In a notable shift within the brewing community, Massachusetts breweries have started diversifying their offerings beyond traditional beer, responding to the evolving tastes of consumers and the competitive market landscape. Trillium Brewing Company is the latest to join this trend, unveiling new ready-to-drink canned cocktails and beverages following a significant expansion of their distillery in Canton.
The brewery, which began its spirits program five years ago, is now ready to provide a variety of products, including rum, vodka, and whiskey. According to co-founder JC Tetreault, this expansion is designed to allow Trillium to offer handcrafted cocktails as well as a line of new canned beverages. Presently, customers can find a canned rum punch and margarita utilizing Trillium’s spirits, along with lemonade and pink lemonade which were recently launched.
Trillium’s VP of sales and marketing, Mike Dyer, expressed their commitment to quality, stating, “In a growing market segment full of choice, we’ve stuck to our roots and crafted an array of top-shelf beverages that Trillium fans and discerning consumers will appreciate.” The plan includes distributing these new canned products at select bars and restaurants while still producing their original beer lineup, such as the popular Fort Point Pale Ale.
In collaboration news, Bent Water Brewing has created a custom beer called Backstage Pils specifically for the Brighton music venue Roadrunner. This beer will be exclusively available at shows, with a portion of the proceeds benefiting ZUMIX, a Boston-based music nonprofit.
In a sweet twist, Honey Dew and Vitamin Sea Brewing have teamed up to create a doughnut inspired by Vitamin Sea’s Pool Water seltzer. This vibrant blue delicacy features a lemon cake base topped with vanilla-blue frosting.
For more about Trillium Brewing’s new offerings, visit their official website.
Leave a Reply