**Lewis Hayes and the Rise of DropWorks: A Revolutionary Rum Distillery**

In a world where rum has long been misrepresented and misunderstood, Lewis Hayes, the founder of DropWorks, is on a mission to change the narrative surrounding this beloved spirit. Over the past two decades, the 37-year-old industry expert has dedicated his life to educating bartenders, owners, and producers about the true essence of rum – its quality, craftsmanship, and rich history. And now, Hayes is taking his passion to new heights with the launch of DropWorks, Europe’s largest rum distillery, situated in the idyllic surroundings of the Welbeck Estate in Nottinghamshire.

DropWorks Distillery, spanning an impressive 17,000 sq ft, is not your typical rum production facility. Not only does it boast state-of-the-art equipment and innovative techniques, but it also houses a unique underground storage space, a three-mile tunnel originally constructed by the 5th Duke of Portland in the late 1800s. With a £1.8m investment, DropWorks has secured its position in the heart of Sherwood Forest, a historical treasure trove that now supports local artisan businesses.

Hayes’ vision for DropWorks extends far beyond merely producing exceptional rum. He aims to become a beacon of quality production, committed to transparency and accessibility. To achieve this, DropWorks will implement an open-door policy, inviting head bartenders to collaborate in creating their own unique blends. Acting as a type of cooperative, the distillery welcomes creativity and individuality, allowing bartenders to experiment with different cuts and concoctions. Furthermore, DropWorks has formed a partnership with Heriot-Watt University, offering apprenticeship opportunities to students enrolled in their esteemed brewing and distilling course. This collaboration not only aids in groundbreaking research but also ensures the future growth and development of the rum industry.

Hayes predicts an imminent rum revolution reminiscent of the Britpop movement. He believes this shift is long overdue, as rum has been overshadowed by other spirits for far too long. With its diverse nature and countless variables, rum possesses a vast untapped potential. Contrary to popular belief, rum is not solely tied to pirates and tropical hideaways; it can be expertly crafted from stable raw materials and shipped worldwide. Hayes’ passion for rum is palpable, evident in his ownership of multiple cocktail bars in London, one of which boasts an impressive collection of 800 sipping rums.

While gin currently dominates the spirits market, Hayes sees potential for rum to surpass it. Unlike gin, which has become saturated and diluted over time, rum remains unregulated in terms of flavorings and spiced variations. Hayes recognizes the need for education and standardization within the rum industry, advocating for a reevaluation of the current norms. By encouraging consumers to appreciate rum as a standalone spirit, he aims to elevate its status alongside the likes of brandies, whiskeys, and tequilas.

DropWorks has not only embarked on a journey of production but also embarked on immersive distillery tours to provide a firsthand experience of the craft. Looking to expand further, the company is focusing on scaling its backend operations, including website management, marketing, and sales teams. Additionally, they plan to establish a network of rum ambassadors nationwide, spreading the word about the exceptional quality and craftsmanship behind DropWorks rum.

While currently aligned with the UK market, DropWorks has the capacity to produce two million bottles of rum annually, creating up to 10 barrels of rum per day. This impressive output positions DropWorks as a player to watch as the rum renaissance gains momentum. With Lewis Hayes at the helm, DropWorks is set to revolutionize the rum industry, bringing it back into the spotlight and proving that rum can truly compete with the finest spirits the world has to offer.

Title: The Revolutionary Rum: DropWorks Challenges Drinking Norms and Bartender Dilemmas

In a world dominated by massive corporates and generic liquor brands, one company is daring to shake up the industry and offer an alternative. DropWorks, a small-scale distillery in England, has introduced a unique product that has already caught the attention of bartenders and rum enthusiasts alike.

What sets DropWorks apart is their innovative approach to rum production. Utilizing a hybrid molasses and double retort still, a first of its kind in England, they are able to create a rum that stands out in terms of flavor and quality. But it’s not just about creating a superior product; DropWorks is on a mission to change drinking habits and challenge the status quo.

Ben Hayes, one of the founders of DropWorks, understands the power of pricing when it comes to making an impact in the market. By being able to affordably price their product, DropWorks aims to make their rum accessible to both supermarkets and bartenders. No longer will their bottles gather dust on shelves; instead, they can be used in innovative cocktails that highlight the unique qualities of their rum.

While DropWorks doesn’t aim to engage in a price war with the large corporations, their ultimate goal is to educate both consumers and professionals about the quality and affordability of their rum. Hayes believes that by showcasing their product side by side with well-known brands, bartenders will face a dilemma in their minds. Suddenly, there is a choice between the generic and the exceptional.

DropWorks sees itself as a pioneer in the industry, leading the charge towards a new era of drinking habits. They firmly believe that there is a place for alternative rum options that offer both quality and accessibility. Through education and a dash of fun, they hope to garner support and enthusiasm for their unique brand.

In an era where consumers are increasingly seeking out unique and flavorful experiences, DropWorks is positioning itself as a game-changer. They are challenging the notion that only the big brands deserve attention and recognition. By embracing the possibilities of a different kind of rum, DropWorks is primed to capture a loyal following and revolutionize the way people enjoy their drinks.

With their hybrid molasses and double retort still, DropWorks is more than just a rum producer — they are pioneers of change. Their commitment to quality, affordability, and above all, to challenging industry norms, sets them in a league of their own. So, let’s raise a glass and join DropWorks on their mission to teach people about the exceptional world of alternative rum. Cheers to progress and enjoyment!