Rolling Stone may receive a commission if you purchase a product or service through a link on their website. Michael Bublé, the Grammy-winning singer, is currently filming a whiskey commercial. However, he is struggling with his lines. It’s a cloudy morning in Vancouver, where Bublé is brainstorming catchphrases for Fraser & Thompson, his new North American whiskey. He collaborated with his long-time friend and award-winning Master Distiller, Paul Cirka, to create this blend of Canadian whiskey and Kentucky bourbon. The whiskey offers a flavorful and smooth experience with hints of fig, blood orange, vanilla, raw honey, and maybe even a touch of maple syrup.

During the filming of the commercial, Bublé becomes increasingly exasperated. But his frustration isn’t due to the script; it’s because he is dying to take a sip of his own whiskey. Unfortunately, there is only a small sample bottle on set, and it’s the only one available. After the filming wraps up, Bublé heads to his trailer with the precious sample bottle in hand. He playfully asks if anyone wants to try it, adding, “I like this a lot, and I will get hammered if I drink too much.”

Fraser & Thompson launches today, with limited availability in select stores in the U.S. and Canada. It will also be available on Reserve Bar for $29.99. This approachable whiskey, bottled at 42% ABV in 750ml bottles, is designed to be enjoyed by both whiskey enthusiasts and casual drinkers. Bublé describes it as a smooth and enjoyable drink, and he prefers to have it on the rocks or in a cocktail.

The creation of Fraser & Thompson was a lengthy process that began more than three years ago. Bublé experimented with various iterations until he achieved the perfect balance of subtle sweetness and bold flavor. The singer recalls that even the marketing campaign poked fun at the whiskey, suggesting that F&T stood for “fun and tingly.” However, Bublé wanted to focus on creating a high-quality product that drinkers could trust. He believes that no matter how successful your marketing is, the product itself must be excellent.

Despite receiving offers to endorse numerous other products, Bublé chose to launch Fraser & Thompson because it holds personal significance to him. The name pays homage to the Fraser and Thompson Rivers in his home province of British Columbia. Bublé fondly remembers camping with his grandfather near the confluence of these rivers when he was younger.

In conclusion, Michael Bublé’s journey to create Fraser & Thompson whiskey has been a labor of love. With its unique blend of Canadian and Kentucky whiskeys, this approachable and enjoyable spirit is now available for whiskey enthusiasts and casual drinkers alike. So, if you’re curious, grab a bottle and give it a try – just remember to drink responsibly!

A Whiskey with a Personal Touch

When Michael Bublé thinks about his favorite memories, one that stands out is a breathtaking view of the Thompson and Fraser Rivers. The crystal teal, blue waters of the Thompson River merge with the muddy “Mighty Fraser” River, creating a stunning blend that captivates Bublé’s heart. It is a view that has inspired him and holds a special place in his heart.

As Bublé reflects on his journey to create a whiskey, he realizes that he wanted it to be personal. It wasn’t just about coming up with a catchy name, but rather a way to honor his beloved grandfather, who played a significant role in shaping his love for music. Bublé wanted to create something meaningful, something that would pay tribute to his grandfather’s influence.

Whiskey has always played a role in Bublé’s life, especially when he’s on tour with his band. It is their way of decompressing and debriefing after a show, a moment to unwind and reflect on the performance. Bublé fondly recalls walking offstage to find a glass of whiskey waiting for him, a tradition that has become a part of his routine.

Now, as a father of four young children, Bublé admits that he has to be more disciplined when it comes to his whiskey indulgence. However, he still considers it his “happy place,” finding joy in both the taste and the experience of drinking whiskey. His preferred style is a couple of ice cubes followed by a generous pour, allowing him to savor each sip.

Bublé is partnering with spirits incubator WES Brands to launch Fraser & Thompson, a whiskey that showcases a different side of himself to his fans and a new audience. While some may see it as a vanity project, Bublé sees it as an opportunity to grow personally and have fun along the way. He compares the experience to when he started working with Bubly, a sparkling water brand, and realized that people saw him in a different light.

Seeking advice and guidance, Bublé turned to fellow Canadian and celebrity entrepreneur Ryan Reynolds. Reynolds reassured Bublé that he didn’t have to be an expert in the whiskey industry; all he needed to do was be genuine and have fun. Reynolds’ words gave Bublé the confidence to embark on this new endeavor and enjoy every step of the process.

As Bublé transitions from his successful “Higher Tour” to potentially exploring the world of movies, his focus remains on Fraser & Thompson. He wants to create a product that he and his team can be proud of, one that embodies trust, respect, and quality. It’s not just about protecting a brand; it’s about honoring the people who have played significant roles in his life, from his grandfather to his first manager and supporters.

Fraser & Thompson is more than just a whiskey; it is a tribute to the past and a celebration of the present. Through this endeavor, Bublé hopes to share a different side of himself and bring joy to others, just as his music has done throughout his career. So, raise a glass of Fraser & Thompson whiskey, and toast to memories, music, and the passion that fuels us all.

Title: Celebrating the Power of Whiskey, Friendships, and Unconventional Victories

Introduction:

In a world driven by materialistic pursuits, it’s refreshing to stumble upon an insightful story that emphasizes more than just profits. Recently, Rolling Stone featured an interview with an individual who showcased the extraordinary phenomenon of how whiskey can bring people together, forge strong friendships, and ultimately lead to triumphs worth celebrating. Today, we take a dive into this heartwarming tale that highlights the importance of relationships and the joy of shared accomplishments.

The Essence of Whiskey:

The interviewee enthusiastically begins by describing the allure of whiskey, acknowledging its ability to appeal to vast audiences and drive significant sales. Nevertheless, their focus lies beyond the monetary gains it offers; rather, they find true fulfillment in the communal experience that emerges from building connections and fostering lifelong friendships. It is through these relationships that the true essence of whiskey is brought to life.

Building Relationships and Friendships:

Instead of fixating on the conventional approach of pure marketing tactics, the story revolves around the extraordinary friendships that blossomed through a shared love for whiskey. These connections serve as the foundation for a collective journey towards a common goal – one that elicits the expression of genuine excitement and awe-inspiring pride upon reaching their objective.

Reflecting on Achievements:

Sitting together with dear friends, the protagonists take a moment to appreciate the fruits of their labor. The feeling of accomplishment resonates deeply within them as they bask in the glory of what they’ve collectively achieved. It is in these instances that their success transcends the mere production and consumption of whiskey; it becomes a testament to their dedication and unyielding spirit.

The Best Audiophile Turntables:

While the article may initially focus on whiskey and camaraderie, it would be remiss not to mention the other sparkling gem found within its depths: the best audiophile turntables for your home audio system. By including this information, Rolling Stone ensures that readers interested in enhancing their listening experience have a comprehensive resource at their disposal, reflecting the magazine’s commitment to catering to various tastes and preferences.

Conclusion:

The Rolling Stone article captures a captivating narrative that intertwines whiskey, friendships, and the fulfillment derived from achieving shared goals. It reminds us that true success lies not only in the wealth amassed or the products sold but in the rich tapestry of relationships we weave along the way. So let’s toast to the extraordinary power of whiskey, the bonds it forges, and the collective triumphs that remind us how cool life can truly be. Cheers!