The whiskey industry is on the verge of a revolution. The American Single Malt Whiskey Commission is challenging the notion that Scottish distillers are unmatched in their craft. This movement has gained support from Triple Eight Distillery, a member of the Cisco Brewers family based in Nantucket, Massachusetts. With this development, Massachusetts is positioning itself to render Scotch Whiskey obsolete.

According to Bryan Jennings, the lead distiller at Triple Eight, everything begins in Massachusetts. He is captivated by the region’s distinctive seasons, which he believes can be tasted in their whiskey. The salt air, crashing waves, howling wind, and the lingering effects of Tropical Storm Ophelia create a climate that rivals Scotland. This unique environment lends an air of mystique to the whiskey aging in their colossal oak barrels.

The stakes are high, as the alcoholic beverages market is projected to exceed $4 billion by 2029. Moreover, distilled spirits have experienced a 12% surge in sales as the nation emerges from the grip of the pandemic. Jay Harman, the CEO of Cisco Brewers, proudly refers to their whiskey as the “biggest best-kept secret.” Distributors often wonder if they are consuming it all. However, this exclusive “Notch” brand comes with a hefty price tag, with bottles selling for north of $400. Nonetheless, its quality has garnered recognition, including the prestigious “Liquid Gold” award.

Cisco Brewers doesn’t solely focus on high-end products. They offer a range of more affordable drinks, such as flavored spirits, beer, wine, and Nantucket craft cocktails. These have been particularly popular this summer, with their “Nantucket Blue” concoctions flying off the shelves. But for the Massachusetts-based company, it’s more than just selling drinks. They are taking on industry giants who have been rattled by the winds of change. Craft brewers are experiencing a nearly 5% growth, while major players like Bud Light are faltering and losing market share.

At present, Cisco Brewers employs around 300 individuals on Nantucket and in their beer gardens located in the Seaport district, New Bedford, and Portsmouth. They are even considering expanding operations to Newport, Rhode Island. Harman describes the company, composed of Triple Eight, Cisco Brewers, and Nantucket Vineyard, as a tight-knit “family” with an island vibe. However, they are poised to become something greater. Just as Sam Adams and Harpoon Brewery achieved explosive success, Cisco Brewers aims to capture the essence of Nantucket and attract customers from across the country to this exclusive island.

Finding accommodation on Nantucket can be almost impossible, and the ferry ride can be treacherous. Yet, amidst the towering stacks of oak barrels, shared by distillers from Kentucky’s Buffalo Trace to wineries far and wide, you can sense the birth of a new brand. The dedication to their craft is admirable, as the term “single malt” signifies that the whiskey is sourced from a single distillery and the barrels are meticulously blended by distillers trained by true masters of the trade. A sip of an as-yet-unreleased blend will leave a lasting impression of pristine sharpness. It’s akin to the long-awaited embrace of a cherished lover. This is the essence of what is being cultivated in Massachusetts today.