffee counter. On Halloween, they are providing customers in costume a fantastic deal of half off cafe orders.
La Food Marketa: 2620 Quarry Lake Drive, Baltimore. The Food Market Coffee: 10480 Little Patuxent Parkway, Columbia.
If you’re in the mood for a night of dancing, don’t miss the Swann House, the new event venue at Hotel Ulysses, which is hosting a Halloween party with a disco theme this Thursday night.
Disco at the Swann Dive will feature a live DJ, signature cocktails, a Polaroid pop-up station, along with delicious sliders, sandwiches, and fries from the Ash Bar food truck. The best costume will win a complimentary night’s stay at the Hotel Ulysses, but if you don’t take home the grand prize, there’s still a treat: a 20% discount on rooms for all attendees.
Tickets are available for $12 and include a complimentary “Hell-O” shot.
909 N. Charles St., Mount Vernon.
Got a news tip? Reach out to reporter Amanda Yeager at ayeager@baltsun.com, 443-790-1738 or follow her on X @amandacyeager.
How Rock & Roll and Irish Whiskey Rescued Slane Castle: A Tale of Revival
The tale of the Conyngham family illustrates their efforts to blend tradition with modernity by investing in music festivals and whiskey production, ensuring that their 300-year-old estate remains significant and secure for the future.
A glimpse of the family’s historic property.
Situated peacefully along the River Boyne, nestled between the quaint towns of Navan and Drogheda, Slane Castle possesses a unique charm. Like numerous ancient estates, it must continually adapt to stay relevant and financially viable. Having been the home of the Conyngham family since 1703, preserving the estate for future generations is a deeply heartfelt mission for Lord Henry Mountcharles and his son, Alex Conyngham. To achieve financial stability, they have turned to music and whiskey as vital components of their strategy.
In the warm spring of 1992, the world’s most prominent rock band arrived at Dublin airport for one of the most awaited performances in Ireland. Guns N’ Roses, still enjoying the success of their Appetite for Destruction album, were set to perform. Slane Castle, renowned for having previously hosted iconic acts like Thin Lizzy, Queen, Bruce Springsteen, and Bowie, boasts a natural amphitheater and a picturesque landscape, making it an ideal venue for large outdoor concerts.
However, with his latest choice for the headline act, Lord Henry Mountcharles had taken an enormous risk. At this point, Guns N’ Roses were on the verge of falling apart. After five years on the road, their relationships were strained, and chaos often accompanied their performances. Back in 1989, a tragedy occurred when a fan was crushed at Donnington Park, and another show in St. Louis ended in violence after lead singer Axl Rose abruptly left the stage.
Looking back on that tumultuous occasion, Lord Henry later referred to it as a “typhoon of chaos,” remarking that “if everyone who claimed to be at that concert had truly attended, there would have been over two hundred thousand at Slane.” Despite the underlying tensions, the concert proceeded and has since become a significant part of musical history, solidifying Slane Castle’s reputation as one of the premier outdoor music venues globally.
In fact, the band’s agent was eventually discovered, inebriated and with his trousers around his ankles, attempting to fish by the river. Calls were made to numerous Dublin pubs, and eventually, one pub was able to track down a unconscious Rose in a corner, managing to get him back to Slane just in time to perform.
Fans at Slane during a Queen concert in 1986.
The concert series was initiated as a means to preserve Slane Castle. As Alex Conyngham, son of Lord Mountcharles, shares, the family has always viewed themselves as stewards of the estate rather than just its owners. “We’ve inhabited this estate since 1703, and each generation has contributed in its own way to sustain the property,” Conyngham reflects. His father saw the potential within the estate and transformed it into a premier music venue in 1981, at a challenging time for Ireland. “He had faith in the ability of music to unite people, and that was truly demonstrated at our inaugural show featuring Thin Lizzy and U2—there were no issues, just music.”
