American Flat Track has announced a new multi-year partnership with Sugarlands Distilling Company, designating it as the Official Moonshine of the series and its Broken Antler Flavored Whiskey as the Official Whiskey. This collaboration aims to unite the flat track racing community with one of the top names in craft distilling.

The partnership will officially kick off at the beginning of the 2026 season. Sugarlands will be prominently featured in the events surrounding this season’s opener, serving as the entitlement sponsor for the Sugarlands American Flat Track Kick-Off Party, which will take place before the first race. Additionally, they will co-sponsor the Mission Foods Award Party.

Hailing from Gatlinburg, Tennessee, Sugarlands is known for its award-winning spirits, including Sugarlands Shine and High Rock Vodka. The new Broken Antler Flavored Whiskey offers a unique taste experience and aims to create an engaging atmosphere during selected race events. They will be active at two rounds during the 2026 season—on March 21 in Atlanta and August 22 in Peoria—providing fans with interactive experiences steeped in the Smoky Mountains’ spirit. Additionally, television personalities Mark and Digger from the show "Moonshiners" will serve as Grand Marshals at these events, offering fans opportunities to meet them.

“The passion, authenticity, and community surrounding American Flat Track aligns perfectly with our brand,” stated Patrick Sullivan, Sugarlands’ Chief Commercial Officer. The collaboration aims to connect with fans by bringing their popular moonshines and the Broken Antler Whiskey to the racetrack in a fun and engaging manner.

More information regarding the events and fan engagements at the Kick-Off Party will be revealed soon. This party will also showcase specialty cocktails made with Sugarlands Shine and Broken Antler Flavored Whiskey, celebrating the start of the AMA Pro Racing season.

For more details about Sugarlands Distilling Company and its products, you can visit Sugarlands.com.