Trillium, a Massachusetts brewery, has made waves by expanding its offerings beyond beer. This strategic shift comes as breweries look to cater to a broader audience in an increasingly crowded marketplace. Trillium recently completed a significant expansion of its distillery in Canton and now unveils a series of ready-to-drink canned cocktails, including a rum punch and margarita, as well as teas, lemonades, and seltzers.
According to JC Tetreault, cofounder of Trillium, the goal of their spirits program, launched five years ago, was to offer an extensive range of bar essentials, including rum, vodka, and various whiskeys. This expansion allows Trillium to provide handcrafted cocktails and develop new canned beverages for its customers.
Trillium’s new products are already available in their locations and are set to be available at selected bars and restaurants. The new offerings include a canned rum punch and margarita made using Trillium spirits, along with fresh lemonade and pink lemonade.
Mike Dyer, the VP of sales and marketing at Trillium, emphasized their commitment to crafting high-quality beverages that both their loyal fans and discerning consumers would appreciate.
In related news, Bent Water Brewing has launched a new collaboration beer named Backstage Pils, available exclusively at the Roadrunner venue during select shows, with a portion of the sales benefiting ZUMIX, a Boston music nonprofit.
Also notable is a collaboration between Honey Dew and Vitamin Sea brewery, creating a special doughnut inspired by Vitamin Sea’s Pool Water seltzer, blending flavors to match the vibrant theme of summer drinks.
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