These performances, featuring artists from U2 to Queen, David Bowie, Oasis, and Robbie Williams, generated essential income for Slane Castle, enabling the family to maintain the estate. Following a catastrophic fire in 1991, the revenue from these concerts played a crucial role in restoring sections of the castle. Yet, as Conyngham points out, they quickly understood that depending solely on these musical events was insufficient. “Our upbringing included a restaurant and even a nightclub within the estate, but we recognized that we were over-depending on the major gigs. It’s challenging to manage maintenance during years when concerts don’t take place.”
It was then that Lord Mountcharles conceived a new venture—whiskey. With its historical significance and strategic location in the Boyne Valley, Slane Castle was ideally suited for whiskey production. Thus, a new venture was launched.
Alex at Slane Castle
In 2017, the family formed a partnership with Brown-Forman, the American company famous for Jack Daniel’s. “Dad and I understood that we couldn’t fund the distillery or grow the brand alone,” Alex acknowledges. “Brown-Forman was the ideal partner because of their ability to craft exceptional whiskey and develop spirit brands, especially in the U.S., which is the leading market for Irish whiskey. Their knowledge and access to fine whiskey casks have significantly influenced the robust character of Slane Irish Whiskey.”
An aerial perspective of the newly established Slane Castle distillery.
The journey to build the distillery came with its obstacles. “Initially, we had no whiskey to offer,” Alex recounts. “Securing funding for the distillery’s design, paying equipment deposits, and covering architectural costs was challenging.” Given that the buildings at Slane are recognized as protected structures, they also needed to persuade officials that the project would sustainably rejuvenate the estate. “It was a gamble, but we had faith in our vision,” he reflects. Today, the distillery churns out approximately half a million bottles annually, with the capacity to escalate production to 1.2 million.
Entering the whiskey industry felt natural to Alex. “We have a deep appreciation for Irish whiskey, and we were already cultivating the main raw material—barley—on our land.” Dr. Geroid Cahill, the master blender and distillery manager, emphasizes the significance of local sourcing: “For our Pot Still and Grain whiskeys, we exclusively utilize barley that is grown and malted in Ireland, and in recent years, we have focused solely on barley sourced from the castle estate.” The family cultivates both spring and winter barley, and Alex mentions that they have embraced environmentally friendly farming methods such as cover crops, crop rotation, and promoting biodiversity, ensuring that their barley is produced with a reduced ecological footprint.
Alongside barley, the mineral-rich waters of the River Boyne are vital to the whiskey-making process. Geroid shares, “We draw our brewing water straight from the Boyne, which provides exceptional mineral content for the brewing process,” infusing the whiskey with a unique local essence that ties it profoundly to the surroundings of Slane Castle.
For Dr. Cahill, the excellence of Slane Irish Whiskey is not only dependent on the quality of the ingredients but also on the meticulous care applied during the distillation. “Precision in grain selection, milling to the appropriate texture, optimizing mashing times and temperatures, ensuring robust fermentations, and controlling the distillation process is crucial,” he notes. Every phase is intentional, from achieving the perfect mash texture to reaching precise cut points during distillation, ultimately resulting in a high-quality base spirit.
Slane Irish Whiskey is made with a distinctive triple cask process that includes virgin, seasoned, and Sherry casks. Dr. Cahill elaborates, “the virgin cask imparts flavors of vanilla, toffee, and spice, while the seasoned cask introduces smooth notes of banana and brown sugar. The Sherry cask, my favorite, adds depth with dried fruits such as figs and dates, along with a delightful Christmas spice.”
This combination of cask types creates a whiskey that showcases remarkable balance and complexity, setting it apart within the premium category. The market has responded positively, with consumers enjoying the well-rounded flavor profile and lengthy finish. Notably, during tastings of the individual cask components, preferences are evenly divided between the flavors of the virgin and Sherry casks.
Slane Irish Whiskey is now firmly established in the premium segment, featuring its signature Triple Casked Blend designed for versatility—able to be savored neat or in cocktails. “It possesses the complexity necessary for tropical-style beverages, such as a Colada,” states Alex Conyngham. “Additionally, we have been aging Single Malt, Pot Still, and Grain whiskeys for over five years, which will soon elevate us into the ultra-premium market.”
