JOHNS CREEK, Ga. – Any entrepreneur will attest that coming up with an innovative idea is often the easier piece of the puzzle. The real challenge lies in the execution of promises made.

This fact is exemplified by a beer company in Georgia. This company has chosen a specific target audience for their products.

Ultra Right Beer was created nine months prior, capitalizing on the conservative criticism of Bud Light’s trans marketing campaign.

The spearhead of the initiative, Seth Weathers, aged 39, has positioned Ultra Right as a “100% Woke Free American Beer”. Initially, he had partnered with a brewery situated in Lawrenceville. Currently, he utilizes the services of a larger brewery in Lakeland, Florida.

He also sells calendars, hats and t-shirts on his website promoting his conservative values.

But more than 100 would-be customers have instead headed to a different website, the Better Business Bureau,

filing complaints that they paid Weathers for beer that never arrived.

The company currently has an F Rating at the BBB.

“I don’t care what product or ideology you’re doing,” Tony Leuci of Tampa, Florida, told the FOX 5 I-Team.

“This is horrible customer service.”

Leuci’s spouse submitted a request in September for a unique version of Conservative Dad’s Revenge six-pack featuring Donald Trump’s photo.

After four months, the order still hadn’t arrived. The only communication Leuci received from the organization was a non-specific email proposing reimbursements, delivered after the FOX 5 I-Team began probing.

“It’s unbearably annoying that there’s no one to respond to your concerns when they claim to be a business.” Leuci vented. “That is not a real business operation.”

Walker Means who resides in Edinboro, Pennsylvania has been anticipating his beer since November. The company’s website had assured him of delivery within one month.

“I placed an order for two reasons,” he explained. “One to obviously give a pretty nice gift but also to support the kind of company I thought was kind of spearheading the movement of not shoving things down our throats all the time.”

And now?

“Absolutely not,” Means said. “They’ve just chosen not to communicate. And that’s a shame.”

Weathers explained to the FOX 5 I-Team his four-person company was overwhelmed with orders, and no one bothered to pay attention to the BBB complaints.

“If someone doesn’t want the beer at this time, we’ll offer them a refund,” he said. “We’re doing the best we can to put it in the cans and get it out as fast as we can.”

Criticism of a socially-conscious company’s shoddy customer service isn’t unique.

Two years ago, the FOX 5 I-Team investigated identical complaints about Support Black Colleges, created to raise awareness of Historically Black Colleges and Universities or HBCUs.

That company also scored an F with the BBB. Customers were furious that their hoodies and shirts had yet to arrive, and no one from Support Black Colleges seemed to care.

The proprietors assured the public that they would take steps to change the current scenario, even as their business maintains an F-rating.

Weathers remained true to his commitment of channeling part of the proceeds from beer sales towards conservative causes. $50,000 from the sales of the Trump mugshot beer was donated to the GA GOP by Ultra Right Beer. Additionally, an equal amount has been pledged to aid David Shafer’s defense fund, who is one of the alleged fake electors charged in Fulton County.

Various others such as the 1776 Project PAC, Let Them Live, and Red Renaissance have also received donations from Weathers’ company.

According to Weathers, he is fond of his customers and extends his sentiments even to those irked by the present delay.

Dawn Young of Orange Park, Florida, at last received her beer following lodging a complaint, personally to Weathers on X. Furthermore, she was refunded.

“I sincerely hope it’s genuine and provides help to the conservative movement,” she expressed.