LOUISVILLE, Ky. — The outcome of the imminent epic showdown between the Philadelphia Eagles and the Dallas Cowboys on November 10 could bring about a unique opportunity for Eagles fans to participate in a distinctive whiskey creation.
Fireball Whiskey has revealed plans to produce an unprecedented whiskey infused with actual human tears.
This limited-edition release, aptly named Crierball, aims to merge “emotion with flavor for a truly unforgettable drinking experience,” as stated in a press release from the whiskey brand.
Fireball has announced that it will dispatch official Tear Collectors to various upcoming rivalry games throughout next month, seeking to gather tears from supporters of the team that faces defeat.
One of the events that Tear Collectors will participate in is the upcoming Eagles’ game against the Cowboys in Arlington next month, according to Fireball.
“In football, not many things — aside from Fireball, of course — can match the delightful taste of victory, especially when that ‘W’ is secured against your fiercest competitors,” stated Danny Suich, Global Brand Director for Fireball. “Our brand is all about celebrating that competitive drive, while adding a unique twist.”
“We’re determined to capture the essence of rivalries — also known as the tears of those who lose — during this season’s most significant matches. The anticipated outcome? A unique whisky bottling that is destined to be the pinnacle of bragging rights for the next season.”
The rivalry games that Fireball will be attending include:
Fireball has announced that it has trained official Fireball Tear Collectors, who will be dressed in vibrant red gear prominently featuring the label “Fireball Tear Collector.” This way, fans will easily identify whom to approach for safely and hygienically sharing their tears.
According to the whiskey brand, “The Fireball Tear Collectors will maintain a hands-off approach when interacting with fans and their tears; they will exclusively gather fluid directly from the source (fans’ eyes).” They will employ sealed jars and tear droppers to accommodate everything from a continuous flow of sobs to a solitary tear.
Fireball emphasized that the jars and droppers will undergo sanitization and be designated for one-time use to uphold superior hygiene standards.
To encourage those who might be a bit shy about shedding tears, the Tear Collectors will also carry menthol sticks to assist in triggering a watery eye reaction, as stated by the company.
“Once the sealed jars are secured, they will be stored and then shipped to the distillery for proper storage and distillation,” Fireball explained. “The liquid will go through a careful, time-consuming process of sterilization and distillation before finally being transformed into Crierball.”
Fireball aims to have its distinctive whiskey available for purchase before the 2025 football season kicks off.
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