Rumble Inc. (NASDAQ: RUM) shares experienced a notable increase during Thursday’s after-hours trading, following the announcement of a strategic partnership with Perplexity, an AI-driven answer engine. This collaboration aims to assist users in navigating the crowded media landscape.

The partnership encompasses multiple initiatives, including the integration of Perplexity’s AI tools and the launch of a new subscription bundle. Furthermore, Perplexity’s new Comet product will be promoted throughout the Rumble ecosystem. Rumble’s founder and CEO, Chris Pavlovski, expressed excitement about the collaboration, stating, “We are thrilled to partner with Perplexity as we dive deeper into the AI space across our customer base.”

Rumble plans to gradually roll out the integration of Perplexity’s search technology on its platform. The subscription bundle and promotion of Comet are expected to launch alongside enhanced search functionalities.

In terms of market performance, Rumble’s shares rose by approximately 13.94%, trading at $8.42 at the time of publication, as reported by Benzinga Pro.

For those interested in investing in Rumble, purchasing shares typically requires a brokerage account, with many platforms allowing the purchase of fractional shares. Short selling requires an options trading platform or a broker willing to lend shares for sale. More information on this can be found through various trading resources.