11-Mar-2024 – Last updated on

11-Mar-2024 at 10:22 GMT

Related tags

Npd

Kylie Jenner has launched Sprinter, a vodka soda made with premium vodka, sparkling water and real fruit juice. This light and refreshing beverage was created in collaboration with Chandra Richter, a female beverage development expert with over 20 years of experience and a PhD in molecular biology. Richter served as the Head of Product Development and Supply Chain. After over a year of taste testing, they ultimately achieved the perfect balance of flavours, resulting in Sprinter. This canned vodka soda contains just 100 calories per serving, has a 4.5% alcohol by volume (ABV) content, and is made with real fruit juice without added sugar.

Sprinter is available in four variations: black cherry, peach, grapefruit and lime.

It will be launched across the US on the 21st of March, and will be obtainable in 8-can variety packs for a suggested retail price of $19.99.

The first ever unflavored water from Gatorade, referred to as Gatorade Water, has been introduced in the US.

Gatorade Water is an alkaline drink with a pH level of 7.5 or above, is infused with electrolytes which gives a refreshing and sharp taste, and the bottles are constructed from 100% recycleable plastic.

Gatorade has introduced premium water aimed at active individuals seeking continuous hydration, according to Anuj Bhasin, the chief brand officer at Gatorade.

He explained that current athletes are more focused on wellness than ever and look forward to Gatorade meeting their hydration requirements round the clock, regardless of who they are or their physical activities. As per his discussion, Gatorade Water provides this all-day hydration.

Gatorade Water is now accessible across the nation in different retail stores. It can be purchased in 1L bottles for continuous hydration with a suggested retail price ranging from $2.39 to $2.99. It also comes in a 700ml size featuring a sport cap with a suggested retail price between $1.99 and $2.69.

In other news, Catalyst Spirits from Florida is venturing into the increasing RTD market, presenting Howler Head, a premium banana-flavored bourbon whiskey mixed with cola.

Howler Head & Cola has recently been launched in Australia, with plans to expand to other markets.

The drink is portrayed as a delightful, bubbly beverage with notes of roasted caramel and coffee, enriched by a creamy, full-bodied, natural banana flavour. It concludes with an oak and banana aroma that leaves a smooth, satisfying aftertaste.

For the suggested price of AU$29, you can find Howler Head & Cola at varieties of retailers all over Australia, available in 4-pack sets of 330ml cans. A 10-pack option is set to be introduced later in the year. The alcohol content of each can is 6%.

The brand has also secured a partnership with UFC Australia, becoming the official flavoured whiskey ready-to-drink (RTD) of the organisation. To coincide with this launch, former Australian UFC middleweight champion Robert Whittaker has been announced as the newest ambassador for the brand.

With the successful inception of RumChata Coconut Cream in the Spring of 2023, the esteemed brand is excitedly paving the way for a new entrant, RumChata Pineapple Cream.

This dual hit of tropical freshness carries an ABV of 13.75% and is a delight to savor both stand-alone or in a Piña Colada inspired cocktail christened the RumChata Colada, which is a perfect blend of RumChata Pineapple Cream and Coconut Rum.

Moving to another refreshment avenue, California-based Guayakí Yerba Mate brings forth its newest flavor blend – Berry Lemonade. This tasty fusion is ready to join the ranks of the brand’s popular High Energy Cans, which are set to hit shelves across the United States within the month.

The intriguing Guayakí Yerba Mate is brewed from naturally caffeinated leaves of the holly tree species, uniquely known as Ilex paraguariensis. This tree species can be found flourishing in the heart of the Atlantic Forest of South America.

Given HTML:

“`html

“`

Rewritten HTML:

“`html

Each can of Berry Lemonade contains 150mg of caffeine. The

summer beverage is a balanced blend of tart lemon and sweet strawberry flavors, derived from

real fruit juice, creating a low calorie drink with 20 calories and 2g of sugar.

Janal Cruz, Guayakí’s VP of Operations at Guayakí, said,

“Berry Lemonade reflects Guayakí’s commitment to positive energy and exceptional flavors,

using certified organic and fair-trade ingredients. This new offering

represents our dedication to taste, health, and responsible sourcing.”

Topo Chico has launched a new collection of elevated non-alcoholic mixers

in the US: Ginger Beer,

Tonic Water and

Club Soda.

The drinks are described as ‘an elevated non-alcoholic mixer with

premium ingredients, a light essence of flavors, crisp bubbles, filtered water and added minerals for taste’.

“`

Topo Chico Mixers are now available nationwide in numerous retailers, liquor shops, and pharmacies. The product, available in 7.1oz glass bottles, is sold in single flavor packs of four with a suggested retail price of $6.79. You can find them in the mixer section.

KAHOL, a London-based non-alcoholic spirits brand, is introducing its complete range of 0% spirits. This move comes after a year of test marketing some of the range’s select expressions with key target groups.

The collection consists of both clear and dark spirits, along with a limited edition aperitivo. All of these are designed to directly substitute their alcoholic equivalents in everything but ABV.

The production process of KAHOL integrates traditional alcohol production techniques with unique technology. It starts with full-strength spirits, the alcohol content is enzymatically modified, followed by extensive barrel aging and botanical infusion to structure the flavors and mouthfeel.

The distilled spirits can be used in mixers, cocktails, or simply drunk neat.

The initial range features Malt Abbey, an alternative to whisky that mirrors Speyside scotch, accompanied by Maggie Bailey, a non-alcoholic bourbon variant of the Kentucky straight genre. The line also extends to a non-alcoholic version of Plata tequila, dark spiced rum, and London dry gin.

The latest addition to London’s Rude Health array of dairy-free beverages is the Organic Oat Barista.

The Organic Oat Barista was perfected over four years and is marketed as the ideal complement for coffee lovers, whether their choice is pods, espresso, or filter coffee. The drink blends four ingredients, namely Spring Water and Organic Oats.

Organic Cold-Pressed Sunflower Oil and Sea Salt, along with a high oat content of 14%, contribute to an ideal creamy foam and a natural sweetness that complements the coffee’s taste.

According to Camilla Barnard, the co-founder of Rude Health, there is still a lot of room for expansion in the Barista category even with its foundations already laid. She believes that Barista, Oat and Organic are all key growth factors. The shelves are currently filled with products containing long ingredients lists that include emulsifiers, stabilisers, and acidity regulators. Consumers, however, are increasingly seeking out products that not only deliver exceptional functionality and superb taste, but also contain organic, clean-deck ingredients. Using their years of dairy-free drink expertise, Rude Health crafted what they believe is the ultimate trade-up.

The Organic Oat Barista can be obtained through wholesalers such as Suma, Essential, Infinity, CLF, Greencity, Queenswood, and Auguste Noel. It’s also available on Ocado and Amazon with a suggested retail price of £2.40 for a 1-liter package.

Copyright – Unless otherwise stated all contents of this web site are © 2024 – William Reed Ltd – All Rights Reserved – Full details for the use of materials on this site can be found in the Terms & Conditions

Related topics

Retail & Shopper Insights