After nearly ten years of preparation and the establishment of a cutting-edge distillery, Slane Irish Whiskey is ready to unveil thrilling new offerings. The significant investment from Kentucky’s Brown-Forman has played a crucial role, not only in realizing this vision but also in providing essential expertise in distribution and strategic business development.
While the iconic Slane Castle serves as a striking backdrop for the brand, Alex insists that the whiskey itself must establish its own reputation. “The concerts put us on the map, but whiskey has allowed us to diversify and bring long-term stability to the estate,” he shares. “It’s about honoring our family legacy and ensuring that Slane Castle remains a place of cultural and historical significance for future generations.”
Today, Slane Castle thrives on two primary fronts: rock concerts and whiskey making. Although the concerts are not an annual occurrence, they are still a vital source of income for the estate, attracting large audiences and creating unforgettable experiences that solidify its cultural heritage. At the same time, Slane Irish Whiskey acts as a means to establish the brand beyond the borders of Ireland, highlighting the entrepreneurial spirit of the Conyngham family. With a dedication to maintaining and evolving their heritage, the family’s efforts guarantee that Slane Castle continues to be a lively landmark, merging history with innovation for the future.
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Reviving Rum: How Loveland’s New Distillery Owner Aims to Promote Sustainable Distilling and Conservation
In early September, Chad Douglass launched OACIS Distilling, an enterprise that represents the Organic American Conservation Inclusive System. He has begun the process of distilling and distributing his rum to various local restaurants, bars, and liquor stores.
Beluga Vodka Teams Up with Lalique for an Exquisite Limited-Edition Decanter Collection
The contemporary boom in experiential hospitality has led brands to rethink the containers that hold their spirits, from vodka to Scotch.
For spirit manufacturers across the globe, elaborate decanters have a long history.
This recent surge in experiential hospitality—and thus experiential imbibing—has encouraged brands to redesign the bottles for their liquids; the way it is presented has become just as crucial as the beverage it contains.
Beluga Epicure Series II
Earlier this month, Beluga Vodka introduced an exclusive partnership with Lalique, showcasing a limited edition of just 888 decanters, meticulously crafted by the creative director of the French crystal brand, Marc Larminaux, who named the piece Epicure II. This new release is a part of Beluga’s Epicure Series, which features limited-edition vodkas inspired by Epicurus, the ancient Greek philosopher known for celebrating the art of enjoying life’s fleeting pleasures, each decanter priced at $16,500.
The series focuses on the often overlooked details that are crucial in crafting vodka, such as the purest spring water, an essential element in the creation of luxury crystal as well. To represent the essential nature of water shared between the two brands and its importance in daily existence, Larminaux designed a fluid decanter.
“For Beluga, crafting unmatched products in its sector is essential,” stated Katerina Mechetina, board member of Noblewood Group, the parent company of Beluga Vodka. “It showcases the brand’s unique character and timeless luxury appeal… and underscores our dedication to promoting innovation and excellence within the luxury market.”
Collaborations like this are a well-recognized strategy for ultra-premium brands to distinguish themselves while creating a unique luxury drinking experience, along with offering a collectible item for enthusiasts. Lalique has a history of such partnerships, previously working with Beluga as well as The Macallan and Patrón.
Other brands, such as Hennessy, focus on alternating collaborations with distinctive artists. Their latest partnership features Jean-Michel Othoniel, who is globally recognized for his glass artistry. This collaboration has resulted in two new cognacs, presented in elegant Baccarat crystal carafes: the Hennessy X.O Masterpiece and Hennessy X.O Limited Edition. These pieces are designed to merge the worlds of fine art with luxury spirits.
Hennessy X.O Masterpiece
Beyond enhancing the Maison’s creative endeavors through innovative craftsmanship and imagination, these luxurious decanters offer expanded prospects for both the collaborating artist and inquisitive drinkers. Othoniel expressed his excitement, stating, “This collaboration has enriched my creative universe, and I’m thrilled to introduce contemporary art to new audiences.”
