WES Brands will release Aspen Vodka, a locally sourced, sustainably produced super-premium vodka

ASPEN, Colo., January 30, 2024–(BUSINESS WIRE)–Spirits incubator WES Brands, known for brand acceleration and innovation, is joining forces with Colorado-based Aspen Distillers to develop Aspen Vodka, an exciting offer in the vodka spirits category. Aspen Vodka celebrates its natural credentials and clear point of difference – locally sourced, non-GMO ingredients distilled sustainably into vodka of taste and character. This category-disruptor intersects modernity and tradition, targeting a new generation of discerning spirit drinkers.

“It has been our priority to bring a super-premium vodka into the WES portfolio, but we needed one we believed could carve out space in the category. Aspen Vodka is what we were searching for – a domestic vodka of exceptional taste and quality, rooted in sustainability,” said Shawn Thurman, CEO of WES Brands. “We are thrilled to incorporate Aspen Vodka into our portfolio, with a strategic focus on reshaping the vodka category, still the largest spirits category by volume. As our portfolio grows, we have continued to expand our team of industry leaders to reinforce our commitment to building a world-class spirits portfolio.”

“We’ve worked tirelessly to craft a spirit that authentically reflects the terroir and provenance of Aspen, CO, and I am confident that Aspen Vodka embodies this commitment,” said Matthew Patel, Founder of Aspen Vodka. “The strategic partnership with WES Brands is a pivotal step in our journey, providing an invaluable opportunity to extend the reach of our super-premium vodka to new markets on a national scale.”

WES Brands is delighted to announce the expansion of its leadership team and commercial organisation. Todd May, previously the Senior Director of Sales at Constellation Brands, has joined us as the new Senior Vice President of Sales. He will support the nationwide expansion of Aspen Vodka as well as its rapidly growing portfolio, including Flecha Azul Tequila, BSB Flavored Whiskey, and Fraser & Thompson. Todd carries 20 years of industry experience and started his career in various sales-driven roles at RNDC before spending five years with Constellation Brands. Joel Castillo has been appointed as the Senior Brand Director of Aspen Vodka and Flecha Azul Tequila. Joel, an innovative leader with a decade of experience has had been part of several value-driven and culture-shifting companies like Moet Hennessy USA & Pernod Ricard.

Always drink responsibly.

ABOUT ASPEN VODKA

Aspen Vodka is a symbol of sustainability and luxury, carefully crafted in one of the leading global carbon-negative distilleries. Born from the pure waters of the Roaring Fork River and Colorado Red Winter Wheat, our super-premium vodka is a testament to superior quality and commitment to the environment. Embedded deeply into the rich heritage of Aspen, Colorado, Aspen Vodka signifies environmental mindfulness and delivers a crisp, clean taste exhibiting top-tier craftsmanship. At Aspen Vodka, we merge tradition with innovation to provide an unmatched drinking experience. To get acquainted with Aspen Vodka’s journey and to discover your perfect pour, visit www.WESBrandsLLC.com. Follow us @AspenVodka on Facebook and Instagram for exclusive updates and cocktail ideas.

ABOUT WES BRANDS

Founded in 2021, WES Brands develops, markets, and sells innovative brands in the beverage alcohol category. The entrepreneurial and employee-owned company pairs high-potential brands in expanding categories with brand partners to drive awareness. The portfolio currently includes Aspen Vodka, Flecha Azul Tequila, Fraser & Thompson Whiskey and BSB Flavored Whiskey, with new innovations to come. Do you think you have what it takes to join the team? Learn more at www.WESBrandsLLC.com.

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Contacts

Aspen Vodka: Margarita Hernandez, AspenVodka@LaForce.nyc
WES Brands: Lucy Gille, WESbrands@klgpr.com