**Brewing Tourism: Discovering Illinois Craft Beer**
In a world where beer enthusiasts are always seeking new and unique flavors, it seems that distance is no longer a deterrent. People are now traveling far and wide to get their hands on the finest craft brews. This new travel trend has found its way to the Land of Lincoln, and breweries all over Illinois are reaping the rewards.
One such establishment is Werk Force Brewing in Plainfield, owned by Brandon Wright. As a craft beer connoisseur himself, Wright understands the allure of his brewery’s offerings. Each year, Werk Force Brewing attracts customers from near and far, not only during their annual Oktoberfest but also for special releases of their carefully crafted brews. “They drove all the way up from Paducah, Kentucky,” Wright shared. “There was a limit. It’s one bottle per person. So they drove all the way to get a single bottle of Sleepy Bear. It was worth it to them.”
But it’s not just Werk Force Brewing that draws in these beer tourists. Ed Dimler, an avid beer enthusiast from Iowa, was spotted on a bike trail in St. Charles, praising the local breweries. “I like Illinois beer,” Dimler exclaimed. “Boy, these local breweries do it. They make some delicious beer here in Illinois, for sure.”
St. Charles, in particular, has witnessed a boom in beer tourism. With six local breweries, St. Charles has become a haven for those seeking new experimental brews. Jenna Sawicki, Executive Director of the St. Charles Business Alliance, acknowledges the impact of these breweries on tourism. “We’ve seen a huge growth in beer tourism in St. Charles here locally,” she revealed. “Our breweries are always trying new experimental stuff.”
Alter Brewing, with locations in St. Charles and Oak Brook, reaps the benefits of this beer tourism phenomenon. “In St. Charles, we see about 15 percent of our reservations come from folks from out of town,” said Ken Henricks, co-owner of Alter Brewing. “When we talk to our out-of-town guests, craft beer and visiting breweries in other locations is one of their favorite things to do.”
It’s not just St. Charles that experiences this influx of beer tourists. The Illinois Craft Brewers Guild notes that more people are traveling to Illinois specifically to explore the state’s breweries. Visitors combine their love for beer with other activities, such as biking or outdoor adventures, creating a unique and memorable experience.
Even renowned Chicago chef Chris Curren, owner of the Graceful Ordinary Restaurant in St. Charles, recognizes the impact of breweries on tourism in the area. “I think the breweries are part of the reason why people would come to this area,” he said. “You can hop from brewery to brewery and then go out and have a decent meal.”
The allure of Illinois craft beer extends beyond St. Charles. Will County Brewing Company, located near major crossroads, attracts travelers passing through the area. “We do get people that are traveling through the area,” said Jamie Albert, owner of Will County Brewing Company. And it’s not just the beer itself that draws people in; the quality of the brewing water plays a significant role. Albert believes that Lake Michigan, with its superb brewing water, contributes to the success of Illinois beer.
From Lake Michigan to DuPage and Cook counties, this beer tourism trend continues to thrive. Pollyanna Brewing and Distilling, with their locations drawing visitors from all walks of life, showcases the enduring appeal of Illinois craft beer.
So, if you’re a beer enthusiast and an adventurous traveler, don’t hesitate to explore the breweries of Illinois. From the unique flavors to the vibrant communities surrounding them, these breweries offer much more than just a satisfying pint. They provide an experience that blends the love of beer with the joy of discovery. Cheers to the beer tourists and the craft beer breweries that keep them coming back for more!
In a recent interview with Daniel Thomas, the Deputy Director of the Illinois Office of Tourism, we got a unique glimpse into the world of “beer tourism” and its growing popularity in Illinois. With the state’s office of tourism actively promoting their Illinois-made makers program, it’s clear that the appeal of Illinois beer is spreading far and wide.
Thomas enlightened us on the success and impact of the Illinois-made makers program, proudly boasting about the 236 makers participating in the initiative. These makers, ranging from artisans and craftsmen to distillers and beer brewers, have caught the attention of beer enthusiasts around the globe. Thomas highlighted the program’s popularity in countries like Germany, where beer has always held significant cultural value.
The Illinois Office of Tourism has observed a surge in global visitors from these countries, as travelers embrace the concept of beer tourism. Thomas emphasized the positive impact of this trend on the state, revealing an increase in airlift and overall tourist footfall.
It’s incredible to witness how Illinois has transcended borders and gained recognition for its thriving craft beer scene. The dedication and passion of these makers have elevated Illinois to an international stage, where it is celebrated for its diverse offerings and beer-making expertise.
As the Illinois-made makers program continues to flourish, it is undoubtedly leaving a lasting impression on beer lovers worldwide. The program’s ability to forge connections through beer tourism demonstrates the powerful influence of culture and shared interests.
For those planning their next vacation, a trip to Illinois should certainly feature on the itinerary. From exploring the state’s stunning landscapes to embarking on beer tours, visitors can fully immerse themselves in the unique beer culture that Illinois has to offer.
Illinois is more than just a state; it’s a destination for beer enthusiasts seeking an authentic and memorable experience. With the Illinois-made makers program serving as a testament to its growing recognition, there’s no denying the allure of Illinois beer is reaching new heights.
So, whether you’re a local or an international traveler, make sure to raise a glass and celebrate Illinois’ remarkable beer scene. With each sip, you’ll be joining a global community of beer enthusiasts who appreciate the artistry, craftsmanship, and, most importantly, the deliciousness of Illinois beer. Cheers to the thriving beer tourism industry in Illinois, and may it continue to flourish and captivate the world, one pint at a time.
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