The Macallan is another esteemed brand known for its unceasing innovation and striking creations. While they have previously partnered with designers, musicians, and architects, their most recent release highlights the talent cultivated within the company. This fall marks the celebration of their 200-year anniversary, and to honor this milestone, the luxury single malt Scotch whisky brand unveiled its oldest whisky to date; at 84 years old, it surpasses their former oldest release of 81 years.
The earliest release is featured in the Time:Space Collection, which includes only 200 dual chamber decanters, each priced at $190,000. The outer chamber houses the 84-year whisky, while the inner chamber contains a distinct single malt from 2018.
The Macallan Time:Space 200-Year release
Jaume Ferras, the creative director at The Macallan, stated that this collection is “an incredible way to honor our 200th anniversary by celebrating the significance of those who have come before us, while also symbolizing our anticipation of the future, as we cherish our heritage and look towards what lies ahead.”
As more brands recognize the decanter’s potential to provide a unique experience for consumers, the careful selection of these vessels has taken on new meaning; it now represents more than just the contents inside. It emphasizes savoring the narrative behind the presentation and enhancing the consumer’s connection to a richer drinking experience.
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Fireball Whiskey Offers Football Fans a Chance to Sip Their Rivals’ Tears!
LOUISVILLE, Ky. — The outcome of the imminent epic showdown between the Philadelphia Eagles and the Dallas Cowboys on November 10 could bring about a unique opportunity for Eagles fans to participate in a distinctive whiskey creation.
Fireball Whiskey has revealed plans to produce an unprecedented whiskey infused with actual human tears.
This limited-edition release, aptly named Crierball, aims to merge “emotion with flavor for a truly unforgettable drinking experience,” as stated in a press release from the whiskey brand.
Fireball has announced that it will dispatch official Tear Collectors to various upcoming rivalry games throughout next month, seeking to gather tears from supporters of the team that faces defeat.
One of the events that Tear Collectors will participate in is the upcoming Eagles’ game against the Cowboys in Arlington next month, according to Fireball.
“In football, not many things — aside from Fireball, of course — can match the delightful taste of victory, especially when that ‘W’ is secured against your fiercest competitors,” stated Danny Suich, Global Brand Director for Fireball. “Our brand is all about celebrating that competitive drive, while adding a unique twist.”
“We’re determined to capture the essence of rivalries — also known as the tears of those who lose — during this season’s most significant matches. The anticipated outcome? A unique whisky bottling that is destined to be the pinnacle of bragging rights for the next season.”
The rivalry games that Fireball will be attending include:
Fireball has announced that it has trained official Fireball Tear Collectors, who will be dressed in vibrant red gear prominently featuring the label “Fireball Tear Collector.” This way, fans will easily identify whom to approach for safely and hygienically sharing their tears.
According to the whiskey brand, “The Fireball Tear Collectors will maintain a hands-off approach when interacting with fans and their tears; they will exclusively gather fluid directly from the source (fans’ eyes).” They will employ sealed jars and tear droppers to accommodate everything from a continuous flow of sobs to a solitary tear.
Fireball emphasized that the jars and droppers will undergo sanitization and be designated for one-time use to uphold superior hygiene standards.
To encourage those who might be a bit shy about shedding tears, the Tear Collectors will also carry menthol sticks to assist in triggering a watery eye reaction, as stated by the company.
“Once the sealed jars are secured, they will be stored and then shipped to the distillery for proper storage and distillation,” Fireball explained. “The liquid will go through a careful, time-consuming process of sterilization and distillation before finally being transformed into Crierball.”
Fireball aims to have its distinctive whiskey available for purchase before the 2025 football season kicks off.
Exploring Napa’s Newest Wine Region: What You Need to Know
The Crystal Springs of Napa Valley appellation, nestled in the foothills of Howell Mountain, marks Napa’s first new AVA in 13 years.
Wine enthusiasts can look forward to spotting a new regional designation on wine labels: Crystal Springs of Napa Valley. This newly approved appellation is the first for the area since 2011, when Coombsville became the 16th American Viticultural Area (AVA) within the expansive Napa Valley.
