The Rolling Stones are set to launch a new Jamaican rum named Crossfire Hurricane Rum. As the warm weather approaches, this release highlights a fusion between the rock band’s musical heritage and a taste of the Caribbean. The rum is a super-premium blend sourced from esteemed Jamaican distilleries: Hampden Estate, Long Pond, Worthy Park, and Clarendon.

The name "Crossfire Hurricane" pays homage to an iconic lyric from the band’s song "Jumpin’ Jack Flash," symbolizing their deep-rooted connection to Jamaica. The rum itself is made entirely from Jamaican ingredients, boasting a blend of pot and column-distilled rums without any added sugars or additives. This results in a fruit-forward, high-ester profile that promises to deliver a unique tasting experience.

The Rolling Stones emphasized their appreciation for Jamaica, stating, "Jamaica got into everything we did in the early seventies… It’s never let us down since." This sentiment reflects their history of recording in Jamaica, which includes albums like "Goats Head Soup."

In creating this product, the band collaborated with Global Rum Ambassador Ian Burrell, who believes this rum is groundbreaking for uniting offerings from four of Jamaica’s remaining distilleries, providing exceptional complexity that’s rare in the market.

AvailabilityCrossfire Hurricane Rum is expected to be on shelves at select retailers across the country, with a suggested price of $35 for the standard version and $45 for the reserve edition.