**Expanding the Legacy: Grape and Ale Wine Shop Ventures into Southport**

The wine business is a complex one, rooted in tradition and history. And when it comes to heritage, few wine shops in Brunswick County can match the rich legacy of The Wine Rack. After 25 years of serving the community, this esteemed establishment is about to embark on an exciting new chapter.

Joseph Yeager, one of the owners of The Grape & Ale, a wine shop that originated in 2008, recently revealed their plans to take over The Wine Rack. This unexpected development came as a surprise to Yeager, who hadn’t initially considered expanding. However, he explained, “They approached us, and we saw the potential to make it work. It was an opportunity we couldn’t pass up.”

Despite being just a short distance apart, the two locations have distinct personalities and atmospheres. Oak Island, with its beautiful beaches, attracts a more laid-back crowd and sees less foot traffic. Southport, on the other hand, boasts a bustling business district filled with strollers and a vibrant street life.

Yeager attended wine tastings at The Wine Rack and noticed the stark differences in clientele. “It’s a completely different vibe,” he shared. “And that bodes well for us because we can now cater to a whole new community.”

One of the exciting additions that Yeager plans to introduce is Brunswick County’s largest wine club to the oldest wine shop. Wine club members will receive two carefully curated varietals each month, while beer club members can look forward to four 16-ounce cans of specially selected craft beers. Both clubs also offer additional discounts on purchases, making them even more enticing.

Not only are the offerings different, but the look and feel of the two shops also vary. Yeager describes Southport as “light and airy,” featuring a spacious back patio. However, that doesn’t mean they’re disregarding the history of The Wine Rack. “We’ve paid homage to this iconic establishment within our Southport location,” Yeager explained. It’s a way of honoring the past while embracing the future.

Already, Grape & Ale’s website is buzzing with announcements of upcoming beer and wine tastings, live music, and various events at both locations. “We’re even planning to have food trucks and introduce Wine Down Wednesdays,” Yeager revealed. The hours in Southport have been expanded to cater to the weekend crowd, ensuring that both shops are available for customers seven days a week.

As the Grape & Ale wine shop ventures into Southport, it is clear that this expansion is more than just a business move. It’s about creating a connection with the community, sharing a passion for wine and craft beer, and continuing the legacy of two beloved establishments.

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