Primarily cultivated with Cabernet Sauvignon, Crystal Springs of Napa Valley is situated among the St. Helena, Calistoga, and Howell Mountain AVAs. The appellation spans 4,000 acres, yet only features 230 acres dedicated to vineyards.
What distinguishes Crystal Springs from its neighboring wine regions is its unique hillside vineyards.
“This is the only all-hillside AVA nested in the Napa Valley AVA,” shared Steven Burgess, the former owner of Burgess Cellars on Howell Mountain, who was instrumental in the federal petition that established the Crystal Springs of Napa Valley appellation. “Growing hillside grapes is more challenging and costly, but the rewards are evident in the bottle.”
The area’s rocky and hilly landscape poses significant challenges for building structures; aside from Bremer Family Winery, Viader Vineyards and Winery, and Seven Stones, there are limited winery facilities available. Nevertheless, the appellation boasts 30 commercial vineyards, and numerous respected producers source fruit from Crystal Springs, including Abreu Vineyards, Cakebread Cellars, Davis Estates, and Zakin Estate. (Before the approval of the Crystal Springs AVA, winemakers were required to label their wines under the larger Napa Valley AVA.)
While Crystal Springs is situated in the foothills of Howell Mountain, its growing conditions are distinct from those of the higher Howell Mountain AVA. The primary difference is fog: Howell Mountain AVA resides above the fog line, while vineyards in Crystal Springs frequently experience fog cover. Thanks to the appellation’s marine influence and extended growing season, Burgess notes that Crystal Springs yields intense, complex wines characterized by rich dark fruit aromas and flavors.
“What you find in the glass is predominantly black fruits such as blackberry, currant, cassis, brambleberry, and black cherry, all woven with elegant tannins,” he explained. “The concentration of flavors is remarkable, deriving naturally from the skin-to-juice ratio… Achieving such profound flavors along with natural acidity and structure is a defining trait of this region.”
Burgess expresses optimism that the designation of Crystal Springs of Napa Valley will enhance consumer understanding of what to expect in the bottle, while also aiding producers in marketing their wines amidst a growing competitive landscape. When his family launched their winery in 1972, the Napa Valley was home to merely a few dozen wineries; now, that number has surged to around 400.
“There is a strong demand for information, and this is crucial for some significant wines,” he explained. “Now, any knowledgeable wine buyer or sommelier will recognize the origin, allowing the winegrowers in this area to concentrate on the finer aspects of their offerings instead of providing customers with an overview of geography, topography, climate, and exposure every time they showcase a vintage.”
Fabulous, Fun, and Flavorful: Exciting Ideas from ‘Wine & Travel Italy’
Explore renowned locations, hidden gems, delightful surprises, stunning accommodations, culinary delights, and a deep appreciation for La Dolce Vita.
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La Dolce Vita (The Sweet Life) is enthusiastically celebrated in Wine & Travel Italy, a lavish and substantial (10-by-13-inch, five-pound, 304-page) coffee-table book launching on October 24 from the esteemed publisher Assouline. Written by wine industry authority and Italian native Enrico Bernardo, this captivating exploration of Italy’s enchanting landscapes, rich culture, cherished traditions, and exquisite wines marks his second enticing Assouline release this month; his other new hardcover is Wine & Travel France. With over 30 years of globe-trotting for delectable experiences, Bernardo has created and owned Michelin-star eateries, offered consultancy to food and wine enterprises, and authored notable books such as The Impossible Collection of Wine (2016), The Wisdom of Wine: A Gourmet Book, An Ode to Life (2021), and The Impossible Collection of Champagne (2022).
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“From the moment I was born, Italian culture has coursed through my veins,” shares Bernardo. “Regardless of where life takes me, my ancestral heritage has instilled in me a deep-seated Italian intuition. Enjoying a morning coffee at a bar in Naples; sipping a Bellini at the Piazza San Marco in Venice; having an elegant dinner in Milan; indulging in fried calamari on a beach in Sardinia; relishing a gelato during a stroll in Sicily; savoring pizza in Rome: These are the culinary experiences that comforted me throughout my childhood, shaped my teenage years, and continue to broaden my perspectives to this very day.”
Chefs select fresh ingredients from the garden at Villa d’Este, a luxurious hotel located in Cernobbio.
Over 400 captivating photographs and illustrations highlight the distinctive charm of Italy. Smile at depictions of Italians enjoying their pastas, pizzas, cheeses, breads, olives, seafood, and vibrant vegetables—an endless array of feasts. Be amazed by the stunning green landscapes; many outdoor images are so surreal that they invite viewers to linger in admiration. Discover the treasures of wineries, with barrels arranged in impressive, orderly stacks. Admire the sparkling blue waters, radiant coastlines, numerous boats and ships, and the warm smiles of passengers on board.
Basking beauties: A yacht anchored at a property along the breathtaking shores of Lake Como.
Be sure to explore the ancient temples, ornate churches, delightful cucinas and cantinas, grand villas, tranquil retreats, unique boutiques, and remarkable artwork. Experience the lively interactions of locals: dancers wearing traditional attire during community festivals; families frequently coming together to enjoy meals at long tables; the playful exchanges of sunbathers basking under the radiant skies.
“From the sophistication of its urban centers to the unpretentiousness of its countryside, the essence of Italy is always vibrant,” states Bernardo. A source of inspiration for both armchair travelers and enthusiastic itinerary creators, Wine & Travel Italy embodies the essence of Bel Paese (Beautiful Country), a well-known poetic term for Italy. “To me, the entire Italian ‘boot’ is a realm filled with friendships, family, and centuries of history.”
Gathering herbs and flowers in Scena to enhance a homemade feast.
Italy is truly a wonder, according to Bernardo. “In Italy, the past seems incredibly close; it reveals itself at every turn. The Colosseum in Rome or the remnants of Pompeii breathe life into ancient history, just as Florence immerses us in the High Renaissance and Venice invites us on an enchanting voyage along the Silk Road. History, with all its continuity and layers…exists as an everlasting presence in Italy.” Today, Italy attracts visitors from across the globe. In 2023, 57.3 million travelers arrived, eager to embrace Italy’s unique offerings. “Italy is adored by many,” Bernardo exclaims.
Farmer Ponsiello Giovanni and his wife Maria Aprea are busy preparing Pomodorino del Piennolo del Vesuvio in their home located in the Naples region.
In curating his extensive information, Bernardo emphasizes 12 distinct harvest regions: The Alps, The Adriatic Coast, The Amalfi Coast, Sicily, Tuscany, The Veneto, Friuli, Piedmont, the South, Lazio and Umbria, The Italian Lakes, Liguria, and Sardinia. “As is true with wine nations globally, the wines of Italy embody its history and culture. The art of winemaking here is complex, showcasing numerous small terroirs and vineyards, each presenting a vibrant array of varietals, appellations, and soils that become increasingly colorful as one learns more,” he notes. Some Italian wines have even gained legendary status. “Every region boasts its unique flavors and charm. The local specialties deliver profound tasting experiences,” Bernardo highlights.
At a festival, there are displays celebrating traditional farming customs.
Bernardo presents his ultimate list by outlining his dream wine cellar, filled with exceptional estates from Italy’s distinguished winemaking scene, along with inspiring recommendations. “Consider it a map of dreams that have the potential to become reality, where each bottle arrives at its ideal moment.” For yourself or the Italophile in your life, think about sharing Wine & Travel Italy as a delightful holiday gift. Ciao!
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Sipping Spirits and Savory Bites: Highlights from Our WTAM 5-Minute Food & Drinks Chat!
Our brief conversation with Bill Wills from WTAM covers a whiskey auction, the opening of Gridiron Gastropub at the Hall of Fame Village, and the upcoming Christmas Around the World event featuring international cuisine.
CLEVELAND, Ohio – A major whiskey auction is currently taking place, Gridiron Gastropub has opened its doors at the Hall of Fame Village, and the Christmas Around the World event promises a five-week celebration packed with global flavors. Here’s our quick food and drinks discussion with WTAM’s Bill Wills.
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